- Title
- Some principles of communicating effectively through press advertisements with Blacks
- Creator
- Koekemoer, Ludi
- ThesisAdvisor
- Smith, H H
- ThesisAdvisor
- Drennan, F E
- Subject
- Advertising, Newspaper -- South Africa
- Subject
- Black people and mass media -- South Africa
- Subject
- Mass media -- South Africa
- Subject
- Mass media and culture -- South Africa
- Subject
- Communication in marketing -- South Africa
- Subject
- Communication -- Social aspects -- South Africa
- Subject
- Press and politics -- South Africa
- Date
- 1978
- Type
- Thesis
- Type
- Doctoral
- Type
- PhD
- Identifier
- vital:837
- Identifier
- http://hdl.handle.net/10962/d1013407
- Description
- [Introduction] An investigation of relevant literature reveals numerous studies on the principles of effective advertising communications. These studies are based on work done overseas and may not apply to Blacks in South Africa. Pioneer advertising research into the Black market has been conducted in recent years by the University of South Africa's Bureau of Market Research (BM). The resultant data obtained indicated that communicating to the Black market should be treated separately from communicating to Whites in South Africa and further research is required on the effectiveness of advertising communications aimed at Blacks. This study was designed to supplement the research conducted by the Bureau of Market Research rather than to validate these findings.
- Format
- 277 leaves, pdf
- Publisher
- Rhodes University, Faculty of Commerce, Rhodes Business School
- Language
- English
- Rights
- Koekemoer, Ludi
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCEPDF | 32 MB | Adobe Acrobat PDF | View Details |