- Title
- A corporate social responsibility (CSR) analysis of the transformation of the mobile telephone industry of South Africa
- Creator
- Nyamande, Godfrey
- ThesisAdvisor
- Pearse, Noel
- Subject
- Social responsibility of business -- South Africa
- Subject
- Cell phone systems -- Moral and ethical aspects -- South Africa
- Subject
- Mobile communication systems -- Moral and ethicsl aspects -- South Africa
- Subject
- Telecommunication -- Moral and ethicsl aspects -- South Africa
- Date
- 2019
- Type
- text
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- http://hdl.handle.net/10962/93887
- Identifier
- vital:30967
- Description
- Corporate Social Responsibility (CSR) requires companies to fulfil certain responsibilities in society that are outside of the core operational activities of the company. The socio-economic dynamics of the region or country that the company operates from, as well as the pressures those stakeholders tend to apply, have a bearing on the direction that the CSR development takes. Mirvis and Googins (2006) described the CSR developmental path followed by international companies. Before that Carroll (1991) had suggested a developmental pyramid that suggested that philanthropy represented the highest level of CSR development. This pyramid was later revised by Visser (2005) in order to suit the African environment. In South Africa CSR development is mainly driven by legislation through the BEE Act of 2003. This has resulted in the birth of industry charters that guide the development of CSR in different industries. To fulfil the requirements of the charter and score vital B-BBEE points, companies have to engage with both internal and external stakeholders, holistically. One such industry is the telecommunications industry, which formed the basis for this research, with special emphasis on the mobile telecommunications industry. The research set out to explore how the industry charter and company practices compared with the existing literature on CSR. The aim of this research was therefore to analyse the existing CSR practices in the mobile telecommunication industry in South Africa, where the B-BBEE Act plays a pivotal role in influencing practice. Using publically available documents, this research conducted an analysis of the B-BBEE components in the telecommunications charter as the catalyst to development of CSR in the South African mobile telecommunications industry, with the three dominant companies, - MTN, Vodacom and Cell C – being utilised as case studies. Key research findings were that transformation is still low in terms of equitable gender and racial representation at the top management level. The industry charter attempts to address these and other social challenges and economic problems. However, it does not address ecological issues that may emanate from the industry operations. Therefore, a CSR assessment framework that addresses all stakeholders for sustainable economic development is proposed.
- Format
- 102 pages, pdf
- Publisher
- Rhodes University, Faculty of Commerce, Rhodes Business School
- Language
- English
- Rights
- Nyamande, Godfrey
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCE1 | NYAMANDE-MBA-TR19-141.pdf | 1 MB | Adobe Acrobat PDF | View Details |