A Critical Hermeneutics Analysis of CEO/Chairman Letters written to Shareholders of Shoprite Holdings
- Authors: Madakana, Sinazo
- Date: 2020
- Subjects: Psychology -- South Africa , Shoprite (Firm : South Africa) -- History , Corporation reports -- South Africa , Psychology -- Qualitative research , Hermeneutics , Critical discourse analysis , Corporations -- Investor relations -- South Africa , Corporate culture , Systematic review
- Language: English
- Type: Thesis , Bachelor , BA(Honours)
- Identifier: http://hdl.handle.net/10962/185460 , vital:44388
- Description: This research is a critical analysis of Shoprite’s annual reports particularly CEO/Chairman letters written to shareholders during and after the apartheid era. This paper aims at studying business communication at specific historical junctures using the critical hermeneutics. This is done to uncover the symbolic meaning in business communication which serves the interests of the socially and political powerful. Also, this paper will investigate the usefulness of the CEO/Chairman letters and examine if they give a true and fair view of the company or they are just a rhetorical tool used to convince stakeholders.
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- Authors: Madakana, Sinazo
- Date: 2020
- Subjects: Psychology -- South Africa , Shoprite (Firm : South Africa) -- History , Corporation reports -- South Africa , Psychology -- Qualitative research , Hermeneutics , Critical discourse analysis , Corporations -- Investor relations -- South Africa , Corporate culture , Systematic review
- Language: English
- Type: Thesis , Bachelor , BA(Honours)
- Identifier: http://hdl.handle.net/10962/185460 , vital:44388
- Description: This research is a critical analysis of Shoprite’s annual reports particularly CEO/Chairman letters written to shareholders during and after the apartheid era. This paper aims at studying business communication at specific historical junctures using the critical hermeneutics. This is done to uncover the symbolic meaning in business communication which serves the interests of the socially and political powerful. Also, this paper will investigate the usefulness of the CEO/Chairman letters and examine if they give a true and fair view of the company or they are just a rhetorical tool used to convince stakeholders.
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Age is nothing but a number: Ben 10s, sugar mummies, and the South African gender order in the Daily Sun’s Facebook page
- Authors: Mlangeni, Ntombikayise Lina
- Date: 2020
- Subjects: May-December romances -- South Africa , Women in mass media , Men in mass media , Sex role in mass media , Masculinity in mass media , Feminism and mass media , Critical discourse analysis , Unemployment -- Social aspects -- South Africa , Daily Sun (South Africa) , Ben 10
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/167077 , vital:41435
- Description: This thesis examines how meanings of masculinity and femininity are negotiated by South Africans on a social media platform linked to a popular local tabloid newspaper. In particular it explores conversations surrounding the Ben 10 phenomenon on the Daily Sun’s Facebook page. A Ben 10 is commonly understood as a young man who enters into a sexual relationship with an older woman, mostly in township settings, and readers engage vociferously over the meanings of such relationships. Using a constructivist understanding of gender, a thematic analysis is used to examine the Facebook comments on the Daily Sun’s most popular Ben 10 stories. South Africa’s constitution promotes the right to gender equality and freedom, which contributes to the normalisation of sex in public conversations and political debate. However, with high levels of unemployment and poverty in South Africa, the narrative of masculine success through work remains relatively unattainable. This tension between the narrative of male-bread winner through work and the reality of South Africa’s poverty and unemployment has been referred to as the crisis of masculinity. This thesis will argue that tabloids can play a strong political role by providing an alternative public sphere and that they can also assist their readers in coping with life in a democratic society by creating an imagined community of people sharing common experiences.
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- Authors: Mlangeni, Ntombikayise Lina
- Date: 2020
- Subjects: May-December romances -- South Africa , Women in mass media , Men in mass media , Sex role in mass media , Masculinity in mass media , Feminism and mass media , Critical discourse analysis , Unemployment -- Social aspects -- South Africa , Daily Sun (South Africa) , Ben 10
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/167077 , vital:41435
- Description: This thesis examines how meanings of masculinity and femininity are negotiated by South Africans on a social media platform linked to a popular local tabloid newspaper. In particular it explores conversations surrounding the Ben 10 phenomenon on the Daily Sun’s Facebook page. A Ben 10 is commonly understood as a young man who enters into a sexual relationship with an older woman, mostly in township settings, and readers engage vociferously over the meanings of such relationships. Using a constructivist understanding of gender, a thematic analysis is used to examine the Facebook comments on the Daily Sun’s most popular Ben 10 stories. South Africa’s constitution promotes the right to gender equality and freedom, which contributes to the normalisation of sex in public conversations and political debate. However, with high levels of unemployment and poverty in South Africa, the narrative of masculine success through work remains relatively unattainable. This tension between the narrative of male-bread winner through work and the reality of South Africa’s poverty and unemployment has been referred to as the crisis of masculinity. This thesis will argue that tabloids can play a strong political role by providing an alternative public sphere and that they can also assist their readers in coping with life in a democratic society by creating an imagined community of people sharing common experiences.
