- Title
- Augmenting an e-Commerce service for Marginalized Communities: A Rewards Based Marketing Approach
- Creator
- Jere, Norbert R, Thinyane, Mamello, Terzoli, Alfredo
- Date
- 2009
- Type
- text
- Type
- article
- Identifier
- http://hdl.handle.net/10962/428463
- Identifier
- vital:72513
- Identifier
- https://www.researchgate.net/profile/Alfredo-Terzoli/publication/228968666_Augmenting_an_e-Com-merce_service_for_Marginalized_Communities_A_Rewards_Based_Marketing_Approach/links/09e4151344c1f615f7000000/Augmenting-an-e-Commerce-service-for-Marginalized-Communities-A-Rewards-Based-Marketing-Approach.pdf
- Description
- Information and Communication technologies (ICTs) have been widely deployed in developmental programmes and this has lead to the crea-tion of a new field–ICT for development (ICT4D). Many e-Commerce platforms now exist in many rural areas in developing countries. ICT4D allows Small, Medium and Micro Enterprises (SMMEs) in rural areas to increase sales and gain the market share on the global market. Howev-er, many of these ICT4D projects in marginalized areas fail as a result of lacking the required resources to support ICTs. SMMEs in rural areas face problems in marketing their products on the global market. There-fore, ensuring sustainability of such systems in marginalized areas is important. This paper explains an e-Marketing strategy through a re-ward based negotiation application, aimed at improving the existing e-Commerce platform. The e-Commerce platform has been deployed for the Dwesa community. Dwesa is a rural area in the Eastern Cape prov-ince of South Africa.
- Format
- 5 pages, pdf
- Language
- English
- Relation
- Proceedings of Southern African Telecommunication Networks and Applications Conference (SATNAC), Jere, N.R., Thinyane, M. and Terzoli, A., 2009. Augmenting an e-Commerce service for Marginalized Communities: A Rewards Based Marketing Approach. In SATNAC conference, Proceedings of Southern African Telecommunication Networks and Applications Conference (SATNAC) volume 2009 number 1 1 5 2009 Conference
- Rights
- Publisher
- Rights
- Use of this resource is governed by the terms and conditions of the Southern Africa Telecommunication Networks and Applications Conference (SA TNAC) Statement (https://www.satnac.org.za/)
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Collections
Terzoli, Alfredo (Prof)
RU Department of Computer Science
SDG 09. Industry, Innovation and Infrastructure
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