Lurking or listening? an ethnographic study of online and offline student political participation through the #MustFall protests at Rhodes University
- Authors: Govender, Carissa Jade
- Date: 2017
- Subjects: #Feesmustfall , #Rhodesmustfall , Social media -- Political aspects -- South Africa , Social movements -- South Africa , Political participation -- South Africa , Online social networks -- Political aspects -- South Africa , Student movements -- South Africa , Rhodes University -- Students
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/35123 , vital:24330
- Description: The way media is created and consumed plays an important role in political participation as it provides information, guides thinking and allows citizens to make informed political choices. It can also interrogate the status quo and challenge existing systems or power relations. This thesis discusses the use of social media by Rhodes University students in the context of the 2015 #RhodesMustFall and #FeesMustFall protests in South Africa. This thesis interrogates the concept of slacktivism, a term used to describe online or digital activism which is considered to be less active and not as effective as physical activism. Furthermore, the thesis acknowledges that even when digital political participation is recognised, the emphasis and value is placed on those who speak and create content. The thesis examines the notion of participation and what counts as active citizenship. In particular, the majority of social media users who merely lurk and never contribute to content creation or online discussions are further investigated. The qualitative methodological approach used for this thesis involved three parts which looked at student activity on Facebook, student engagement offline, and how students made sense of their online and offline involvement. Firstly, a cyberethnographic investigation was done in order to understand the cyber world in which students are present. Thereafter, a participant observation was carried out to immerse myself in the offline spaces that students engaged in politically, to get a better sense of how their online presence influenced or supplemented their offline activity. Finally, individual interviews were carried out with lurkers to determine why they did not participate in traditional ways, both online and offline. The findings suggest that lurkers are in fact doing more than just being passively present. The high levels of attention paid to content posted by others on social media, as well as the way that the content influences their offline lives suggest that the choice to lurk is far more active than assumed. Students are consciously deciding to lurk for a multitude of reasons, one of which is for the opportunity to learn. Social media is a fast developing; increasingly used form of communication and how political communication across social media platforms is framed affects what we consider to be active engagement. By using theories of listening and emotion talk, the thesis provides new ways of understanding lurking by Rhodes University students on social media, which in turn can lead to better listening, better understanding and greater political participation.
- Full Text:
- Date Issued: 2017
- Authors: Govender, Carissa Jade
- Date: 2017
- Subjects: #Feesmustfall , #Rhodesmustfall , Social media -- Political aspects -- South Africa , Social movements -- South Africa , Political participation -- South Africa , Online social networks -- Political aspects -- South Africa , Student movements -- South Africa , Rhodes University -- Students
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/35123 , vital:24330
- Description: The way media is created and consumed plays an important role in political participation as it provides information, guides thinking and allows citizens to make informed political choices. It can also interrogate the status quo and challenge existing systems or power relations. This thesis discusses the use of social media by Rhodes University students in the context of the 2015 #RhodesMustFall and #FeesMustFall protests in South Africa. This thesis interrogates the concept of slacktivism, a term used to describe online or digital activism which is considered to be less active and not as effective as physical activism. Furthermore, the thesis acknowledges that even when digital political participation is recognised, the emphasis and value is placed on those who speak and create content. The thesis examines the notion of participation and what counts as active citizenship. In particular, the majority of social media users who merely lurk and never contribute to content creation or online discussions are further investigated. The qualitative methodological approach used for this thesis involved three parts which looked at student activity on Facebook, student engagement offline, and how students made sense of their online and offline involvement. Firstly, a cyberethnographic investigation was done in order to understand the cyber world in which students are present. Thereafter, a participant observation was carried out to immerse myself in the offline spaces that students engaged in politically, to get a better sense of how their online presence influenced or supplemented their offline activity. Finally, individual interviews were carried out with lurkers to determine why they did not participate in traditional ways, both online and offline. The findings suggest that lurkers are in fact doing more than just being passively present. The high levels of attention paid to content posted by others on social media, as well as the way that the content influences their offline lives suggest that the choice to lurk is far more active than assumed. Students are consciously deciding to lurk for a multitude of reasons, one of which is for the opportunity to learn. Social media is a fast developing; increasingly used form of communication and how political communication across social media platforms is framed affects what we consider to be active engagement. By using theories of listening and emotion talk, the thesis provides new ways of understanding lurking by Rhodes University students on social media, which in turn can lead to better listening, better understanding and greater political participation.
- Full Text:
- Date Issued: 2017
Modern celebrity and inspiration in South Africa: an examination of the Mail & Guardian 200 Young South Africans
- Authors: Lishivha, Welcome
- Date: 2017
- Subjects: Youth in mass media -- South Africa , Youth -- Social conditions -- South Africa , Mail & Guardian , Mail & Guardian 200 Young South Africans
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/5165 , vital:20782
- Description: The postapartheid condition of a majority of young people in South Africa is substantially similar to the apartheid conditions under which their parents lived. This results in a dominant narrative in the media and everyday talk circulating in South African that the youth are a ‘lost generation’ and also that they represent a significant danger and risk for the stability of our democracy. Against this backdrop The Mail and Guardian, one of the South Africa’s most influential newspapers has chosen to celebrate a small number of young people every year as inspirational and extraordinary in their achievements. This investigation into this representation of a significant - although small - group of young South Africans employed content analysis of the 2015 edition of 200 Young South Africans, interviews with profiled individuals across the years, and a focus group of readers. The study aimed to unpack the complexity of constructing certain young people as exemplary given the structural conditions that constrain and prevent a majority from attaining the education and mobility they need to make a difference in their own lives. The study found through the content analysis that the Mail&Guardian is setting up these young people as exemplary citizens whose actions should inspire other young people to similarly ‘make a difference’. Through the interviews the study found that those featured on the list found both that there was significant social capital in being valorised this way, but that this position was also a complex one to negotiate given the structural limitations of poverty and lack of education for those out of whom they had been chosen. The readers in the focus group did find inspiration in reading about their exemplary peers but they too were conscious of how small a group this was in comparison to the majority of young South Africans. In conclusion the study found that the narrative of hope, inspiration and making a difference is an important message in relation to a generalised hopelessness about South African youth but that it runs the risk of ignoring the significant structural constraints that young, poor, undereducated, unskilled young South Africans face.
- Full Text:
- Date Issued: 2017
- Authors: Lishivha, Welcome
- Date: 2017
- Subjects: Youth in mass media -- South Africa , Youth -- Social conditions -- South Africa , Mail & Guardian , Mail & Guardian 200 Young South Africans
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/5165 , vital:20782
- Description: The postapartheid condition of a majority of young people in South Africa is substantially similar to the apartheid conditions under which their parents lived. This results in a dominant narrative in the media and everyday talk circulating in South African that the youth are a ‘lost generation’ and also that they represent a significant danger and risk for the stability of our democracy. Against this backdrop The Mail and Guardian, one of the South Africa’s most influential newspapers has chosen to celebrate a small number of young people every year as inspirational and extraordinary in their achievements. This investigation into this representation of a significant - although small - group of young South Africans employed content analysis of the 2015 edition of 200 Young South Africans, interviews with profiled individuals across the years, and a focus group of readers. The study aimed to unpack the complexity of constructing certain young people as exemplary given the structural conditions that constrain and prevent a majority from attaining the education and mobility they need to make a difference in their own lives. The study found through the content analysis that the Mail&Guardian is setting up these young people as exemplary citizens whose actions should inspire other young people to similarly ‘make a difference’. Through the interviews the study found that those featured on the list found both that there was significant social capital in being valorised this way, but that this position was also a complex one to negotiate given the structural limitations of poverty and lack of education for those out of whom they had been chosen. The readers in the focus group did find inspiration in reading about their exemplary peers but they too were conscious of how small a group this was in comparison to the majority of young South Africans. In conclusion the study found that the narrative of hope, inspiration and making a difference is an important message in relation to a generalised hopelessness about South African youth but that it runs the risk of ignoring the significant structural constraints that young, poor, undereducated, unskilled young South Africans face.
