A methodological framework for ICT roadmap development for rural areas
- Authors: Jere, Nobert Rangarirai
- Date: 2012
- Subjects: Online social networks , User interfaces (Computer systems) , Communication in rural development
- Language: English
- Type: Thesis , Doctoral , PhD (Computer Science)
- Identifier: vital:11395 , http://hdl.handle.net/10353/d1016147 , Online social networks , User interfaces (Computer systems) , Communication in rural development
- Description: The use of Information Communication Technologies (ICTs) can support sustainable development within societies. ICTs have been supported by governments, private companies, non-governmental organisations, academic institutions and individuals. However, technological changes have made most ICT initiatives haphazard due to poor planning. There is no systematic plan on how to deploy services, infrastructure and devices especially in rural areas. For instance, in some cases, computers have been donated to communities in rural areas yet they are not being used, and ICT services have been deployed without the supporting ICT infrastructure. One of the solutions to addressing these ICT challenges is through the use of roadmaps to guide ICT solution implementation. This thesis proposes an ICT roadmap methodological framework to improve ICT roadmap development for rural ICT solutions. A composite methodological approach was employed in this research. This involves the use of qualitative research techniques such as participant observation, design exercises, workshops, focus groups and individual interviews supported by ethnographic studies. The Siyakhula Living Lab in the Eastern Cape Province of South Africa was used as the case study. Studies were conducted to identify the current state of ICTs in rural areas, the future of ICTs and overview of roadmap developments. Rural users in South Africa, ICT experts in Europe and Africa, government officials and academic institutions were engaged to understand the current ICT planning, developments and needs. The author found that there are variations in individual ICT services required by rural users but, most ICT services in need fall mainly in the areas of health, education, entrepreneurship, agriculture and employment creation for rural people. These services require ICT devices and infrastructure which include computer peripherals, mobile phones, radios, televisions and wireless infrastructure, mobile infrastructure, satellites and broadcasting infrastructure respectively. It was found that the common future ICT projections expected in rural areas include: growth of mobile usage, social networking, increase internet services and localization of services. The roadmap framework is built based on the current state of ICTs, trends in ICTs, future technological projections and the plans currently been initiated in African continent. The ICT roadmap methodological focuses on how roadmaps could accommodate infrastructure, services and ICT devices to reach rural people. This should help rural users to be able to access public services within their respective communities using available ICT devices. ICT stakeholders could use the designed framework to improve the ICT roadmap development process for rural ICT users in Africa.
- Full Text:
- Date Issued: 2012
- Authors: Jere, Nobert Rangarirai
- Date: 2012
- Subjects: Online social networks , User interfaces (Computer systems) , Communication in rural development
- Language: English
- Type: Thesis , Doctoral , PhD (Computer Science)
- Identifier: vital:11395 , http://hdl.handle.net/10353/d1016147 , Online social networks , User interfaces (Computer systems) , Communication in rural development
- Description: The use of Information Communication Technologies (ICTs) can support sustainable development within societies. ICTs have been supported by governments, private companies, non-governmental organisations, academic institutions and individuals. However, technological changes have made most ICT initiatives haphazard due to poor planning. There is no systematic plan on how to deploy services, infrastructure and devices especially in rural areas. For instance, in some cases, computers have been donated to communities in rural areas yet they are not being used, and ICT services have been deployed without the supporting ICT infrastructure. One of the solutions to addressing these ICT challenges is through the use of roadmaps to guide ICT solution implementation. This thesis proposes an ICT roadmap methodological framework to improve ICT roadmap development for rural ICT solutions. A composite methodological approach was employed in this research. This involves the use of qualitative research techniques such as participant observation, design exercises, workshops, focus groups and individual interviews supported by ethnographic studies. The Siyakhula Living Lab in the Eastern Cape Province of South Africa was used as the case study. Studies were conducted to identify the current state of ICTs in rural areas, the future of ICTs and overview of roadmap developments. Rural users in South Africa, ICT experts in Europe and Africa, government officials and academic institutions were engaged to understand the current ICT planning, developments and needs. The author found that there are variations in individual ICT services required by rural users but, most ICT services in need fall mainly in the areas of health, education, entrepreneurship, agriculture and employment creation for rural people. These services require ICT devices and infrastructure which include computer peripherals, mobile phones, radios, televisions and wireless infrastructure, mobile infrastructure, satellites and broadcasting infrastructure respectively. It was found that the common future ICT projections expected in rural areas include: growth of mobile usage, social networking, increase internet services and localization of services. The roadmap framework is built based on the current state of ICTs, trends in ICTs, future technological projections and the plans currently been initiated in African continent. The ICT roadmap methodological focuses on how roadmaps could accommodate infrastructure, services and ICT devices to reach rural people. This should help rural users to be able to access public services within their respective communities using available ICT devices. ICT stakeholders could use the designed framework to improve the ICT roadmap development process for rural ICT users in Africa.
