Augmenting an e-Commerce service for Marginalized Communities: A Rewards Based Marketing Approach
- Jere, Norbert R, Thinyane, Mamello, Terzoli, Alfredo
- Authors: Jere, Norbert R , Thinyane, Mamello , Terzoli, Alfredo
- Date: 2009
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/428463 , vital:72513 , https://www.researchgate.net/profile/Alfredo-Terzoli/publication/228968666_Augmenting_an_e-Com-merce_service_for_Marginalized_Communities_A_Rewards_Based_Marketing_Approach/links/09e4151344c1f615f7000000/Augmenting-an-e-Commerce-service-for-Marginalized-Communities-A-Rewards-Based-Marketing-Approach.pdf
- Description: Information and Communication technologies (ICTs) have been widely deployed in developmental programmes and this has lead to the crea-tion of a new field–ICT for development (ICT4D). Many e-Commerce platforms now exist in many rural areas in developing countries. ICT4D allows Small, Medium and Micro Enterprises (SMMEs) in rural areas to increase sales and gain the market share on the global market. Howev-er, many of these ICT4D projects in marginalized areas fail as a result of lacking the required resources to support ICTs. SMMEs in rural areas face problems in marketing their products on the global market. There-fore, ensuring sustainability of such systems in marginalized areas is important. This paper explains an e-Marketing strategy through a re-ward based negotiation application, aimed at improving the existing e-Commerce platform. The e-Commerce platform has been deployed for the Dwesa community. Dwesa is a rural area in the Eastern Cape prov-ince of South Africa.
- Full Text:
- Authors: Jere, Norbert R , Thinyane, Mamello , Terzoli, Alfredo
- Date: 2009
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/428463 , vital:72513 , https://www.researchgate.net/profile/Alfredo-Terzoli/publication/228968666_Augmenting_an_e-Com-merce_service_for_Marginalized_Communities_A_Rewards_Based_Marketing_Approach/links/09e4151344c1f615f7000000/Augmenting-an-e-Commerce-service-for-Marginalized-Communities-A-Rewards-Based-Marketing-Approach.pdf
- Description: Information and Communication technologies (ICTs) have been widely deployed in developmental programmes and this has lead to the crea-tion of a new field–ICT for development (ICT4D). Many e-Commerce platforms now exist in many rural areas in developing countries. ICT4D allows Small, Medium and Micro Enterprises (SMMEs) in rural areas to increase sales and gain the market share on the global market. Howev-er, many of these ICT4D projects in marginalized areas fail as a result of lacking the required resources to support ICTs. SMMEs in rural areas face problems in marketing their products on the global market. There-fore, ensuring sustainability of such systems in marginalized areas is important. This paper explains an e-Marketing strategy through a re-ward based negotiation application, aimed at improving the existing e-Commerce platform. The e-Commerce platform has been deployed for the Dwesa community. Dwesa is a rural area in the Eastern Cape prov-ince of South Africa.
- Full Text:
Deployment and Extension of a Converged WiMAX/WiFi Network for Dwesa Community Area South Africa
- Ndlovu, N, Terzoli, Alfredo, Thinyane, Mamello
- Authors: Ndlovu, N , Terzoli, Alfredo , Thinyane, Mamello
- Date: 2009
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/428479 , vital:72514 , https://citeseerx.ist.psu.edu/document?repid=rep1andtype=pdfanddoi=22468be0252776eabb9e015b51e8e5cf2855ca5f
- Description: As demand for new, reliable, flexible and relatively inexpensive internet access in marginalized rural areas in developing countries increases, there is a need to amalgamate broadband technologies such as WiMAX and WiFi so as to extend the coverage area. Consequently, this will en-able provision of high-speed mobile data and telecommunications ser-vices. This paper describes how WiMAX and WiFi can be merged to-gether, with VSAT technology offering backhaul internet connectivity to provide ever present broadband access. We also look at their respective network applications and how there are going to be used to help support ICT4D activities in these marginalized areas.
- Full Text:
- Authors: Ndlovu, N , Terzoli, Alfredo , Thinyane, Mamello
- Date: 2009
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/428479 , vital:72514 , https://citeseerx.ist.psu.edu/document?repid=rep1andtype=pdfanddoi=22468be0252776eabb9e015b51e8e5cf2855ca5f
- Description: As demand for new, reliable, flexible and relatively inexpensive internet access in marginalized rural areas in developing countries increases, there is a need to amalgamate broadband technologies such as WiMAX and WiFi so as to extend the coverage area. Consequently, this will en-able provision of high-speed mobile data and telecommunications ser-vices. This paper describes how WiMAX and WiFi can be merged to-gether, with VSAT technology offering backhaul internet connectivity to provide ever present broadband access. We also look at their respective network applications and how there are going to be used to help support ICT4D activities in these marginalized areas.