- Full Text:
- Date Issued: 2017
Producing journalism about climate change for news and agricultural radio: a case study of Malawi's public broadcaster
- Authors: Kapiri, Francis
- Date: 2017
- Subjects: Public radio -- Malawi , Climatic changes in mass media , Climatic changes in mass media -- Case studies -- Malawi , Radio in agriculture -- Malawi , Malawi Broadcasting Corporation
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/6375 , vital:21100
- Description: This study investigates how radio journalists at the Malawian public broadcaster (MBC) experience the task of producing content that can help their audiences to engage with the local relevance of climate change. This study establishes terms of reference for this research by mapping out international histories of public engagement with the concept of climate change in the domains of science, politics and the media. It describes how contestations around climate change have evolved within these spheres and concludes that such contestation is shaped by relations of power that inform the international economic domain. The study then examines scholarly evaluations of journalism about climate change, concluding that such evaluation is grounded in distinct normative understandings of the social purpose of such journalism. It is argued that research about Malawian journalists’ experience of reporting on climate change should draw on knowledge of the role that norms play within this local environment. With this goal in mind, the study reviews tools for the analysis of the normative foundations of journalism within specific socio-historic contexts. It demonstrates the relevance of these tools for the identification of norms and their influence on journalism about climate change in the Malawian context. The empirical component of the study draws on this framework by means of a case study of the experiences of journalists working at the MBC. It examines how these journalists experience the task of producing content that enables their audiences to engage with the local relevance of climate change. It compares such experience as articulated by journalists working for agricultural and news programming. It is concluded that the participants have access to credible knowledge about climate change and its relevance to the Malawian context. Based on such knowledge, they articulate a shared understanding of climate change and its relevance to the Malawian context. However, the study identifies differences in the way that the two groups make sense of the practice of producing journalism about climate change that is of relevance to their audience. In particular, the agricultural journalists incorporate a more inclusive and diverse set of norms into their conceptualisation of such practice. At the same time, the two groups nevertheless respond similarly when commenting on institutional factors at MBC that constrain or enable them to produce journalism about climate change that is guided by such norms. They place emphasis on the need for MBC to provide opportunities for journalists to have access to training, facilitated by organisations that have expertise in climate change journalism. It is concluded that the participants recognise that, despite the entrenched culture of authoritarianism at MBC, such workshops can contribute fundamentally to the shaping of journalistic practice within this broadcaster.
- Full Text:
- Date Issued: 2017
- Authors: Kapiri, Francis
- Date: 2017
- Subjects: Public radio -- Malawi , Climatic changes in mass media , Climatic changes in mass media -- Case studies -- Malawi , Radio in agriculture -- Malawi , Malawi Broadcasting Corporation
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/6375 , vital:21100
- Description: This study investigates how radio journalists at the Malawian public broadcaster (MBC) experience the task of producing content that can help their audiences to engage with the local relevance of climate change. This study establishes terms of reference for this research by mapping out international histories of public engagement with the concept of climate change in the domains of science, politics and the media. It describes how contestations around climate change have evolved within these spheres and concludes that such contestation is shaped by relations of power that inform the international economic domain. The study then examines scholarly evaluations of journalism about climate change, concluding that such evaluation is grounded in distinct normative understandings of the social purpose of such journalism. It is argued that research about Malawian journalists’ experience of reporting on climate change should draw on knowledge of the role that norms play within this local environment. With this goal in mind, the study reviews tools for the analysis of the normative foundations of journalism within specific socio-historic contexts. It demonstrates the relevance of these tools for the identification of norms and their influence on journalism about climate change in the Malawian context. The empirical component of the study draws on this framework by means of a case study of the experiences of journalists working at the MBC. It examines how these journalists experience the task of producing content that enables their audiences to engage with the local relevance of climate change. It compares such experience as articulated by journalists working for agricultural and news programming. It is concluded that the participants have access to credible knowledge about climate change and its relevance to the Malawian context. Based on such knowledge, they articulate a shared understanding of climate change and its relevance to the Malawian context. However, the study identifies differences in the way that the two groups make sense of the practice of producing journalism about climate change that is of relevance to their audience. In particular, the agricultural journalists incorporate a more inclusive and diverse set of norms into their conceptualisation of such practice. At the same time, the two groups nevertheless respond similarly when commenting on institutional factors at MBC that constrain or enable them to produce journalism about climate change that is guided by such norms. They place emphasis on the need for MBC to provide opportunities for journalists to have access to training, facilitated by organisations that have expertise in climate change journalism. It is concluded that the participants recognise that, despite the entrenched culture of authoritarianism at MBC, such workshops can contribute fundamentally to the shaping of journalistic practice within this broadcaster.
- Full Text:
- Date Issued: 2017
Safe space online: the construction of intersectional safety in a South African feminist Facebook group
- Authors: Roux, Kayla
- Date: 2017
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/8044 , vital:21338
- Description: In this thesis I investigate the construction of an intersectional ‘safe space’ in a closed South African feminist community on the social networking site Facebook. Drawing on my own experience as a group member, observations of group dynamics, focus group interviews with administrators, and interviews with past and present members, I discuss the practices and guidelines employed to ensure the safety and intersectionality of the group. This research spans a period of more than two years, and there were a number of developments in the group over this time. It is a relatively large and well-established feminist Facebook group in South Africa which enforces an intersectional approach to social justice, and it is explicitly formulated and closely monitored so that marginalised voices are privileged in group interactions. Despite the best efforts of group moderators, however, interactions between the privileged and the marginalised tend to reproduce existing power inequalities and jeopardise the safety of those the group is meant to serve. Although some interview participants feel that safe space practices such as the call-out system and exclusionary groups and posts serve to fragment the group and cause conflict, these complaints mainly originate from white women who were required to acknowledge their unearned privilege. Their presence in the group and the problem of ‘white derailment’ makes the space feel unsafe for many POC. Ultimately, a splinter group exclusively for POC was formed in order to provide a safer space for feminists of colour to find solidarity and support, discuss issues affecting them, and do the important and necessary work of selfdefinition. I conclude that while these spaces are limited - and absolute safety can never be guaranteed - these exclusive spaces are an integral starting point in the development of a transversal intersectional politics of solidarity between different actors and movements that share the same values.
- Full Text:
- Date Issued: 2017
- Authors: Roux, Kayla
- Date: 2017
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/8044 , vital:21338
- Description: In this thesis I investigate the construction of an intersectional ‘safe space’ in a closed South African feminist community on the social networking site Facebook. Drawing on my own experience as a group member, observations of group dynamics, focus group interviews with administrators, and interviews with past and present members, I discuss the practices and guidelines employed to ensure the safety and intersectionality of the group. This research spans a period of more than two years, and there were a number of developments in the group over this time. It is a relatively large and well-established feminist Facebook group in South Africa which enforces an intersectional approach to social justice, and it is explicitly formulated and closely monitored so that marginalised voices are privileged in group interactions. Despite the best efforts of group moderators, however, interactions between the privileged and the marginalised tend to reproduce existing power inequalities and jeopardise the safety of those the group is meant to serve. Although some interview participants feel that safe space practices such as the call-out system and exclusionary groups and posts serve to fragment the group and cause conflict, these complaints mainly originate from white women who were required to acknowledge their unearned privilege. Their presence in the group and the problem of ‘white derailment’ makes the space feel unsafe for many POC. Ultimately, a splinter group exclusively for POC was formed in order to provide a safer space for feminists of colour to find solidarity and support, discuss issues affecting them, and do the important and necessary work of selfdefinition. I conclude that while these spaces are limited - and absolute safety can never be guaranteed - these exclusive spaces are an integral starting point in the development of a transversal intersectional politics of solidarity between different actors and movements that share the same values.
