Impact of internet marketing on the profitability of the hospitality sector in the Eastern Cape Province, South Africa
- Authors: Matikiti, Rosemary
- Date: 2011
- Subjects: Internet marketing , Internet advertising , Hospitality industry -- South Africa -- Eastern Cape , Investment analysis -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape , Advertising -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , M Com (Business Management)
- Identifier: vital:11314 , http://hdl.handle.net/10353/570 , Internet marketing , Internet advertising , Hospitality industry -- South Africa -- Eastern Cape , Investment analysis -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape , Advertising -- South Africa -- Eastern Cape
- Description: The application of internet marketing techniques has been widespread in the hospitality sector worldwide, with many hotels crafting websites for marketing purposes. However, there is still a debate and speculation on the impact of internet marketing on business performance and profitability. Given the well-recognised value of internet marketing in the hospitality and tourism industry, this study sought to examine the impact of internet marketing on the profitability of the hospitality sector in South Africa and to establish factors which influence internet marketing usage. In order to achieve these objectives, a perceptual survey was conducted in graded hotels and lodges in the Eastern Cape province of South Africa. Multiple linear regression analysis and hierarchical regression analysis were used to determine the relationship between internet marketing and business profitability as well as the relationship between organisational and environmental factors and internet marketing usage. Based on the findings of this study, it is concluded that the use of internet marketing can positively influence business profitability. It is also concluded that internet marketing experience moderates the relationship between internet marketing usage and business profitability. The results also indicate that factors such as technological competence, managerial support, level of star grading and alliances significantly influence internet marketing usage. Thus, from the findings of this study, it was concluded that hotels and lodges can enhance their profitability through internet marketing usage.
- Full Text:
- Date Issued: 2011
- Authors: Matikiti, Rosemary
- Date: 2011
- Subjects: Internet marketing , Internet advertising , Hospitality industry -- South Africa -- Eastern Cape , Investment analysis -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape , Advertising -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , M Com (Business Management)
- Identifier: vital:11314 , http://hdl.handle.net/10353/570 , Internet marketing , Internet advertising , Hospitality industry -- South Africa -- Eastern Cape , Investment analysis -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape , Advertising -- South Africa -- Eastern Cape
- Description: The application of internet marketing techniques has been widespread in the hospitality sector worldwide, with many hotels crafting websites for marketing purposes. However, there is still a debate and speculation on the impact of internet marketing on business performance and profitability. Given the well-recognised value of internet marketing in the hospitality and tourism industry, this study sought to examine the impact of internet marketing on the profitability of the hospitality sector in South Africa and to establish factors which influence internet marketing usage. In order to achieve these objectives, a perceptual survey was conducted in graded hotels and lodges in the Eastern Cape province of South Africa. Multiple linear regression analysis and hierarchical regression analysis were used to determine the relationship between internet marketing and business profitability as well as the relationship between organisational and environmental factors and internet marketing usage. Based on the findings of this study, it is concluded that the use of internet marketing can positively influence business profitability. It is also concluded that internet marketing experience moderates the relationship between internet marketing usage and business profitability. The results also indicate that factors such as technological competence, managerial support, level of star grading and alliances significantly influence internet marketing usage. Thus, from the findings of this study, it was concluded that hotels and lodges can enhance their profitability through internet marketing usage.
