The effectiveness of bank debt financing on the growth of small and medium enterprises (SMEs) in Namibia
- Paulus, Panduleni Hambeleleni
- Authors: Paulus, Panduleni Hambeleleni
- Date: 2023-10-13
- Subjects: Business enterprises Finance , Small business Namibia , Small and medium enterprises , Stakeholder management , Debt financing (Corporations)
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/419176 , vital:71622
- Description: Globally, SMEs are valued for their contribution to economic growth and development as well as for driving employment. To succeed, small firms require support especially in terms of obtaining funding and financial services that can enable them to meet day to day operational needs. Commercial banks play an important role for the financing of SMEs as small firms generally depend on bank loans to obtain external finance. However, despite the support and contribution, very little attention is given to the actual forms of finance used by small and medium-sized enterprises, the available finance made by lending institutions or investors and the relation between the use of the said debt finance and enterprise performance. Furthermore, several research studies carried out focusing on the effect of debt financing on performance of firms are inconsistent. Thus, this study sought to determine the effectiveness of bank debt finance on the growth of SMEs in Namibia. To achieve the objective of the study, it was important to have it rooted in the pragmatism paradigm; followed by both the deductive and inductive approaches. Interviews were conducted with the six SME owners and structured questionnaires were completed by the seven staff of the selected bank. The study used thematic analysis to analyze primary data from interviews by following three steps namely: reducing the data referred to as coding, analyzing data by creating patterns, and generating themes and drawing conclusion. Data from self-administered questionnaires was populated and textually analyzed aided by tables. The main findings of the study were that: (1) debt financing contributed to the growth and performance of SMEs as all firms under the study who made use of debt had experienced growth in terms of generated profits and acquired assets, (2) during the assessment and approving process, the bank looked at various lending factors and that collateral was not considered as prime to accessing funding, (3) the SMEs were not sufficiently funded and that there was no appropriate funding option for SMEs, (4) in terms of relationships, there was a lack of engagement and support between the bank and the SMEs. The support received from the bank was only in terms of lending. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2023
- Full Text:
- Date Issued: 2023-10-13
- Authors: Paulus, Panduleni Hambeleleni
- Date: 2023-10-13
- Subjects: Business enterprises Finance , Small business Namibia , Small and medium enterprises , Stakeholder management , Debt financing (Corporations)
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/419176 , vital:71622
- Description: Globally, SMEs are valued for their contribution to economic growth and development as well as for driving employment. To succeed, small firms require support especially in terms of obtaining funding and financial services that can enable them to meet day to day operational needs. Commercial banks play an important role for the financing of SMEs as small firms generally depend on bank loans to obtain external finance. However, despite the support and contribution, very little attention is given to the actual forms of finance used by small and medium-sized enterprises, the available finance made by lending institutions or investors and the relation between the use of the said debt finance and enterprise performance. Furthermore, several research studies carried out focusing on the effect of debt financing on performance of firms are inconsistent. Thus, this study sought to determine the effectiveness of bank debt finance on the growth of SMEs in Namibia. To achieve the objective of the study, it was important to have it rooted in the pragmatism paradigm; followed by both the deductive and inductive approaches. Interviews were conducted with the six SME owners and structured questionnaires were completed by the seven staff of the selected bank. The study used thematic analysis to analyze primary data from interviews by following three steps namely: reducing the data referred to as coding, analyzing data by creating patterns, and generating themes and drawing conclusion. Data from self-administered questionnaires was populated and textually analyzed aided by tables. The main findings of the study were that: (1) debt financing contributed to the growth and performance of SMEs as all firms under the study who made use of debt had experienced growth in terms of generated profits and acquired assets, (2) during the assessment and approving process, the bank looked at various lending factors and that collateral was not considered as prime to accessing funding, (3) the SMEs were not sufficiently funded and that there was no appropriate funding option for SMEs, (4) in terms of relationships, there was a lack of engagement and support between the bank and the SMEs. The support received from the bank was only in terms of lending. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2023
- Full Text:
- Date Issued: 2023-10-13
A business model framework for mission-driven organisations
- Authors: Thackeray, Sean Robin
- Date: 2023-03-31
- Subjects: Nonprofit organizations South Africa Makhanda , Business model , Sustainable development South Africa Makhanda , Resource-based view , Social responsibility of business South Africa Makhanda
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/419123 , vital:71618
