0 Representation of South African "tribal" culture in soap operas : a content and audience analysis of the series Generations : The Legacy
- Onyenankeya, Oluwayemisi Mary
- Authors: Onyenankeya, Oluwayemisi Mary
- Date: 2018
- Subjects: Television criticism Mass media and culture Mass media--Social aspects
- Language: English
- Type: Thesis , Doctoral , Communication
- Identifier: http://hdl.handle.net/10353/15430 , vital:40407
- Description: Commercial media entertainment offerings in South Africa especially mainstream soap operas, are progressively infusing dominant social values and ideas which are alien to South African tribal societies. In most of the commodified television drama series, people who hold tight to traditional beliefs and values are often characterised as traditionalists, while those who have imbibed the western defined dicta and ideology of modernity are seen as progressives. This study therefore, sought to ascertain how South African tribal language, traditional institutions, values, social norms and ancestral beliefs are portrayed through the television drama, Generations: The Legacy and what the viewers think about those constructions and the implication for cultural identity. The mixed methods approach was employed involving the administration of questionnaire to 350 participants selected through random sampling and a content analysis of 20 episodes of Generations: The Legacy. The findings suggest that Generations: The Legacy tends to portray South African tribal culture negatively (p-value > 0.05). More than half of the respondents (52percent) strongly believe such negative portrayals may erode the cultural identity of black South Africans, 68.6% were of the opinion that Generations: The Legacy gives preference to western culture as against South African tribal culture. The findings further showed that the African values and traditions represented in Generations: The Legacy do not significantly reflect the South African tribal tradition and values (p-value > 0.05). In the few occasions that African traditional values are represented Generations: The Legacy, they tend to be portrayed as old fashioned (p-value > 0.05), and inferior and backward (p-value > 0.05). In addition, the findings indicate that Generations: The Legacy is a vehicle for promoting dominant culture. Nearly, 59percent of the respondents stated that watching Generations: The Legacy affect the way they view South African tribal culture, while 59.1percent indicated that watching Generations: The Legacy has somehow affected their perception of their own cultural identity. In all, participants rated the representation of South African tribal culture as poor. The study concludes that while South African tribal culture is increasingly finding expression on mainstream soap opera, tribal South African values and beliefs are often depicted as old-fashioned, and inimical to modernisation, and individual’s freedom.
- Full Text:
- Date Issued: 2018
- Authors: Onyenankeya, Oluwayemisi Mary
- Date: 2018
- Subjects: Television criticism Mass media and culture Mass media--Social aspects
- Language: English
- Type: Thesis , Doctoral , Communication
- Identifier: http://hdl.handle.net/10353/15430 , vital:40407
- Description: Commercial media entertainment offerings in South Africa especially mainstream soap operas, are progressively infusing dominant social values and ideas which are alien to South African tribal societies. In most of the commodified television drama series, people who hold tight to traditional beliefs and values are often characterised as traditionalists, while those who have imbibed the western defined dicta and ideology of modernity are seen as progressives. This study therefore, sought to ascertain how South African tribal language, traditional institutions, values, social norms and ancestral beliefs are portrayed through the television drama, Generations: The Legacy and what the viewers think about those constructions and the implication for cultural identity. The mixed methods approach was employed involving the administration of questionnaire to 350 participants selected through random sampling and a content analysis of 20 episodes of Generations: The Legacy. The findings suggest that Generations: The Legacy tends to portray South African tribal culture negatively (p-value > 0.05). More than half of the respondents (52percent) strongly believe such negative portrayals may erode the cultural identity of black South Africans, 68.6% were of the opinion that Generations: The Legacy gives preference to western culture as against South African tribal culture. The findings further showed that the African values and traditions represented in Generations: The Legacy do not significantly reflect the South African tribal tradition and values (p-value > 0.05). In the few occasions that African traditional values are represented Generations: The Legacy, they tend to be portrayed as old fashioned (p-value > 0.05), and inferior and backward (p-value > 0.05). In addition, the findings indicate that Generations: The Legacy is a vehicle for promoting dominant culture. Nearly, 59percent of the respondents stated that watching Generations: The Legacy affect the way they view South African tribal culture, while 59.1percent indicated that watching Generations: The Legacy has somehow affected their perception of their own cultural identity. In all, participants rated the representation of South African tribal culture as poor. The study concludes that while South African tribal culture is increasingly finding expression on mainstream soap opera, tribal South African values and beliefs are often depicted as old-fashioned, and inimical to modernisation, and individual’s freedom.
