Use of the internet in newsgathering : a case study of The Post newspaper in Zambia
- Authors: Hamachila, Alphonsius
- Date: 2013-06-10
- Subjects: Post (Lusaka, Zambia) Electronic news gathering -- Zambia -- Case studies Journalism -- Data processing -- Zambia -- Case studies Reporters and reporting -- Zambia -- Case studies
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3518 , http://hdl.handle.net/10962/d1008075
- Description: The Internet and World Wide Web have become dominant newsgathering tools in a sholi period of time. While the body of research, particularly in the First World, has developed quickly along with the Web, many unanswered questions remain on how journalists in developing countries make use of the Internet for newsgathering purposes. This study combined social constructivist theory with the socio-organisational and cultural approaches to news production in order to critically investigate how journalists at The Post newspaper in Zambia relate to, and make use of, the Internet as a newsgathering resource, in the context of Third World conditions. The study critiqued technological detelminism perspectives on journalists' use of the new information technology. The technological determinism theory, which has largely been advanced by some scholars from the developed world, takes a celebratory approach to journalists' use of the Internet in the newsroom. Using qualitative semi-structured interviews and observations, the study established that while journalists at The Post acknowledged the lnternet's potential in news gathering, factors such as unreliable telecommunications infrastructure, poor Internet skills, lack of local content on the World Wide Web, and organisational and occupational demands inhibited the use of the Internet as a journalistic newsgathering resource. The study established further that online reporting is only a tool within the broader news gathering and production process; and in the case of The Post, it does not replace the traditional news gathering techniques used by journalists, particularly direct contacts with human sources. The respondents cited face-to-face interviews, a traditional means of newsgathering, as the main driving force in news gathering routines at the newspaper. However, although the respondents saw some mixed blessings in the Internet as a reporting tool, they also believed that the benefits outweighed the problems. , KMBT_363 , Adobe Acrobat 9.54 Paper Capture Plug-in
- Full Text:
- Authors: Hamachila, Alphonsius
- Date: 2013-06-10
- Subjects: Post (Lusaka, Zambia) Electronic news gathering -- Zambia -- Case studies Journalism -- Data processing -- Zambia -- Case studies Reporters and reporting -- Zambia -- Case studies
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3518 , http://hdl.handle.net/10962/d1008075
- Description: The Internet and World Wide Web have become dominant newsgathering tools in a sholi period of time. While the body of research, particularly in the First World, has developed quickly along with the Web, many unanswered questions remain on how journalists in developing countries make use of the Internet for newsgathering purposes. This study combined social constructivist theory with the socio-organisational and cultural approaches to news production in order to critically investigate how journalists at The Post newspaper in Zambia relate to, and make use of, the Internet as a newsgathering resource, in the context of Third World conditions. The study critiqued technological detelminism perspectives on journalists' use of the new information technology. The technological determinism theory, which has largely been advanced by some scholars from the developed world, takes a celebratory approach to journalists' use of the Internet in the newsroom. Using qualitative semi-structured interviews and observations, the study established that while journalists at The Post acknowledged the lnternet's potential in news gathering, factors such as unreliable telecommunications infrastructure, poor Internet skills, lack of local content on the World Wide Web, and organisational and occupational demands inhibited the use of the Internet as a journalistic newsgathering resource. The study established further that online reporting is only a tool within the broader news gathering and production process; and in the case of The Post, it does not replace the traditional news gathering techniques used by journalists, particularly direct contacts with human sources. The respondents cited face-to-face interviews, a traditional means of newsgathering, as the main driving force in news gathering routines at the newspaper. However, although the respondents saw some mixed blessings in the Internet as a reporting tool, they also believed that the benefits outweighed the problems. , KMBT_363 , Adobe Acrobat 9.54 Paper Capture Plug-in
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The safety of journalists: an assessment of perceptions of the origins and implementation of policy at two international television news agencies
- Authors: Venter, Sahm
- Date: 2005
- Subjects: Reuters Television , Associated Press Television News , Journalism -- Safety measures , Journalists -- Protection , News agencies -- Safety measures
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3491 , http://hdl.handle.net/10962/d1002946 , Reuters Television , Associated Press Television News , Journalism -- Safety measures , Journalists -- Protection , News agencies -- Safety measures
- Description: Being a journalist today can be a deadly pursuit, particularly for those covering conflict and other dangerous assignments. In 2004 more journalists and other media workers were killed than in the last ten years. While it is impossible to guarantee that journalists will not be killed or injured, kidnapped or detained, a policy has been created to help protect them in the course of their duties. This study examines the perceptions of journalists working for two international television news agencies about this safety policy called the ‘Joint code of practice for journalists working in conflict zones’. This policy was adopted in November 2000 by five major television companies including the television news agencies Reuters Television and Associated Press Television News. This study finds that the policy had significant flaws in how it was formulated and how it is communicated, implemented and reviewed. Recognising the existence of unequal relations of power and conflicting interests at play in any policy process, this study stresses that in the case of the journalist safety policy, all stakeholders should have participated in the relevant policy stages. This argument arises from researching the policy document as well as from the point of view of managers, and particularly journalists who work on dangerous assignments, either full-time or on a freelance basis for either of the two television news agencies. It finds that while journalists are not generally aware of the policy, they do practice many of its elements as well as a range of their own custom-made strategies to protect themselves. The result is to make the policy less effective than it could be.