- Description: Non-profit organisations (NPOs) contribute to our society by addressing needs through value-creation activities which are normally not addressed by normal for-profit organisations. These NPOs generate their income through donations, fundraising and market activities such as the sale of products or services. However, in the pursuit of organisational sustainability, these NPOs need to ensure that their income meets their expenditure needs over the long run, to allow continuous value creation and to pursue their mission. An organisation’s business model can be visualised through a business model framework (BMF), which have been illustrated to be useful tools for organisations to test new business models, plan and coordinate activities, and to communicate how an organisations business model works to stakeholders. The use of BMFs by NPOs may be useful for similar purposes. However, a key challenge for NPOs and their management is adapting for-profit tools to be more applicable to the NPO environment. Whilst there has been some progress within the literature on adapting these for-profit business model tools to NPOs, this area of research is relatively underrepresented in the literature. The single case study method, exploratory in nature, following a deductive approach with a theoretical framework was used to evaluate the NPO Business model framework for NPOs with multiple income streams (Sanderse, 2014) appropriateness for the Centre for Biological Control (CBC), a mission-driven research organisation located within Rhodes University. The study made use of an interpretivist paradigm through the lens of resource-based theory. The contextual environment of the CBC was similar to other NPOs in that their organisational sustainability was at risk due to uncertainty about the availability of long-term funding. The CBC is actively diversifying their income streams by establishing new partnerships, which increase the capacity and resource base of the organisation to improve its flexibility in meeting current and potential funders’ needs. The NPO Business model framework for NPOs with multiple income streams was found to be a suitable BMF to visualise the holistic operations of the CBC. However, the role of governance-related matters being represented in this BMF was found to be lacking. An amended framework including governance as part of the Business model framework for NPOs with multiple income streams was developed. This improved the BMF, by allowing for further contextual insight into the CBCs business model as governance played a major role in the key activities and income-generating strategies they participate in. The role a BMF has in assisting an organisation with resource management activities was also explored. A suitable BMF, which allows for a holistic and explicit display of an organisation’s business model, would assist in determining how resources could be better managed or orchestrated to pursue different potential income-generating strategies or improve the efficiency of how resources are used in the current business model. This study contributed to business model theory by further testing the Business model framework for NPOs with multiple income streams as a tool to visualise an NPOs business model and identifying that once the governance block was added, this BMF became more suitable within the CBCs context. A minor contribution to resource based theory was the exploration of the potential roles BMFs play in resource management, which should be further investigated in line with additional research questions proposed. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2023
- Full Text:
- Date Issued: 2023-03-31
- Authors: Thackeray, Sean Robin
- Date: 2023-03-31
- Subjects: Nonprofit organizations South Africa Makhanda , Business model , Sustainable development South Africa Makhanda , Resource-based view , Social responsibility of business South Africa Makhanda
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/419123 , vital:71618
- Description: Non-profit organisations (NPOs) contribute to our society by addressing needs through value-creation activities which are normally not addressed by normal for-profit organisations. These NPOs generate their income through donations, fundraising and market activities such as the sale of products or services. However, in the pursuit of organisational sustainability, these NPOs need to ensure that their income meets their expenditure needs over the long run, to allow continuous value creation and to pursue their mission. An organisation’s business model can be visualised through a business model framework (BMF), which have been illustrated to be useful tools for organisations to test new business models, plan and coordinate activities, and to communicate how an organisations business model works to stakeholders. The use of BMFs by NPOs may be useful for similar purposes. However, a key challenge for NPOs and their management is adapting for-profit tools to be more applicable to the NPO environment. Whilst there has been some progress within the literature on adapting these for-profit business model tools to NPOs, this area of research is relatively underrepresented in the literature. The single case study method, exploratory in nature, following a deductive approach with a theoretical framework was used to evaluate the NPO Business model framework for NPOs with multiple income streams (Sanderse, 2014) appropriateness for the Centre for Biological Control (CBC), a mission-driven research organisation located within Rhodes University. The study made use of an interpretivist paradigm through the lens of resource-based theory. The contextual environment of the CBC was similar to other NPOs in that their organisational sustainability was at risk due to uncertainty about the availability of long-term funding. The CBC is actively diversifying their income streams by establishing new partnerships, which increase the capacity and resource base of the organisation to improve its flexibility in meeting current and potential funders’ needs. The NPO