Understanding editorial independence and public accountability issues in public broadcasting service: a study of the editorial policies at the South African Broadcasting Corporation (SABC)
- Authors: Jjuuko, Denis Charles
- Date: 2005
- Subjects: South African Broadcasting Corporation , South African Broadcasting Corporation -- Law and legislation , Broadcasting -- Social aspects -- South Africa , Mass media -- Social aspects -- South Africa , Broadcasting policy -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3437 , http://hdl.handle.net/10962/d1002891 , South African Broadcasting Corporation , South African Broadcasting Corporation -- Law and legislation , Broadcasting -- Social aspects -- South Africa , Mass media -- Social aspects -- South Africa , Broadcasting policy -- South Africa
- Description: The concepts of editorial independence and public accountability are necessary in public broadcasting service as they help make a distinction between a public service broadcaster, a government and a commercial service broadcaster. This is because public service broadcasters are tasked with the responsibility of serving the interests of the general public. To do this, the above mentioned concepts have to be in place. This study examines these issues (editorial independence and public accountability) with reference to a case study of the editorial policies of the South African Broadcasting Corporation (SABC). Using public broadcasting theory, policy theory and qualitative research methods, the study examines the genesis of these editorial policies in 2003/2004 and how they provide the SABC with a means of balancing the tensions of editorial independence and public accountability. In analysing the SABC’s editorial policies, the study deals only with those policies whose principles are directly related to editorial independence and public accountability. Although some of these policies are found to be in line with public broadcasting service trends, others are found lacking. Various recommendations are made. The case study demonstrates the importance of an integrated and elaborated policy perspective in setting out how a public service broadcaster can manage editorial independence and public accountability. It also highlights the importance of using international ‘role models’ in ways that are appropriately adapted for the specific country concerned.
- Full Text:
- Date Issued: 2005
- Authors: Jjuuko, Denis Charles
- Date: 2005
- Subjects: South African Broadcasting Corporation , South African Broadcasting Corporation -- Law and legislation , Broadcasting -- Social aspects -- South Africa , Mass media -- Social aspects -- South Africa , Broadcasting policy -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3437 , http://hdl.handle.net/10962/d1002891 , South African Broadcasting Corporation , South African Broadcasting Corporation -- Law and legislation , Broadcasting -- Social aspects -- South Africa , Mass media -- Social aspects -- South Africa , Broadcasting policy -- South Africa
- Description: The concepts of editorial independence and public accountability are necessary in public broadcasting service as they help make a distinction between a public service broadcaster, a government and a commercial service broadcaster. This is because public service broadcasters are tasked with the responsibility of serving the interests of the general public. To do this, the above mentioned concepts have to be in place. This study examines these issues (editorial independence and public accountability) with reference to a case study of the editorial policies of the South African Broadcasting Corporation (SABC). Using public broadcasting theory, policy theory and qualitative research methods, the study examines the genesis of these editorial policies in 2003/2004 and how they provide the SABC with a means of balancing the tensions of editorial independence and public accountability. In analysing the SABC’s editorial policies, the study deals only with those policies whose principles are directly related to editorial independence and public accountability. Although some of these policies are found to be in line with public broadcasting service trends, others are found lacking. Various recommendations are made. The case study demonstrates the importance of an integrated and elaborated policy perspective in setting out how a public service broadcaster can manage editorial independence and public accountability. It also highlights the importance of using international ‘role models’ in ways that are appropriately adapted for the specific country concerned.
- Full Text:
- Date Issued: 2005
Exploring new terrain - tackling a tri-media approach to the 1999 election: an analysis of online coverage of elections by media organisations in their respective countries and recommendations for multi-platform publishing within the South African Broadcasting Corporation to cover the national election
- Authors: Naidoo, Kameshnee
- Date: 1999
- Subjects: South African Broadcasting Corporation , Elections , Journalism -- Political aspects -- South Africa , Mass media -- Political aspects -- South Africa , Internet , Electronic news gathering , Television broadcasting of news -- Political aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3473 , http://hdl.handle.net/10962/d1002928 , South African Broadcasting Corporation , Elections , Journalism -- Political aspects -- South Africa , Mass media -- Political aspects -- South Africa , Internet , Electronic news gathering , Television broadcasting of news -- Political aspects
- Description: This study attempts to analyse the way foreign media organisations have used the Internet to inform, educate and mobilise citizens for participation in their national election. These foreign experiences provide a framework with which to analyse the implications for the SABC as a public broadcaster of the next elections in South Africa. The research was informed by theories of media and democracy. One of the most powerful features of the new technology is its technical ability to facilitate an interactive flow of information. This research examines the concept of cyberdemocracy and the implications for the SABC, especially as it is planning on launching an online election strategy. The democratic roles of journalism and the implications for the SABC are also discussed. As a public service broadcaster, the SABC is bound to educate, inform, and mobilise voters for participation, build community and national identity and scrutinise the poll in the interests of transparency, accountability and fair play. International journalists are advocating a new type of journalism, called public or civic journalism, which combines these roles. This research draws primarily on qualitative research methods, using a case study methodology. It draws upon direct observation and interview methodology in the fieldwork. However, it also uses some quantitative methods in the analysis of the websites and the SABC research.Finally, the research analyses the situation at the SABC and provides recommendations for the election website within this context.
- Full Text:
- Date Issued: 1999
- Authors: Naidoo, Kameshnee
- Date: 1999
- Subjects: South African Broadcasting Corporation , Elections , Journalism -- Political aspects -- South Africa , Mass media -- Political aspects -- South Africa , Internet , Electronic news gathering , Television broadcasting of news -- Political aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3473 , http://hdl.handle.net/10962/d1002928 , South African Broadcasting Corporation , Elections , Journalism -- Political aspects -- South Africa , Mass media -- Political aspects -- South Africa , Internet , Electronic news gathering , Television broadcasting of news -- Political aspects
- Description: This study attempts to analyse the way foreign media organisations have used the Internet to inform, educate and mobilise citizens for participation in their national election. These foreign experiences provide a framework with which to analyse the implications for the SABC as a public broadcaster of the next elections in South Africa. The research was informed by theories of media and democracy. One of the most powerful features of the new technology is its technical ability to facilitate an interactive flow of information. This research examines the concept of cyberdemocracy and the implications for the SABC, especially as it is planning on launching an online election strategy. The democratic roles of journalism and the implications for the SABC are also discussed. As a public service broadcaster, the SABC is bound to educate, inform, and mobilise voters for participation, build community and national identity and scrutinise the poll in the interests of transparency, accountability and fair play. International journalists are advocating a new type of journalism, called public or civic journalism, which combines these roles. This research draws primarily on qualitative research methods, using a case study methodology. It draws upon direct observation and interview methodology in the fieldwork. However, it also uses some quantitative methods in the analysis of the websites and the SABC research.Finally, the research analyses the situation at the SABC and provides recommendations for the election website within this context.
- Full Text:
- Date Issued: 1999
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