"Soap operas as a platform for disseminating health information regarding ART and the use of 'reel' versus 'real' role models"
- Authors: Deiner, Catherine Anne
- Date: 2015
- Subjects: Isidingo (Television program) , Television soap operas -- South Africa , Health in mass media , Mass media in health education -- South Africa , Antiretroviral agents -- South Africa , Public health -- Moral and ethical aspects , HIV-positive women -- South Africa -- Grahamstown
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3542 , http://hdl.handle.net/10962/d1017783
- Description: The media, through development communication and edutainment, plays a critical role in the transformation of societies. In line with this, this thesis discusses the extent to which commercially driven prosocial soap operas can provide a platform for public health messaging, in the context of the HIV/AIDS epidemic in South Africa, for antiretroviral treatment (ART) and for encouraging ART adherence to foster national development. Furthermore, this thesis examined the potential of celebrities as HIV/AIDS ambassadors and the potential of both fictional characters and ‘real-life’ celebrities to disseminate these health messages. Although the HIV/AIDS epidemic in South Africa is stabilising, this is not the time to relax the communication around the disease, particularly regarding adherence to ARVs, considering that South Africa has the largest ARV rollout in the world. The qualitative methodological approach taken for this thesis is a three-step approach examining the intended message, the text and the appropriated message by viewers. Firstly, a thematic content analysis of an episode of Isidingo, that illustrated Nandipha as HIV-positive and the side-effects that came with her ART adherence, and the 3Talk interview with Lesego Motsepe, where she announced that she was weaning herself off ART, was done in order to understand the intended health messaging in the soap opera and the health message disseminated by an HIV-positive actress with regards to ART. Thereafter interview responses by the production team as well as by HIV-positive viewers, using ARVs, were thematised. In addition media texts which provided commentary on the use of a celebrity as a HIV-positive role model were examined. In doing this, this thesis has offered up the meanings of how HIV-positive women taking ARVs and living in Makana experience and understand the media, particularly health messaging relating to ARVs. The findings of this study suggest that commercial soap operas are the perfect platform to address HIV/AIDS and that prosocial health messaging regarding ARV adherence is still necessary in this country. Soap operas have the potential to have an educational angle. Although, HIV-positive individuals serve as better role models as they are authentic; given human nature, fictional characters, such as Nandipha Matabane in Isidingo, may be more sustainable role models as their message can be scientifically-based and well-researched. Realistic characters serve as role models whose behaviour is to be emulated. Soap operas appeal to a wide audience and so storylines can be tailor-made according to the times and the needs in terms of health issues and messaging. Thus, soap operas are not a single platform but rather one which can be exploited to maximum advantage for public health messaging.
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- Date Issued: 2015
"Why Persephone?" investigating the unique position of Persephone as a dying god(dess) offering hope for the afterlife
- Authors: Goodwin, Grant
- Date: 2015
- Subjects: Mythology, Greek , Gods, Greek , Future life , Greece -- Religious life and customs , Persephone -- (Greek deity)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3655 , http://hdl.handle.net/10962/d1017896
- Description: Persephone’s myth is unique, as it was the central narrative of one of the most prominent ancient mystery religions, and remains one of the few (certainly the most prominent) ancient Greek myths to focus on the relationship of a mother and her daughter. This unique focus must have offered her worshippers something important that they perhaps could not find elsewhere, especially as a complex and elaborate cult grew around it, transforming the divine allegory of the changing seasons or the storage of the grain beneath the earth, into a narrative offering hope for a better place in the afterlife. To understand the appeal of this myth, two aspects of her worship and mythic significance require study: the expectations of her worshippers for their own lives, to which the goddess may have been seen as a forerunner; and the mythic frameworks operating which would characterise the goddess for her worshippers. The myth, as described in The Hymn to Demeter, is initially interpreted for its literary meaning, and then set within its cultural milieu to uncover what meaning it may have had for Persephone’s worshippers, particularly in terms of marriage and death, which form the initial motivating action of the myth. From this socio-anthropological study we turn to the mythic patterns and motifs the story offers, particularly the figure of the goddess of the Underworld (primarily in the influential Mesopotamian literature), and the Dying-Rising God figure (similarly derived from the Near East). These figures, when compared to the Greek goddess, may both reveal her unique appeal, and highlight the common attractions that lie in the figures generally. By this two-part investigation, on the particular culture’s expectations and the general mythic framework she exists in, Persephone’s meaning in her native land may be uncovered and understood.
