“Bold Distinguished You”: a critical discourse analysis of the representation of masculinity in Destiny Man, 2012 - 2013
- Authors: Hutcheson, Lauren
- Date: 2015
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/56032 , vital:26767
- Description: Radical social and economic changes have transformed the employment opportunities available to black men in South Africa, and consumer magazines like Destiny Man have been quick to respond. Historical shifts in the configuration of an ideal black masculinity have been proposed over time in magazine representations of black men. Critiques of the representations of black men in consumer magazines pre- and post- independence interrogate the politics of the ways in which black masculinity has been, and is, configured around classed identities. In this study, I present the findings of a critical discourse analysis (CDA) on the construction and representation of masculinity within a contemporary South African’s men’s lifestyle magazine, Destiny Man. This study presents an analysis of the subject positions that this magazine constructs for its male readers. Destiny Man proposes particular kinds of discursive subjects in its sets of representations, both in word and image. The images and copy validate a neo-liberal elite masculinity achieved through self-surveillance and a variety of technologies of self, with the ultimate focus on material success. I argue that these representations have implications for the development of masculinities in a context marked by extreme inequality.
- Full Text:
- Authors: Hutcheson, Lauren
- Date: 2015
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/56032 , vital:26767
- Description: Radical social and economic changes have transformed the employment opportunities available to black men in South Africa, and consumer magazines like Destiny Man have been quick to respond. Historical shifts in the configuration of an ideal black masculinity have been proposed over time in magazine representations of black men. Critiques of the representations of black men in consumer magazines pre- and post- independence interrogate the politics of the ways in which black masculinity has been, and is, configured around classed identities. In this study, I present the findings of a critical discourse analysis (CDA) on the construction and representation of masculinity within a contemporary South African’s men’s lifestyle magazine, Destiny Man. This study presents an analysis of the subject positions that this magazine constructs for its male readers. Destiny Man proposes particular kinds of discursive subjects in its sets of representations, both in word and image. The images and copy validate a neo-liberal elite masculinity achieved through self-surveillance and a variety of technologies of self, with the ultimate focus on material success. I argue that these representations have implications for the development of masculinities in a context marked by extreme inequality.
- Full Text:
“Beautiful powerful you” : an analysis of the subject positions offered to women readers of Destiny magazine
- Authors: Jangara, Juliana
- Date: 2011
- Subjects: Destiny Magazine , Women's periodicals , Women, Black -- South Africa -- Social conditions , Sex role -- South Africa , Femininity -- South Africa , Women -- Identity , Feminism and mass media , Femininity (Philosophy)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3533 , http://hdl.handle.net/10962/d1013395
- Description: Women's magazines are popular cultural forms which offer readers representations intended to advise women on how to work towards and achieve idealised femininities. They perform such a function within the wider socio-historical context of gender relations. In a country such as South Africa, where patriarchal gender relations have historically been structured to favour men over women and masculinity over femininity, the representation of femininity in contemporary women's magazines may serve to reinforce or challenge these existent unequal gender relations. Informed by a feminist poststructuralist understanding of the gendered positioning of subjects through discourse, this study is a textual analysis that investigates the subject positions or possible identities offered to readers of Destiny, a South African business and lifestyle women's magazine. Black women, who make up the majority of Destiny's readership, have historically been excluded from the formal economy. In light of such a background, Destiny offers black women readers, through its representations of well-known business women, possible identities to take up within the white male dominated field of business practice. The magazine also offers 'lifestyle content', which suggests to readers possible ways of being in other areas of social life. Through a method of critical discourse analysis, this study critically analyses the subject positions offered to readers of Destiny, in order to determine to what extent the magazine's representations of business women endorse or confront unequal gender relations. The findings of this study are that Destiny offers women complex subject positions which simultaneously challenge and reassert patriarchy. While offering readers positions from which to challenge race based gender discrimination – a legacy of the apartheid past – the texts analysed tend to neglect non-racially motivated gender prejudice. It is concluded that although not comprehensively challenging unequal gender relations, the magazine whittles away some tenets of patriarchy.
- Full Text:
- Authors: Jangara, Juliana
- Date: 2011
- Subjects: Destiny Magazine , Women's periodicals , Women, Black -- South Africa -- Social conditions , Sex role -- South Africa , Femininity -- South Africa , Women -- Identity , Feminism and mass media , Femininity (Philosophy)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3533 , http://hdl.handle.net/10962/d1013395
- Description: Women's magazines are popular cultural forms which offer readers representations intended to advise women on how to work towards and achieve idealised femininities. They perform such a function within the wider socio-historical context of gender relations. In a country such as South Africa, where patriarchal gender relations have historically been structured to favour men over women and masculinity over femininity, the representation of femininity in contemporary women's magazines may serve to reinforce or challenge these existent unequal gender relations. Informed by a feminist poststructuralist understanding of the gendered positioning of subjects through discourse, this study is a textual analysis that investigates the subject positions or possible identities offered to readers of Destiny, a South African business and lifestyle women's magazine. Black women, who make up the majority of Destiny's readership, have historically been excluded from the formal economy. In light of such a background, Destiny offers black women readers, through its representations of well-known business women, possible identities to take up within the white male dominated field of business practice. The magazine also offers 'lifestyle content', which suggests to readers possible ways of being in other areas of social life. Through a method of critical discourse analysis, this study critically analyses the subject positions offered to readers of Destiny, in order to determine to what extent the magazine's representations of business women endorse or confront unequal gender relations. The findings of this study are that Destiny offers women complex subject positions which simultaneously challenge and reassert patriarchy. While offering readers positions from which to challenge race based gender discrimination – a legacy of the apartheid past – the texts analysed tend to neglect non-racially motivated gender prejudice. It is concluded that although not comprehensively challenging unequal gender relations, the magazine whittles away some tenets of patriarchy.
- Full Text:
- «
- ‹
- 1
- ›
- »