Business model framework for NPOs with multiple income streams was found to be a suitable BMF to visualise the holistic operations of the CBC. However, the role of governance-related matters being represented in this BMF was found to be lacking. An amended framework including governance as part of the Business model framework for NPOs with multiple income streams was developed. This improved the BMF, by allowing for further contextual insight into the CBCs business model as governance played a major role in the key activities and income-generating strategies they participate in. The role a BMF has in assisting an organisation with resource management activities was also explored. A suitable BMF, which allows for a holistic and explicit display of an organisation’s business model, would assist in determining how resources could be better managed or orchestrated to pursue different potential income-generating strategies or improve the efficiency of how resources are used in the current business model. This study contributed to business model theory by further testing the Business model framework for NPOs with multiple income streams as a tool to visualise an NPOs business model and identifying that once the governance block was added, this BMF became more suitable within the CBCs context. A minor contribution to resource based theory was the exploration of the potential roles BMFs play in resource management, which should be further investigated in line with additional research questions proposed. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2023
- Full Text:
- Date Issued: 2023-03-31
Analysis of corporate failures: a case study of two South African banks
- Mqomboti, Xitshembiso Pronacia
- Authors: Mqomboti, Xitshembiso Pronacia
- Date: 2023-02
- Subjects: Business failures South Africa , Corporate governance South Africa , Risk management , Operational risk , Business ethics , Bank management South Africa , Banks and banking South Africa
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/419151 , vital:71620
- Description: This study analysed the factors that contributed to the failure of Venda Building Society Mutual Bank (VBS) and African Bank Limited and the impact it had on their key stakeholders. The specific objectives of this study were to evaluate African Bank and VBS bank's operational risk management processes and controls, the role of ethical failures at VBS bank and African Bank; and assess how the failures affected their stakeholders. The population sample of the study included African Bank and VBS. The study adopted a qualitative research method. Existing reports from both African Bank and VBS were used to collect data. The study adopted a thematic data analysis method, which includes data coding and the development of themes. The data analysis framework was derived from a defined set of research propositions and seven (7) themes were derived from this analysis method. The failure in operational controls of both banks and ineffective risk management structures including unethical conduct by the executive management and board of VBS bank, irregular financial transactions and weakened external auditing function resulted in an unaccountable executive relationship and reckless lending decision-making. This research study will expand on the existing body of knowledge on the failures and near-failures of banks in the South African banking sector. The South African banking industry and its regulatory bodies will be better equipped to strengthen their corporate governance in risk controls to mitigate future collapses and near collapses of banks. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2023
- Full Text:
- Date Issued: 2023-02
- Authors: Mqomboti, Xitshembiso Pronacia
- Date: 2023-02
- Subjects: Business failures South Africa , Corporate governance South Africa , Risk management , Operational risk , Business ethics , Bank management South Africa , Banks and banking South Africa
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/419151 , vital:71620
- Description: This study analysed the factors that contributed to the failure of Venda Building Society Mutual Bank (VBS) and African Bank Limited and the impact it had on their key stakeholders. The specific objectives of this study were to evaluate African Bank and VBS bank's operational risk management processes and controls, the role of ethical failures at VBS bank and African Bank; and assess how the failures affected their stakeholders. The population sample of the study included African Bank and VBS. The study adopted a qualitative research method. Existing reports from both African Bank and VBS were used to collect data. The study adopted a thematic data analysis method, which includes data coding and the development of themes. The data analysis framework was derived from a defined set of research propositions and seven (7) themes were derived from this analysis method. The failure in operational controls of both banks and ineffective risk management structures including unethical conduct by the executive management and board of VBS bank, irregular financial transactions and weakened external auditing function resulted in an unaccountable executive relationship and reckless lending decision-making. This research study will expand on the existing body of knowledge on the failures and near-failures of banks in the South African banking sector. The South African banking industry and its regulatory bodies will be better equipped to strengthen their corporate governance in risk controls to mitigate future collapses and near collapses of banks. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2023
- Full Text:
- Date Issued: 2023-02
An exploratory study of King IV™: The effect of Principle Four and its practices in achieving good performance by selected JSE-listed companies
- Authors: Rohlandt, John
- Date: 2022-10-14