- Full Text:
- Date Issued: 2017
Subjectivity and social resistance: a theoretical analysis of the Matrix Trilogy
- Authors: Jamal, Ahmad
- Date: 2017
- Subjects: Matrix (Motion picture) , Matrix reloaded (Motion picture) , Matrix revolution (Motion picture) Baudrillard, Jean, 1929-2007. Simulacres et Simulation , Science fiction -- Philosophy , Mass media -- Social aspects , Culture in motion pictures , Dystopian films
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/7011 , vital:21209
- Description: The Matrix (1999) is a science-fiction film that successfully bridges modern cinematic action sequences with philosophical parables. It recalls the tradition of philosophical elaboration through science-fiction narratives; a tradition that has existed since the time of Plato. This study aims to bridge the divide between philosophy and psychology by using a theoretical analysis to discuss and explore the ideas of social thinkers (featured in the Matrix Trilogy) and critically analyse them alongside established psychological theories. More specifically, this study provides an in-depth and critical exploration of the ways in which the philosophical works of Jean Baudrillard and Karl Marx, and the widely used and recognised psychological perspectives on human development, cognition and learning offered by both Urie Broffenbrenner and Jean Piaget to simultaneously elucidate a model of human subjectivity and development in today's techno- consumerist society with specific attention to critical resistance. This study suggests that with the rise of the internet and modern communication media; sociocultural and political issues that Broffenbrenner conceptualised as existing in the macrosystem, now have a presence in the microsystem, and correspond to Broffenbrenner's requirements as to what constitutes a proximal process. These processes, according to Broffenbrenner, have the most longstanding effects on our development and contribute the most to our personality. This study also argues that the pre-operational stage and the process of symbolisation both of which Piaget identified are important phases in the child's life that see the accrual and development of signs and discourses. These signs and discourses then contribute to the development of our mind's cognitive structures which Piaget called schema. These structures are developed as we grow and help us make sense of the world by processing information and organising our experiences. This would mean that we perceive and interpret our world through ideologically shaped mental structures. These findings stress the importance of ideological influences and their impact on development and hearken more closely towards ideas about the presence and the effects of ideology by thinkers like Plato and Marx, as well as the dystopian futures explored in science-fiction media like the Matrix Trilogy, George Orwell's 1984 (1948) and Aldous Huxley's A Brave New World (1932), and also the options for critical social resistance explored in the narratives and heroic deeds of these books and their characters.
- Full Text:
- Date Issued: 2017
- Authors: Jamal, Ahmad
- Date: 2017
- Subjects: Matrix (Motion picture) , Matrix reloaded (Motion picture) , Matrix revolution (Motion picture) Baudrillard, Jean, 1929-2007. Simulacres et Simulation , Science fiction -- Philosophy , Mass media -- Social aspects , Culture in motion pictures , Dystopian films
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/7011 , vital:21209
- Description: The Matrix (1999) is a science-fiction film that successfully bridges modern cinematic action sequences with philosophical parables. It recalls the tradition of philosophical elaboration through science-fiction narratives; a tradition that has existed since the time of Plato. This study aims to bridge the divide between philosophy and psychology by using a theoretical analysis to discuss and explore the ideas of social thinkers (featured in the Matrix Trilogy) and critically analyse them alongside established psychological theories. More specifically, this study provides an in-depth and critical exploration of the ways in which the philosophical works of Jean Baudrillard and Karl Marx, and the widely used and recognised psychological perspectives on human development, cognition and learning offered by both Urie Broffenbrenner and Jean Piaget to simultaneously elucidate a model of human subjectivity and development in today's techno- consumerist society with specific attention to critical resistance. This study suggests that with the rise of the internet and modern communication media; sociocultural and political issues that Broffenbrenner conceptualised as existing in the macrosystem, now have a presence in the microsystem, and correspond to Broffenbrenner's requirements as to what constitutes a proximal process. These processes, according to Broffenbrenner, have the most longstanding effects on our development and contribute the most to our personality. This study also argues that the pre-operational stage and the process of symbolisation both of which Piaget identified are important phases in the child's life that see the accrual and development of signs and discourses. These signs and discourses then contribute to the development of our mind's cognitive structures which Piaget called schema. These structures are developed as we grow and help us make sense of the world by processing information and organising our experiences. This would mean that we perceive and interpret our world through ideologically shaped mental structures. These findings stress the importance of ideological influences and their impact on development and hearken more closely towards ideas about the presence and the effects of ideology by thinkers like Plato and Marx, as well as the dystopian futures explored in science-fiction media like the Matrix Trilogy, George Orwell's 1984 (1948) and Aldous Huxley's A Brave New World (1932), and also the options for critical social resistance explored in the narratives and heroic deeds of these books and their characters.
- Full Text:
- Date Issued: 2017
The emergence of youth protest music and arts as alternative media in Zimbabwe: a Gramscian analysis
- Authors: Kabwato, Chris
- Date: 2017
- Subjects: Protest songs -- Zimbabwe , Protest poetry -- Zimbabwe , Hip-hop -- Political aspects -- Zimbabwe , Radical theater -- Zimbabwe
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/51228 , vital:26072
- Description: The primary goal of the research is to examine the reasons for the emergence of - hip-hop-based youth protest music and satirical video comedy in Zimbabwe in a context where democratic and media practice has been restricted. The study examines the strategies and platforms that the young urban-based, musicians and cultural activists employ as they contest the meta-narrative of political nationalists who control the public mass media. The study recognises culture as a site of struggle and seeks to tease out the meaning of specific art forms (‘conscious’ hip-hop music and faux-news satire) in this very specific period of Zimbabwe’s history. The study proposes that the rise of these new forms of hip-hop based protest music, poetry and satirical comedy indicate how through the production and circulation of popular culture, ordinary Africans are able to debate pertinent issues that are marginalised by the official media channels. The study thus sees these artists as organic intellectuals who use alternative media to engage with different publics as they seek to counter hegemonic discourses.
- Full Text:
- Date Issued: 2017
The emergence of youth protest music and arts as alternative media in Zimbabwe: a Gramscian analysis
- Authors: Kabwato, Chris
- Date: 2017
- Subjects: Protest songs -- Zimbabwe , Protest poetry -- Zimbabwe , Hip-hop -- Political aspects -- Zimbabwe , Radical theater -- Zimbabwe
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/51228 , vital:26072
- Description: The primary goal of the research is to examine the reasons for the emergence of - hip-hop-based youth protest music and satirical video comedy in Zimbabwe in a context where democratic and media practice has been restricted. The study examines the strategies and platforms that the young urban-based, musicians and cultural activists employ as they contest the meta-narrative of political nationalists who control the public mass media. The study recognises culture as a site of struggle and seeks to tease out the meaning of specific art forms (‘conscious’ hip-hop music and faux-news satire) in this very specific period of Zimbabwe’s history. The study proposes that the rise of these new forms of hip-hop based protest music, poetry and satirical comedy indicate how through the production and circulation of popular culture, ordinary Africans are able to debate pertinent issues that are marginalised by the official media channels. The study thus sees these artists as organic intellectuals who use alternative media to engage with different publics as they seek to counter hegemonic discourses.
