‘The Gentle Art of Letting the Other Fellow Have Your Own Way': Viewpoints on a media narrative used to promote the proposed N2 toll road
- Farrington, Katie, Davies, Kate
- Authors: Farrington, Katie , Davies, Kate
- Date: 2004
- Language: English
- Type: Article
- Identifier: vital:6098 , http://hdl.handle.net/10962/d1008628
- Description: This viewpoint paper is written in response to a South African National Roads Agency (SANRAL) advertorial published in various South African regional newspapers in February 2004. We highlight the importance of developing ‘media literacy’ – reading skills which enable the critical deconstruction of media texts. We explore, more specifically, the public relations strategies used by large corporations, and the media’s role as disseminators of corporate marketing material.We also look at the relevance in identifying the language and discourse positioning the writer, photographer, reader and their choice representative medium.
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- Date Issued: 2004
- Authors: Farrington, Katie , Davies, Kate
- Date: 2004
- Language: English
- Type: Article
- Identifier: vital:6098 , http://hdl.handle.net/10962/d1008628
- Description: This viewpoint paper is written in response to a South African National Roads Agency (SANRAL) advertorial published in various South African regional newspapers in February 2004. We highlight the importance of developing ‘media literacy’ – reading skills which enable the critical deconstruction of media texts. We explore, more specifically, the public relations strategies used by large corporations, and the media’s role as disseminators of corporate marketing material.We also look at the relevance in identifying the language and discourse positioning the writer, photographer, reader and their choice representative medium.
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- Date Issued: 2004
The V-C's Awards
- Language: English
- Type: Article
- Identifier: vital:7170 , http://hdl.handle.net/10962/d1006074
- Description: Prof Tebello Nyokong, from the Department of Chemistry, receives the V-C' s Senior Distinguished Research Award in 2003 and 2004
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- Language: English
- Type: Article
- Identifier: vital:7170 , http://hdl.handle.net/10962/d1006074
- Description: Prof Tebello Nyokong, from the Department of Chemistry, receives the V-C' s Senior Distinguished Research Award in 2003 and 2004
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Vice-Chancellor's Annual Review 2004
- Language: English
- Type: Article
- Identifier: vital:7169 , http://hdl.handle.net/10962/d1006071
- Description: The highlight of 2004 was the award of both the Vice-Chancellor's Senior Research Award and the SABC2 Shoprite-Checkers Woman of the Year Award (Science and Technology) to Professor Tebello Nyokong, whose research on the development of photosensitisers for photodynamic cancer therapy has received considerable attention.
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- Language: English
- Type: Article
- Identifier: vital:7169 , http://hdl.handle.net/10962/d1006071
- Description: The highlight of 2004 was the award of both the Vice-Chancellor's Senior Research Award and the SABC2 Shoprite-Checkers Woman of the Year Award (Science and Technology) to Professor Tebello Nyokong, whose research on the development of photosensitisers for photodynamic cancer therapy has received considerable attention.
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Western Alumna inspiring catalyst
- University of Western Ontario
- Authors: University of Western Ontario
- Subjects: Nyokong, Tebello
- Language: English
- Type: Article
- Identifier: vital:7172 , http://hdl.handle.net/10962/d1006078 , Nyokong, Tebello
- Description: University of Western Ontario President's Report 2004
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- Authors: University of Western Ontario
- Subjects: Nyokong, Tebello
- Language: English
- Type: Article
- Identifier: vital:7172 , http://hdl.handle.net/10962/d1006078 , Nyokong, Tebello
- Description: University of Western Ontario President's Report 2004
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