- Subjects: Corporate governance South Africa , Organizational performance , value creation , Business planning , Social responsibility of business South Africa
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/403047 , vital:69917
- Description: The research conducted for the dissertation entitled “An exploratory study of King IVTM: The effect of principle four and its practices in achieving good performance by selected JSE-listed companies”, aimed to determine whether principle four, namely the creation of value, and the application by an organisation of the recommended practices as set out in King IVTM, contribute to the achievement of good performance. The research outlined the background to the research by describing the history of the development of corporate governance internationally and in South Africa, dating back to 1932 and culminating with the King IV™ report. It described the problem statement, defined the aims and objectives of the study, and demonstrated that the significance of the study lies in its exploration of the relationship between the King IV™ practices and good performance. The research also provided a review of the related literature, describing the theoretical background for the research, which includes the conceptual framework and propositions of the research. The research was situated in the post-positivist paradigm, the methodology was qualitative, and the method adopted was a theory-based evaluation, based on a deductive thematic analysis with pattern matching. From a detailed reading of the integrated reports and the King IVTM compliance registers of the fifteen selected listed companies for the years 2017 to 2019, hits and misses in relation to the six capitals and the eight associated practices were recorded. From this, the resulting descriptive statistics were calculated and set out in the form of tables, and a regression analysis was used to support the findings. The research revealed, based on the descriptive statistics data that there is a moderate relationship between good performance and the application of the eight practices set out in King IVTM, that contribute to the achievement of good performance. It was, therefore, concluded that the adoption of corporate governance principles and practices has an effect on performance, although it may not be significant. It is also concluded that the application of the practices in terms of principle four as set out in King IVTM is achieving its intended outcome - the creation of value. The research also concluded that good performance constitutes more than just a company performing financially and that all companies need to comply with the requirements of King IVTM, as the Code is designed to guide organisations in achieving good corporate governance. Governance principles and practices should be adopted in a way that does not unduly constrain them and is appropriate to a company’s particular circumstances. Complying with corporate governance principles and implementing the recommended practices might not guarantee positive outcomes (good performance), but it will guide the board of directors in the pursuit of ethical and effective leadership, and that of sustainable development in order to meet the needs of all stakeholders. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2022
- Full Text:
- Date Issued: 2022-10-14
- Authors: Rohlandt, John
- Date: 2022-10-14
- Subjects: Corporate governance South Africa , Organizational performance , value creation , Business planning , Social responsibility of business South Africa
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/403047 , vital:69917
- Description: The research conducted for the dissertation entitled “An exploratory study of King IVTM: The effect of principle four and its practices in achieving good performance by selected JSE-listed companies”, aimed to determine whether principle four, namely the creation of value, and the application by an organisation of the recommended practices as set out in King IVTM, contribute to the achievement of good performance. The research outlined the background to the research by describing the history of the development of corporate governance internationally and in South Africa, dating back to 1932 and culminating with the King IV™ report. It described the problem statement, defined the aims and objectives of the study, and demonstrated that the significance of the study lies in its exploration of the relationship between the King IV™ practices and good performance. The research also provided a review of the related literature, describing the theoretical background for the research, which includes the conceptual framework and propositions of the research. The research was situated in the post-positivist paradigm, the methodology was qualitative, and the method adopted was a theory-based evaluation, based on a deductive thematic analysis with pattern matching. From a detailed reading of the integrated reports and the King IVTM compliance registers of the fifteen selected listed companies for the years 2017 to 2019, hits and misses in relation to the six capitals and the eight associated practices were recorded. From this, the resulting descriptive statistics were calculated and set out in the form of tables, and a regression analysis was used to support the findings. The research revealed, based on the descriptive statistics data that there is a moderate relationship between good performance and the application of the eight practices set out in King IVTM, that contribute to the achievement of good performance. It was, therefore, concluded that the adoption of corporate governance principles and practices has an effect on performance, although it may not be significant. It is also concluded that the application of the practices in terms of principle four as set out in King IVTM is achieving its intended outcome - the creation of value. The research also concluded that good performance constitutes more than just a company performing financially and that all companies need to comply with the requirements of King IVTM, as the Code is designed to guide organisations in achieving good corporate governance. Governance principles and practices should be adopted in a way that does not unduly constrain them and is appropriate to a company’s particular circumstances. Complying with corporate governance principles and implementing the recommended practices might not guarantee positive outcomes (good performance), but it will guide the board of directors in the pursuit of ethical and effective leadership, and that of sustainable development in order to meet the needs of all stakeholders. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2022