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- Date Issued: 2005
- Authors: Venter, Sahm
- Date: 2005
- Subjects: Reuters Television , Associated Press Television News , Journalism -- Safety measures , Journalists -- Protection , News agencies -- Safety measures
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3491 , http://hdl.handle.net/10962/d1002946 , Reuters Television , Associated Press Television News , Journalism -- Safety measures , Journalists -- Protection , News agencies -- Safety measures
- Description: Being a journalist today can be a deadly pursuit, particularly for those covering conflict and other dangerous assignments. In 2004 more journalists and other media workers were killed than in the last ten years. While it is impossible to guarantee that journalists will not be killed or injured, kidnapped or detained, a policy has been created to help protect them in the course of their duties. This study examines the perceptions of journalists working for two international television news agencies about this safety policy called the ‘Joint code of practice for journalists working in conflict zones’. This policy was adopted in November 2000 by five major television companies including the television news agencies Reuters Television and Associated Press Television News. This study finds that the policy had significant flaws in how it was formulated and how it is communicated, implemented and reviewed. Recognising the existence of unequal relations of power and conflicting interests at play in any policy process, this study stresses that in the case of the journalist safety policy, all stakeholders should have participated in the relevant policy stages. This argument arises from researching the policy document as well as from the point of view of managers, and particularly journalists who work on dangerous assignments, either full-time or on a freelance basis for either of the two television news agencies. It finds that while journalists are not generally aware of the policy, they do practice many of its elements as well as a range of their own custom-made strategies to protect themselves. The result is to make the policy less effective than it could be.
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- Date Issued: 2005
The development assumptions of Botswana television : an assessment
- Authors: Mmusi, Bishy
- Date: 2002
- Subjects: Television -- Social aspects -- Botswana , Botswana -- Social conditions , AIDS (Disease) -- Botswana
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3511 , http://hdl.handle.net/10962/d1007668 , Television -- Social aspects -- Botswana , Botswana -- Social conditions , AIDS (Disease) -- Botswana
- Description: This study researched a project to set up a national television service for Botswana to find out whether the service could be used for rural development generally, and in particular to assist the Ministry of Health to implement its health projects in the rural areas and including the fight against the AIDS disease. It reviews conceptions of development and also analyses various communication models that usefully inform the conceptualisation of a TV service that can contribute to development. The study was done by going through reports of feasibility studies on the project and through letters of official correspondence among officials of the Government of Botswana who debated the subject of whether or not the country should have a national TV service. The reports and correspondence were supplemented with interviews of key people involved in the implementation of the project, as well as interviews of officials of the Ministry of Health. The findings of the study are that the Botswana television service project started and ended on a footing that forgot about television, a medium that is dependent on professional and organisational capacity and purpose, and as a result the project did not take-off. A qualitative method was used as the study required in-depth interviews during which new issues kept on emerging and nothing could be pre-determined because the study took place as the project was being implemented. The study was completed in June 2000, at a point where the project should have been completed but it was discovered that the station could not go on air as a television service had not been conceptualised and there was no management structure in place and the Government of Botswana appealed to the British Government for the staff of the British Broadcasting Corporation to come quickly to Botswana to rescue the project and put it on track, supposedly. The study has concluded that the Botswana television service project became stillborn because there was a lack of professional and intellectual capacity to conceptualise the service, and instead there had been too much concentration on the construction of the TV building and acquisition of equipment.