- Full Text:
- Date Issued: 2011
Cultural villages inherited tradition and "African culture": a case study of Mgwali Cultural Village in the Eastern Cape
- Authors: Bovana, Solomzi Victor
- Date: 2010
- Subjects: Tourism -- South Africa -- Eastern Cape , Heritage tourism -- South Africa -- Eastern Cape , Culture and tourism -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA (History)
- Identifier: vital:11537 , http://hdl.handle.net/10353/552 , Tourism -- South Africa -- Eastern Cape , Heritage tourism -- South Africa -- Eastern Cape , Culture and tourism -- South Africa -- Eastern Cape
- Description: A growing number of studies concerning cultural villages have in most instances tended to focus on the cultural village as almost legitimately self-explanatory and have not been particularly concerned with either how a particular history is produced in and through these villages, or with the ways that particular discourses and practices associated with heritage, tourism, community and development intersect in the production of these meanings. As such Mgwali Cultural Village seemed to promise something different in the form of cultural villages. The thesis argues that Mgwali Cultural Village is unique in the history of cultural villages in that it moves away from presenting a cultural village in Africa as tribal and primitive. It does this by opening up spaces for other aspects such as Christianity and resistance politics, story of Tiyo Soga rather than focusing and confining itself only to aspects cultural portraying Africans and traditional. It is imperative that cultural villages ought to be understood within a broader framework and context where its definition and presentation is not trapped into an anthropological paradigm thinking of exploring and discovering something new by tourists which they are not familiar with. However, the thesis also argues that much as Mgwali Cultural Village promised something new from the known through depiction of other aspects, those histories seem to be absent or marginal at the Cultural Village. The only aspects that are fore grounded are traditions and culture thus freezing Mgwali as a village and its people in time as if they have not evolved and its cultures are static and not dynamic. The thesis therefore explores all those contradictions, silences, or absence thereof of other stories and histories.
- Full Text:
- Date Issued: 2010
- Authors: Bovana, Solomzi Victor
- Date: 2010
- Subjects: Tourism -- South Africa -- Eastern Cape , Heritage tourism -- South Africa -- Eastern Cape , Culture and tourism -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA (History)
- Identifier: vital:11537 , http://hdl.handle.net/10353/552 , Tourism -- South Africa -- Eastern Cape , Heritage tourism -- South Africa -- Eastern Cape , Culture and tourism -- South Africa -- Eastern Cape
- Description: A growing number of studies concerning cultural villages have in most instances tended to focus on the cultural village as almost legitimately self-explanatory and have not been particularly concerned with either how a particular history is produced in and through these villages, or with the ways that particular discourses and practices associated with heritage, tourism, community and development intersect in the production of these meanings. As such Mgwali Cultural Village seemed to promise something different in the form of cultural villages. The thesis argues that Mgwali Cultural Village is unique in the history of cultural villages in that it moves away from presenting a cultural village in Africa as tribal and primitive. It does this by opening up spaces for other aspects such as Christianity and resistance politics, story of Tiyo Soga rather than focusing and confining itself only to aspects cultural portraying Africans and traditional. It is imperative that cultural villages ought to be understood within a broader framework and context where its definition and presentation is not trapped into an anthropological paradigm thinking of exploring and discovering something new by tourists which they are not familiar with. However, the thesis also argues that much as Mgwali Cultural Village promised something new from the known through depiction of other aspects, those histories seem to be absent or marginal at the Cultural Village. The only aspects that are fore grounded are traditions and culture thus freezing Mgwali as a village and its people in time as if they have not evolved and its cultures are static and not dynamic. The thesis therefore explores all those contradictions, silences, or absence thereof of other stories and histories.
- Full Text:
- Date Issued: 2010
Investigating aspects of corporate citizenship on private game farms: the case of Mtshelezi Game Reserve in Makana Municipality, Eastern Cape Province
- Authors: Nyama, Cynthia
- Date: 2008
- Subjects: Tourism -- South Africa -- Eastern Cape , Game farms -- South Africa -- Eastern Cape , Agricultural laborers -- South Africa -- Eastern Cape -- Social conditions , Agricultural laborers -- South Africa -- Eastern Cape -- Economic conditions , Social responsibility of business -- South Africa -- Eastern Cape , Ecotourism -- South Africa -- Eastern Cape -- Citizen participation , Rural development -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:751 , http://hdl.handle.net/10962/d1003872 , Tourism -- South Africa -- Eastern Cape , Game farms -- South Africa -- Eastern Cape , Agricultural laborers -- South Africa -- Eastern Cape -- Social conditions , Agricultural laborers -- South Africa -- Eastern Cape -- Economic conditions , Social responsibility of business -- South Africa -- Eastern Cape , Ecotourism -- South Africa -- Eastern Cape -- Citizen participation , Rural development -- South Africa -- Eastern Cape
- Description: Research show that post 1996 period has experienced an unprecedented increase in game based operations. The corporate citizenship or corporate social responsibility of the game reserves is of much interest to this study with a focus on the rights of previous and current occupants of farms, workers’ well-being, job creation, quality of life and poverty alleviation within the game/tourism industry. The research was conducted as a qualitative case study and the tools employed for data gathering include: a review of the relevant literature, interviews (face-to-face), the administering of a questionnaire survey and document analysis from diversity of resources which include the Department of Labour, East Cape Agricultural Research Project, and through use of multiple data sources. The approach taken in this dissertation is to examine to what extent the private game reserves in the Makana Municipality can be labelled as “corporate citizens” and this was done by means of a case study of one private game reserve. The areas that are deemed to be most important in this regard are (i) employment history (ii) educational opportunities (iii) wages (iv) housing (v) land tenure. The study established that younger, better educated people are likely to secure better paying employment on PGR. The nature and conditions of sale of the farm to the PGR can impact on the employment secured by workers in the new dispensation. Workers are tied to these jobs because of the very long hours that prevent them from doing anything else to earn money. Some of the workers had opportunities to learn new skills but the question remains; which people are these and how long will growing differentials in earnings reproduce the poorly educated worker in the next generation. The study also high lightened the need for academics and researchers to come with a common set of corporate citizenship measures such as to measure corporate social impacts.