- Full Text:
- Date Issued: 2012
Facebook as a tool for social customer relationship marketing
- Authors: Puffett, Lauren
- Date: 2012
- Subjects: Facebook (Electronic resource) , Internet marketing , Customer relations , Online social networks , Relationship marketing
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8415 , http://hdl.handle.net/10948/d1012083 , Facebook (Electronic resource) , Internet marketing , Customer relations , Online social networks , Relationship marketing
- Description: This study aimed to provide public relations professions with insight into the use of Social Customer Relationship Marketing as a marketing 2.0 tool which delivers the potential to elicit the opportunity for organisations to monitor, engage and manage conversations and relationships through Facebook. Drawing on literature from the fields such as new media, public relations, social customer relationship marketing, and public relations, a qualitative content analysis of case studies of selected organisations was conducted including 10 South African organisations that have incorporated Facebook into their Social Customer Relationship Marketing strategies. The content analysis was conducted to determine the amount of communications taking place on each fan page in order to support the data and provide additional insight into the research question, primary data was collected through two survey questionnaires of, firstly, social media users who subscribe to an organisation‘s Facebook page and, secondly, a survey conducted among the social organisations. Surveys were conducted to firstly determine the social organisations interactions with Facebook as secondly, to determine the social media users‘ interactions with the Facebook. The study found that the majority of the organisations under study in the content analysis successfully elicited user generated conversations about the brand, through content that was advocated by the organisations Facebook administrator. It is also evident as seen in the minority of organisations that these platforms are only likely to elicit consumer- driven dialogue on Facebook if the platform is managed effectively through initiated daily conversations about the brand. The continuous involvement by the administrator in encouraging conversations was necessary, as well as response to all wall posts by the social customer, participation in all conversations by providing accurate information to customers and potential customers about the brand. Conclusions from the survey questionnaires among the social identified the social customers need to be communicated with pro-actively by an organisations who can provide, through collaborative conversations, information pertaining to the brand in real time conversation, while the survey among the social organisation concluded the need for an organisation to not only create a social media footprint, but to allow for a space in which through conversation with the social customer, conversations can turn into relationships.
- Full Text:
- Date Issued: 2012
- Authors: Puffett, Lauren
- Date: 2012
- Subjects: Facebook (Electronic resource) , Internet marketing , Customer relations , Online social networks , Relationship marketing
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8415 , http://hdl.handle.net/10948/d1012083 , Facebook (Electronic resource) , Internet marketing , Customer relations , Online social networks , Relationship marketing
- Description: This study aimed to provide public relations professions with insight into the use of Social Customer Relationship Marketing as a marketing 2.0 tool which delivers the potential to elicit the opportunity for organisations to monitor, engage and manage conversations and relationships through Facebook. Drawing on literature from the fields such as new media, public relations, social customer relationship marketing, and public relations, a qualitative content analysis of case studies of selected organisations was conducted including 10 South African organisations that have incorporated Facebook into their Social Customer Relationship Marketing strategies. The content analysis was conducted to determine the amount of communications taking place on each fan page in order to support the data and provide additional insight into the research question, primary data was collected through two survey questionnaires of, firstly, social media users who subscribe to an organisation‘s Facebook page and, secondly, a survey conducted among the social organisations. Surveys were conducted to firstly determine the social organisations interactions with Facebook as secondly, to determine the social media users‘ interactions with the Facebook. The study found that the majority of the organisations under study in the content analysis successfully elicited user generated conversations about the brand, through content that was advocated by the organisations Facebook administrator. It is also evident as seen in the minority of organisations that these platforms are only likely to elicit consumer- driven dialogue on Facebook if the platform is managed effectively through initiated daily conversations about the brand. The continuous involvement by the administrator in encouraging conversations was necessary, as well as response to all wall posts by the social customer, participation in all conversations by providing accurate information to customers and potential customers about the brand. Conclusions from the survey questionnaires among the social identified the social customers need to be communicated with pro-actively by an organisations who can provide, through collaborative conversations, information pertaining to the brand in real time conversation, while the survey among the social organisation concluded the need for an organisation to not only create a social media footprint, but to allow for a space in which through conversation with the social customer, conversations can turn into relationships.