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Investigating meaningful and critical teaching of poetry in English First Additional Language: a case of two Grade 11 classrooms in Lusikisiki District, Eastern Cape
- Authors: Dlamini, Sibongile Melody
- Date: 2020
- Subjects: Poetry -- Study and teaching (Secondary) -- South Africa -- Lusikisiki , Second language acquisition , Critical discourse analysis , Literacy -- South Africa -- Lusikisiki , Culturally relevant pedagogy -- South Africa -- Lusikisiki
- Language: English
- Type: text , Thesis , Masters , MEd
- Identifier: http://hdl.handle.net/10962/130636 , vital:36449
- Description: Poetry stands out among literary genres as a rich resource for language teaching and learning (Danesh & Shirkhani, 2015). However, according to some reports on Grade 12 English First Additional Language in the Eastern Cape, poetry is a particularly challenging genre to both teachers and learners. This background has given rise to this study, which aimed to investigate the critical and meaningful teaching of poetry in Grade 11, a class preparing learners for Grade 12. This interpretive qualitative case study drew on Vygotsky’s (1978) socio-cultural theory of cognitive development, which states that learners’ best knowledge is produced when co-operative learning takes place, with the help of the teacher. Purposive sampling was used to select two high schools from Lusikisiki district in the Eastern Cape, and one Grade 11 class and one teacher from each school. Lesson observations, document analysis, semi-structured interviews with the teachers, and focus group discussions with the learners were used to collect data. Cultural-Historical Activity Theory, Critical Discourse Analysis, Dutta’s (2001) model of poetry learning, as well as insights from Vygotsky’s socio-cultural theory were used to analyse data. In addition, Four Reader Roles by Freebody and Luke (1990) were employed as a data analysis tool to find out the degree to which the poetry teaching developed learners into code breakers, text users, text participants and text analysts. The data revealed that both teachers and learners had a limited understanding of and negative attitudes towards poetry, and this affects the way teachers teach as well as how learners learn poetry. It also indicated that a teacher-centred approach constrains meaning and critical poetry teaching and learning. The findings suggested that in place of the traditional way of poetry teaching, teachers need to learn, develop and use innovative teaching strategies to strengthen poetry understanding in learners.
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- Authors: Dlamini, Sibongile Melody
- Date: 2020
- Subjects: Poetry -- Study and teaching (Secondary) -- South Africa -- Lusikisiki , Second language acquisition , Critical discourse analysis , Literacy -- South Africa -- Lusikisiki , Culturally relevant pedagogy -- South Africa -- Lusikisiki
- Language: English
- Type: text , Thesis , Masters , MEd
- Identifier: http://hdl.handle.net/10962/130636 , vital:36449
- Description: Poetry stands out among literary genres as a rich resource for language teaching and learning (Danesh & Shirkhani, 2015). However, according to some reports on Grade 12 English First Additional Language in the Eastern Cape, poetry is a particularly challenging genre to both teachers and learners. This background has given rise to this study, which aimed to investigate the critical and meaningful teaching of poetry in Grade 11, a class preparing learners for Grade 12. This interpretive qualitative case study drew on Vygotsky’s (1978) socio-cultural theory of cognitive development, which states that learners’ best knowledge is produced when co-operative learning takes place, with the help of the teacher. Purposive sampling was used to select two high schools from Lusikisiki district in the Eastern Cape, and one Grade 11 class and one teacher from each school. Lesson observations, document analysis, semi-structured interviews with the teachers, and focus group discussions with the learners were used to collect data. Cultural-Historical Activity Theory, Critical Discourse Analysis, Dutta’s (2001) model of poetry learning, as well as insights from Vygotsky’s socio-cultural theory were used to analyse data. In addition, Four Reader Roles by Freebody and Luke (1990) were employed as a data analysis tool to find out the degree to which the poetry teaching developed learners into code breakers, text users, text participants and text analysts. The data revealed that both teachers and learners had a limited understanding of and negative attitudes towards poetry, and this affects the way teachers teach as well as how learners learn poetry. It also indicated that a teacher-centred approach constrains meaning and critical poetry teaching and learning. The findings suggested that in place of the traditional way of poetry teaching, teachers need to learn, develop and use innovative teaching strategies to strengthen poetry understanding in learners.