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- Date Issued: 2002
- Authors: Mmusi, Bishy
- Date: 2002
- Subjects: Television -- Social aspects -- Botswana , Botswana -- Social conditions , AIDS (Disease) -- Botswana
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3511 , http://hdl.handle.net/10962/d1007668 , Television -- Social aspects -- Botswana , Botswana -- Social conditions , AIDS (Disease) -- Botswana
- Description: This study researched a project to set up a national television service for Botswana to find out whether the service could be used for rural development generally, and in particular to assist the Ministry of Health to implement its health projects in the rural areas and including the fight against the AIDS disease. It reviews conceptions of development and also analyses various communication models that usefully inform the conceptualisation of a TV service that can contribute to development. The study was done by going through reports of feasibility studies on the project and through letters of official correspondence among officials of the Government of Botswana who debated the subject of whether or not the country should have a national TV service. The reports and correspondence were supplemented with interviews of key people involved in the implementation of the project, as well as interviews of officials of the Ministry of Health. The findings of the study are that the Botswana television service project started and ended on a footing that forgot about television, a medium that is dependent on professional and organisational capacity and purpose, and as a result the project did not take-off. A qualitative method was used as the study required in-depth interviews during which new issues kept on emerging and nothing could be pre-determined because the study took place as the project was being implemented. The study was completed in June 2000, at a point where the project should have been completed but it was discovered that the station could not go on air as a television service had not been conceptualised and there was no management structure in place and the Government of Botswana appealed to the British Government for the staff of the British Broadcasting Corporation to come quickly to Botswana to rescue the project and put it on track, supposedly. The study has concluded that the Botswana television service project became stillborn because there was a lack of professional and intellectual capacity to conceptualise the service, and instead there had been too much concentration on the construction of the TV building and acquisition of equipment.
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- Date Issued: 2002
Media reach and reception in development communication: the case of the Rural Industries Innovation Centre in Botswana
- Authors: Maleke, Jackson Mogopodi
- Date: 1998
- Subjects: Rural Industries Innovation Centre (Kanye, Botswana) , Communication in rural development , Mass media in community development
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3455 , http://hdl.handle.net/10962/d1002909 , Rural Industries Innovation Centre (Kanye, Botswana) , Communication in rural development , Mass media in community development
- Description: The study was conducted in Phitshane-Molopo in Botswana. Phitshane-Molopo is located about 115 kilometers south of the main village of Kanye in which the Rural Industries Innovation Centre operates. The study constitutes the first attempt at evaluating audience reach and reception of the RIIC media messages. In this study, a sample of 50 representatives of households (the rationale is covered in chapter 1) was taken, for which a questionnaire was administered, including conducting in-depth interviews with key informants. The study found that RIlC media are not reaching the audience in keeping with the corporate goals and assumptions on the basis of which the communication strategy was established. The audience has claimed that the print media relayed to them through the extension officer channel do not reach them. The study also found that the audience possessed adequate literacy skills and the majority of them could read materials produced in Setswana. Only a few individuals preferred media text produced in the English language. The study therefore deplores RIIC's proclivity towards producing its media texts only in the English language. This has tended to marginalise members of the audience who cannot read in English. It is thus hoped that this study would provide a learning experience for RIIC to consider producing its communication media in relation to the needs of the audience. The study also found that the impact of the RIIC radio programme is very poor, with only a low of 2% of the sample population having listened to this programme. The problem stems from the poor Radio Botswana transmission system. The audience said that for the larger part of the day, they can't get Radio Botswana on air. As a result, they have shifted their interest to the South African radio stations such as Radio Tswana and Radio Mmabatho, which are constantly on air. The study concludes that the RIIC communication strategy is failing in the study area because the paradigm in which it is located is somewhat flawed, as a result of which it does not effectively impact upon reach and reception. At the core of this failure rate are implementation problems and the lack of evaluation that would have picked up the - problems earlier, for which solutions would have been found. Consequently, th~$tudy recommends the need to explore the suitability and effectiveness of the indigenous media for possible syncretization with conventional media as recommended in the need based integrative model (Nwosu and Megwa: 1993). Indigenous media are ideally suited to rural communication needs because they are consistent with the socio-cultural expectations of the audience. RIIC therefore stands to benefit from these media because the bulk of its audience resides in rural areas.