- Full Text:
- Date Issued: 2022-10-14
An exploratory study of barriers and enablers of strategy execution in the Eastern Cape Department of Education in South Africa
- Authors: Vena, Nomava Vinolia
- Date: 2018
- Subjects: Strategic planning South Africa Eastern Cape , Business planning South Africa Eastern Cape , Public administration South Africa Eastern Cape , Corporate governance South Africa Eastern Cape , Government accountability South Africa Eastern Cape , South Africa. Department of Education
- Language: English
- Type: text , Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10962/63649 , vital:28465
- Description: Effective strategy execution is very important for the achievement of an organisation’s goals. Because it is a difficult task to translate a strategy into action, itis imperative for leadership to prioritize its strategic plan to ensure its success. The purpose of this study is to identify barriers and enablers of strategy execution in Basic Education in the Eastern Cape; its focus is on strategic goal number six: “Efficient administration ensured through good corporate governance and management”. The effectiveness of the Eastern Cape Department of Education (ECDoE) is measured by its service delivery, how strategy is executed in providing quality education. These are guided by the norms and standards like the National Education Policy Act: Norms and Standards for educators, as set by the National Department of Basic Education and the Treasury Acts. The motivation for the study was the Department’s poor performance as reported by the Auditor General (AG) in his 2015 audit report, that there has been a lack of good governance and accountability in the ECDoE. The study is qualitative: a sample of twenty-five (25) ECDoE senior managers were interviewed as the custodians of the execution of the strategic plan. Purposive sampling method selected the twenty-five from a total of forty-five (45) senior managers, some of whom were in Head Office and some in the twenty-three (23) districts. Data was collected through questionnaires and interviews and responses were captured on Excel Spreadsheet, and analysed with the Thematic Analysis. Major findings relating to barriers were on Human Resource Management, Poor Leadership, Resourcing (Tools of Trade), Improper Budgeting Systems, Poor Communication, and Organisational Structure. Some variables were interchangeably identified both as barriers and enablers, such as budgeting and resourcing. There were many recommendations, but for this study one, the Finance Section, will suffice: and that is that the Finance Section should analyse each directorate’s spending for each year before the new budget is allocated.
- Full Text:
- Date Issued: 2018
- Authors: Vena, Nomava Vinolia
- Date: 2018
- Subjects: Strategic planning South Africa Eastern Cape , Business planning South Africa Eastern Cape , Public administration South Africa Eastern Cape , Corporate governance South Africa Eastern Cape , Government accountability South Africa Eastern Cape , South Africa. Department of Education
- Language: English
- Type: text , Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10962/63649 , vital:28465
- Description: Effective strategy execution is very important for the achievement of an organisation’s goals. Because it is a difficult task to translate a strategy into action, itis imperative for leadership to prioritize its strategic plan to ensure its success. The purpose of this study is to identify barriers and enablers of strategy execution in Basic Education in the Eastern Cape; its focus is on strategic goal number six: “Efficient administration ensured through good corporate governance and management”. The effectiveness of the Eastern Cape Department of Education (ECDoE) is measured by its service delivery, how strategy is executed in providing quality education. These are guided by the norms and standards like the National Education Policy Act: Norms and Standards for educators, as set by the National Department of Basic Education and the Treasury Acts. The motivation for the study was the Department’s poor performance as reported by the Auditor General (AG) in his 2015 audit report, that there has been a lack of good governance and accountability in the ECDoE. The study is qualitative: a sample of twenty-five (25) ECDoE senior managers were interviewed as the custodians of the execution of the strategic plan. Purposive sampling method selected the twenty-five from a total of forty-five (45) senior managers, some of whom were in Head Office and some in the twenty-three (23) districts. Data was collected through questionnaires and interviews and responses were captured on Excel Spreadsheet, and analysed with the Thematic Analysis. Major findings relating to barriers were on Human Resource Management, Poor Leadership, Resourcing (Tools of Trade), Improper Budgeting Systems, Poor Communication, and Organisational Structure. Some variables were interchangeably identified both as barriers and enablers, such as budgeting and resourcing. There were many recommendations, but for this study one, the Finance Section, will suffice: and that is that the Finance Section should analyse each directorate’s spending for each year before the new budget is allocated.