- Full Text:
- Date Issued: 2012
An investigation of social computing
- Authors: Schlenkrich, Lara
- Date: 2009
- Subjects: Online social networks , Online social networks -- Law and legislation , Interpersonal communication , Internet in education , Education -- Communication system , Education -- Data processing
- Language: English
- Type: Thesis , Masters , MCom
- Identifier: vital:1149 , http://hdl.handle.net/10962/d1006194 , Online social networks , Online social networks -- Law and legislation , Interpersonal communication , Internet in education , Education -- Communication system , Education -- Data processing
- Description: Social network sites have recently become extremely popular online destinations as they offer users easy ways to build and maintain their relationships with each other. Consequently, students, lecturers, teachers, parents and businesses are using these tools to communicate with each other in a fast and cost-effective manner. However, literature suggests that the full potential of social network sites has not yet been revealed since users are still battling to overcome the various negative characteristics surrounding these sites. A framework for appropriate use of these sites is needed so that users are able to overcome these negative aspects, allowing them to be more effective and use the sites successfully. The goal of this research is to construct a framework for perceived successful use of social computing tools in educational institutions. This framework will include critical success factors that need to be adopted by users in order to develop the positive aspects of social computing, while at the same time overcoming the disadvantages experienced by users. Factors for successful use were derived from the literature and consolidated into a theoretical framework in order to understand the factors that drive successful use of social network sites. Measures used to test successful use of social network sites were also derived from these sources and were included in the same theoretical framework; these measures allow users to evaluate the extent of perceived successful use of social network sites. This framework was tested empirically by means of a pilot study and online survey, and revised according to the results of the survey. The factors were identified using Cronbach alpha coefficients (in the pilot study) and exploratory factor analysis to confirm the reliability of the scales developed. Pearson product-moment correlation coefficient analysis, t-tests and Pearson Chi-Square tests were used to measure the relationships amongst the variables in the framework proposed in this research. The factors influencing perceived successful use of social network sites were identified by the empirical study as: • Privacy and Security Settings need to be enabled. These are split into: - Settings: content that users allow others to see - Viewers: people who are allowed onto a user's profile • It is necessary for users to practise Legal and Acceptable Activities when using social network sites • Suspect Information needs to be checked before sharing it with others • Personal and Professional Time needs to be separated to ensure that work is completed before social activities occur • Users need to practise Professional and Ethical Behaviour • Users need to have a Positive Attitude when using social network sites • Usability of sites affects their success. This includes: - technical capacity (broadband) - ease of use - functionality (range of features and functions) • Current and Controversial Issues need to be discussed on social network sites. The extent to which social network sites are being used successfully can be evaluated by the presence of the following measures: • Range of Content must be available to users. This includes: - Content displayed on profiles - Viewers able to visit profiles • Visitors Behaviour is monitored and no unwanted visitors are present users' profiles • Social Contracts found on sites are followed by users • Critical Thinking Skills and Accurate Information are displayed by users • Work is completed before social activities occur on sites • A Variety of Users is present on sites • Collaboration between people as well as variety of opinions exist on sites • Social Capital (well-being) is present after users have been on sites • Learning and Advising Skills are enhanced on sites. The framework developed provides users with a useful instrument to overcome the negative characteristics associated with social network sites. If used successfully, social network sites can offer lecturers and students a unique method to develop their relationship, creating a positive learning experience.