- Full Text:
- Date Issued: 2018
Newspaper coverage of the 2016 #feesmustfall students' protests in Eastern Cape universities : a content analysis of daily dispatch
- Ayodeji-Falade, Monisola Bolajoko
- Authors: Ayodeji-Falade, Monisola Bolajoko
- Date: 2018
- Subjects: Journalism -- South Africa -- Eastern Cape Mass media -- Political aspects -- South Africa Press -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/9894 , vital:35115
- Description: This study evaluated the coverage of the 2016 #FeeMustFall students’ protests in Eastern Cape Universities by the Daily Dispatch, which is a daily newspaper published in the Eastern Cape Province. The study employed both quantitative and qualitative research methods. Quantitative data were collected and analyzed through content analysis of the Daily Dispatch Newspaper while the qualitative data collected through focus group discussions among selected students of the University of Fort Hare were analyzed using thematic analysis. The study revealed that 31 stories were published by the Daily Dispatch Newspaper during the period of the protest. The tone of the stories suggested that the Daily Dispatch Newspaper was objective in its reportage. Furthermore, framing analysis of the stories showed that conflict news frame was most prominent in the #FeeMustFall students’ protest stories followed by the attribution of responsibility and human-interest frames. Thematic analysis of the focus group discussions revealed that the type of news frame used for the #FeeMustFall student’s protest stories influenced the thoughts and perceptions of readers as the news frames generated similar audience frames. These findings confirm the views highlighted by the agenda setting and framing theories, which underpin this study. This study indicates that news framing plays a significant role in readers’ perception and as well, defines the way information is presented by readers.
- Full Text:
- Date Issued: 2018
- Authors: Ayodeji-Falade, Monisola Bolajoko
- Date: 2018
- Subjects: Journalism -- South Africa -- Eastern Cape Mass media -- Political aspects -- South Africa Press -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/9894 , vital:35115
- Description: This study evaluated the coverage of the 2016 #FeeMustFall students’ protests in Eastern Cape Universities by the Daily Dispatch, which is a daily newspaper published in the Eastern Cape Province. The study employed both quantitative and qualitative research methods. Quantitative data were collected and analyzed through content analysis of the Daily Dispatch Newspaper while the qualitative data collected through focus group discussions among selected students of the University of Fort Hare were analyzed using thematic analysis. The study revealed that 31 stories were published by the Daily Dispatch Newspaper during the period of the protest. The tone of the stories suggested that the Daily Dispatch Newspaper was objective in its reportage. Furthermore, framing analysis of the stories showed that conflict news frame was most prominent in the #FeeMustFall students’ protest stories followed by the attribution of responsibility and human-interest frames. Thematic analysis of the focus group discussions revealed that the type of news frame used for the #FeeMustFall student’s protest stories influenced the thoughts and perceptions of readers as the news frames generated similar audience frames. These findings confirm the views highlighted by the agenda setting and framing theories, which underpin this study. This study indicates that news framing plays a significant role in readers’ perception and as well, defines the way information is presented by readers.
- Full Text:
- Date Issued: 2018
Sustainability challenges and community broadcasting media in Eastern Cape : a comparative study of Forte FM and Vukani FM
- Authors: Mbombo, Nothemba
- Date: 2018
- Subjects: Community radio -- South Africa -- Eastern Cape Radio stations -- South Africa -- Eastern Cape Radio in community development -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/9330 , vital:34325
- Description: This study is a qualitative study focusing on the sustainability challenges affecting the performance of community radio stations in Eastern Cape using Forte FM and Vukani FM as case studies. For the purpose of this study, in-depth interviews and focus group interviews were used to collect data and the researcher had in-depth interviews with the station managers of both radio stations. Another interview was conducted with the programme manager of the Media Development and Diversity Agency (MDDA). In addition, this study conducted one focus group interview with purposively selected participants for each community radio station to get their views on the functioning and sustainability challenges facing each of the radio station and how they see them helping their communities. The findings of the study revealed that the major sustainability challenges faced by the stations are finances and lack of resources. The lack of resources is a major problem as it reflects a lack of political will and policies that have failed to recognize the importance of communication as a social process that can help to bring change and development (Fraser & Estrada, 2003:3). As revealed by the findings of this study, the most serious challenge that both stations face is financial sustainability as they had said they struggle to function because they do not have money to pay their staff, and to pay the National Community Radio Forum (NCRF) in order to be kept on air and to deliver their content to the targeted audiences. This study also found out that the stations are not able to train their reporters while they are not getting a regular assistance from the Minister of Communications. The radio stations noted that the Department of Communications used to assist them some years ago but now support only comes from the MDDA. On the other hand, the study also revealed that the MDDA do assist the community radio stations by providing them with necessary broadcasting and transmission equipment and facilities to make sure that they stay on air. This study therefore, concludes that despite the several sustainability challenges faced by these community radio stations, they are still able to contribute to the development of their communities