- Full Text:
- Date Issued: 2018
Airline revenue management performance measurement of South African Airways origin-destination revenue management
- Authors: Githiri, Duncan Wanjau
- Date: 2017
- Subjects: Revenue management , Airlines Finance , Performance Measurement , Airlines Rates Mathematical models , South African Airways
- Language: English
- Type: text , Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10962/59188 , vital:27455
- Description: Revenue Management (RM) in the airline industry is the practise of selling fixed capacity as a service over a finite time horizon. The market is characterised by the customers’ willingness to pay different prices for the service. This creates the opportunity to target different customer segments and use price differential to attain the optimal passenger fare mix to maximise revenue. The aim is to maximise revenue and an airline can expect revenue increase of between 3 to 7 percent with the successful implementation of a Revenue Management system. The question of whether the revenue increase can be attributed to the RMS is crucial in determining its level of success and validating the optimisation strategy applied (Rannou and Melli, 2003). South African Airways (SAA) migration from Leg-based optimisation to Origin-Destination (O&D) network based revenue management optimisation created the opportunity for this study to measure and evaluate the RMS performance. Revenue performance measuring tools using inventory systems data to measure RMS performance, ASK (Available Seat Kilometre), RASK (Revenue per Available Seat Kilometre), CASK (Cost per Available Seat Kilometre), RPK (Revenue Passenger Kilometre) and cabin factor yield. The limitations relating to the performance measuring tools utilising inventory system data, is the inability for continuous measurement and the isolation of the impact to revenue due to the RMS on its own. In seeking to gauge the performance of the O&D optimisation, the Revenue Opportunity Model (ROM) is applied. ROM is a post departure measuring tool utilised to continuously measure and isolate the contribution of the RMS on SAA’s O&D network. The revenue opportunity achieved versus the potential revenue was assessed. A revenue comparison of the airlines 2014 and 2015 financial year is performed. The results of the analysis showed the O&D optimisation yielded positive revenue capture on routes that applied the correct optimisation strategy. Recommendations on the optimisation strategy to be applied on routes having average or low revenues captured are presented. The aim is to provide the SAA revenue management department with tangible solutions that would result in increased revenue for the SAA network.
- Full Text:
- Date Issued: 2017
- Authors: Githiri, Duncan Wanjau
- Date: 2017
- Subjects: Revenue management , Airlines Finance , Performance Measurement , Airlines Rates Mathematical models , South African Airways
- Language: English
- Type: text , Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10962/59188 , vital:27455
- Description: Revenue Management (RM) in the airline industry is the practise of selling fixed capacity as a service over a finite time horizon. The market is characterised by the customers’ willingness to pay different prices for the service. This creates the opportunity to target different customer segments and use price differential to attain the optimal passenger fare mix to maximise revenue. The aim is to maximise revenue and an airline can expect revenue increase of between 3 to 7 percent with the successful implementation of a Revenue Management system. The question of whether the revenue increase can be attributed to the RMS is crucial in determining its level of success and validating the optimisation strategy applied (Rannou and Melli, 2003). South African Airways (SAA) migration from Leg-based optimisation to Origin-Destination (O&D) network based revenue management optimisation created the opportunity for this study to measure and evaluate the RMS performance. Revenue performance measuring tools using inventory systems data to measure RMS performance, ASK (Available Seat Kilometre), RASK (Revenue per Available Seat Kilometre), CASK (Cost per Available Seat Kilometre), RPK (Revenue Passenger Kilometre) and cabin factor yield. The limitations relating to the performance measuring tools utilising inventory system data, is the inability for continuous measurement and the isolation of the impact to revenue due to the RMS on its own. In seeking to gauge the performance of the O&D optimisation, the Revenue Opportunity Model (ROM) is applied. ROM is a post departure measuring tool utilised to continuously measure and isolate the contribution of the RMS on SAA’s O&D network. The revenue opportunity achieved versus the potential revenue was assessed. A revenue comparison of the airlines 2014 and 2015 financial year is performed. The results of the analysis showed the O&D optimisation yielded positive revenue capture on routes that applied the correct optimisation strategy. Recommendations on the optimisation strategy to be applied on routes having average or low revenues captured are presented. The aim is to provide the SAA revenue management department with tangible solutions that would result in increased revenue for the SAA network.
- Full Text:
- Date Issued: 2017
Case study : profitability drivers in the South African airline industry : a comparative analysis of SAA and Comair
- Authors: Batidzirai, Davison Herbert
- Date: 2015
- Subjects: South African Airways , Comair Limited , Airlines -- South Africa , Corporate profits -- South Africa , Organizational effectiveness -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:846 , http://hdl.handle.net/10962/d1017191
- Full Text:
- Date Issued: 2015
- Authors: Batidzirai, Davison Herbert
- Date: 2015
- Subjects: South African Airways , Comair Limited , Airlines -- South Africa , Corporate profits -- South Africa , Organizational effectiveness -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:846 , http://hdl.handle.net/10962/d1017191
- Full Text:
- Date Issued: 2015
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