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- Date Issued: 1998
- Authors: Maleke, Jackson Mogopodi
- Date: 1998
- Subjects: Rural Industries Innovation Centre (Kanye, Botswana) , Communication in rural development , Mass media in community development
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3455 , http://hdl.handle.net/10962/d1002909 , Rural Industries Innovation Centre (Kanye, Botswana) , Communication in rural development , Mass media in community development
- Description: The study was conducted in Phitshane-Molopo in Botswana. Phitshane-Molopo is located about 115 kilometers south of the main village of Kanye in which the Rural Industries Innovation Centre operates. The study constitutes the first attempt at evaluating audience reach and reception of the RIIC media messages. In this study, a sample of 50 representatives of households (the rationale is covered in chapter 1) was taken, for which a questionnaire was administered, including conducting in-depth interviews with key informants. The study found that RIlC media are not reaching the audience in keeping with the corporate goals and assumptions on the basis of which the communication strategy was established. The audience has claimed that the print media relayed to them through the extension officer channel do not reach them. The study also found that the audience possessed adequate literacy skills and the majority of them could read materials produced in Setswana. Only a few individuals preferred media text produced in the English language. The study therefore deplores RIIC's proclivity towards producing its media texts only in the English language. This has tended to marginalise members of the audience who cannot read in English. It is thus hoped that this study would provide a learning experience for RIIC to consider producing its communication media in relation to the needs of the audience. The study also found that the impact of the RIIC radio programme is very poor, with only a low of 2% of the sample population having listened to this programme. The problem stems from the poor Radio Botswana transmission system. The audience said that for the larger part of the day, they can't get Radio Botswana on air. As a result, they have shifted their interest to the South African radio stations such as Radio Tswana and Radio Mmabatho, which are constantly on air. The study concludes that the RIIC communication strategy is failing in the study area because the paradigm in which it is located is somewhat flawed, as a result of which it does not effectively impact upon reach and reception. At the core of this failure rate are implementation problems and the lack of evaluation that would have picked up the - problems earlier, for which solutions would have been found. Consequently, th~$tudy recommends the need to explore the suitability and effectiveness of the indigenous media for possible syncretization with conventional media as recommended in the need based integrative model (Nwosu and Megwa: 1993). Indigenous media are ideally suited to rural communication needs because they are consistent with the socio-cultural expectations of the audience. RIIC therefore stands to benefit from these media because the bulk of its audience resides in rural areas.
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- Date Issued: 1998
An examination of the factors underlying decision-making about selection and presentation of photographs of political conflict in South African newspapers
- Authors: O'Dowd, Catherine Frances
- Date: 1997
- Subjects: Photojournalism , Photojournalism -- South Africa , Photojournalists -- South Africa , South Africa -- Politics and government -- 1989-1994
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3478 , http://hdl.handle.net/10962/d1002933 , Photojournalism , Photojournalism -- South Africa , Photojournalists -- South Africa , South Africa -- Politics and government -- 1989-1994
- Description: What newspaper readers see of an event is detennined by what photographs are seley ted and how they are presented. This thesis attempts to deconstruct the decision-making process around selection and presentation of photographs, with the aim of detennining what factors are taken into account in that process. It is based on the hypothesis that there must be a number of factors involved in decisions about news photographs, although these factors may not necessarily be consciously acknowledged in the decision-making process. The study involves a comparison of how five case studies of incidents of political violence, which occurred between 1990 and 1994 in South Africa, were used'in lrinewspapers. The focus on images of political violence is based on the assumption that politically and visually controversial images will give rise to situations in which gatekeepers will be caned upon to question their decisions. The research is based on qualitative research interviews with the decision-makers involved in the case studies. The analysis of the decision-making procedures is based on the theory of gatekeeping. The interviews are analysed in terms of Lewin's theory offqrces, which suggests that, depending on the context, some factors will manifest themselves as positive forces working in favour of the photograph being selected or well presented, while others will take the form of negative forces. The analysis sets out to determine what factors were taken into account in the decision::making process, what detennined their relative degrees of importance and how those relative degrees of importance determined the final outcome. Following an introduction to the practical case study research, dealing with general issues such as picture policy in newspapers and decision-making procedures, each case study is dealt with in turn. After an outline of the context in which the event occurred, the kinds of pictures that were available to the newspapers are described. Then the decisions taken about which to choose and how to use them are analysed in terms of dominant themes. These are themes such as newsworthiness, gruesomeness of content and concern abo!Jt what other media were using. The analysis examines the way the news context and the decision-making context determine the relative importance of the various factors present. Finally the study looks at the conclusions that can be drawn from the five case studies. The conclusion supports the initial hypothesis in finding that these decisions can be shown to have their basis in a fairly limited set of factors. The different results, from study to study and from newspaper to newspaper within a study, are determined by the changing news context and the decisi~n-making context.
