- Title
- The emergence of isiZulu in Skeem Saam (2011)
- Creator
- Aiseng, Kealeboga
- Subject
- To be catalogued
- Date
- 2022
- Type
- text
- Type
- article
- Identifier
- http://hdl.handle.net/10962/277956
- Identifier
- vital:55335
- Identifier
- xlink:href="https://doi.org/10.1080/13504630.2022.2063115"
- Description
- This study aims to investigate how an ecological understanding of polyglossia is used in the South African Broadcasting Corporation’s (SABC) television channel, SABC 1 to maintain and create ethnolinguistic dominance. Key arguments this study will make are: (1) polyglossia is a language ideology masquerading as ethnolinguistic pluralism, (2) there is a loss of ethnolinguistic pluralism in SABC 1 because of the polyglot culture and its transmissions, (3) isiZulu is emerging as a language and cultural flare of the channel. This paper concluded that isiZulu’s presence is rising in a soap initially meant to be a Sepedi show. And this has negative consequences for language equality in the SABC.
- Format
- computer, online resource, application/pdf, 1 online resource (18 pages), pdf
- Publisher
- Taylor and Francis Online
- Language
- English
- Relation
- Social Identities, Aiseng, K., 2022. The emergence of isiZulu in Skeem Saam (2011): sociolinguistics factors and the politics of the ‘loss of ethnolinguistic pluralism’at the SABC 1. Social Identities, pp.1-18, Social Identities p. 1 2022 1363-0296
- Rights
- Publisher
- Rights
- Use of this resource is governed by the terms and conditions of the Taylor and Francis Online Terms and Conditions Statement (https://www.tandfonline.com/terms-and-conditions)
- Rights
- Open Access
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Collections
Aiseng, Kealeboga (Dr)
RU School of Journalism and Media Studies
SDG 10. Reduced Inequalities
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCE1 | The emergence of isiZulu in Skeem Saam.pdf | 1 MB | Adobe Acrobat PDF | View Details |