- Full Text:
- Date Issued: 2018
- Authors: Mbombo, Nothemba
- Date: 2018
- Subjects: Community radio -- South Africa -- Eastern Cape Radio stations -- South Africa -- Eastern Cape Radio in community development -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/9330 , vital:34325
- Description: This study is a qualitative study focusing on the sustainability challenges affecting the performance of community radio stations in Eastern Cape using Forte FM and Vukani FM as case studies. For the purpose of this study, in-depth interviews and focus group interviews were used to collect data and the researcher had in-depth interviews with the station managers of both radio stations. Another interview was conducted with the programme manager of the Media Development and Diversity Agency (MDDA). In addition, this study conducted one focus group interview with purposively selected participants for each community radio station to get their views on the functioning and sustainability challenges facing each of the radio station and how they see them helping their communities. The findings of the study revealed that the major sustainability challenges faced by the stations are finances and lack of resources. The lack of resources is a major problem as it reflects a lack of political will and policies that have failed to recognize the importance of communication as a social process that can help to bring change and development (Fraser & Estrada, 2003:3). As revealed by the findings of this study, the most serious challenge that both stations face is financial sustainability as they had said they struggle to function because they do not have money to pay their staff, and to pay the National Community Radio Forum (NCRF) in order to be kept on air and to deliver their content to the targeted audiences. This study also found out that the stations are not able to train their reporters while they are not getting a regular assistance from the Minister of Communications. The radio stations noted that the Department of Communications used to assist them some years ago but now support only comes from the MDDA. On the other hand, the study also revealed that the MDDA do assist the community radio stations by providing them with necessary broadcasting and transmission equipment and facilities to make sure that they stay on air. This study therefore, concludes that despite the several sustainability challenges faced by these community radio stations, they are still able to contribute to the development of their communities
- Full Text:
- Date Issued: 2018
The representation of christian ministers in South African media : a study of Uzalo on South African Broadcasting Corporation (SABC 1)
- Authors: Mbilase, Khanyisa
- Date: 2018
- Subjects: Television programs -- South Africa Mass media -- Moral and ethical aspects -- South Africa Mass media -- South Africa
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/9745 , vital:34909
- Description: This study aimed to evaluate the manner in which Christian Ministers are represented in South African media, a study of Uzalo a South African telenovela airing on SABC1, from Monday to Friday at 20:30 pm. According to the 2017 prime time statistics, the telenovela has attracted more than 9.1 million viewers and with that said the telenovela is assumed to have an extensive impact on the society. The study was conducted at Ntselamanzi village near Alice Town in Raymond Mhlaba Municipality. The study adopted a qualitative method and primary data was collected through focus groups and semi-structured interviews. Thematic analysis was employed to analyse the selected episodes from the drama. The finding of this study revealed that, Christian Ministers in the telenovela are portrayed to be actively involved in criminal activities which then qualifies them to be associated with crime or be called criminals. The study further revealed that, Christian Ministers have commercialised churches as seen by the continuous mushrooming of churches in society. The study concluded that, the media representations of Christian Ministers were biased and focusing only on portraying Christian Ministers negatively. Lastly, framing and cultivation theories were used to explain how the role of Christian Ministers is crafted and presented to the audiences.
- Full Text:
- Date Issued: 2018
- Authors: Mbilase, Khanyisa
- Date: 2018
- Subjects: Television programs -- South Africa Mass media -- Moral and ethical aspects -- South Africa Mass media -- South Africa
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/9745 , vital:34909
- Description: This study aimed to evaluate the manner in which Christian Ministers are represented in South African media, a study of Uzalo a South African telenovela airing on SABC1, from Monday to Friday at 20:30 pm. According to the 2017 prime time statistics, the telenovela has attracted more than 9.1 million viewers and with that said the telenovela is assumed to have an extensive impact on the society. The study was conducted at Ntselamanzi village near Alice Town in Raymond Mhlaba Municipality. The study adopted a qualitative method and primary data was collected through focus groups and semi-structured interviews. Thematic analysis was employed to analyse the selected episodes from the drama. The finding of this study revealed that, Christian Ministers in the telenovela are portrayed to be actively involved in criminal activities which then qualifies them to be associated with crime or be called criminals. The study further revealed that, Christian Ministers have commercialised churches as seen by the continuous mushrooming of churches in society. The study concluded that, the media representations of Christian Ministers were biased and focusing only on portraying Christian Ministers negatively. Lastly, framing and cultivation theories were used to explain how the role of Christian Ministers is crafted and presented to the audiences.
