Some principles of communicating effectively through press advertisements with Blacks
- Authors: Koekemoer, Ludi
- Date: 1978
- Subjects: Advertising, Newspaper -- South Africa , Black people and mass media -- South Africa , Mass media -- South Africa , Mass media and culture -- South Africa , Communication in marketing -- South Africa , Communication -- Social aspects -- South Africa , Press and politics -- South Africa
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:837 , http://hdl.handle.net/10962/d1013407
- Description: [Introduction] An investigation of relevant literature reveals numerous studies on the principles of effective advertising communications. These studies are based on work done overseas and may not apply to Blacks in South Africa. Pioneer advertising research into the Black market has been conducted in recent years by the University of South Africa's Bureau of Market Research (BM). The resultant data obtained indicated that communicating to the Black market should be treated separately from communicating to Whites in South Africa and further research is required on the effectiveness of advertising communications aimed at Blacks. This study was designed to supplement the research conducted by the Bureau of Market Research rather than to validate these findings.
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- Date Issued: 1978
'n Kritiese oorsig en studie van die werkinge van die bemarkingswet van 1937, tot en met die gewysigde en gekonsolideerde wetgewing van wet 59, van 1968 [Deel I]
- Authors: Smith, Evert Frederik
- Date: 1972
- Subjects: Mohair -- Marketing , Mohair industry -- South Africa , South Africa. Mohair Board
- Language: Afrikaans
- Type: Thesis , Masters , MCom
- Identifier: vital:1113 , http://hdl.handle.net/10962/d1014359
- Description: [From Introduction]. Navorsing oor hierdie proefskrif het meegebring dat die Bemarkingswet (soos gewysig) en die Suid-Afrikaanse Sybokhaarbedryf, intensief behandel en ontleed moes word om gevolgtrekkings te maak. Die navorsing het 'n baie wye veld gedek en aan die einde van elke hoofstuk, wat voltooi is, is die bron van inligting wat nageslaan is, genoem. Aan die einde van hierdie verhandeling en sitasie, sal die geografiese verwysings meer volledig aangetoon word. Daar was so baie bronne van navorsing dat alleenlik die belangrikste volgens my mening genoem en opgesom kon word. Omdat opsommings en gevolgtrekkings gemaak moes word van die bestaande inligting in sy geheel, is daar nie spesifiek kwoteer van waar sekere inligting bekom is nie. Deel I van hierdie proefskrif behandel die Bemarkingswet, sy ontstaan, kritiek en beginsels. Deel II handel oor die Sybokhaarraad, sy ontslaan, soos dit onder die Bemarkingsraad as In Beheerraad ressorteer, hoe hy daarin geslaag het om die Bemarkingswet toe te pas en sekere aanbevelings en opmerkings met betrekking tot die werkinge daarvan.
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- Date Issued: 1972
The production and marketing of South African Maize since 1910, with special reference to the years 1954 to 1966
- Authors: Brits, Rudolph Nieuwoudt
- Date: 1969
- Subjects: South Africa. Maize Board , Corn industry -- South Africa , Corn -- South Africa -- Marketing , Corn -- South Africa -- Marketing -- Government policy
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:1104 , http://hdl.handle.net/10962/d1013386
- Description: From Introduction: There is no evidence available that maize was known in the old world in ancient times. Seeds of barley and wheat have been found in ancient near eastern sites, but never has there been any trace of maize at all. Furthermore, maize as a plant is not mentioned in the Bible, and neither Greek nor Chinese literature makes any reference to maize. There is, therefore, nothing that suggests that maize was known in the Old world before about 1492. However, at that time, Christopher Columbus returned with a report about a new grain called "Maiz". At a later date explorers visiting America found that maize was being grown and consumed by the Red Indians in places as far apart as Canada and Chile. The consensus of opinion is, therefore, that maize originated in America and was only subsequently imported into Europe. However, in a very excellent paper, Dr. M.D.W. Jeffreys comes to the very convincing conclusion that "Maize, a non-self-propagating American plant, was introduced to east African littorals before the Portuguese rounded the Cape and was seen by the Chinese navigators at Melinde Circa 1414… Maize was brought to the Indian Ocean littorals by Arabs before 1400. Maize was brought into southern Africa by the Nguni by 1400 and later by the baVenda. Maize was introduced by the Dutch in 1658. There is no evidence that maize was introduced by the Portuguese. Irrespective of the exact date when maize was introduced into South Africa, it was only from the year 1840 that there was any real agricultural development in South Africa. At this date, all those who had participated in the Great Trek had more or less settled down, and substantial areas were planted with wheat, maize and oats.
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- Date Issued: 1969