- Full Text:
- Date Issued: 2017
‘Beyond Buhari, Jonathan’: an assessment of four Nigerian newspapers’ (The Guardian, Vanguard, Independent and Leadership) editorial coverage of the 2015 Nigerian general elections
- Authors: Eze, Ogemdi Uchenna
- Date: 2017
- Subjects: Elections -- Nigeria -- Press coverage , Mass media -- Political aspects -- Nigeria , Guardian (Lagos, Nigeria) , Vanguard (Lagos, Nigeria) , Independent (Lagos, Nigeria) , Leadership (Abuja, Nigeria)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/7656 , vital:21282
- Description: The success of Nigeria’s 2015 general elections was unexpected, given the tense political and security climate in which the polls were conducted. It is against this backdrop that this study explores the contribution of four newspapers (The Guardian, Vanguard, Independent and Leadership) and, in particular, their editorials, to the relatively peaceful and mostly credible 2015 general elections in Nigeria. This qualitative study, located with an interpretivist tradition, draws on both in-depth individual interviews with editorial writers, and thematic content analysis of selected editorials to explore three themes: - violence-free polls, rational voting and credible electoral process. These newspaper editorials made moral and ethical appeals urging “supra-national” and patriotic attitudes as well as more detailed process interventions. Drawing from the theories of argumentation, the research suggests that three kinds (forensic, epideictic and deliberative) of arguments were made and three modes of argumentation (logos, pathos and ethos) were used by editorial writers to advance their arguments. This study examines what the editorial writers hoped to achieve and the normative ideals they drew on in the discharge of what they saw as their editorial duties. Drawing on theoretical insights from normative theories of journalism, and particularly social responsibility theory, this research posits that editorial writers hoped to arrest the spate of violence in the Nigerian polity, raise the level of discussion and redirect the attention of politicians in particular to core issues confronting ordinary Nigerians. The study finds a correlation between the editorials written and the normative ideals embodied in the social responsibility theory, which, the study finds, is the most influential normative ideal in the ‘mainstream’ Nigerian news media, at least in print. This study thus argues that in view of the range and frequency of focus on three core themes, and the persuasive power of writing, a case can be made for the editorials of these four major newspapers playing a constructive and positive role and making some contribution to the eventual peaceful and credible outcome of 2015 national elections in Nigeria.
- Full Text:
- Date Issued: 2017
- Authors: Eze, Ogemdi Uchenna
- Date: 2017
- Subjects: Elections -- Nigeria -- Press coverage , Mass media -- Political aspects -- Nigeria , Guardian (Lagos, Nigeria) , Vanguard (Lagos, Nigeria) , Independent (Lagos, Nigeria) , Leadership (Abuja, Nigeria)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/7656 , vital:21282
- Description: The success of Nigeria’s 2015 general elections was unexpected, given the tense political and security climate in which the polls were conducted. It is against this backdrop that this study explores the contribution of four newspapers (The Guardian, Vanguard, Independent and Leadership) and, in particular, their editorials, to the relatively peaceful and mostly credible 2015 general elections in Nigeria. This qualitative study, located with an interpretivist tradition, draws on both in-depth individual interviews with editorial writers, and thematic content analysis of selected editorials to explore three themes: - violence-free polls, rational voting and credible electoral process. These newspaper editorials made moral and ethical appeals urging “supra-national” and patriotic attitudes as well as more detailed process interventions. Drawing from the theories of argumentation, the research suggests that three kinds (forensic, epideictic and deliberative) of arguments were made and three modes of argumentation (logos, pathos and ethos) were used by editorial writers to advance their arguments. This study examines what the editorial writers hoped to achieve and the normative ideals they drew on in the discharge of what they saw as their editorial duties. Drawing on theoretical insights from normative theories of journalism, and particularly social responsibility theory, this research posits that editorial writers hoped to arrest the spate of violence in the Nigerian polity, raise the level of discussion and redirect the attention of politicians in particular to core issues confronting ordinary Nigerians. The study finds a correlation between the editorials written and the normative ideals embodied in the social responsibility theory, which, the study finds, is the most influential normative ideal in the ‘mainstream’ Nigerian news media, at least in print. This study thus argues that in view of the range and frequency of focus on three core themes, and the persuasive power of writing, a case can be made for the editorials of these four major newspapers playing a constructive and positive role and making some contribution to the eventual peaceful and credible outcome of 2015 national elections in Nigeria.
- Full Text:
- Date Issued: 2017
“Evaluating the ‘reality’ of South Africa’s first season of Big Brother among a select group of Rhodes University students”
- Authors: Pillay, Krivani
- Date: 2017
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/7044 , vital:21212
- Description: This study analyses the reasons audiences watched South Africa’s first reality television series, Big Brother, and sets out to determine which discourse of realism attracted audiences to the programme. The purpose of this study is to gain an understanding of the audience reception of South African reality television and to determine why audiences are attracted to this genre. The South African reality television programme, Big Brother, will be used as a case study to determine audience pleasures. This research also involves an examination of the ‘reality’ constructed by television producers and stakeholders. It will also investigate which discourse of realism viewers draw on when explaining the pleasures they obtain from watching Big Brother. What do audiences understand by the concept ‘reality television’? Is there awareness of the fact that the series is highly constructed? This study outlines how the producers represent Big Brother and how they sell the programme as a reality television programme. This study also determines the producers’ preferred meaning and sets out to reveal whether the audiences merely accept the producers’ preferred reading of Big Brother. Audience ratings in the form of TAMS show that Big Brother is popular (Telmar; 2001). Fiske (1987) writes that in order for a television show to be popular, it has to be read and enjoyed by a diverse audience. Popular texts are polysemic in that their meanings can be inflected differently by various social groups watching the programme. This study examines how audiences understand the notion of reality television and if audience pleasures come from the myth that reality television represents reality.
- Full Text:
- Date Issued: 2017
- Authors: Pillay, Krivani
- Date: 2017
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/7044 , vital:21212
- Description: This study analyses the reasons audiences watched South Africa’s first reality television series, Big Brother, and sets out to determine which discourse of realism attracted audiences to the programme. The purpose of this study is to gain an understanding of the audience reception of South African reality television and to determine why audiences are attracted to this genre. The South African reality television programme, Big Brother, will be used as a case study to determine audience pleasures. This research also involves an examination of the ‘reality’ constructed by television producers and stakeholders. It will also investigate which discourse of realism viewers draw on when explaining the pleasures they obtain from watching Big Brother. What do audiences understand by the concept ‘reality television’? Is there awareness of the fact that the series is highly constructed? This study outlines how the producers represent Big Brother and how they sell the programme as a reality television programme. This study also determines the producers’ preferred meaning and sets out to reveal whether the audiences merely accept the producers’ preferred reading of Big Brother. Audience ratings in the form of TAMS show that Big Brother is popular (Telmar; 2001). Fiske (1987) writes that in order for a television show to be popular, it has to be read and enjoyed by a diverse audience. Popular texts are polysemic in that their meanings can be inflected differently by various social groups watching the programme. This study examines how audiences understand the notion of reality television and if audience pleasures come from the myth that reality television represents reality.