- Full Text:
- Date Issued: 2018
An evaluation of the effectiveness of organisational communication : a case of student-directed communication strategies at University of Fort Hare, Alice Campus
- Authors: Ncube, Sizalobuhle
- Date: 2015
- Subjects: Communication in organizations--South Africa--Eastern Cape
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/17395 , vital:40964
- Description: Organisational communication entails the interaction that the management has with its stakeholders. Communication is never complete if the message sent has not been fully understood by the receiver. Hence, for communication to be effective, the sender has to provide two-way open channels of communication as it allows dialogue which stimulates reaching a consensus. Thus, this study was done to find out about the effectiveness of organisational communication in relation to the student-directed communication strategies at University of Fort hare, Alice campus. Data were collected from the participants through four focus groups consisting of ten randomly picked students, and in-depth interviews with five SRC members and five University management staff. A qualitative methodological approach was therefore used in this study for data collection and analysis. Furthermore, the data analysed were categorised into different themes. The findings of this study indicate that the right communication messages and channel must always be used by organisations when communicating with stakeholders. The study also found out that communication will be effective if messages are received as intended by the sender. Conclusively, the study notes that stakeholders should be included in decision making processes in the organisation and that if their needs are also catered for, this will make them to be fully involved in understanding organisational concerns positively.
- Full Text:
- Date Issued: 2015
- Authors: Ncube, Sizalobuhle
- Date: 2015
- Subjects: Communication in organizations--South Africa--Eastern Cape
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/17395 , vital:40964
- Description: Organisational communication entails the interaction that the management has with its stakeholders. Communication is never complete if the message sent has not been fully understood by the receiver. Hence, for communication to be effective, the sender has to provide two-way open channels of communication as it allows dialogue which stimulates reaching a consensus. Thus, this study was done to find out about the effectiveness of organisational communication in relation to the student-directed communication strategies at University of Fort hare, Alice campus. Data were collected from the participants through four focus groups consisting of ten randomly picked students, and in-depth interviews with five SRC members and five University management staff. A qualitative methodological approach was therefore used in this study for data collection and analysis. Furthermore, the data analysed were categorised into different themes. The findings of this study indicate that the right communication messages and channel must always be used by organisations when communicating with stakeholders. The study also found out that communication will be effective if messages are received as intended by the sender. Conclusively, the study notes that stakeholders should be included in decision making processes in the organisation and that if their needs are also catered for, this will make them to be fully involved in understanding organisational concerns positively.
- Full Text:
- Date Issued: 2015
Film as an agent of cultural transmission : a study of Nollywood films
- Onyenankeya, Oluwayemisi Mary
- Authors: Onyenankeya, Oluwayemisi Mary
- Date: 2015
- Subjects: Video recordings--Social aspects--Nigeria Motion pictures--Africa, West Digital video--Production and direction--Nigeria
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/11685 , vital:39096
- Description: The popularity and viewership of Nollywood films have expanded across African countries as well as European and American cities especially those with considerable Diaspora population. This appears to underscore the assumption that Nollywood films not only project or transmit the embedded Nigerian cultural values to audience members but also actually make appreciable impression on those audience members. This study sought to ascertain the role of Nollywood film in the transference of Nigerian cultural heritage across other cultures using students at the University of Fort Hare as a case study. This study sought to determine if audience members learn, imbibe or manifest any behavioural tendencies that can be ascribed to the influence of watching Nollywood films. Specifically the study sought to establish the aspect of Nigerian culture that Nollywood films transmit to audience members. The survey research method was used while data was analysed using descriptive statistics. In all, 400 questionnaires were distributed while 370 were returned. Results show that students who were exposed to Nollywood film could mimic some common Nigerian expressions and exclamations. A small percentage of viewers could actually speak a smattering of some Nigerian language while a few have bought or made dresses in the pattern of what they saw in the films. It could be concluded that Nollywood films do exert significant influence on the viewers in the University of Fort Hare.
