- Title
- The emergence of isiZulu in Skeem Saam (2011) sociolinguistics: factors and the politics of the ‘loss of ethnolinguistic pluralism’at the SABC 1
- Creator
- Aiseng, Kealeboga
- Subject
- To be catalogued
- Date
- 2022
- Type
- text
- Type
- article
- Identifier
- http://hdl.handle.net/10962/455285
- Identifier
- vital:75418
- Identifier
- https://doi.org/10.1080/13504630.2022.2063115
- Description
- This study aims to investigate how an ecological understanding of pol-yglossia is used in the South African Broadcasting Corporation’s (SABC) television channel, SABC 1 to maintain and create ethnolinguis-tic dominance. Key arguments this study will make are: (1) polyglossia is a language ideology masquerading as ethnolinguistic pluralism, (2) there is a loss of ethnolinguistic pluralism in SABC 1 because of the polyglot culture and its transmissions, (3) isiZulu is emerging as a lan-guage and cultural flare of the channel. This paper concluded that isi-Zulu’s presence is rising in a soap initially meant to be a Sepedi show. And this has negative consequences for language equality in the SABC.
- Format
- 18 pages, pdf
- Language
- English
- Relation
- Social Identities, Aiseng, K., 2022. The emergence of isiZulu in Skeem Saam (2011): sociolinguistics factors and the politics of the ‘loss of ethnolinguistic pluralism’at the SABC 1. Social Identities, 28(4), pp.479-496, Social Identities volume 28 number 4 479 496 2022 1363-0296
- Rights
- Publisher
- Rights
- Use of this resource is governed by the terms and conditions of the Taylor and Francis Online Terms and Conditions Statement (https://www.tandfonline.com/terms-and-conditions)
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Aiseng, Kealeboga (Dr)
RU School of Journalism and Media Studies
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCE1 | The emergence of isiZulu in Skeem Saam (2011).pdf | 652 KB | Adobe Acrobat PDF | View Details |