- Full Text:
- Date Issued: 2009
- Authors: Schlenkrich, Lara
- Date: 2009
- Subjects: Online social networks , Online social networks -- Law and legislation , Interpersonal communication , Internet in education , Education -- Communication system , Education -- Data processing
- Language: English
- Type: Thesis , Masters , MCom
- Identifier: vital:1149 , http://hdl.handle.net/10962/d1006194 , Online social networks , Online social networks -- Law and legislation , Interpersonal communication , Internet in education , Education -- Communication system , Education -- Data processing
- Description: Social network sites have recently become extremely popular online destinations as they offer users easy ways to build and maintain their relationships with each other. Consequently, students, lecturers, teachers, parents and businesses are using these tools to communicate with each other in a fast and cost-effective manner. However, literature suggests that the full potential of social network sites has not yet been revealed since users are still battling to overcome the various negative characteristics surrounding these sites. A framework for appropriate use of these sites is needed so that users are able to overcome these negative aspects, allowing them to be more effective and use the sites successfully. The goal of this research is to construct a framework for perceived successful use of social computing tools in educational institutions. This framework will include critical success factors that need to be adopted by users in order to develop the positive aspects of social computing, while at the same time overcoming the disadvantages experienced by users. Factors for successful use were derived from the literature and consolidated into a theoretical framework in order to understand the factors that drive successful use of social network sites. Measures used to test successful use of social network sites were also derived from these sources and were included in the same theoretical framework; these measures allow users to evaluate the extent of perceived successful use of social network sites. This framework was tested empirically by means of a pilot study and online survey, and revised according to the results of the survey. The factors were identified using Cronbach alpha coefficients (in the pilot study) and exploratory factor analysis to confirm the reliability of the scales developed. Pearson product-moment correlation coefficient analysis, t-tests and Pearson Chi-Square tests were used to measure the relationships amongst the variables in the framework proposed in this research. The factors influencing perceived successful use of social network sites were identified by the empirical study as: • Privacy and Security Settings need to be enabled. These are split into: - Settings: content that users allow others to see - Viewers: people who are allowed onto a user's profile • It is necessary for users to practise Legal and Acceptable Activities when using social network sites • Suspect Information needs to be checked before sharing it with others • Personal and Professional Time needs to be separated to ensure that work is completed before social activities occur • Users need to practise Professional and Ethical Behaviour • Users need to have a Positive Attitude when using social network sites • Usability of sites affects their success. This includes: - technical capacity (broadband) - ease of use - functionality (range of features and functions) • Current and Controversial Issues need to be discussed on social network sites. The extent to which social network sites are being used successfully can be evaluated by the presence of the following measures: • Range of Content must be available to users. This includes: - Content displayed on profiles - Viewers able to visit profiles • Visitors Behaviour is monitored and no unwanted visitors are present users' profiles • Social Contracts found on sites are followed by users • Critical Thinking Skills and Accurate Information are displayed by users • Work is completed before social activities occur on sites • A Variety of Users is present on sites • Collaboration between people as well as variety of opinions exist on sites • Social Capital (well-being) is present after users have been on sites • Learning and Advising Skills are enhanced on sites. The framework developed provides users with a useful instrument to overcome the negative characteristics associated with social network sites. If used successfully, social network sites can offer lecturers and students a unique method to develop their relationship, creating a positive learning experience.
- Full Text:
- Date Issued: 2009
An investigation of social media as a dimension of the social identity formation among female adolescents in King William's Town
- Authors: Mbinjama, Adelina
- Date: 2009
- Subjects: Online social networks , Social media -- South Africa -- King Williams Town
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8393 , http://hdl.handle.net/10948/1015 , Online social networks , Social media -- South Africa -- King Williams Town
- Description: According to Jensen (2000:215), though we talk of the growing digital divide between rich and poor countries, Africa has shown encouraging signs that it is rapidly adopting the Internet and making innovative use of the technology. Nevertheless, the continent is still well behind other developing regions of the world in taking advantage of the information and communication revolution. The main reasons for this are the limited and expensive telecommunication infrastructure, small markets, and lack of skills and awareness. At the end of 1996, just 11 of Africa’s 54 countries had local Internet access, but by February 2000 all of the continent’s countries had access in the capital cities (Jensen 2000:215). Excluding South Africa, the number of computers permanently connected to the Internet in Africa exceeded 10,000 early in 1999 (Jensen 2000:215). By January 2000, the total had increased to about 25,000, which means Africa, with an estimated population of 780 million people, has about as many Internet-connected computers (hosts) as Latvia, which only has a population of 2.5 million (Jensen 2000:215). Measuring the actual number of Internet users is difficult, but figures for the number of dial-up accounts supplied by Internet service providers (ISPs) show that Africa has more than 500,000 subscribers (Jensen 2000:215). Each computer with an Internet or e-mail connection supports an average of three users, a recent study by the UN Economic Commission for Africa (ECA) has found (Jensen 2000:215). This puts current estimates of the number of African Internet users at somewhere around 1.5 million. Most are in South Africa with approximately 1 million (Jensen 2000:215). Apart from the widespread use of Internet for business and entertainment purposes, social networking sites are becoming widely popular in South Africa. Although there has been little academic research on social networking sites in South Africa, there have been a few articles on websites, newspapers, and magazines that have touched on this phenomenon. Social networking sites, particularly Facebook, have become very popular among the adult internet user population, as both business and private applications. BMW South Africa, for example, has a Facebook page where video posts of recent car models and photos of cars are placed. The Facebook page also has a link to the company’s website (www.bmw.co.za) on the profile which takes a user straight to the commercial website. FM Tech (www.fmtech.co.za) is technology industry news and opinion website edited by Duncan McLeod, associate editor at the Financial Mail, South Africa’s top-selling and best-read weekly business, technology and current affairs magazine. McLeod’s article, What SA Internet users searched for in 2008, revealed that “Facebook”, “Cape Town” and “games” are the terms that South African Internet users searched for most often in 2008. Farber (2008) suggests that this is according to the results of US Web search giant Google’s annual “Zeitgeist” survey of the top searches worldwide. Farber also includes the year’s list of fastest-rising search terms which showed an enormous interest in international social networking sites. 1.2 Articles from popular media The following four popular articles describe the nature of social networking sites and its influence on South African users. Article 1: Cathryn Reece (2007) wrote an article entitled Facebook fever grips SA. “Cape Town - South Africans have embraced the internet social networking revolution, with over 50 000 new users signing on to the local Facebook network. The Facebook "South Africa" network currently has over 87 000 members - up from 35 000 in May. When a user registers on the site, they are given a blank profile page which they can update with their personal information and are encouraged to join a network. Members can then search the site for their friends and link up to each other, re-creating their social circle on the internet.
