- Title
- The impact of influencer characteristics on parasocial relationships and purchase intentions
- Creator
- Ngobeni, Marina Precious Sibongile
- ThesisAdvisor
- Oosthuizen, N.
- ThesisAdvisor
- Williams, A.S.
- Subject
- Uncatalogued
- Date
- 2024-04-03
- Type
- Academic theses
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10962/434734
- Identifier
- vital:73100
- Description
- Access restricted. Expected release in 2026.
- Description
- Thesis (MCom) -- Faculty of Commerce, Management, 2024
- Format
- computer, online resource, application/pdf, 1 online resource (192 pages), pdf
- Publisher
- Rhodes University, Faculty of Commerce, Management
- Language
- English
- Rights
- Ngobeni, Marina Precious Sibongile
- Rights
- Use of this resource is governed by the terms and conditions of the Creative Commons "Attribution-NonCommercial-ShareAlike" License (http://creativecommons.org/licenses/by-nc-sa/2.0/)
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- Visitors: 345
- Downloads: 19
Collections
RU Department of Management
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCE1 | NGOBENI-MCOM-TR24-19-EMB.pdf | 94 KB | Adobe Acrobat PDF | View Details |