Sport consumption patterns in the Eastern Cape: cricket spectators as sporting univores or omnivores
- Brock, Kelcey, Fraser, Gavin C G, Botha, Ferdi
- Authors: Brock, Kelcey , Fraser, Gavin C G , Botha, Ferdi
- Date: 2016
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/69362 , vital:29508 , https://doi.org/10.4102/jef.v9i3.64
- Description: Since its inception, consumption behaviour theory has developed to account for the important social aspects that underpin or at least to some extent explain consumer behaviour. Empirical studies on consumption behaviour of cultural activities, entertainment and sport have used Bourdieu’s (1984) omnivore/univore theory to investigate consumption of leisure activities. The aim of this study is to investigate whether South African cricket spectators are sporting omnivores or univores. The study was conducted among cricket spectators in the Eastern Cape at four limited overs cricket matches in the 2012/2013 cricket season. The results indicate that consumption behaviour of sport predominantly differs on the grounds of education and race. This suggests that there are aspects of social connotations underpinning sports consumption behaviour within South Africa.
- Full Text:
Sport consumption patterns in the Eastern Cape: cricket spectators as sporting univores or omnivores
- Authors: Brock, Kelcey , Fraser, Gavin C G , Botha, Ferdi
- Date: 2016
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/69362 , vital:29508 , https://doi.org/10.4102/jef.v9i3.64
- Description: Since its inception, consumption behaviour theory has developed to account for the important social aspects that underpin or at least to some extent explain consumer behaviour. Empirical studies on consumption behaviour of cultural activities, entertainment and sport have used Bourdieu’s (1984) omnivore/univore theory to investigate consumption of leisure activities. The aim of this study is to investigate whether South African cricket spectators are sporting omnivores or univores. The study was conducted among cricket spectators in the Eastern Cape at four limited overs cricket matches in the 2012/2013 cricket season. The results indicate that consumption behaviour of sport predominantly differs on the grounds of education and race. This suggests that there are aspects of social connotations underpinning sports consumption behaviour within South Africa.
- Full Text:
A production function for cricket: the South African perspective
- Brock, Kelsey, Fraser, Gavin C G, Botha, Ferdi
- Authors: Brock, Kelsey , Fraser, Gavin C G , Botha, Ferdi
- Date: 2012
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/396007 , vital:69143 , xlink:href="https://hdl.handle.net/10520/EJC124240"
- Description: Production functions are common to any productive activity. Although it may not appear obvious, cricket is no different. Production functions in cricket provide a wide range of information, utilised to enhance efficiency and maximize match success. Given these benefits, this study involved the derivation of a production function for the South African SuperSport Series and an analysis of technical efficiency. An econometric analysis was conducted on data from the 2004-2011 cricket seasons and it was concluded that the most optimal strategy for South African teams involved a combination of attacking batting and defensive bowling. Furthermore, South African teams had a relatively low variable substitutability and a high degree of technical efficiency.
- Full Text:
- Authors: Brock, Kelsey , Fraser, Gavin C G , Botha, Ferdi
- Date: 2012
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/396007 , vital:69143 , xlink:href="https://hdl.handle.net/10520/EJC124240"
- Description: Production functions are common to any productive activity. Although it may not appear obvious, cricket is no different. Production functions in cricket provide a wide range of information, utilised to enhance efficiency and maximize match success. Given these benefits, this study involved the derivation of a production function for the South African SuperSport Series and an analysis of technical efficiency. An econometric analysis was conducted on data from the 2004-2011 cricket seasons and it was concluded that the most optimal strategy for South African teams involved a combination of attacking batting and defensive bowling. Furthermore, South African teams had a relatively low variable substitutability and a high degree of technical efficiency.
- Full Text:
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