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- Date Issued: 2015
A best practice guideline for evidence based teaching strategies for nurse educators
- Authors: Breytenbach, Cecile
- Date: 2015
- Subjects: Nursing -- Study and teaching -- Great Britain , Nurse educators , Evidence-based nursing
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/4831 , vital:20699
- Description: Evidence based practice (EBP) is a worldwide phenomena defined as the “conscientious explicit and judicious use of current best evidence in making decisions about the patient’s care”. The evidence based practice concept’s aim is to effectively guide health care professionals to build knowledge that will be supported by evidence. Evidence based practice must be supported by evidence based teaching. Nurse educators must be up to date with evidence based teaching as well as the latest evidence based teaching strategies, in order to teach the new millennial nursing students and for the new qualifications structure. Teaching the concept of evidence based practice by implementing evidence based teaching to nursing students will enable them to transform the future of healthcare by delivering high quality care practice. A paucity of evidence is available on evidence based teaching and teaching strategies in the South African context. Therefore the researcher used a systematic review methodology to explore and describe the best available evidence based teaching strategies and to develop a guideline on evidence based teaching strategies for nurse educators. The data bases searched included: MEDLINE, CINAHL, PubMed and Google Scholar. Manual searches were done and completed with the assistance of librarians. A total number of n=50 studies were identified as potentially relevant to the study. The number or articles included for critical appraisal were 20. On completion of the critical appraisal n=17 articles were identified for the review. The included studies for the review were n=7 Level 1, systematic reviews and n=10 Level 2, quasi-experimental studies. Three studies were excluded after critical appraisal from two reviewers, appraisal was done independently, and consensuses were reached between the two reviewers. The Joanna Briggs Institutes critical appraisal and data extraction instruments were used for the study. The descriptive data synthesis was done of the included studies as well as a comparison of teaching strategies to determine which one to better than the other one. Although n = 4 of the teaching strategies (concept mapping, internet-based learning, evidence based interactive strategy and cultural competence) significantly increased knowledge, the overall results found that a variety of teaching strategies to be implemented to increase the knowledge outcomes of the nursing students. The different teaching strategies found were: e-learning, concept mapping, internet-based learning, web-based learning, gaming, problem-based learning, and case studies, evidence based learning and cultural competence. However, more research is needed to investigate the best use of the different teaching strategies and compare the impact of a variety of teaching strategies on increasing knowledge of the nursing student.
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- Date Issued: 2015
A child's journey through traumatic grief: a case study
- Authors: Goliath, Chantal Debra
- Date: 2015
- Subjects: Post-traumatic stress disorder in children -- South Africa , Victims of family violence -- South Africa , Grief in children -- South Africa , Violent crimes -- South Africa , Family violence -- South Africa , Ritual abuse -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9953 , http://hdl.handle.net/10948/d1018646
- Description: The death of a parent is one of the most serious stressors that can occur in a child’s life. The aim of this study was to describe an 11-year-old child’s journey through traumatic grief after the violent death of her mother. The conceptual framework utilised was Trauma-Focused Cognitive Behavioural Therapy (TF-CBT). The case study approach was applied as it provided a suitable research design in which to give an account of the subject in a therapeutic situation. A purposive sampling technique was utilised to select the research subject in the study. The following three principles of data collection were adhered to: a) using multiple sources of information, b) creating a case study database, and c) maintaining a chain of evidence. Irving Alexander’s content-analysis technique in conjunction with Guba’s model of trustworthiness was employed for data analysis. The finding that emerged from the study was the resilience shown by Linda in relation to her adaptive functioning following the trauma of witnessing the violent death of her mother. Conclusions and recommendations were made following the findings based on the information obtained during the therapy sessions.