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Zundiqondisise!: investigating voice, visibility and agency in the work of Xhosa women crafters who work in community art centres in the Eastern Cape
- Authors: Tutani, Zodwa
- Date: 2020
- Subjects: Art centers -- Eastern Cape , Community arts projects -- Eastern Cape , Women artists, Black -- Eastern Cape , Ethnic art -- Eastern Cape , Agent (Philosophy) , Art and society -- Eastern Cape , Voice (Philosophy) , Critical discourse analysis , Postcolonialism and the arts , Feminism and art , Curatorship -- Eastern Cape , Art, Xhosa -- Conservation and restoration , Gompo Community Art Centre , Nomzamo Old Age Centre
- Language: English
- Type: Thesis , Masters , MFA
- Identifier: http://hdl.handle.net/10962/146546 , vital:38535
- Description: A curatorial practice, Zundiqondisise! Reclaiming Our Voice is a twofold study comprised of curatorial practice and a written thesis, both of which are interdependent, examining the significance of space, agency, voice, and visibility in the works of Xhosa women crafters from the Eastern Cape. The study explores ways of reading and displaying indigenous art, as well as the archiving and inserting of these essential but neglected creative works of black women into the discourse of South African contemporary visual arts. This scholarship takes into account the social, cultural, and labour conditions that give rise to the perceived voicelessness in the ‘craft’ work of Xhosa women who work from community art centres. Through collaborating with two groups of women from two Eastern Cape art centres, namely Gompo Community Art Centre in East London and Nomzamo Old Age Centre in Ilitha Township, the study undertakes to locate, highlight and authorise these women’s voices and agency. This undertaking is carried out through a textual inquiry and curated exhibition, two interdependent components of this study, working with black feminist and postcolonial theories that enable me to formulate a critical discourse and practice towards a reflective scholarship on black women’s ‘craft’ work. It is a scholarship whose various chapters and curatorial interventions are tailored to excavate ancient Xhosa wisdom found in folklore and cultural practices of the everyday. This scholarship also provides new understandings that demonstrate and appreciate the fertile and significant though marginalised indigenous ways of creative expressions and knowledge production.
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- Authors: Tutani, Zodwa
- Date: 2020
- Subjects: Art centers -- Eastern Cape , Community arts projects -- Eastern Cape , Women artists, Black -- Eastern Cape , Ethnic art -- Eastern Cape , Agent (Philosophy) , Art and society -- Eastern Cape , Voice (Philosophy) , Critical discourse analysis , Postcolonialism and the arts , Feminism and art , Curatorship -- Eastern Cape , Art, Xhosa -- Conservation and restoration , Gompo Community Art Centre , Nomzamo Old Age Centre
- Language: English
- Type: Thesis , Masters , MFA
- Identifier: http://hdl.handle.net/10962/146546 , vital:38535
- Description: A curatorial practice, Zundiqondisise! Reclaiming Our Voice is a twofold study comprised of curatorial practice and a written thesis, both of which are interdependent, examining the significance of space, agency, voice, and visibility in the works of Xhosa women crafters from the Eastern Cape. The study explores ways of reading and displaying indigenous art, as well as the archiving and inserting of these essential but neglected creative works of black women into the discourse of South African contemporary visual arts. This scholarship takes into account the social, cultural, and labour conditions that give rise to the perceived voicelessness in the ‘craft’ work of Xhosa women who work from community art centres. Through collaborating with two groups of women from two Eastern Cape art centres, namely Gompo Community Art Centre in East London and Nomzamo Old Age Centre in Ilitha Township, the study undertakes to locate, highlight and authorise these women’s voices and agency. This undertaking is carried out through a textual inquiry and curated exhibition, two interdependent components of this study, working with black feminist and postcolonial theories that enable me to formulate a critical discourse and practice towards a reflective scholarship on black women’s ‘craft’ work. It is a scholarship whose various chapters and curatorial interventions are tailored to excavate ancient Xhosa wisdom found in folklore and cultural practices of the everyday. This scholarship also provides new understandings that demonstrate and appreciate the fertile and significant though marginalised indigenous ways of creative expressions and knowledge production.