- Full Text:
- Date Issued: 1997
- Authors: O'Dowd, Catherine Frances
- Date: 1997
- Subjects: Photojournalism , Photojournalism -- South Africa , Photojournalists -- South Africa , South Africa -- Politics and government -- 1989-1994
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3478 , http://hdl.handle.net/10962/d1002933 , Photojournalism , Photojournalism -- South Africa , Photojournalists -- South Africa , South Africa -- Politics and government -- 1989-1994
- Description: What newspaper readers see of an event is detennined by what photographs are seley ted and how they are presented. This thesis attempts to deconstruct the decision-making process around selection and presentation of photographs, with the aim of detennining what factors are taken into account in that process. It is based on the hypothesis that there must be a number of factors involved in decisions about news photographs, although these factors may not necessarily be consciously acknowledged in the decision-making process. The study involves a comparison of how five case studies of incidents of political violence, which occurred between 1990 and 1994 in South Africa, were used'in lrinewspapers. The focus on images of political violence is based on the assumption that politically and visually controversial images will give rise to situations in which gatekeepers will be caned upon to question their decisions. The research is based on qualitative research interviews with the decision-makers involved in the case studies. The analysis of the decision-making procedures is based on the theory of gatekeeping. The interviews are analysed in terms of Lewin's theory offqrces, which suggests that, depending on the context, some factors will manifest themselves as positive forces working in favour of the photograph being selected or well presented, while others will take the form of negative forces. The analysis sets out to determine what factors were taken into account in the decision::making process, what detennined their relative degrees of importance and how those relative degrees of importance determined the final outcome. Following an introduction to the practical case study research, dealing with general issues such as picture policy in newspapers and decision-making procedures, each case study is dealt with in turn. After an outline of the context in which the event occurred, the kinds of pictures that were available to the newspapers are described. Then the decisions taken about which to choose and how to use them are analysed in terms of dominant themes. These are themes such as newsworthiness, gruesomeness of content and concern abo!Jt what other media were using. The analysis examines the way the news context and the decision-making context determine the relative importance of the various factors present. Finally the study looks at the conclusions that can be drawn from the five case studies. The conclusion supports the initial hypothesis in finding that these decisions can be shown to have their basis in a fairly limited set of factors. The different results, from study to study and from newspaper to newspaper within a study, are determined by the changing news context and the decisi~n-making context.
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- Date Issued: 1997
Newspapers in education programmes and South African youth: a survey of the relationship between South African school-goers and newspapers in Esikhawini, Kwazulu-Natal
- Authors: McComb, Roslin Vanessa
- Date: 1997
- Subjects: Newspapers in education -- South Africa , School children -- South Africa -- KwaZulu-Natal -- esikhawini , Newspapers in education
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3465 , http://hdl.handle.net/10962/d1002920 , Newspapers in education -- South Africa , School children -- South Africa -- KwaZulu-Natal -- esikhawini , Newspapers in education
- Description: This study examines the relationship which scholars have with newspapers against the background of a Newspapers in Education (NIE) programme in two black South African primary schools. Considering the presence of newspapers in the class as a medium of instruction, a number of factors are found to influence the -relationship which scholars have with newspapers. These factors are: scholars' access to newspapers; the nature of lessons using the newspaper; the character of the newspaper used in NIE and the context of education at the particular schools, including the attitudes and organisational abilities of both teachers and the principal. A description and analysis of this relationship is conducted in terms of the knowledge, attitudes and behaviour which scholars had -in te1ation to newspapers. This research is qualitative, undertaken from a constructivist-interpretative approach, and is set within international and South African contexts. The findings are relevant to understanding NIE programmes' interface with scholars' educational performance and with newspaper marketing objectives, as well as to the theorisation of NIE practices.