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- Date Issued: 2015
A sociological analysis of the production, marketing and distribution of contemporary popular music by Zambian musicians
- Authors: Kazadi, Kanyabu Solomon
- Date: 2015
- Subjects: Popular music -- Zambia , Musicians -- Zambia , Sound recording industry -- Zambia , Popular music -- Production and direction -- Zambia , Popular music -- Marketing , Intellectual property -- Zambia , Copyright -- Royalties -- Zambia
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3404 , http://hdl.handle.net/10962/d1018933
- Description: The purpose of this research was to gather information about the production, marketing and distribution of Zambian contemporary music by Zambian musicians. Very little information has been documented about the development of the Zambian music industry, particularly from the perspective of those within the industry. As a result this study attempted to add to this knowledge. To achieve this Pierre Bourdieu’s theoretical concepts of ‘fields’ and ‘habitus’ were used to gain an understanding of what affects the creation of art forms such as music as well as the structures and underlying processes within the music industry. The concept of ‘fields’ usefully framed an explanation of the struggles and connections within the various fields in the industry and a view of the Zambian music industry in relation to the international industry. To gather the data necessary for this research a qualitative approach was utilised involving semistructured in-depth questionnaires from twenty-three interviewees. These interviewees were selected from various sectors of the music industry in an attempt to gain a holistic perspective of the industry in the 21st century. There were four subgroups: the artists (singers, rappers and instrumentalists), managers, radio DJs, and a miscellaneous group made up of the remaining participants, a Sounds Arcade manager, a music journalist, the National Arts Council Chairperson, a Zambia Music Copyright Protection Society (ZAMCOPS) administrator, and the then President of the Zambia Association of Musicians (ZAM). With the limited exposure to formal musical, instrumental and production training, musicians, instrumentalists, managers and studio production personnel interviewed had had to learn their craft on-the-job. This limited knowledge appears to add to the hindrance of the development of careers and the industry, particularly in terms of how to register and distribute music correctly to earn royalties and protect their intellectual property against piracy. From an institutional level piracy is being addressed more forcefully with the introduction of holograms and the tightening of policies and structures to do with the music industry.
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- Date Issued: 2015
A study of the effectiveness of local economic development strategy: a case study of the Nyamdeni Local Municipality
- Authors: Ndamase, Tina
- Date: 2015
- Subjects: Rural development -- South Africa -- Eastern Cape , Sustainable development -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/5739 , vital:20991
- Description: The study seeks to analyse the socio-economic impact on local economic development programme with specific reference to Nyandeni local Municipality in the Eastern Cape Province. Nyandeni local Municipality is under the district of O.R. Tambo, its administrative seat is the town of Libode with a population of about 290, 390 which is spread over 31 wards. Scattered, low-density rural settlements dominate the Municipality. 79% of households reside in traditional or village type settlements. These settlements are loosely scattered throughout the entire Municipal area and are surrounded by communal grazing and arable lands. The majority of residential structures are self-built. Apart from a few trading stores, there is little sign of any significant economic activity within the rural settlements.
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- Date Issued: 2015
A study of the identification and awareness level of students towards the Eastcape Midlands FET college brand
- Authors: Pienaar, Alicia Nicole
- Date: 2015
- Subjects: Branding (Marketing) -- South Africa , Education, Higher -- South Africa Corporate culture -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/3125 , vital:20401
- Description: Since 1994, South Africa has been revamping its higher education system as part of a broader national reform movement aimed at overcoming the inequities and divisions caused by the now obsolete apartheid regime (Sedgwick, 2004). This treatise firstly describes and then explores if students identify themselves with the EMC corporate identity. Thereafter, it firstly explores and then describes the corporate identity awareness level of EMC students. An exploratory-descriptive research design was used. The researcher used two types of data. One was secondary data and the other one was primary data. The former were collected by means of an extensive review of the related literature. The latter were obtained by means of online questionnaires. The level of brand awareness among students is considered to be low. There is a need to improve the corporate identity awareness level of these strategic stakeholders for the future success of the college. This treatise concentrated on the parent brand (EMC). Furthermore, the sampling has been limited to students studying at EMC (Uitenhage campuses). It is important to explore the corporate brand awareness level of the students. It is also essential to discover if students identify themselves with the EMC brand.
