An analysis of womxn’s understanding of South African public health awareness campaigns’ messages on HIV/AIDS using cognitive interviewing
- Authors: Simpo, Hazel
- Date: 2023-03-30
- Subjects: HIV infections Risk factors , AIDS (Disease) Risk factors , Womxn , Cognitive interview , Awareness campaign , HIV infections South Africa , AIDS (Disease) South Africa
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/408738 , vital:70521
- Description: Besides having the most extensive antiretroviral therapy (ART) treatment programme, South Africa faces the highest epidemic rate, with womxn and children most affected. Several prevention strategies have been implemented to curb the spread of HIV/AIDS in South Africa, including free access to print form awareness campaigns that come through pamphlets, posters and billboards. However, most public health sector awareness and educational programmes carry uniform messages that are then carried out in heterogeneous contexts leading to the miscomprehension of the intended messages. This study aimed to explore womxn’s understanding of public health awareness content on the prevention of HIV/AIDS. The focus was on examining their interpretation of universal HIV/AIDS awareness messages in their heterogeneous contexts, which might provide obstacles to womxn’s reproductive health and well-being using a reproductive justice framework. This study employed a cognitive interviewing methodology to collect data from the participants to obtain information about how participants understand and perceive knowledge and how they arrive at specific answers or judgements. Twenty-eight (28) womxn aged between 18 and 30 years were purposively sampled for this study from four (4) local healthcare facilities in Makhanda: the Grahamstown Municipality (Anglo-African) Clinic, the Joza Clinic, the Settlers Day Hospital and the Raglan Road Clinic. Thematic network analysis (Attride-Stirling, 2001) was used to analyse the data collected from the study. One global theme emerged from the dataset: Barriers to HIV prevention, care and treatment. The barriers were identified mainly due to social constructions of hegemonic masculinity, individual versus cultural expectations, and outdated awareness content. The findings from the study suggest that almost all the challenges that womxn faced in terms of understanding and interpreting the awareness materials stemmed from structural factors in the South African context. The findings also suggest that cognitive interviewing methodology can be reconceptualised as an endeavour that cuts across a wide range of fields. , Thesis (MSocSci) -- Faculty of Humanities, Psychology, 2023
- Full Text:
- Date Issued: 2023-03-30
- Authors: Simpo, Hazel
- Date: 2023-03-30
- Subjects: HIV infections Risk factors , AIDS (Disease) Risk factors , Womxn , Cognitive interview , Awareness campaign , HIV infections South Africa , AIDS (Disease) South Africa
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/408738 , vital:70521
- Description: Besides having the most extensive antiretroviral therapy (ART) treatment programme, South Africa faces the highest epidemic rate, with womxn and children most affected. Several prevention strategies have been implemented to curb the spread of HIV/AIDS in South Africa, including free access to print form awareness campaigns that come through pamphlets, posters and billboards. However, most public health sector awareness and educational programmes carry uniform messages that are then carried out in heterogeneous contexts leading to the miscomprehension of the intended messages. This study aimed to explore womxn’s understanding of public health awareness content on the prevention of HIV/AIDS. The focus was on examining their interpretation of universal HIV/AIDS awareness messages in their heterogeneous contexts, which might provide obstacles to womxn’s reproductive health and well-being using a reproductive justice framework. This study employed a cognitive interviewing methodology to collect data from the participants to obtain information about how participants understand and perceive knowledge and how they arrive at specific answers or judgements. Twenty-eight (28) womxn aged between 18 and 30 years were purposively sampled for this study from four (4) local healthcare facilities in Makhanda: the Grahamstown Municipality (Anglo-African) Clinic, the Joza Clinic, the Settlers Day Hospital and the Raglan Road Clinic. Thematic network analysis (Attride-Stirling, 2001) was used to analyse the data collected from the study. One global theme emerged from the dataset: Barriers to HIV prevention, care and treatment. The barriers were identified mainly due to social constructions of hegemonic masculinity, individual versus cultural expectations, and outdated awareness content. The findings from the study suggest that almost all the challenges that womxn faced in terms of understanding and interpreting the awareness materials stemmed from structural factors in the South African context. The findings also suggest that cognitive interviewing methodology can be reconceptualised as an endeavour that cuts across a wide range of fields. , Thesis (MSocSci) -- Faculty of Humanities, Psychology, 2023
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- Date Issued: 2023-03-30
The symbolic consumption and identity construction through luxury branded clothing among Rhodes University students
- Authors: Chinomona, Perpetua
- Date: 2017
- Subjects: Group identity , Peer pressure , Brand choice -- South Africa -- Makhanda , Consumer behavior -- South Africa -- Makhanda , Consumer behavior -- Psychological aspects -- South Africa -- Makhanda , Luxuries -- Psychological aspects -- South Africa -- Makhanda , Rhodes University -- Students -- Attitudes