- Full Text:
eServices provisioning in a community development context through a JADE MAS platform
- Thinyane, Mamello, Terzoli, Alfredo, Clayton, Peter G
- Authors: Thinyane, Mamello , Terzoli, Alfredo , Clayton, Peter G
- Date: 2009
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/430836 , vital:72720 , 10.1109/ICTD.2009.5426697
- Description: A growing proliferation of ICT4D interventions has necessitated the ex-ploration of innovative solutions for the provisioning of eServices in ru-ral, marginalized communities. The challenges currently faced in these interventions include: situating the developed applications within the cultural and ethnographic context of the target communities, integrating greater levels of granularity and flexibility within the applications for in-creased context sensitivity, handling the intermittence and instability of supporting infrastructural services. These are the challenges that we address in the context of ICT4D intervention undertaken in a rural community in the Eastern Cape province of South Africa. We explore the design and implementation of a Multi-Agent System (MAS) for this community as a platform for provisioning of context-sensitive eServ-ices, and highlight some observations with regards to the applicability and adequacy of the solution.
- Full Text:
- Authors: Thinyane, Mamello , Terzoli, Alfredo , Clayton, Peter G
- Date: 2009
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/430836 , vital:72720 , 10.1109/ICTD.2009.5426697
- Description: A growing proliferation of ICT4D interventions has necessitated the ex-ploration of innovative solutions for the provisioning of eServices in ru-ral, marginalized communities. The challenges currently faced in these interventions include: situating the developed applications within the cultural and ethnographic context of the target communities, integrating greater levels of granularity and flexibility within the applications for in-creased context sensitivity, handling the intermittence and instability of supporting infrastructural services. These are the challenges that we address in the context of ICT4D intervention undertaken in a rural community in the Eastern Cape province of South Africa. We explore the design and implementation of a Multi-Agent System (MAS) for this community as a platform for provisioning of context-sensitive eServ-ices, and highlight some observations with regards to the applicability and adequacy of the solution.
- Full Text:
Universal digital inclusion: Beyond connectivity, affordability and capability
- Thinyane, Mamello, Terzoli, Alfredo
- Authors: Thinyane, Mamello , Terzoli, Alfredo
- Date: 2009
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/430876 , vital:72724 , https://ieeexplore.ieee.org/abstract/document/5338911
- Description: Traditionally digital marginalization and exclusion were understood to be a factor of connectivity to the Internet, affordability of the technology, and the capability of the communities to utilize the technology. ICT for development (ICT4D) interventions have been undertaken that address these specific factors of marginalization, however, it remains that com-munities are still excluded from the global knowledge society. In this paper we argue that key factors towards reaching greater inclusion and participation of the digitally marginalized communities, are the knowledge-centricity and context-sensitivity of the undertaken interven-tions. The solutions developed, and the services deployed, must intrin-sically encapsulate the local knowledge within the community of de-ployment. Based on this premise we have developed an architectural framework, named PIASK, that formalizes the contextualization of the developed applications within the socio-technical environment and po-sitions them within the local knowledge system of the community. We highlight the components of this architecture and discuss its implemen-tation through a knowledge platform for a community in South Africa.
- Full Text:
- Authors: Thinyane, Mamello , Terzoli, Alfredo
- Date: 2009
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/430876 , vital:72724 , https://ieeexplore.ieee.org/abstract/document/5338911
- Description: Traditionally digital marginalization and exclusion were understood to be a factor of connectivity to the Internet, affordability of the technology, and the capability of the communities to utilize the technology. ICT for development (ICT4D) interventions have been undertaken that address these specific factors of marginalization, however, it remains that com-munities are still excluded from the global knowledge society. In this paper we argue that key factors towards reaching greater inclusion and participation of the digitally marginalized communities, are the knowledge-centricity and context-sensitivity of the undertaken interven-tions. The solutions developed, and the services deployed, must intrin-sically encapsulate the local knowledge within the community of de-ployment. Based on this premise we have developed an architectural framework, named PIASK, that formalizes the contextualization of the developed applications within the socio-technical environment and po-sitions them within the local knowledge system of the community. We highlight the components of this architecture and discuss its implemen-tation through a knowledge platform for a community in South Africa.
- Full Text:
- «
- ‹
- 1
- ›
- »