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- Date Issued: 2015
An analysis of community-police partnerships: a case study of the Thornhill policing area
- Authors: Els, Deon
- Date: 2015
- Subjects: Community policing -- South Africa , Police-community relations , Crime prevention -- Citizen participation
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/8617 , vital:26412
- Description: In this case study, an effective community-police partnership in the Thornhill area is described and explored as a function of the successful application of conflict management approaches. The partnership was implemented in a quest to solve the problem of increasing suicides at the Van Stadens Bridge. Indications are that partnership between government agencies and the community have generally failed in democratic South Africa with respect to the education, health and policing sectors. Partnerships between the community and policing system are challenging because the South African Police Service (SAPS) is continuously plagued by incidents of police brutality, police killings and leadership crises.In order to understand the context of the Thornhill community-police partnership and establish if the operation of the partnership is successful, a wide-ranging conflict management approach is taken to evaluate the partnership. The literature review includes the history of conflict in SA, SAPS and Community Policing, leadership in conflict management, theories of social conflict, and suicidology.
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- Date Issued: 2015
An analysis of TalkBack, an interactive HIV and AIDS education programme on Botswana Television
- Authors: Tau, Nontobeko Sylvia
- Date: 2015
- Subjects: Visual communication -- Botswana , Television in health education -- Botswana , HIV infections -- Botswana -- Prevention
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/5043 , vital:20794
- Description: The Republic of Botswana (2011a) recognises behaviour change as the only long term solution to the HIV and AIDS epidemic that has become a leading health and development challenge for the country. The study aimed to examine how Talk Back, an interactive HIV and AIDS educational programme on Botswana television, capacitates the school community to deal with challenges brought about by the HIV and AIDS epidemic. The study was based on recordings of 2014 Term One theme— ‘Paediatric care and support: challenges and implications in the teaching and learning environment. The study conducted a content analysis of Talk Back to determine behaviour change communication categories employed in producing the programme. All aspects of the Talk Back programme were also analysed to establish communication strategies employed in the presentation of content. Talk Back employed communication approaches such as panel discussions of matters related to HIV and AIDS by various specialists, video clips to present content, and viewers phoning in to interact with the panellists. A number of the callers identified challenges; the most common identified challenge was that parents tended not to disclose their children’s HIV status to the children due to the negative social stigma attached to HIV and AIDS. Although Talk Back provides a forum for interactive behaviour change communication, some listeners questioned the use of technical language.
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- Date Issued: 2015
An analysis of the framing and representation of environmental and anthopogenic issues affecting the poor, in the Herald and The Weekend Post newspapers
- Authors: Walter, Michael Ernest
- Date: 2015
- Subjects: Mass media and the environment
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/4299 , vital:20582
- Description: This paper interrogates local South African news media coverage of environmental issues affecting the poor and marginalized, particularly in regard to issues such as pollution, water contamination and the destruction of natural habitats. As such, this study focuses on content from The Weekend Post and The Herald from 2010 onwards. Issues such as pollution, in its various forms (air, water and land), are often under reported and not discussed. Essentially, these issues become matters about which little-to-nothing is done, particularly when it affects the poor. This notion of ‘dumping’ or moving environmental issues to affect poorer or disadvantaged people (normally of colour), is known as ‘environmental racism’. This paper will explore the media’s role in regard to these environmental issues and how it depicts, emphasizes or de-emphasizes the importance and urgency of these issues, especially those issues affecting poor or working class people.