- Full Text:
- Date Issued: 2015
- Authors: Onyenankeya, Oluwayemisi Mary
- Date: 2015
- Subjects: Video recordings--Social aspects--Nigeria Motion pictures--Africa, West Digital video--Production and direction--Nigeria
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/11685 , vital:39096
- Description: The popularity and viewership of Nollywood films have expanded across African countries as well as European and American cities especially those with considerable Diaspora population. This appears to underscore the assumption that Nollywood films not only project or transmit the embedded Nigerian cultural values to audience members but also actually make appreciable impression on those audience members. This study sought to ascertain the role of Nollywood film in the transference of Nigerian cultural heritage across other cultures using students at the University of Fort Hare as a case study. This study sought to determine if audience members learn, imbibe or manifest any behavioural tendencies that can be ascribed to the influence of watching Nollywood films. Specifically the study sought to establish the aspect of Nigerian culture that Nollywood films transmit to audience members. The survey research method was used while data was analysed using descriptive statistics. In all, 400 questionnaires were distributed while 370 were returned. Results show that students who were exposed to Nollywood film could mimic some common Nigerian expressions and exclamations. A small percentage of viewers could actually speak a smattering of some Nigerian language while a few have bought or made dresses in the pattern of what they saw in the films. It could be concluded that Nollywood films do exert significant influence on the viewers in the University of Fort Hare.
- Full Text:
- Date Issued: 2015
An evaluation on the impact of Forte FM's HIV/AIDS campaign programmes on listeners: a case study of Golf Course and Ntselamanzi residents, Alice
- Authors: Jeke, Christopher
- Date: 2014
- Subjects: AIDS (Disease) in mass media , Mass media in health education--South Africa , Health promotion--South Africa
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/17417 , vital:40966
- Description: HIV/AIDS has rapidly spread globally since its inception more than three decades ago and almost every sort of communication media have been utilised to disseminate information helpful to reduce its spread. This research is based on a case study of Forte FM’s HIV/AIDS campaign programmes in the reduction of the spread of HIV/AIDS in Golf Course and Ntselamanzi areas in Alice, Eastern Cape. To explore and evaluate the effectiveness of Forte FM’s HIV/AIDS programmes, the researcher employed a descriptive qualitative research paradigm whereby convenience and purposive non-probability sampling methods were used to draw samples of participants for focus groups and in-depth interviews. Bearing in mind the total population of Golf Course and Ntselamanzi residential areas, the researcher perceived it applicable to establish two focus groups in each area consisting of at least eight participants in each focus group, making a total of four focus groups for both areas. Additionally, the radio programmes manager was also interviewed for her views. The collected data were analysed thematically to infer the meaning and present the findings. The findings revealed that the station disseminates influential information towards socio-behavioural change in the reduction of the spread of HIV/AIDS in Golf Course and Ntselamanzi. The research participants expressed that the station’s programmes on HIV/AIDS awareness are easily understood and influence their behaviour as they enlighten and educate them about the dangers of HIV/AIDS and how to reduce its spread. Another critical finding of this study as highlighted by the participants is the use of local language in these programmes which listeners view as a contributing element towards the reduction of the spread of this epidemic disease. The findings also showed that the station’s radio programmes have been effective for the fact that the station depends more on two-way participatory communication whereby listeners are involved and participate in the development and running of these programmes.
- Full Text:
- Date Issued: 2014
- Authors: Jeke, Christopher
- Date: 2014
- Subjects: AIDS (Disease) in mass media , Mass media in health education--South Africa , Health promotion--South Africa
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/17417 , vital:40966
- Description: HIV/AIDS has rapidly spread globally since its inception more than three decades ago and almost every sort of communication media have been utilised to disseminate information helpful to reduce its spread. This research is based on a case study of Forte FM’s HIV/AIDS campaign programmes in the reduction of the spread of HIV/AIDS in Golf Course and Ntselamanzi areas in Alice, Eastern Cape. To explore and evaluate the effectiveness of Forte FM’s HIV/AIDS programmes, the researcher employed a descriptive qualitative research paradigm whereby convenience and purposive non-probability sampling methods were used to draw samples of participants for focus groups and in-depth interviews. Bearing in mind the total population of Golf Course and Ntselamanzi residential areas, the researcher perceived it applicable to establish two focus groups in each area consisting of at least eight participants in each focus group, making a total of four focus groups for both areas. Additionally, the radio programmes manager was also interviewed for her views. The collected data were analysed thematically to infer the meaning and present the findings. The findings revealed that the station disseminates influential information towards socio-behavioural change in the reduction of the spread of HIV/AIDS in Golf Course and Ntselamanzi. The research participants expressed that the station’s programmes on HIV/AIDS awareness are easily understood and influence their behaviour as they enlighten and educate them about the dangers of HIV/AIDS and how to reduce its spread. Another critical finding of this study as highlighted by the participants is the use of local language in these programmes which listeners view as a contributing element towards the reduction of the spread of this epidemic disease. The findings also showed that the station’s radio programmes have been effective for the fact that the station depends more on two-way participatory communication whereby listeners are involved and participate in the development and running of these programmes.
- Full Text:
- Date Issued: 2014
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