Causal determinants of the public's attitudes towards hunting as a basis for strategies to improve the social legitimacy of hunting
- Authors: Coetzer, Wentzel Christoffel
- Date: 2014
- Subjects: Hunting -- South Africa , Wildlife management -- South Africa , Wildlife conservation -- South Africa
- Language: English
- Type: Thesis , Doctoral , DTech
- Identifier: vital:10759 , http://hdl.handle.net/10948/d1021164
- Description: It is widely acknowledged that the organised wildlife and hunting industry in South Africa contributes significantly to the country’s economy, as well as to the effective management and conservation of wildlife on privately owned land. Despite this, hunting has come under increasing attack by anti-hunting proponents who wish to bring a ban on hunting. A number of broad shifts across society at large and lobbying against hunting by anti-hunting proponents have given rise to legitimate concerns regarding the social acceptability of hunting. To maintain the social legitimacy of hunting, it is imperative to put strategies in place to actively broaden the base of public acceptance of hunting. Towards this aim, this study is an empirical investigation of the causal determinants of the public’s attitudes towards hunting and of the implications it holds for improving the social legitimacy of hunting. The study commenced by building a sound theoretical foundation from the available literature on the measurement of attitudes, the structure and formation of attitudes, the instrumental and experiential aspects of attitudes, attitudinal ambivalence, the psychology of strong attitudes, as well as the phenomenon of cognitive dissonance. Thereafter, the study turned to identify an adequate and empirically valid research approach for investigating attitudes and its causal determinants. A popular attitude theory in social psychology, namely the theory of reasoned action, was identified as a suitable conceptual framework for conducting this study. According to the reasoned action model, the salient behavioural beliefs people associate with a particular behaviour form the informational foundation (or cognitive foundation) on which their attitudes towards the behaviour are based. More specifically, the model suggests that peoples’ overall attitude towards a behaviour is a function of their perceived probability that a behaviour will produce certain outcomes (belief strength), as well as the degree to which they judge the perceived outcomes of the behaviour as positive or negative (outcome evaluation). The methodological design of the study’s empirical component was strictly based on the standard procedures prescribed by the theory of reasoned action. Two consecutive and methodologically interrelated surveys were conducted amongst members of the public to collect the study’s primary data. The main salient behavioural beliefs on which different attitudes towards hunting are based were identified and further investigated. The results were analysed from the perspective of the theory of reasoned action and a clear understanding of the causal determinants of different attitudes towards hunting were attained. Based on the findings of the study, a number of conclusions and recommendations were made that may guide the development of future strategies to improve the social legitimacy of hunting. Amongst other things, it was suggested that public education programmes should be developed to address the public’s misconceptions of hunting; that public relation campaigns be undertaken to improve the public’s negative image of hunters; and that hunter education programmes be put in place to make hunters aware of the role they could play at community level to improve the social acceptability of hunting. Detailed guidelines regarding the contents of such education programmes and public relation campaigns were provided.
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- Date Issued: 2014
Attitudes towards hunting amongst the economically active public in Port Elizabeth
- Authors: Coetzer, Wentzel Christoffel
- Date: 2010
- Subjects: Hunting -- South Africa -- Port Elizabeth , Wildlife management -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10746 , http://hdl.handle.net/10948/1507 , Hunting -- South Africa -- Port Elizabeth , Wildlife management -- South Africa -- Port Elizabeth
- Description: Wildlife ranching is recognized as one of the important agricultural industries in South Africa, with hunting being the primary segment of the game industry. Hunting is an essential part of wildlife management and it contributes significantly to the conservation of biodiversity and to the economy. Despite this, the social acceptability of hunting is often questioned and negative attitudes towards hunting within the larger society may become a potential threat to the hunting industry. This may jeopardize the effective management of game and have a negative impact on conservation and the economy. This study is an empirical investigation of the attitudes of the economically active public in Port Elizabeth towards hunting. The objectives of this study are to investigate the nature and extent of the public's attitudes towards hunting, as well as to identify factors influencing the public's attitudes towards hunting. The study commenced with the establishment of a theoretical framework, based on a literature study on the psychology of human perceptions and attitudes towards hunting. The theoretical framework was then used to develop the empirical component of the study. A survey was conducted amongst a statistically representative sample of the economically active public in Port Elizabeth during 2009. The data was collected by means of personal interviews and self-administered questionnaires were used as the survey instrument. The study found that the economically active public in Port Elizabeth generally holds favourable attitudes towards hunting, with only a small proportion of the population wanting to ban hunting. The belief that hunting endangers wildlife was the most prominent reason for opposing hunting. Negative attitudes towards hunting were largely based on incorrect beliefs regarding hunting. The extent of a person's knowledge of hunting and exposure to hunting, as well as a person's social ties had a significant influence on their attitudes towards hunting.
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- Date Issued: 2010