- Full Text:
- Date Issued: 2017
An investigation into the discursive contructions of childhood masculinity and femininity in BEN 10
- Authors: Gharbaharan, Leah
- Date: 2016
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/3384 , vital:20477
- Description: This thesis investigates the representation of gendered childhood in popular children’s television series Ben 10. The series focuses on ten year old Ben who is granted alien powers, deciding to use them to protect innocent people from danger. Alongside Ben is his ten year old female cousin, Gwen, presented as his foil and guide throughout the series. As the characters develop the series presents particular gendered ways of performing childhood and adolescence and responses to the challenges of growing up. Before charting the trajectories of masculinity and femininity of the series I provide a theoretical framework drawing on the work of Foucault for his conceptualisation of discourse, discursive regimes and discursive subjects. The discursive approach is further explored by outlining particular concepts posited by Connell and Butler who argue for the discursive construction and performativity of gender. Similarly, I employ a social constructionist approach to childhood, arguing for children as active meaning makers – albeit constrained by broader discourses. They are constantly learning behaviours which shape their social practice, indicating the significance of studies on children’s media. Consistent with a constructivist approach, this study employs a qualitative methodology to undertake a Critical Discourse Analysis of select episodes, also informed by narrative theories. These ideas underpin the textual analysis of each purposively sampled episode of the three series to present the progression of masculinity and femininity from childhood through early and later adolescence through the characters Ben and Gwen. The analysis serves to demonstrate that Rousseau’s gendered notions of childhood still have considerable purchase in the twenty-first century, particularly in relation to the female character. This study’s findings propose a shift in children’s televisual representations to espousing more liberal views of masculinity, wherein boys are permitted space to feel fear and anxiety. Unsurprisingly, the series continues to uphold traditional ideals of heteronormativity and a hegemonic masculinity which uses physicality to demonstrate dominance. Furthermore, despite the modern conception of self-actualising females the series expects its female characters to work doubly hard without fundamentally challenging patriarchal ideals. That conventional, patriarchal gender roles are rehearsed and privileged in this popular series has implications in terms of persistent gender inequalities.
- Full Text:
- Date Issued: 2016
- Authors: Gharbaharan, Leah
- Date: 2016
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/3384 , vital:20477
- Description: This thesis investigates the representation of gendered childhood in popular children’s television series Ben 10. The series focuses on ten year old Ben who is granted alien powers, deciding to use them to protect innocent people from danger. Alongside Ben is his ten year old female cousin, Gwen, presented as his foil and guide throughout the series. As the characters develop the series presents particular gendered ways of performing childhood and adolescence and responses to the challenges of growing up. Before charting the trajectories of masculinity and femininity of the series I provide a theoretical framework drawing on the work of Foucault for his conceptualisation of discourse, discursive regimes and discursive subjects. The discursive approach is further explored by outlining particular concepts posited by Connell and Butler who argue for the discursive construction and performativity of gender. Similarly, I employ a social constructionist approach to childhood, arguing for children as active meaning makers – albeit constrained by broader discourses. They are constantly learning behaviours which shape their social practice, indicating the significance of studies on children’s media. Consistent with a constructivist approach, this study employs a qualitative methodology to undertake a Critical Discourse Analysis of select episodes, also informed by narrative theories. These ideas underpin the textual analysis of each purposively sampled episode of the three series to present the progression of masculinity and femininity from childhood through early and later adolescence through the characters Ben and Gwen. The analysis serves to demonstrate that Rousseau’s gendered notions of childhood still have considerable purchase in the twenty-first century, particularly in relation to the female character. This study’s findings propose a shift in children’s televisual representations to espousing more liberal views of masculinity, wherein boys are permitted space to feel fear and anxiety. Unsurprisingly, the series continues to uphold traditional ideals of heteronormativity and a hegemonic masculinity which uses physicality to demonstrate dominance. Furthermore, despite the modern conception of self-actualising females the series expects its female characters to work doubly hard without fundamentally challenging patriarchal ideals. That conventional, patriarchal gender roles are rehearsed and privileged in this popular series has implications in terms of persistent gender inequalities.
- Full Text:
- Date Issued: 2016
Constructing a local approach to journalism education: a study of Zambian educators’ conceptualisation of the ideal journalism curriculum
- Authors: Milupi, Mulako
- Date: 2016
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3552 , http://hdl.handle.net/10962/d1021228
- Description: This research is an investigation of Zambian journalism educators’ conception of the knowledge, competencies and values that should inform their teaching practice. The study establishes how such educators conceptualise of the purpose of journalism education within the Zambian context. As part of this examination, it identifies characteristics of this context that educators regard to be of relevance to their conceptualisation of such purpose. It then identifies what they understand as the implications for the design of the ideal journalism education curriculum. The study assesses the relevance of these perspectives to the teaching of journalism in Zambia, as an example of an African country with a ‘developing’ economy. The study draws for its theoretical framework on journalism studies generally and scholarship about journalism education more specifically. It is argued that a review of the global history of journalism education points to the existence of three main traditions of teaching that have developed internationally. The first of these traditions is described as being dedicated to the project of ‘professionalisation’; the second to the production of ‘critical practitioners’, and the third to the project of ‘social development’. These traditions are based on different understandings with regard to the principles on which journalism education programmes should be based and the kind of knowledge that they should draw on. It is noted that this body of literature does not include extensive research of the way in which particular groups of African journalism educators respond to these traditions. In order to contribute to such research, the empirical component of this study sets out to explore Zambian journalism educators’ conceptualisation of journalism education within their own social context. It does so by means of an exploration of journalism educators based, respectively, at the Evelyn Hone College of Applied Arts (EHC) and the University of Zambia (UNZA)’s Mass Communication Department. The foremost conclusion of the research is that both the professionalising and developmental tradition can be observed to influence the participants’ discussion.
- Full Text:
- Date Issued: 2016
- Authors: Milupi, Mulako
- Date: 2016
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3552 , http://hdl.handle.net/10962/d1021228
- Description: This research is an investigation of Zambian journalism educators’ conception of the knowledge, competencies and values that should inform their teaching practice. The study establishes how such educators conceptualise of the purpose of journalism education within the Zambian context. As part of this examination, it identifies characteristics of this context that educators regard to be of relevance to their conceptualisation of such purpose. It then identifies what they understand as the implications for the design of the ideal journalism education curriculum. The study assesses the relevance of these perspectives to the teaching of journalism in Zambia, as an example of an African country with a ‘developing’ economy. The study draws for its theoretical framework on journalism studies generally and scholarship about journalism education more specifically. It is argued that a review of the global history of journalism education points to the existence of three main traditions of teaching that have developed internationally. The first of these traditions is described as being dedicated to the project of ‘professionalisation’; the second to the production of ‘critical practitioners’, and the third to the project of ‘social development’. These traditions are based on different understandings with regard to the principles on which journalism education programmes should be based and the kind of knowledge that they should draw on. It is noted that this body of literature does not include extensive research of the way in which particular groups of African journalism educators respond to these traditions. In order to contribute to such research, the empirical component of this study sets out to explore Zambian journalism educators’ conceptualisation of journalism education within their own social context. It does so by means of an exploration of journalism educators based, respectively, at the Evelyn Hone College of Applied Arts (EHC) and the University of Zambia (UNZA)’s Mass Communication Department. The foremost conclusion of the research is that both the professionalising and developmental tradition can be observed to influence the participants’ discussion.
- Full Text:
- Date Issued: 2016
Creating evidence-based guidelines for healthy eating educational campaigns aimed at low-income South Africans: a case study of Grahamstown
- Authors: Booth, Christopher
- Date: 2016
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/3336 , vital:20485
- Description: Through a literature review and qualitative research, this study explores what a media-centric nutritional intervention needs to include in order to be effective amongst those whose health is most impacted by poor nutrition – poorer and mostly black South Africans. The study sketches the current nutritional landscape of South Africa, and draws on both Behaviour Change Communication and Media Effect theories to hypothesise how a campaign might be devised to change popular understandings of the relationship between health and nutrition, and inspire some change in food consumption behaviours and choices. The study explores the key factors that drive nutritional behaviours (including the environmental constraint of cost, the peer pressure and socialisation of food, and the desire for knowledge and change) and explores how media-based interventions could be more effective. To do this, this study creates three layers of an idealised and hypothetical “Super 7” fruit and vegetable consumption promotion campaign. From this data, and the insights developed, new guidelines for possible future nutritional education campaigns are suggested and developed.