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- Date Issued: 2015
An analysis of the representation of sexual abuse in selected post-apartheid novels
- Authors: Fetile, Khanyisa
- Date: 2015
- Subjects: South African fiction (English) -- 21st century , Sexual abuse victims in literature
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/3822 , vital:20466
- Description: This study examines the way in which three South African novelists, K. Sello Duiker, Phaswane Mpe and Sindiwe Magona portray the sexual abuse of men and women in the post-apartheid era. The novels under discussion are: Thirteen Cents (2000) and The Quiet Violence of Dreams (2001) by K.Sello Duiker, Beauty’s Gift (2008) by Sindiwe Magona and Phaswane Mpe`s Welcome to Our Hillbrow. It will also look at the characters and the events to show that sexual abuse can be physical, traumatic and emotional, and that it affects both males and females, reinforcing in a sense Pucherova`s assertion that “both men and women are oppressed by a patriarchal heterosexist society” (2009:937).
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- Date Issued: 2015
An analysis of the use of visual storytelling by South African brands to promote brand engagement on social networks
- Authors: Gwatiringa, Tsitsi
- Date: 2015
- Subjects: Digital storytelling -- South Africa , Branding (Marketing) -- South Africa , Social media -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/7533 , vital:21799
- Description: Stories have the ability to evoke feelings and emotions in humans and have since been used by brands as part of corporate communication, communicating their vision and values. However, the growing technological trends have not only shifted the platforms for communication but also changed the techniques of communication as audiences on social media expect two-way communication instead of the traditionally used one-way communication. This is exacerbated by the power of word-of-mouth on social media as well as the presence of digital natives who are increasingly visual in their nderstanding and are immersed in their lives online. This has given rise to the use of visual storytelling as a corporate communication strategy as brands are using it to connect, transmit and receive messages from their audiences. This study examines the ways in which South African brands are making use of visual storytelling on social media and aims to determine the extent to which the use of visual storytelling promotes brand-audience engagement. The study is based on the philosophical assumptions of the Visual Rhetoric framework, which is concerned with the symbolic processes by which images perform communication. The hermeneutic – interpretive research method design is applied to justify knowledge produced by this study. A content analysis of six social media pages was conducted, looking at the visual content posted as well as interpretation of comments and interactions by fans of the selected brand pages. Overall, South African brands make use of visual storytelling to promote brand-audience engagement but they are not utilising the communication strategy to its fullest extent.
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- Date Issued: 2015
An evaluation of intervention strategies into gangsterism in the Helenvale area
- Authors: Jonas, Branton
- Date: 2015
- Subjects: Gang members -- Rehabilitation -- South Africa Social work with youth -- South Africa Juvenile delinquency -- South Africa -- Prevention , Problem youth -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/10890 , vital:26833
- Description: The impact of intervention strategies to reduce gang related violence by Non- Governmental Organisations (NGOs) and the community at large has so far not attracted much attention or support from provincial and national authorities. Helenvale and its surrounding areas plays an integral part of the Nelson Mandela Bay Municipality as the economic-hub of the Eastern Cape Province. But its gang problem has evolved over decades of socio-economic difficulties and struggle for a better life in the predominantly Coloured community. In order for this problem to be overcome a more strategically focused intervention strategy is required by local, provincial, and national authorities. This research study evaluates the gang intervention strategies in the Helenvale area and seeks to provide a primary research base from which key policies and strategies could be developed to address this challenge in an effort to bring about peace and stability in this community and other affected areas within close proximity of the area of study. At the heart of providing possible solutions to practices of gangsterism amongst mostly the youth, should be a well-coordinated intergovernmental high impact intervention strategy in partnership with NGO’s, civil society and other sectors of the community. Further solutions are the investment by authorities in rehabilitation centres, with skills development and job-creation opportunities as a key exit strategy for those involved in gangs. Acknowledgement that the enhancement and development of mediation skills of community based structures through the sharing of critical conflict theory and mediation practices, could make a substantial contribution to greater peace and stability in our communities.