- Full Text:
- Date Issued: 2008
- Authors: Nyama, Cynthia
- Date: 2008
- Subjects: Tourism -- South Africa -- Eastern Cape , Game farms -- South Africa -- Eastern Cape , Agricultural laborers -- South Africa -- Eastern Cape -- Social conditions , Agricultural laborers -- South Africa -- Eastern Cape -- Economic conditions , Social responsibility of business -- South Africa -- Eastern Cape , Ecotourism -- South Africa -- Eastern Cape -- Citizen participation , Rural development -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:751 , http://hdl.handle.net/10962/d1003872 , Tourism -- South Africa -- Eastern Cape , Game farms -- South Africa -- Eastern Cape , Agricultural laborers -- South Africa -- Eastern Cape -- Social conditions , Agricultural laborers -- South Africa -- Eastern Cape -- Economic conditions , Social responsibility of business -- South Africa -- Eastern Cape , Ecotourism -- South Africa -- Eastern Cape -- Citizen participation , Rural development -- South Africa -- Eastern Cape
- Description: Research show that post 1996 period has experienced an unprecedented increase in game based operations. The corporate citizenship or corporate social responsibility of the game reserves is of much interest to this study with a focus on the rights of previous and current occupants of farms, workers’ well-being, job creation, quality of life and poverty alleviation within the game/tourism industry. The research was conducted as a qualitative case study and the tools employed for data gathering include: a review of the relevant literature, interviews (face-to-face), the administering of a questionnaire survey and document analysis from diversity of resources which include the Department of Labour, East Cape Agricultural Research Project, and through use of multiple data sources. The approach taken in this dissertation is to examine to what extent the private game reserves in the Makana Municipality can be labelled as “corporate citizens” and this was done by means of a case study of one private game reserve. The areas that are deemed to be most important in this regard are (i) employment history (ii) educational opportunities (iii) wages (iv) housing (v) land tenure. The study established that younger, better educated people are likely to secure better paying employment on PGR. The nature and conditions of sale of the farm to the PGR can impact on the employment secured by workers in the new dispensation. Workers are tied to these jobs because of the very long hours that prevent them from doing anything else to earn money. Some of the workers had opportunities to learn new skills but the question remains; which people are these and how long will growing differentials in earnings reproduce the poorly educated worker in the next generation. The study also high lightened the need for academics and researchers to come with a common set of corporate citizenship measures such as to measure corporate social impacts.