- Full Text:
- Date Issued: 2016
- Authors: Booth, Christopher
- Date: 2016
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/3336 , vital:20485
- Description: Through a literature review and qualitative research, this study explores what a media-centric nutritional intervention needs to include in order to be effective amongst those whose health is most impacted by poor nutrition – poorer and mostly black South Africans. The study sketches the current nutritional landscape of South Africa, and draws on both Behaviour Change Communication and Media Effect theories to hypothesise how a campaign might be devised to change popular understandings of the relationship between health and nutrition, and inspire some change in food consumption behaviours and choices. The study explores the key factors that drive nutritional behaviours (including the environmental constraint of cost, the peer pressure and socialisation of food, and the desire for knowledge and change) and explores how media-based interventions could be more effective. To do this, this study creates three layers of an idealised and hypothetical “Super 7” fruit and vegetable consumption promotion campaign. From this data, and the insights developed, new guidelines for possible future nutritional education campaigns are suggested and developed.
- Full Text:
- Date Issued: 2016
Facebook, youth and political action: a comparative study of Zimbabwe and South Africa
- Authors: Mare, Admire
- Date: 2016
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:3553 , http://hdl.handle.net/10962/d1021259
- Description: This comparative multi-sited study examines how, why and when politically engaged youths in distinctive national and social movement contexts use Facebook to facilitate political activism. As part of the research objectives, this study is concerned with investigating how and why youth activists in Zimbabwe and South Africa use the popular corporate social network site for political purposes. The study explores the discursive interactions and micro-politics of participation which plays out on selected Facebook groups and pages. It also examines the extent to which the selected Facebook pages and groups can be considered as alternative spaces for political activism. It also documents and analyses the various kinds of political discourses (described here as digital hidden transcripts) which are circulated by Zimbabwean and South African youth activists on Facebook fan pages and groups. Methodologically, this study adopts a predominantly qualitative research design although it also draws on quantitative data in terms of levels of interaction on Facebook groups and pages. Consequently, this study engages in data triangulation which allows me to make sense of how and why politically engaged youths from a range of six social movements in Zimbabwe and South Africa use Facebook for political action. In terms of data collection techniques, the study deploys social media ethnography (online participant observation), qualitative content analysis and in-depth interviews. Theoretically, this study jettisons the Habermasian theory of public sphere in favour of Fraser’s (1990) concept of the subaltern counter-publics, Scott’s (1985) metaphor of hidden transcripts and some insightful views on popular culture gleaned from African studies. Melding these ideas into a synthesised theoretical frame, this study argues that Facebook fan pages and groups can be conceptualised as parallel discursive arenas where marginalised groups (including politically active youths) have a political life outside the dominant mediated public sphere often in ways that are generally viewed as “irrational” and “non-political” in mainstream Western literature. This study also proposes ways of enriching Fraser’s concept of subaltern counter-publics by incorporating elements from Scott’s metaphor of hidden transcripts in order to analyse the various kinds of political discourses which are circulated on social media. The findings demonstrate that youth activists in Zimbabwe and South Africa are using Facebook to engage in traditional and alternative forms of political participation. Findings show that Facebook in both political contexts is deployed for transmitting and accessing civic and political information, as a conduit for online donations and fundraising, for contacting political decision makers, as a venue of political activism, as an advertising platform for social and political events and as a platform for everyday political talk. It demonstrates that the broader political context shapes and constraints the localised appropriations of Facebook for political purposes in ways that deconstructs some of the postulations of the cyber-optimist and pessimist approaches. The study also found that youth activists in Zimbabwe and South Africa used Facebook in their own unique ways as shaped and dictated by the broader political and mediated opportunity structures. It argues that youth’s engagement with social media platforms for political purposes should be understood in their own terms without necessarily imposing inflexible boundaries on what counts as political participation. Although Facebook like other social media platforms foster avenues for cognitive engagement, discursive participation and political mobilisation, these political practices are not immune to the influences of offline processes. Youth activists in all the six case organisations used Facebook as a complementary and supplementary space for political processes rather than as a standalone platform. The study also argues that compared to South Africa, the political uses of Facebook in Zimbabwe are largely influenced by practices of state surveillance. It also found that whilst youth activists in South Africa are deploying Facebook to supplement traditional methods of political activism, their counterparts in Zimbabwe are using the same technology to circumvent the restricted political and media environment. The findings also indicate that youth activists in both countries are using Facebook as a change agent tool within the broader media ecology which is characterised by the increasing interpenetration of older and newer media platforms. In terms of micro-politics of participation and discursive interactions, this study found that Facebook pages and groups should viewed as a “sites of power” where corporate forces and platform specific code coalesce together fostering “algorithmic” gatekeeping practices and the favouring of paid for content over non-paid for user-generated-content which ultimately affects activists’ visibility and reach within the online media ecology. These gatekeeping practices therefore further complicate claims by cyber-optimists that social media platforms are the sine qua non spaces for symmetrical and democratic participation. This study argues that “subtle forms of control” characterise the much glorified participatory cultures on Facebook in ways that defy optimistic accounts of the role of new media in political change.
- Full Text:
- Date Issued: 2016
- Authors: Mare, Admire
- Date: 2016
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:3553 , http://hdl.handle.net/10962/d1021259
- Description: This comparative multi-sited study examines how, why and when politically engaged youths in distinctive national and social movement contexts use Facebook to facilitate political activism. As part of the research objectives, this study is concerned with investigating how and why youth activists in Zimbabwe and South Africa use the popular corporate social network site for political purposes. The study explores the discursive interactions and micro-politics of participation which plays out on selected Facebook groups and pages. It also examines the extent to which the selected Facebook pages and groups can be considered as alternative spaces for political activism. It also documents and analyses the various kinds of political discourses (described here as digital hidden transcripts) which are circulated by Zimbabwean and South African youth activists on Facebook fan pages and groups. Methodologically, this study adopts a predominantly qualitative research design although it also draws on quantitative data in terms of levels of interaction on Facebook groups and pages. Consequently, this study engages in data triangulation which allows me to make sense of how and why politically engaged youths from a range of six social movements in Zimbabwe and South Africa use Facebook for political action. In terms of data collection techniques, the study deploys social media ethnography (online participant observation), qualitative content analysis and in-depth interviews. Theoretically, this study jettisons the Habermasian theory of public sphere in favour of Fraser’s (1990) concept of the subaltern counter-publics, Scott’s (1985) metaphor of hidden transcripts and some insightful views on popular culture gleaned from African studies. Melding these ideas into a synthesised theoretical frame, this study argues that Facebook fan pages and groups can be conceptualised as parallel discursive arenas where marginalised groups (including politically active youths) have a political life outside the dominant mediated public sphere often in ways that are generally viewed as “irrational” and “non-political” in mainstream Western literature. This study also proposes ways of enriching Fraser’s concept of subaltern counter-publics by incorporating elements from Scott’s metaphor of hidden transcripts in order to analyse the various kinds of political discourses which are circulated on social media. The findings demonstrate that youth activists in Zimbabwe and South Africa are using Facebook to engage in traditional and alternative forms of political participation. Findings show that Facebook in both political contexts is deployed for transmitting and accessing civic and political information, as a conduit for online donations and fundraising, for contacting political decision makers, as a venue of political activism, as an advertising platform for social and political events and as a platform for everyday political talk. It demonstrates that the broader political context shapes and constraints the localised appropriations of Facebook for political purposes in ways that deconstructs some of the postulations of the cyber-optimist and pessimist approaches. The study also found that youth activists in Zimbabwe and South Africa used Facebook in their own unique ways as shaped and dictated by the broader political and mediated opportunity structures. It argues that youth’s engagement with social media platforms for political purposes should be understood in their own terms without necessarily imposing inflexible boundaries on what counts as political participation. Although Facebook like other social media platforms foster avenues for cognitive engagement, discursive participation and political mobilisation, these political practices are not immune to the influences of offline processes. Youth activists in all the six case organisations used Facebook as a complementary and supplementary space for political processes rather than as a standalone platform. The study also argues that compared to South Africa, the political uses of Facebook in Zimbabwe are largely influenced by practices of state surveillance. It also found that whilst youth activists in South Africa are deploying Facebook to supplement traditional methods of political activism, their counterparts in Zimbabwe are using the same technology to circumvent the restricted political and media environment. The findings also indicate that youth activists in both countries are using Facebook as a change agent tool within the broader media ecology which is characterised by the increasing interpenetration of older and newer media platforms. In terms of micro-politics of participation and discursive interactions, this study found that Facebook pages and groups should viewed as a “sites of power” where corporate forces and platform specific code coalesce together fostering “algorithmic” gatekeeping practices and the favouring of paid for content over non-paid for user-generated-content which ultimately affects activists’ visibility and reach within the online media ecology. These gatekeeping practices therefore further complicate claims by cyber-optimists that social media platforms are the sine qua non spaces for symmetrical and democratic participation. This study argues that “subtle forms of control” characterise the much glorified participatory cultures on Facebook in ways that defy optimistic accounts of the role of new media in political change.