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- Date Issued: 2015
An evaluation of the performance management and development system at the Department of Safety and Liaison in the Eastern Cape
- Authors: Menemene, Nonkosi Arnoria
- Date: 2015
- Subjects: Performance -- Management -- Evaluation Performance -- Management Employees -- Rating of
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/9875 , vital:26629
- Description: The performance management and development system (PMDS) is a tool that is used by government to measure the performance of individuals in the organisation. PMDS was developmental in its nature in identifying the development of employees and training in case of poor performance. The main aim of the PMDS is to motivate officials in the organisation by rewarding a performance bonus at the end of the financial year. There are challenges that affect the PMDS: officials felt that the system did not motivate them; it is perceived as a 14th cheque and some of them felt the system should be terminated. The main aim of the study is to evaluate the performance management and development system at the Department of Safety and Liaison in the Eastern Cape. Quantitative and qualitative data was collected through questionnaires and interviews. Questionnaires were distributed to officials from levels 1 - 8 and interviews were conducted with assistant managers, managers and senior managers. Descriptive statistics were used to analyse the questionnaires and transcriptions were used to interpret the interviews. The results of the study reflect that most officials in the Department are young and new to the public service. The findings show that the employees of the Department are average in their performance and the Department perceives that the PMDS is not used to identify poor performance and training. The system is not implemented effectively and efficiently. Based on the findings and recommendations made to management to facilitate the training on PMDS and also to allow the processes and procedures to be more efficient. Furthermore allowing performance from all staff to achieve the core objectives of the department.
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- Date Issued: 2015
An exploration of the effect of world politics on SADC's capacity to manage and resolve violent conflict
- Authors: Matsanga, Mavis
- Date: 2015
- Subjects: Conflict management -- Zimbabwe , Non-governmental organizations -- Zimbabwe , Humanitarian intervention -- Zimbabwe
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/6886 , vital:21157
- Description: The rise of International Non-Governmental Organisations (INGOS) in the post-Cold War era in Africa exerted pressure on conflict resolution mechanisms as governments responded to perceived and real pressure from external, mainly Western countries. INGOs are well resourced and conduct ‘humanitarian’ and other work funded by donors. The issue of funding is critical to control and legitimacy. It is also tied to achievement of intended goals. The study explores the relationships and in some cases conflict between Western NGOs in Zimbabwe and the government during the period when the latter was experiencing diplomatic estrangement with Western countries. The qualitative study seeks to establish whether INGO operations were influenced by political relations. The researcher interviewed twenty experts in NGO and governmental operations using an interview guide. Data was collected and entered into Nvivo software where it was thematically analysed. The major findings of the study are that the political strand is the main relational context that determined the relationship between the government and INGOs. INGOs were viewed as active conflict drivers mostly due to the bias towards certain political parties and being conduits of Western initiatives. Local conflict resolution mechanisms were also established to be inadequate. The study recommends that the government of Zimbabwe needs to work on maladministration and resolve differences with Western countries. Local NGOs and INGOs should not meddle in politics in order to have a trustworthy relationship with government while donor funds are more appreciated when channelled through governments.
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- Date Issued: 2015
An exploration of the effects of mindfulness on people with an HIV positive diagnosis living in the Eastern Cape, South Africa
- Authors: McIntyre, Tracy-Leigh
- Date: 2015
- Subjects: Mindfulness-based cognitive therapy Stress management HIV infections
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/9903 , vital:26631
- Description: Mindfulness research is growing considerably, though there is very little research in the area of HIV and mindfulness. This study explored and described the experience of a sample of HIV positive people, before and after an 8 week Mindfulness Based Stress Reduction (MBSR) programme, to ascertain whether mindfulness can positively impact the CD4 count of the participants, with the consequent improvement to their immune systems. The incidence of depression, anxiety and stress levels were also explored. The research sample consisted of 17 participants recruited from a local hospital clinic. Purposive sampling was used to source participants. The mixed method approach of data gathering was made up of a pre-test post-test battery of questionnaires and blood tests. Mindfulness levels were assessed with the Five Facet Mindfulness Questionnaire (FFMQ) and Mindfulness Attention Awareness Scale (MAAS) at 3 intervals, while depression, anxiety and stress were assessed by means of the Depression Anxiety Stress Scale (DASS-21). Key findings included the following: the drop out rate for this population group was large, mindfulness practices do not always have a positive effect on immune functioning when there are other confounding variables at play, all participants reported they benefited from the 8 week MBSR course, though their results did not always indicate this. In conclusion it is proposed that mindfulness is potentially beneficial.