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“Savage” hair and mothers’ hearts: a corpus-based critical discourse analysis of intersectional identities in two South African school setworks
- Hubbard, Beatrice Elizabeth Anne
- Authors: Hubbard, Beatrice Elizabeth Anne
- Date: 2020
- Subjects: Women in literature , Women, Black in literature , Critical discourse analysis , Magona, Sindiwe -- Mother to mother , Bulbring, Edyth -- The Mark
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/141770 , vital:38003
- Description: This thesis reports on the discursive construal of intersectional physical identities, with particular reference to ‘black’ female characters, in two novels: Sindiwe Magona’s Mother to Mother, and Edyth Bulbring’s The Mark. These novels are prescribed for Grade 10 English Home Language learners in all South African public schools. Gendered identity construction in texts has been widely discussed in critical linguistics, with some research showing that the ways in which bodies are construed reveal the hegemonic and stereotypical gendering of men and women. However, these arguments have not adequately addressed the intersectional nature of identity construction. This thesis employs Corpus-based Critical Discourse Analysis to investigate the complex physical identities of, especially, ‘black’ female characters in these two novels. The inclusion of Corpus Linguistics is essential for uncovering hidden patterns of language choice, while the analytical techniques and theoretical notions from Critical Discourse Analysis provide the explanatory power that underpins the qualitative analysis. The uses to which nine key body parts are put reveal discourse prosodies showing different intersectional realisations for intimacy, power, violence, emotion, and racial marking. These discourse prosodies are most starkly realised in the two body parts, one from each novel, that are statistically most clearly linked to ‘black’ female characters. HAIR in The Mark is used variously as a racial marker, a target for racism, and a symbol for racial pride. HEART in Mother to Mother is used almost exclusively to symbolise the emotional pain of a mother’s love, and how empathy for another mother’s pain can bridge racial divides. Principal findings reveal that both novels provide very necessary lessons in cross-racial empathy, pride in ‘blackness,’ and interracial relationships. However, it is of concern that these novels also exhibit an over-valorisation of motherhood, largely stereotypical depictions of gender roles, and ableist language. In sum, both novels promote some of the transformative principles of the national curriculum, and are shown to have a bearing on nation building.
- Full Text:
- Authors: Hubbard, Beatrice Elizabeth Anne
- Date: 2020
- Subjects: Women in literature , Women, Black in literature , Critical discourse analysis , Magona, Sindiwe -- Mother to mother , Bulbring, Edyth -- The Mark
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/141770 , vital:38003
- Description: This thesis reports on the discursive construal of intersectional physical identities, with particular reference to ‘black’ female characters, in two novels: Sindiwe Magona’s Mother to Mother, and Edyth Bulbring’s The Mark. These novels are prescribed for Grade 10 English Home Language learners in all South African public schools. Gendered identity construction in texts has been widely discussed in critical linguistics, with some research showing that the ways in which bodies are construed reveal the hegemonic and stereotypical gendering of men and women. However, these arguments have not adequately addressed the intersectional nature of identity construction. This thesis employs Corpus-based Critical Discourse Analysis to investigate the complex physical identities of, especially, ‘black’ female characters in these two novels. The inclusion of Corpus Linguistics is essential for uncovering hidden patterns of language choice, while the analytical techniques and theoretical notions from Critical Discourse Analysis provide the explanatory power that underpins the qualitative analysis. The uses to which nine key body parts are put reveal discourse prosodies showing different intersectional realisations for intimacy, power, violence, emotion, and racial marking. These discourse prosodies are most starkly realised in the two body parts, one from each novel, that are statistically most clearly linked to ‘black’ female characters. HAIR in The Mark is used variously as a racial marker, a target for racism, and a symbol for racial pride. HEART in Mother to Mother is used almost exclusively to symbolise the emotional pain of a mother’s love, and how empathy for another mother’s pain can bridge racial divides. Principal findings reveal that both novels provide very necessary lessons in cross-racial empathy, pride in ‘blackness,’ and interracial relationships. However, it is of concern that these novels also exhibit an over-valorisation of motherhood, largely stereotypical depictions of gender roles, and ableist language. In sum, both novels promote some of the transformative principles of the national curriculum, and are shown to have a bearing on nation building.
- Full Text:
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