- Full Text:
- Date Issued: 2016
How do editors' attitudes and their perceptions of readers' interests combine with other factors to influence the publication of articles on the natural sciences in the Daily Dispatch?
- Authors: Lang, Steven
- Date: 2016
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/3893 , vital:20553
- Description: This half-thesis examines how editorial values and perceptions determine the quantity and nature of science articles published in the Daily Dispatch, a newspaper distributed through large parts of the Eastern Cape in South Africa. It was predicated on the notion that South African media in general does not cover the natural sciences adequately. In order to test this assumption I decided to investigate the production and publication of science content at the Daily Dispatch as a test case. This study‘s theoretical framework draws on the normative roles of the media in a democracy developed by Christians et al. (2009) and the models of science journalism described by Secko et al. (2012) to demonstrate how two parallel conceptions of democracy set diverse journalistic objectives and engender different types of science content. Having applied an essentially political framework, this thesis uses the Hierarchy of Influences Model devised by Reese and Shoemaker‘s (2014) to explore how an array of forces acting inside and outside the news organisation can shape the publication of science articles. A quantitative content analysis is used to ascertain the number of science articles published in the first six months of 2014. It investigates which science fields received the most coverage, and how prominently the articles are positioned. As the Daily Dispatch does not have any staff dedicated to the science beat, the analysis finds out who produces the science articles that are published. The second phase of this research is a series of interviews with senior editorial staff members aimed at probing the editorial thought processes that determine when and whether specific science stories should be covered. The personal views and biases of the editorial leadership are pivotal to this research because although the newspaper commissioned surveys to determine readership preferences, there were no questions about the sciences. Senior reporters were adamant that they worked for a political newspaper and that as a significant proportion of their readership lived in socio-economically deprived circumstances, they were bound to give priority to articles aimed at improving the lot of their readers. The third phase is a qualitative content analysis of selected articles designed to reveal how science articles are constructed. The final element of this thesis, which ultimately provides an answer to the research question, draws together conclusions from the previous phases to demonstrate the linkage between editorial values and the production of science content.
- Full Text:
- Date Issued: 2016
- Authors: Lang, Steven
- Date: 2016
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/3893 , vital:20553
- Description: This half-thesis examines how editorial values and perceptions determine the quantity and nature of science articles published in the Daily Dispatch, a newspaper distributed through large parts of the Eastern Cape in South Africa. It was predicated on the notion that South African media in general does not cover the natural sciences adequately. In order to test this assumption I decided to investigate the production and publication of science content at the Daily Dispatch as a test case. This study‘s theoretical framework draws on the normative roles of the media in a democracy developed by Christians et al. (2009) and the models of science journalism described by Secko et al. (2012) to demonstrate how two parallel conceptions of democracy set diverse journalistic objectives and engender different types of science content. Having applied an essentially political framework, this thesis uses the Hierarchy of Influences Model devised by Reese and Shoemaker‘s (2014) to explore how an array of forces acting inside and outside the news organisation can shape the publication of science articles. A quantitative content analysis is used to ascertain the number of science articles published in the first six months of 2014. It investigates which science fields received the most coverage, and how prominently the articles are positioned. As the Daily Dispatch does not have any staff dedicated to the science beat, the analysis finds out who produces the science articles that are published. The second phase of this research is a series of interviews with senior editorial staff members aimed at probing the editorial thought processes that determine when and whether specific science stories should be covered. The personal views and biases of the editorial leadership are pivotal to this research because although the newspaper commissioned surveys to determine readership preferences, there were no questions about the sciences. Senior reporters were adamant that they worked for a political newspaper and that as a significant proportion of their readership lived in socio-economically deprived circumstances, they were bound to give priority to articles aimed at improving the lot of their readers. The third phase is a qualitative content analysis of selected articles designed to reveal how science articles are constructed. The final element of this thesis, which ultimately provides an answer to the research question, draws together conclusions from the previous phases to demonstrate the linkage between editorial values and the production of science content.
- Full Text:
- Date Issued: 2016
The gendered appropriation of the mobile phone for online health information by youths in Zimbabwean tertiary learning institutions
- Authors: Tsarwe, Stanley Zvinaiye
- Date: 2016
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/738 , vital:19986
- Description: The study uses domestication of technology and Cultural Studies theories to investigate how youth in three institutions of tertiary learning in Harare, Zimbabwe are accessing health-related information online using their smart phones. The study critically examines how youths deploy these digital media technologies to construct their identities in a context where social and political power is unevenly distributed. To understand these issues, the study uses a triangulated research design comprising a social survey, in-depth individual interviews and field observation for data collection. Results from this data gathering showed that the use of digital media technologies differ across gender, at least in terms of the distribution of online health seeking practices between male and female youths. According to the survey results, more women tend to use their mobile phones to access health-related information. Data from the individual in-depth interviews showed that the most significant site of social change (social disruption) relates to how digital media facilitates emerging new identities (i.e. identity in the broader sense as well as health-related and sexual health identities). For both young men and young women, mobile phones are used precisely for image management, peer acceptance and the desire to define respective feminities and masculinities within their social networks. Both male and female youths assert they are able to access a variety of information online, and some of this information would not easily accessible when sought from traditional structures such as their parents. This way, youth feel that digital media technologies allow them to cultivate their own preferred identities outside the purview of parental authority and social control. Drawing on postmodern literature, such emerging identities are predicated on cultural volatility, unpredictability, decentralisation and refusal to fixation and conformity to socially constructed identities about being a youth, or being a young Zimbabwean woman or man, for example. Thus, the use of mobile phones and mobile Internet by youths in Zimbabwe to access health-related information has sociopolitical significance, because it allows young people to fashion preferred identities that resists entrenched regimes of social power. For young people in Zimbabwe, online health seeking practices precisely reflects attempt towards negotiating with and circumvent the structural limitations of either an expensive health care system or the general curiosity associated with growing up. That way, it is arguable that youth use digital media technologies to help them exercise some level of social autonomy and agency in dealing with everyday life. Individual in-depth interviews demonstrated that mobile phones and mobile Internet can thus be seen as opening up more spaces for youth to learn more about issues about growing up, sexuality and adolescents that a conservative society such as Zimbabwe traditionally consider as ‘inappropriate’ for youth consumption. They argued that the inability of parents to discuss with them issues about growing up often result in them “finding out on our own” using digital media technologies to satisfy the desire to wean themselves from what they view as arbitrary and asymmetrical social power. The study demonstrated that youth use the mobile phone to challenge the social world of adults and to show resistance to it, thereby strengthening a subculture as well as constructing an identity. However, despite the positive attributes of social capital, connectivity and personalised experience afforded by the mobile phone, the mobile phone is sometimes a source of conflict in relationships between young men and women; that is, between unmarried partners. Young women reported that their boyfriends often force them to disclose who they communicate with using their mobile phones. They also reported that their boyfriends often did some random surveillance of their social media contacts and activities. Thus, whilst one of the mobile phone’s most powerful attribute is its ability to offer personalised experience, as well as offer synchronised and unlimited access to distant connections, results from in-depth interviews showed that some unwritten expectations and norms dictated that young men closely watch their ‘girlfriends’ social media activities, including their online search activities. As a result, privacy as well as the much touted relationship between mobile phone and women’s autonomy becomes contested arenas. Even at young ages, and before marriage, women are socialised to show subservience to their partners by allowing them access to their mobile phones.