- Language: English
- Type: Thesis , Masters , MSocSc
- Identifier: http://hdl.handle.net/10962/6853 , vital:21193
- Description: The purpose of this study is to explore how Rhodes University (RU) students construct identity through the symbolic consumption of luxury branded clothing and the role played by reference groups in the consumption behaviour. The study employed the Social Identity Theory (SIT) as a theoretical framework which explains the underpinnings of the cognitions and behaviour with the use of group processes (Trepte, 2006). The central principle of SIT lies in individuals classifying themselves and others into in-group (reference groups) and out-group social categories respectively. There has been a gap in the literature pertaining to a full understanding of the identity construction process through symbolic consumption of luxury brands in South Africa (Reed, 2002). The significance of the study is to provide a foundation for an enhanced theory of consumer behaviour in this context. This study employed a qualitative research approach. A non-probability convenience sampling technique was used, and a total of 12 undergraduate and postgraduate students were interviewed. The chosen data collection method was semi-structured in-depth interviews and data were analysed using thematic analysis. The findings of the study revealed that participants consume luxury branded clothing for both functional and symbolic purposes. Various factors emerged that influence the choice of the symbolic consumption behaviour such as income, buying frequency, spending patterns, perceptions and habits around retail shopping and the shopping experience. In addition, results indicated that reference groups (celebrities, family and peers) play a significant role in the symbolic consumption and construction of identity among the participants. In addition, the results also indicated that the RU participants engaged in a ‘save to spend’ technique whereby they save their pocket money so that they spend it on their favourite luxury branded clothing when they leave for the holidays. There was a common reference group that emerged from the study, namely the peer in-group. The influence of reference groups on youth consumers in South Africa may assist with marketing strategies that can be employed when targeting the Generation Y. Additionally, results indicate that luxury branded clothing have an impact on identity construction within the South African context. The respondents tie their identity to their luxury branded clothing as an indication of ‘who they are’ and as an extension of the ‘self’.
- Full Text:
- Date Issued: 2017
- Authors: Chinomona, Perpetua
- Date: 2017
- Subjects: Group identity , Peer pressure , Brand choice -- South Africa -- Makhanda , Consumer behavior -- South Africa -- Makhanda , Consumer behavior -- Psychological aspects -- South Africa -- Makhanda , Luxuries -- Psychological aspects -- South Africa -- Makhanda , Rhodes University -- Students -- Attitudes
- Language: English
- Type: Thesis , Masters , MSocSc
- Identifier: http://hdl.handle.net/10962/6853 , vital:21193
- Description: The purpose of this study is to explore how Rhodes University (RU) students construct identity through the symbolic consumption of luxury branded clothing and the role played by reference groups in the consumption behaviour. The study employed the Social Identity Theory (SIT) as a theoretical framework which explains the underpinnings of the cognitions and behaviour with the use of group processes (Trepte, 2006). The central principle of SIT lies in individuals classifying themselves and others into in-group (reference groups) and out-group social categories respectively. There has been a gap in the literature pertaining to a full understanding of the identity construction process through symbolic consumption of luxury brands in South Africa (Reed, 2002). The significance of the study is to provide a foundation for an enhanced theory of consumer behaviour in this context. This study employed a qualitative research approach. A non-probability convenience sampling technique was used, and a total of 12 undergraduate and postgraduate students were interviewed. The chosen data collection method was semi-structured in-depth interviews and data were analysed using thematic analysis. The findings of the study revealed that participants consume luxury branded clothing for both functional and symbolic purposes. Various factors emerged that influence the choice of the symbolic consumption behaviour such as income, buying frequency, spending patterns, perceptions and habits around retail shopping and the shopping experience. In addition, results indicated that reference groups (celebrities, family and peers) play a significant role in the symbolic consumption and construction of identity among the participants. In addition, the results also indicated that the RU participants engaged in a ‘save to spend’ technique whereby they save their pocket money so that they spend it on their favourite luxury branded clothing when they leave for the holidays. There was a common reference group that emerged from the study, namely the peer in-group. The influence of reference groups on youth consumers in South Africa may assist with marketing strategies that can be employed when targeting the Generation Y. Additionally, results indicate that luxury branded clothing have an impact on identity construction within the South African context. The respondents tie their identity to their luxury branded clothing as an indication of ‘who they are’ and as an extension of the ‘self’.
- Full Text:
- Date Issued: 2017
What are the discursive resources surrounding “beer goggles” and their implications within the South African university context?