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- Date Issued: 2015
An interrogation of the representation of the San and Tonga ethnic ‘minorities’ in the Zimbabwean state-owned Chronicle, and the privately owned Newsday Southern Edition/Southern Eye newspapers during 2013
- Authors: Mlotshwa, Khanyile Joseph
- Date: 2015
- Subjects: The Chronicle (Zimbabwe) , Newsday Southern Edition/Southern Eye (Zimbabwe) , Mass media and ethnic relations -- Zimbabwe , Mass media -- Political aspects -- Zimbabwe , Mass media and nationalism -- Zimbabwe , Minorities and journalism -- Zimbabwe , Press and politics -- Zimbabwe , San (African people) -- Social conditions , Tonga (Zambezi people) -- Social conditions , Critical discourse analysis
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3549 , http://hdl.handle.net/10962/d1018546
- Description: This study critically interrogates representations of the San and Tonga in the Chronicle and the NewsDay Southern Edition/Southern Eye newspapers in 2013. It makes sense of how these representations and the journalistic practices that underwrite them position the ethnic groups as ‘minorities’ - in relation to other ethnic groups - within the discourses of Zimbabwean nationalism. Underpinned by a constructionist approach (Hall, 1997), the study makes sense of the San and Tonga identities otherwise silenced by the “bi-modal” (Ndlovu- Gatsheni, 2012: 536; Masunungure, 2006) Shona/Ndebele approach to Zimbabwean nationalism. In socio-historic terms, the study is located within the re-emergence of ‘ethnicity’ to contest Zimbabwean nationalism(s) during debates for the New Constitution leading to a Referendum in March 2013. The thesis draws on social theories that offer explanatory power in studying media representations, which include postcolonial (Bhabha, 1990, 1994; Spivak, 1995), hegemony (Gramsci, 1971), and discourse (Foucault, 1970, 1972; Laclau and Mouffe, 1985) theories. These theories speak to the ways in which discourses about identity, belonging, citizenship and democracy are constructed in situations in which unequal social power is contested. The thesis links journalism practice with the politics of representation drawing on normative theories of journalism (Christians et al, 2009), the professional ideology of journalism (Tuchman, 1972; Golding and Elliot, 1996; Hall et al., 1996), and the concept of journalists as an ‘interpretive community’ (Zelizer, 1993). These theories allow us to unmask the role of journalism’s social power in representation, and map ways in which the agency of the journalists has to be considered in relation to the structural features of the media industry in particular, and society in general. The study is qualitative and proceeds by way of combining a Critical Discourse Analysis (CDA) (Fairclough, 1992; Richardson, 2007) and ideological analysis (Thompson, 1990) of eight news texts taken from the two newspapers and in-depth interviews with 13 journalists from the two newspapers. This way we account for the media representations journalists produced: sometimes reproducing stereotypes, at other times, resisting them. Journalists not only regard themselves as belonging to the dominant ethnic groups of Shona or Ndebele, but as part of the middle class; they take Zimbabwean nationalism for granted, reproducing it as common-sense through sourcing patterns dominated by elites. This silences the San and Tonga constructing them as a ‘minority’ through a double play of invisibility and hyper visibility, where they either don’t appear in the news texts or are overly stereotyped.