- Full Text:
- Date Issued: 2008
An investigation into the current and potential benefits of tourism-based development in the Albany and Peddie districts
- Authors: Klinkradt, Mary Louise
- Date: 2003 , 2013-05-27
- Subjects: Tourism -- South Africa -- Eastern Cape , Tourism -- South Africa -- Grahamstown , Tourism -- South Africa -- Peddie , Ecotourism -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape -- Management , Tourism -- Social aspects -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MSocSc
- Identifier: vital:4811 , http://hdl.handle.net/10962/d1004904 , Tourism -- South Africa -- Eastern Cape , Tourism -- South Africa -- Grahamstown , Tourism -- South Africa -- Peddie , Ecotourism -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape -- Management , Tourism -- Social aspects -- South Africa -- Eastern Cape
- Description: This research considers the relationship between tourism and development, and how tourism can be used as a means of promoting development. In order to explore this relationship, two districts in the Eastern Cape province of South Africa, the Albany and Peddie Districts have been selected as case study areas. Both the Albany and Peddie Districts are in need of development which can meet the economic and social development of the districts. One such option for the two districts is tourism-based development. This research examines the current status of tourism in both districts through the use of secondary data analysis and primary data gathered from questionnaires and interviews undertaken with tourists and representatives of key stakeholders in the tourism industry. This data was used to establish the current and future potential of tourism in the districts in terms of the availability and diversity of attractions and the tourism assets and facilities in the districts. It was also used to determine whether or not tourism, by promoting infrastructural and economic development, may lead to the socio-economic upliftment of the Albany and Peddie Districts. The results obtained from this research highlight the significant lack of tourism infrastructure in the Peddie District, and the reality that the tourism potential of the district remains untapped. With the marketing and promotion of tourism to the district, and the associated tourist requirements such as accommodation, and other facilities, tourism does hold a potential key to the socio-economic development of the district. The Albany District, however, has a well-established tourism industry, but the development spin-ofts are minimal, and the potential for further tourism-based development in the future would therefore appear to be somewhat limited. A GIS (Geographic Information System) was use to determine and detail possible tourism routes, a final outcome of the investigation being the proposal of two tourism routes to draw people into and through the study area, based on the current assets and attractions of the two districts. These routes highlight one of the options available in the districts to promote much needed development in the two districts through the use of the tourism industry. , KMBT_363 , Adobe Acrobat 9.54 Paper Capture Plug-in
- Full Text:
- Date Issued: 2003
- Authors: Klinkradt, Mary Louise
- Date: 2003 , 2013-05-27
- Subjects: Tourism -- South Africa -- Eastern Cape , Tourism -- South Africa -- Grahamstown , Tourism -- South Africa -- Peddie , Ecotourism -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape -- Management , Tourism -- Social aspects -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MSocSc
- Identifier: vital:4811 , http://hdl.handle.net/10962/d1004904 , Tourism -- South Africa -- Eastern Cape , Tourism -- South Africa -- Grahamstown , Tourism -- South Africa -- Peddie , Ecotourism -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape -- Management , Tourism -- Social aspects -- South Africa -- Eastern Cape
- Description: This research considers the relationship between tourism and development, and how tourism can be used as a means of promoting development. In order to explore this relationship, two districts in the Eastern Cape province of South Africa, the Albany and Peddie Districts have been selected as case study areas. Both the Albany and Peddie Districts are in need of development which can meet the economic and social development of the districts. One such option for the two districts is tourism-based development. This research examines the current status of tourism in both districts through the use of secondary data analysis and primary data gathered from questionnaires and interviews undertaken with tourists and representatives of key stakeholders in the tourism industry. This data was used to establish the current and future potential of tourism in the districts in terms of the availability and diversity of attractions and the tourism assets and facilities in the districts. It was also used to determine whether or not tourism, by promoting infrastructural and economic development, may lead to the socio-economic upliftment of the Albany and Peddie Districts. The results obtained from this research highlight the significant lack of tourism infrastructure in the Peddie District, and the reality that the tourism potential of the district remains untapped. With the marketing and promotion of tourism to the district, and the associated tourist requirements such as accommodation, and other facilities, tourism does hold a potential key to the socio-economic development of the district. The Albany District, however, has a well-established tourism industry, but the development spin-ofts are minimal, and the potential for further tourism-based development in the future would therefore appear to be somewhat limited. A GIS (Geographic Information System) was use to determine and detail possible tourism routes, a final outcome of the investigation being the proposal of two tourism routes to draw people into and through the study area, based on the current assets and attractions of the two districts. These routes highlight one of the options available in the districts to promote much needed development in the two districts through the use of the tourism industry. , KMBT_363 , Adobe Acrobat 9.54 Paper Capture Plug-in
- Full Text:
- Date Issued: 2003
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