- Full Text:
- Date Issued: 1997
- Authors: McComb, Roslin Vanessa
- Date: 1997
- Subjects: Newspapers in education -- South Africa , School children -- South Africa -- KwaZulu-Natal -- esikhawini , Newspapers in education
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3465 , http://hdl.handle.net/10962/d1002920 , Newspapers in education -- South Africa , School children -- South Africa -- KwaZulu-Natal -- esikhawini , Newspapers in education
- Description: This study examines the relationship which scholars have with newspapers against the background of a Newspapers in Education (NIE) programme in two black South African primary schools. Considering the presence of newspapers in the class as a medium of instruction, a number of factors are found to influence the -relationship which scholars have with newspapers. These factors are: scholars' access to newspapers; the nature of lessons using the newspaper; the character of the newspaper used in NIE and the context of education at the particular schools, including the attitudes and organisational abilities of both teachers and the principal. A description and analysis of this relationship is conducted in terms of the knowledge, attitudes and behaviour which scholars had -in te1ation to newspapers. This research is qualitative, undertaken from a constructivist-interpretative approach, and is set within international and South African contexts. The findings are relevant to understanding NIE programmes' interface with scholars' educational performance and with newspaper marketing objectives, as well as to the theorisation of NIE practices.
- Full Text:
- Date Issued: 1997
The alternative press in Namibia, 1960-1990
- Authors: Heuva, William Edward
- Date: 1996
- Subjects: Press -- Namibia , Press and politics -- Namibia , Namibia -- Newspapers
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3434 , http://hdl.handle.net/10962/d1002888 , Press -- Namibia , Press and politics -- Namibia , Namibia -- Newspapers
- Description: The study seeks to document the development of the alternative press in Namibia from 1960 to 1990. It traces the reasons for its emergence and outlines the stated aims and objectives in order to illustrate its attempts to nurture a culture - of colonial resistance. It is argued that structural factors such as funding, distribution, advertisements and ownership enabled the alternative press to operate outside the South African apartheid hegemony. The study explains how the intellectuals used the alternative press in their attempts to mobilise and organise colonised Namibians for social change. They did this by formulating and disseminating ideologically constructed discourses (messages) which challenged the colonial discourse. These messages were produced and directed towards a specific audience, the masses to whom the intellectuals were organically linked. Their primary news definers were also drawn from the ranks of these masses. It is further argued that the alternative press came to represent the colonised masses by voicing their needs and aspirations which were marginalised by the mainstream colonial media. Finally, a relatively detailed analysis of the content, the language used and the'messages carried by the alternative press has been made to demonstrate its political agenda, which was to empower the masses to achieve their objective - the attainment of political independence. These issues are analyzed against a background of theoretical frameworks which seek to explain how subordinated groups and classes in a state of domination sought to establish alternative channels of communication in the creation of a counter hegemonic order.
- Full Text:
- Date Issued: 1996
- Authors: Heuva, William Edward
- Date: 1996
- Subjects: Press -- Namibia , Press and politics -- Namibia , Namibia -- Newspapers
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3434 , http://hdl.handle.net/10962/d1002888 , Press -- Namibia , Press and politics -- Namibia , Namibia -- Newspapers
- Description: The study seeks to document the development of the alternative press in Namibia from 1960 to 1990. It traces the reasons for its emergence and outlines the stated aims and objectives in order to illustrate its attempts to nurture a culture - of colonial resistance. It is argued that structural factors such as funding, distribution, advertisements and ownership enabled the alternative press to operate outside the South African apartheid hegemony. The study explains how the intellectuals used the alternative press in their attempts to mobilise and organise colonised Namibians for social change. They did this by formulating and disseminating ideologically constructed discourses (messages) which challenged the colonial discourse. These messages were produced and directed towards a specific audience, the masses to whom the intellectuals were organically linked. Their primary news definers were also drawn from the ranks of these masses. It is further argued that the alternative press came to represent the colonised masses by voicing their needs and aspirations which were marginalised by the mainstream colonial media. Finally, a relatively detailed analysis of the content, the language used and the'messages carried by the alternative press has been made to demonstrate its political agenda, which was to empower the masses to achieve their objective - the attainment of political independence. These issues are analyzed against a background of theoretical frameworks which seek to explain how subordinated groups and classes in a state of domination sought to establish alternative channels of communication in the creation of a counter hegemonic order.
- Full Text:
- Date Issued: 1996
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