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- Date Issued: 2015
An investigation into how Zimbabwe's Bulawayo viewers negotiate the gay storyline in Generations
- Authors: Khumalo, Senziwani
- Date: 2015
- Subjects: Generations (Television program) , Homosexuality on television , Homosexuality -- Social aspects -- Zimbabwe -- Bulawayo , Homosexuality -- Law and legislation -- Zimbabwe , Homophobia -- Zimbabwe -- Bulawayo , Social psychology -- Zimbabwe -- Bulawayo
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3543 , http://hdl.handle.net/10962/d1017784
- Description: This study seeks to evaluate how aspects of religion, culture, political context, education and class, amongst others, impact on the manner with which Zimbabwe’s Bulawayo residents make sense of media messages which explore issues of homosexuality, as encountered in the soap opera Generations. This is against the backdrop of Zimbabwean legislation, such as the Sexual Deviancy Act, which criminalises homosexuality and the state victimisation of gays and lesbians in this country. The inclusion of homosexual liberties was rejected by all political parties and both public and private media in the recent drafting of a new rule of law. The legislation, including gay rights exclusion in the new constitution, and state action has perpetuated an impression that Zimbabwe is a deeply homophobic society. As a starting point the study examines the claims of the media imperialism thesis which supposes an all-consuming power of western media and next examines Straubhaar’s thesis of ‘cultural proximity’ which argues that there is often a preference for regional media, which is proximate to viewers’ local culture, language and identity. The study explores the prominence of South Africa as a regional media player and that proximate identities with some cultures in that country have played a role in drawing some Bulawayo viewers to South African television, as they feel slighted by Zimbabwean media. Utilising qualitative research methods, the study explores whether or not the representation of gay images on this South African soap opera provides viewers with opportunities for ‘symbolic distancing’. The concept highlights that when people have insight into lifestyles that are different from their own, they use that as a resource to critically analyse their own lives and cultural understandings. The study evaluates if Bulawayo viewers’ sentiments towards homosexuality has been challenged and changed through their interface with the soap opera, Generations.
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- Date Issued: 2015
An investigation into the relationship between employee value proposition and work engagement
- Authors: Vosloo, Petro
- Date: 2015
- Subjects: Management -- Employee participation , Bonuses (Employee fringe benefits)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/4277 , vital:20579
- Description: The intention of this study was to measure the work engagement and EVP of employees and further to investigate the relationship between work engagement and EVP. A secondary objective was to determine to determine to what extend intrinsic rewards of EVP affects work engagement more than extrinsic rewards. The study was quantitative in nature and data was obtained by means of an electronic survey. The EVP questionnaire and UWES were used to measure EVP and work engagement respectively. Results showed that there is no practical relationship between work engagement and EVP; however, evidence suggested a statistically significant relationship between work engagement and EVP. There was no evidence to suggest that in the relationship between work engagement and EVP, intrinsic components of EVP affect work engagement more than extrinsic rewards. It was however suggested that although the extrinsic rewards component of EVP are important in attracting and retaining employees, rewards had no correlation with work engagement. Implications of the findings suggest that rewards might be important when attracting and retaining employees to a company. However, in order to develop levels of work engagement rewards play no significant role. Companies should invest in enhancing the intrinsic components of their EVP to such an extent that it contributes to levels of work engagement.
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- Date Issued: 2015
An investigation into the role of social media in the 2014 South African general election
- Authors: Numa, Esethu
- Date: 2015
- Subjects: Social media -- South Africa , Communication in politics -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/5271 , vital:20833
- Description: The citizens of a state make sense of political parties from what is communicated about the parties as well as how that message is communicated. The use of social media, as a campaign communication vehicle, by political parties and voters is increasing, which brings rise to the need to examine the role of social media in South African politics. This study, which is a necessary exploration of political communication in South Africa, particularly on social media post-1994, looks at the scope of political communication on social media pre and post the 2014 elections in South Africa. Through a content analysis, this study analyses the communication messages of political parties on Twitter and the public‟s response to those messages. Furthermore, drawing from the theories of Framing and Agenda setting, this study explores how issues are framed on social media as well as the agenda setting role of social media. The study also identifies the issues that present themselves in political communication through social media in South Africa, and proposes ways in which the political parties could campaign more compellingly and effectively on social media.
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- Date Issued: 2015