An evaluation of social sustainability practices in an agri-based private company in the Eastern Cape

Ferreira, Anton William

Title: An evaluation of social sustainability practices in an agri-based private company in the Eastern Cape
Creator: Ferreira, Anton William
ThesisAdvisor: Greyling, Leticia
Subject: Social responsibility of business -- South Africa -- Eastern Cape
Subject: Food law and legislation -- South Africa -- Eastern Cape
Subject: Agriculture -- South Africa -- Eastern Cape
Subject: Private plot agriculture -- South Africa -- Eastern Cape
Subject: Employee rights -- South Africa -- Eastern Cape
Subject: Employee attitude surveys -- South Africa -- Eastern Cape
Subject: Communication in personnel management -- South Africa -- Eastern Cape
Date: 2020
Type: text
Type: Thesis
Type: Masters
Type: MBA
Identifier: http://hdl.handle.net/10962/122920
Identifier: vital:35371
Description: The concept of sustainability has received considerable attention over the last few decades (Scoones, 2007). International awareness and demands for sustainable development have pushed the sustainable narrative into the forefront of developmental goals. The Brundtland Report of 1987, released by the United Nations entitled “Our Common Future” resulted in the classic modern definition of sustainable development. Agriculture is the primary source of food, shelter and fibre for the world and therefore has a leading role to play in the realisation of a sustainable future (Van Calker, Berentsen, Giesen and Huirne, 2005). Most sustainability research in agriculture has adopted a particular scale and dimension, leading to a host of definitions and methodologies for its assessment (Hayati, 2017, Janker and Mann, 2018, Latruffe, Diazabakana, Bockstaller, Desjeux and Finn, 2016, Smith and McDonald, 1998). Different approaches to assessing sustainable agriculture have developed in hand with various conceptual methods resulting in a lack of a common understanding of what sustainable agriculture means (Janker and Mann, 2018, Smith and McDonald, 1998). Agriculture has a leading role to play in sustainable development in the South African context; however, commercial agriculture in South Africa has been associated with human rights violations as well as unsustainable social practices and exploitation of employees (Mather, 2007, Muller, Vermeulen and Glasbergen, 2012b). This research was conducted in an agri-processing company that had expanded rapidly and been experiencing high absenteeism and increased conflict in the work environment in an attempt to identify how many of the chosen indicators of on-farm internal social sustainability were present in the company. The literature review helped to contextualise the subject of sustainability, agricultural sustainability, agricultural social sustainability and various methods for assessing agricultural sustainability. The subject of agriculture social sustainability within the South African context was expanded upon, and a framework was selected from the literature to develop the aims of this research. The Barrientos and Visser (2013) framework had been utilised in evaluating social sustainability in the South African agricultural context before, and when compared with relevant literature was deemed appropriate for this research. Through the use of a case study approach, thirty employees were interviewed on a one on one basis with close ended questions. Data was collected through the use of an odd-numbered Likert scale and simple descriptive statistics were used to answer questions regarding which socially sustainable on-farm internal indicators, identified in the literature and in the chosen framework, occurred in the company in question. The research looked to further critically evaluate the aspects of social sustainability that were implemented by the company and discuss the challenges relating to those identified indicators that were not implemented. Finally, the research made recommendations to improve the on-farm internal social sustainability of the company in question. The results of this research showed that out of the ten indicators of on-farm internal social sustainability that were relevant in the framework, five were present in the company in question and five were absent. Those indicators that were present were: contracts, wages, benefits, communication with management and adequate representation. Indicators that were not present included health and safety, employee wellbeing, the level of discrimination, the level of harsh treatment and employee decision making. It was apparent from the results that there are many challenges to implementing on-farm internal socially sustainable policies and practices in the company. Chief amongst these challenges was communication with employees concerning policies that have been implemented and the information that is available to the employees regarding these policies. The company at the centre of this research should ensure that policies are put in place that helps to convey information to employees and ensure that the policies are implemented efficiently and effectively. It was recommended that the company initiate a Human Resources division that would be responsible for communication and the implementation of policies to increase on-farm internal social sustainability. By increasing social sustainability in the workplace, the company should be able to increase its efficiencies and effectiveness in a competitive global market. The researcher is aware that the findings of this research are not generalizable and are specific to the company in question both in terms of scale and location. Further research is needed to determine the impact of individual indicators and the weighting of each indicator in a specific environment. Further research should be conducted in a company that is in a similar industry and has similar staff demographics to the company at the centre of this research, as the scale of measure will influence the results.
Format: 85 pages, pdf
Publisher: Rhodes University, Faculty of Commerce, Rhodes Business School
Language: English
Rights: Ferreira, Anton William

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