Social upgrading or dependency?: Investigating the implications of the inclusion of commercial wine farms within South African Fairtrade certification
- Authors: Bell, Joshua
- Date: 2022-10-14
- Subjects: Competition, Unfair South Africa , Wine industry South Africa Employees , Unfair labor practices South Africa , Fairtrade International , International trade , Economic development Moral and ethical aspects South Africa , Wine industry Moral and ethical aspects South Africa , Work environment South Africa
- Language: English
- Type: Academic theses , Doctoral theses , text
- Identifier: http://hdl.handle.net/10962/327155 , vital:61086 , DOI 10.21504/10962/327155
- Description: The South African wine industry is one of the oldest sectors of the country’s economy, beginning in the early years of South African colonialism in the 17th century through the use of slave and slave-like labour. As an industry that has been defined by farm paternalism and dependency, the South African wine industry has had to demonstrate changes from its history of extreme racial and gendered exploitation to an industry that reflects the democratic values of a new South Africa. Ethical certifications are considered one way through which the post-apartheid South African wine industry can demonstrate that it has moved away from its historical practices and is now characterised by practices of decent work and social transformation. An important certificatory label that allows local wine producers entry into global wine production networks is Fairtrade International. While Fairtrade certification is often reserved for small-scale producers, this certification has been extended to large-scale, commercial producers within the South African wine industry despite its history of farm paternalism and dependency. This research asks if this inclusion promotes decent work through social upgrading or if it offers a platform for the continuation of farm dependency under the guise of ‘Fairtrade’. In this study, social upgrading has been defined through a ‘bottom-up’ approach that prioritises workers’ independence as a key means of improvement. Four key pillars are applied as embodying the concept of social upgrading: regular employment with set working hours; legally enforceable worker rights; social protection through collective and individual bargaining power; and non-discriminatory social dialogue that promotes significant socio-economic progression. A key finding of this research is that practices of dependency and paternalism continue on some large-scale commercial farms, despite their Fairtrade certification. Furthermore, the findings suggest that the benefits that farmworkers receive lock farmworkers into their position on the farm with marginally improved conditions and cease if workers depart from the Fairtrade wine farm. This suggests that, at best, this inclusion of commercial farmers within Fairtrade certification appears to create a top-down form of social upgrading that locks farmworkers into their position on the farm with marginally improved conditions and beneath a glass ceiling of development. At worst, this Fairtrade inclusion facilitates a global poverty network through paternalism and dependency under the guise of ‘Fairtrade’. As a result, where meaningful, bottom-up social upgrading may occur on South African wine farms, the study suggests that this is despite the presence of Fairtrade and not a result of it. , Thesis (PhD) -- Faculty of Humanities, Political and Interntional Studies, 2022
- Full Text:
- Date Issued: 2022-10-14
An exploration of social media as a key site for the expression of post-racial politics
- Authors: Bell, Joshua
- Date: 2019
- Subjects: Social media -- Political aspects -- South Africa , South Africa -- Politics and government -- 1994- , South Africa -- In mass media
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/94049 , vital:30995
- Description: This research sets out to examine colourblind racism in contemporary South Africa, specifically, as expressed on social media networks. In South Africa, a nation lauded for its transition from Apartheid to liberal democracy, racism still continues to exist. In the new democracy, racism continues in old, familiar forms but it has been suggested that racism also assumes new and emergent forms such as ‘colourblind’ racism. This is evident in recent controversies involving local public figures and their expressions of ‘soft’, ‘colourblind’ racism on Facebook. It is the new platforms and modes of racism unique to democratic South Africa which this thesis attempts to explore. Specifically, this study is framed by ‘post-racialism’, a concept developed by scholars globally to capture the suggestion that in liberal democratic societies across the world, racism continues with racial inequality now underpinned by an ideology of colourblindness as opposed to overt policies of segregation. Colourblindness denies the relevance of race as a collective issue, proposing instead that other social factors such as class are more pertinent in considerations of social inequality. The purpose of colourblind narratives may be identified as the reduction of racism to mere individual action, denying systemic white privilege and historical responsibility for reparation as well as preventing racially subjugated groups from critically interrogating racial power and privilege (Goldberg, 2015: 28-30). Post-racial theorists agree that the projection of colourblind politics which claims to no longer ‘see race’ has instead served to secure the normalisation of white privilege and black subjugation (Bonilla-Silva et al, 2004: 559-560). The purported existence of colourblind /post-racial racism and its impact requires exploration in the context of South Africa today. In expanding on the definition of racism, we are able to see that racism is an adaptive system of power that is able to reproduce and reconceptualise itself to changes within society. As modalities of racism have evolved, so have the platforms for its propagation. This research offers social media as a site of exploration for post-racial narratives. The case studies of Penny Sparrow, Helen Zille and Mabel Jansen are presented in this study as exemplars of post-racial liberalism, denial and exclusion. This research calls for the expansion of racial understanding so as to contest racial power structures as a continuing systemic issue in contemporary South Africa.
- Full Text:
- Date Issued: 2019