- Authors: Stuart, Michael Jason
- Date: 2017
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/4602 , vital:20697
- Description: Exploring student drinking, this research provides an in-depth investigation into how “beer goggles” is constructed discursively and what implications that has within the South African university context. In doing so, research attempted to: 1) map out the discursive resources operating in the empirical research literature, public domain texts and individual talk; 2) identify the subject positions and action orientation of these constructions, and 3) to establish what gendered subjectivities are reproduced within that framework. With a qualitative and social constructionist background, this study utilised a Foucauldian discourse analytic method that included ideas from discursive research. Data collection involved five mainstream videos, three focus groups and three interviews. Along with the research literature, the videos represented the wider social constructions around “beer goggles” that are played out in the micro contexts displayed by the latter participant material. Based on their popularity on YouTube, consideration was given to videos that were the most relevant and theoretically interesting to the research project. The focus groups and interviews involved current, full time, male and female, Rhodes University students over the age of 18. Analysis revealed a common sense construction of the phenomenon that has various discursive implications. While embarrassing and sometimes out of control; “beer goggles” is constructed as a socially profitable altered state of mind that is deemed a normal and heterosexual experience in the university drinking culture. Highlighting the importance of a discursive investigation, this study provided new and alternative information that can assist further research and shed light on the debates surrounding the phenomenon. Additional research is recommended.
- Full Text:
- Date Issued: 2017
- Authors: Stuart, Michael Jason
- Date: 2017
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/4602 , vital:20697
- Description: Exploring student drinking, this research provides an in-depth investigation into how “beer goggles” is constructed discursively and what implications that has within the South African university context. In doing so, research attempted to: 1) map out the discursive resources operating in the empirical research literature, public domain texts and individual talk; 2) identify the subject positions and action orientation of these constructions, and 3) to establish what gendered subjectivities are reproduced within that framework. With a qualitative and social constructionist background, this study utilised a Foucauldian discourse analytic method that included ideas from discursive research. Data collection involved five mainstream videos, three focus groups and three interviews. Along with the research literature, the videos represented the wider social constructions around “beer goggles” that are played out in the micro contexts displayed by the latter participant material. Based on their popularity on YouTube, consideration was given to videos that were the most relevant and theoretically interesting to the research project. The focus groups and interviews involved current, full time, male and female, Rhodes University students over the age of 18. Analysis revealed a common sense construction of the phenomenon that has various discursive implications. While embarrassing and sometimes out of control; “beer goggles” is constructed as a socially profitable altered state of mind that is deemed a normal and heterosexual experience in the university drinking culture. Highlighting the importance of a discursive investigation, this study provided new and alternative information that can assist further research and shed light on the debates surrounding the phenomenon. Additional research is recommended.
- Full Text:
- Date Issued: 2017
Ulwaluko kwa Xhosa: young Xhosa men's lived experiences in the context of traditional male initiation
- Authors: Siswana, Anele
- Date: 2016
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3271 , http://hdl.handle.net/10962/d1020840
- Description: This thesis explores the lived experiences of young amaXhosa men in relation to U!walukokwa Xhosa (traditional male initiation [TMI]) and its impact on their sense of masculinity. The conceptual framework of this study is located within African epistemology focusing on indigenous knowledge systems (IKS) in South Africa. The study aimed at enabling young amaXhosa men who had undergone TMI to reflect on their first-hand, personal accounts of Ulwa/ukokwa Xhosa and manhood. Six semistructured interviews and a follow up focus group discussion were held with 23-27 years old amaXhosa men residing in Joza Township in Grahamstown, Eastern Cape. Participants were identified through purposive sampling. The thesis reports on the following findings: (a) the significance of the place/location of initiation, and the guise of modernity; (b) feelings of anticipation experienced by the young men; (c) the theme on ubudoda(manhood) affirmation Ndiyindoda!; (d) the theme on the concealment of pain (perseverance); (e) the theme on respect for self and others and ubuntu;(f) Uzimelegeqe (independence and autonomy) and (g) social role and responsibility. The paper argues for the relevance of TMI as a significantrite of passage from boyhood to manhood among amaXhosa men.
- Full Text:
- Date Issued: 2016
- Authors: Siswana, Anele
- Date: 2016
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3271 , http://hdl.handle.net/10962/d1020840
- Description: This thesis explores the lived experiences of young amaXhosa men in relation to U!walukokwa Xhosa (traditional male initiation [TMI]) and its impact on their sense of masculinity. The conceptual framework of this study is located within African epistemology focusing on indigenous knowledge systems (IKS) in South Africa. The study aimed at enabling young amaXhosa men who had undergone TMI to reflect on their first-hand, personal accounts of Ulwa/ukokwa Xhosa and manhood. Six semistructured interviews and a follow up focus group discussion were held with 23-27 years old amaXhosa men residing in Joza Township in Grahamstown, Eastern Cape. Participants were identified through purposive sampling. The thesis reports on the following findings: (a) the significance of the place/location of initiation, and the guise of modernity; (b) feelings of anticipation experienced by the young men; (c) the theme on ubudoda(manhood) affirmation Ndiyindoda!; (d) the theme on the concealment of pain (perseverance); (e) the theme on respect for self and others and ubuntu;(f) Uzimelegeqe (independence and autonomy) and (g) social role and responsibility. The paper argues for the relevance of TMI as a significantrite of passage from boyhood to manhood among amaXhosa men.
- Full Text:
- Date Issued: 2016
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