- Title
- Development of an Interactive Real-Time Negotiation Module for an E-commerce Platform
- Creator
- Jere, Norbert R, Thinyane, Mamello, Terzoli, Alfredo
- Subject
- To be catalogued
- Date
- 2011
- Type
- text
- Type
- article
- Identifier
- http://hdl.handle.net/10962/430742
- Identifier
- vital:72712
- Identifier
- https://ieeexplore.ieee.org/abstract/document/5954490
- Description
- With developments in the Internet and Web-based technologies, dis-tinctions between traditional markets and the global electronic market-place-such as business capital size, are gradually being narrowed down. It is recognized that in the Information Age, e-Commerce is a powerful tool for economic growth of developing countries. While there are indications of e-Commerce patronage among large firms in devel-oping countries, there seems to be little and negligible use of the Inter-net for commerce among small and medium sized firms. However, many of these e-Commerce projects in marginalized areas fail as a re-sult of lack of the required resources to support ICTs. Different ways have been suggested for marketing products online and to create cus-tomer loyalty. This paper discusses a marketing and customer loyalty strategy through a real-time interactive negotiation application, aimed at improving the existing e-Commerce platform. The e-Commerce platform has been deployed as part of the Siyakhula Living Lab ICTD project which is undertaken for the Dwesa community in the Eastern Cape province of South Africa.
- Format
- 3 pages, pdf
- Language
- English
- Relation
- Proceedings of ITU Kaleidoscope 2011: The Fully Networked Human?-Innovations for Future Networks and Services (K-2011), Jere, N.R., Thinyane, M. and Terzoli, A., 2011, April. Development of an Interactive Real-Time Negotiation Module for an E-commerce Platform. In 2011 Fourth International Conference on Information and Computing (pp. 7-10). IEEE, Proceedings of ITU Kaleidoscope 2011: The Fully Networked Human?-Innovations for Future Networks and Services (K-2011) volume 2011 number 1 7 10 2011 Conference
- Rights
- Publisher
- Rights
- Use of this resource is governed by the terms and conditions of the IEEE Xplore Terms of Use Statement (https://ieeexplore.ieee.org/Xplorehelp/overview-of-ieee-xplore/terms-of-use)
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