- Full Text:
- Date Issued: 2009
- Authors: Mbinjama, Adelina
- Date: 2009
- Subjects: Online social networks , Social media -- South Africa -- King Williams Town
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8393 , http://hdl.handle.net/10948/1015 , Online social networks , Social media -- South Africa -- King Williams Town
- Description: According to Jensen (2000:215), though we talk of the growing digital divide between rich and poor countries, Africa has shown encouraging signs that it is rapidly adopting the Internet and making innovative use of the technology. Nevertheless, the continent is still well behind other developing regions of the world in taking advantage of the information and communication revolution. The main reasons for this are the limited and expensive telecommunication infrastructure, small markets, and lack of skills and awareness. At the end of 1996, just 11 of Africa’s 54 countries had local Internet access, but by February 2000 all of the continent’s countries had access in the capital cities (Jensen 2000:215). Excluding South Africa, the number of computers permanently connected to the Internet in Africa exceeded 10,000 early in 1999 (Jensen 2000:215). By January 2000, the total had increased to about 25,000, which means Africa, with an estimated population of 780 million people, has about as many Internet-connected computers (hosts) as Latvia, which only has a population of 2.5 million (Jensen 2000:215). Measuring the actual number of Internet users is difficult, but figures for the number of dial-up accounts supplied by Internet service providers (ISPs) show that Africa has more than 500,000 subscribers (Jensen 2000:215). Each computer with an Internet or e-mail connection supports an average of three users, a recent study by the UN Economic Commission for Africa (ECA) has found (Jensen 2000:215). This puts current estimates of the number of African Internet users at somewhere around 1.5 million. Most are in South Africa with approximately 1 million (Jensen 2000:215). Apart from the widespread use of Internet for business and entertainment purposes, social networking sites are becoming widely popular in South Africa. Although there has been little academic research on social networking sites in South Africa, there have been a few articles on websites, newspapers, and magazines that have touched on this phenomenon. Social networking sites, particularly Facebook, have become very popular among the adult internet user population, as both business and private applications. BMW South Africa, for example, has a Facebook page where video posts of recent car models and photos of cars are placed. The Facebook page also has a link to the company’s website (www.bmw.co.za) on the profile which takes a user straight to the commercial website. FM Tech (www.fmtech.co.za) is technology industry news and opinion website edited by Duncan McLeod, associate editor at the Financial Mail, South Africa’s top-selling and best-read weekly business, technology and current affairs magazine. McLeod’s article, What SA Internet users searched for in 2008, revealed that “Facebook”, “Cape Town” and “games” are the terms that South African Internet users searched for most often in 2008. Farber (2008) suggests that this is according to the results of US Web search giant Google’s annual “Zeitgeist” survey of the top searches worldwide. Farber also includes the year’s list of fastest-rising search terms which showed an enormous interest in international social networking sites. 1.2 Articles from popular media The following four popular articles describe the nature of social networking sites and its influence on South African users. Article 1: Cathryn Reece (2007) wrote an article entitled Facebook fever grips SA. “Cape Town - South Africans have embraced the internet social networking revolution, with over 50 000 new users signing on to the local Facebook network. The Facebook "South Africa" network currently has over 87 000 members - up from 35 000 in May. When a user registers on the site, they are given a blank profile page which they can update with their personal information and are encouraged to join a network. Members can then search the site for their friends and link up to each other, re-creating their social circle on the internet.
- Full Text:
- Date Issued: 2009
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