Exploring the political economy of the broadcast and distribution of the Mzansi Super League in South Africa
- Authors: Pettitt, Stephen John
- Date: 2021-10-29
- Subjects: Cricket Political aspects South Africa , Discrimination in sports South Africa , South Africa Social conditions , South Africa Economic conditions , Broadcasting South Africa , Cricket South Africa (Organization) , Television broadcasting of sports , Free-to-air broadcasting (FTA) South Africa , Mzansi Super League
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/192308 , vital:45215
- Description: This thesis is a critical political economy analysis of the role played by the broadcast and distribution of the Mzansi Super League (MSL), a T20 cricket tournament in South Africa, in the transformation project of Cricket South Africa (CSA). The case study methodology is based on the four-leaf clover framework developed by Ruth Teer-Tomaselli. Cricket in South Africa is often viewed as a white and middle-class dominated sport, and CSA has been mandated to redress the historical racially segregated sport through a transformation agenda that focuses on changing the demographics of cricket. This paper investigates how the broadcast of a cricket tournament like the MSL on a Public Service Broadcaster (PSB) can have a positive effect on transformation due to the increased access and wider distribution. The broadcast regulations acknowledge this, as is seen in the introduction of ICASA draft regulations seeking to make more sport available on PSBs. The South African sports broadcast landscape is dominated by MultiChoice’s SuperSport, which has acquired a monopoly on sports broadcasting. The South African Broadcast Corporation (SABC) cannot compete, given its financial difficulties. A fall-out between CSA and SuperSport meant the SABC broadcast the MSL tournament, which lost CSA revenue but gained it a bigger audience. This thesis uses lived experiences and examples to illustrate that despite a financial loss, the wider media distribution of cricket will have positive effects on transformation that could counter the financial loss, especially if CSA creates new streams of income so that it relies less on broadcast revenue. In the current climate, however, compounded by internal financial and management issues, CSA cannot afford to forego the revenue from a private broadcaster and thus has no choice but to pursue a deal with a private broadcaster and lose out on the potential benefits of a wider audience. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
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- Date Issued: 2021-10-29
Communicating in/from the Cave: a communication for development/social change project aimed at enhancing communication, action and learning within the science cave, a learner-led Grade 10 science club in a public school in Makhanda
- Authors: Bombi, Thandi
- Date: 2019
- Subjects: Science -- Study and teaching (Secondary) -- South Africa , Communication in science -- South Africa , Science -- Study and teaching (Secondary) -- South Africa -- Makhanda , Communication in science -- South Africa -- Makhanda , Student centered learning -- South Africa , Student centered learning-- South Africa -- Makhanda
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/96837 , vital:31330
- Description: This research seeks to design, execute and reflect on a process where the principles and techniques of Communication for Development and Social Change are applied to enhance, support and develop qualitative changes within a learner-led Grade 10 science club at a public school in Makhanda. It draws and reflects on an ethnographic action research (Tacchi et al 2003) cycle proposed to explore the club’s communicative ecology (Foth & Hearn 2007) and resources, and understand how these have the potential to encourage the expression of voice (Couldry 2010: 580) and participation (Carpentier, 2011) in the members of the club. The research then attempts to understand the kind of communication, action and learning that takes place as well as the ways in which the framework is able to support the club (or not). The research uses an ethnographic narrative, told from the perspective of the researcher informed by field notes, interviews and participant reflections written during the intervention. This narrative, alongside an analytical summery of the club’s complex communicative ecology, tells the story of a club building confidence within a closed group and using that to connect with a wider public, articulating its needs, resources and potential supporting stakeholders for the club’s future development. The club is able to share its achievements with a community of peers and uses the platform of Facebook, to communicate with and inspire other like-minded people with an interest in science and their community.
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- Date Issued: 2019
The Intsomi Ambassadors: using communicative ecologies to enhance home literacy practices amongst working class parents in Grahamstown
- Authors: Gush, Cathy
- Date: 2019
- Subjects: Communication in economic development -- South Africa -- Makhanda , Literacy -- South Africa -- Makhanda , Literacy programs -- South Africa -- Makhanda , Education -- Parent participation -- South Africa -- Makhanda , Intsomi Project
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/71459 , vital:29855
- Description: Utilising theories of Communication for Development, the research explores how literacy practices in the homes of a group of working class, English second language parents in Grahamstown are affected by the introduction of new literacy material and insights Furthermore, it discusses how, and through which forms of media, these observed dynamics and changes in practice are best communicated to similar households. The issue of children's literacy development in South Africa is of serious concern, in particular the role that parents play and the level of support they give through home literacy practices. The context is one in which South African children have performed very poorly with regard to literacy levels in international benchmark testing as well as in national assessments. The summary report on the Progress in International Reading Literacy Study (PIRLS) found that some of the factors contributing to these poor results were the lack of reading resources in homes, as well as the lack of strong home-school partnerships in which parents took up the role of co-educators, or even of primary educators at the preschool stage. A group of parents employed by Rhodes University at the Grade 1 - 5 levels signed up to be the recipients of a programme supporting the literacy development of their primary and pre-primary school children. The Intsomi Project is run by the Rhodes Community Engagement Office as part of the Vice-Chancellor’s Education Initiative and provides close to 100 families with weekly reading material and educational games for their children, as well as workshops on the use of these materials and how they might benefit the children. Following a Participatory Action Research approach, a “vanguard” group of parent participants, known as the Intsomi Ambassadors, developed their role as literacy activists, becoming co-creators of media messages that utilised and built on the first stage of their communication within the group. The research explored how the principles and techniques of development support communication, and those of communicative ecologies, could be applied to explore, enhance and disseminate those qualitative changes in behaviour within households that positively affect children’s literacy development. In the process, it aimed to explore whether media representations that reflect the stories of parents trying out new literacy practices can create authentic, endogenous messages that resonate with people in similar circumstances, and can stimulate debate around the issue.
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- Date Issued: 2019
“Exploring barriers to citizen participation in development: a case study of a participatory broadcasting project in rural Malawi”
- Authors: Mtelera, Prince
- Date: 2014
- Subjects: Political participation -- Malawi , Malawi -- Citizen participation , Citizen journalism -- Malawi
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3539 , http://hdl.handle.net/10962/d1016360
- Description: In Malawi, as in many newly-democratic countries in the developing world, donor organisations and NGOs have embarked on projects aimed at making reforms in governance which have generated a profusion of new spaces for citizen engagement. This thesis critically examines one such project in Malawi against the backdrop of a democratic nation emerging from a background of dictatorial regime. For thirty years, until 1994, Malawi was under the one-party regime of Kamuzu Banda which was characterised by dictatorial tendencies, in which participatory processes were non-existent and development was defined in terms of client-patronage relationships between the state and society (Cammack, 2004: 17). In 1994, however, Malawi embraced a multiparty system of government, paving way to various political and social reforms, which adopted participatory approaches to development. Drawing on a number of literatures, this thesis seeks to historicize the relationship which developed during the pre democracy era between the state and society in Malawi to underscore its influence on the current dispositions displayed by both bureaucrats and citizens as they engage in participatory decision making processes. This is achieved through a critical realist case study of a participatory radio project in Malawi called Ndizathuzomwe which works through a network of community-based radio production structures popularly known as ‘Radio Listening Clubs’(RLCs) where communities are mobilised at village level to first identify and define development problems through consensus and then secondly engage state bureaucrats, politicians, and members of other relevant service delivery organisations in making decisions aimed at resolving community-identified development problems (Chijere-Chirwa et al, 2000). Unlike during the pre-democracy era, there is now a shift in the discourse of participation in development, from the participation of ‘beneficiaries’ in projects, to the more political and rights-based definitions of participation by citizens who are the ‘makers and shapers’ of their own development (Cornwall and Gaventa, 2000). The findings of this thesis, however point to the fact that, there remains a gap between normative expectations and empirical realities in that spaces for participation are not neutral, but are themselves shaped by power relations (Cornwall, 2002). A number of preconditions exist for entry into participatory institutions as such entry of certain interests and actors into public spaces is privileged over others through a prevailing mobilisation of bias or rules of the game (Lukes, 1974: I)
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- Date Issued: 2014
Investigating at the grassroots: exploring the origins, purposes journalistic practices and outcomes in two award-winning Daily Dispatch editorial projects
- Authors: Lunga, Carolyne Mande
- Date: 2011
- Subjects: Investigative reporting -- South Africa -- Eastern Cape Citizen journalism -- South Africa -- Eastern Cape Reporters and reporting -- South Africa -- Eastern Cape Journalism -- Social aspects -- South Africa -- Eastern Cape Journalism -- Political aspects -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3452 , http://hdl.handle.net/10962/d1002906
- Description: This thesis explores the origins, purposes, journalistic practices and outcomes of two award-winning projects namely Broken Homes and Slumlords done by Daily Dispatch's Gcina Ntsaluba in 2009. The projects were described by the paper as investigative journalism but interestingly the original idea came from grassroots driven strategies and they were done by adopting alternative news gathering strategies and immersion in the ordinary people, inspired by public journalism. This thesis follows Christians et al's (2009) normative theoretical framework of press roles summarised as the monitorial, facilitative, collaborative and radical roles. It provides normative prescriptions of public and investigative journalism, development and radical journalism. It then draws on sociological theoretical critiques in order to provide an analytical overview of the complex matrix of political, economic and media contexts which influenced the origins, purposes, journalistic practices and outcomes of the two projects. Drawing on a critical realist case study design, the thesis goes on to provide a narrative account of the two projects based on the in-depth interviews exploring the editorial staffs ideas on the origins, purposes, journalistic practices and outcomes of the projects and a qualitative content/thematic analysis of the journalistic texts related to the projects. This primary data is then critically evaluated against normative theories of press performance, especially Nip's (2008) key practices and Haas's (2007) 'public philosophy' of public journalism. It is also evaluated against a normative framework of what constitutes "good investigative journalism" based on Ettema and Glasser (1998), Waisbord (2000) among others. Protess et al 1991's classic mobilisation model is used to interrogate the projects' outcomes. The thesis established that there was a close connection of the monitorial (investigative journalism), facilitative (public journalism) and radical (tabloid journalism) roles at the paper which shows that the roles are not mutually exclusive. The two projects however fell short of the collaborative role (development journalism) which can, partly, be attributed to the adversarial nature of the relationship between the state and the media. The Daily Dispatch also failed to activate a platform for deliberation and public problem solving. There might thus be more scope in adopting a 'facilitative monitorial role' which would not only expose those who violate other people's human rights, corrupt people and institutions that are not performing well. Instead it will also activate civic life and facilitate 'collaboration' between government and the publics in problem solving.
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- Date Issued: 2011