- Full Text:
- Date Issued: 2016
- Authors: Tsarwe, Stanley Zvinaiye
- Date: 2016
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/738 , vital:19986
- Description: The study uses domestication of technology and Cultural Studies theories to investigate how youth in three institutions of tertiary learning in Harare, Zimbabwe are accessing health-related information online using their smart phones. The study critically examines how youths deploy these digital media technologies to construct their identities in a context where social and political power is unevenly distributed. To understand these issues, the study uses a triangulated research design comprising a social survey, in-depth individual interviews and field observation for data collection. Results from this data gathering showed that the use of digital media technologies differ across gender, at least in terms of the distribution of online health seeking practices between male and female youths. According to the survey results, more women tend to use their mobile phones to access health-related information. Data from the individual in-depth interviews showed that the most significant site of social change (social disruption) relates to how digital media facilitates emerging new identities (i.e. identity in the broader sense as well as health-related and sexual health identities). For both young men and young women, mobile phones are used precisely for image management, peer acceptance and the desire to define respective feminities and masculinities within their social networks. Both male and female youths assert they are able to access a variety of information online, and some of this information would not easily accessible when sought from traditional structures such as their parents. This way, youth feel that digital media technologies allow them to cultivate their own preferred identities outside the purview of parental authority and social control. Drawing on postmodern literature, such emerging identities are predicated on cultural volatility, unpredictability, decentralisation and refusal to fixation and conformity to socially constructed identities about being a youth, or being a young Zimbabwean woman or man, for example. Thus, the use of mobile phones and mobile Internet by youths in Zimbabwe to access health-related information has sociopolitical significance, because it allows young people to fashion preferred identities that resists entrenched regimes of social power. For young people in Zimbabwe, online health seeking practices precisely reflects attempt towards negotiating with and circumvent the structural limitations of either an expensive health care system or the general curiosity associated with growing up. That way, it is arguable that youth use digital media technologies to help them exercise some level of social autonomy and agency in dealing with everyday life. Individual in-depth interviews demonstrated that mobile phones and mobile Internet can thus be seen as opening up more spaces for youth to learn more about issues about growing up, sexuality and adolescents that a conservative society such as Zimbabwe traditionally consider as ‘inappropriate’ for youth consumption. They argued that the inability of parents to discuss with them issues about growing up often result in them “finding out on our own” using digital media technologies to satisfy the desire to wean themselves from what they view as arbitrary and asymmetrical social power. The study demonstrated that youth use the mobile phone to challenge the social world of adults and to show resistance to it, thereby strengthening a subculture as well as constructing an identity. However, despite the positive attributes of social capital, connectivity and personalised experience afforded by the mobile phone, the mobile phone is sometimes a source of conflict in relationships between young men and women; that is, between unmarried partners. Young women reported that their boyfriends often force them to disclose who they communicate with using their mobile phones. They also reported that their boyfriends often did some random surveillance of their social media contacts and activities. Thus, whilst one of the mobile phone’s most powerful attribute is its ability to offer personalised experience, as well as offer synchronised and unlimited access to distant connections, results from in-depth interviews showed that some unwritten expectations and norms dictated that young men closely watch their ‘girlfriends’ social media activities, including their online search activities. As a result, privacy as well as the much touted relationship between mobile phone and women’s autonomy becomes contested arenas. Even at young ages, and before marriage, women are socialised to show subservience to their partners by allowing them access to their mobile phones.
- Full Text:
- Date Issued: 2016
"Soap operas as a platform for disseminating health information regarding ART and the use of 'reel' versus 'real' role models"
- Authors: Deiner, Catherine Anne
- Date: 2015
- Subjects: Isidingo (Television program) , Television soap operas -- South Africa , Health in mass media , Mass media in health education -- South Africa , Antiretroviral agents -- South Africa , Public health -- Moral and ethical aspects , HIV-positive women -- South Africa -- Grahamstown
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3542 , http://hdl.handle.net/10962/d1017783
- Description: The media, through development communication and edutainment, plays a critical role in the transformation of societies. In line with this, this thesis discusses the extent to which commercially driven prosocial soap operas can provide a platform for public health messaging, in the context of the HIV/AIDS epidemic in South Africa, for antiretroviral treatment (ART) and for encouraging ART adherence to foster national development. Furthermore, this thesis examined the potential of celebrities as HIV/AIDS ambassadors and the potential of both fictional characters and ‘real-life’ celebrities to disseminate these health messages. Although the HIV/AIDS epidemic in South Africa is stabilising, this is not the time to relax the communication around the disease, particularly regarding adherence to ARVs, considering that South Africa has the largest ARV rollout in the world. The qualitative methodological approach taken for this thesis is a three-step approach examining the intended message, the text and the appropriated message by viewers. Firstly, a thematic content analysis of an episode of Isidingo, that illustrated Nandipha as HIV-positive and the side-effects that came with her ART adherence, and the 3Talk interview with Lesego Motsepe, where she announced that she was weaning herself off ART, was done in order to understand the intended health messaging in the soap opera and the health message disseminated by an HIV-positive actress with regards to ART. Thereafter interview responses by the production team as well as by HIV-positive viewers, using ARVs, were thematised. In addition media texts which provided commentary on the use of a celebrity as a HIV-positive role model were examined. In doing this, this thesis has offered up the meanings of how HIV-positive women taking ARVs and living in Makana experience and understand the media, particularly health messaging relating to ARVs. The findings of this study suggest that commercial soap operas are the perfect platform to address HIV/AIDS and that prosocial health messaging regarding ARV adherence is still necessary in this country. Soap operas have the potential to have an educational angle. Although, HIV-positive individuals serve as better role models as they are authentic; given human nature, fictional characters, such as Nandipha Matabane in Isidingo, may be more sustainable role models as their message can be scientifically-based and well-researched. Realistic characters serve as role models whose behaviour is to be emulated. Soap operas appeal to a wide audience and so storylines can be tailor-made according to the times and the needs in terms of health issues and messaging. Thus, soap operas are not a single platform but rather one which can be exploited to maximum advantage for public health messaging.
- Full Text:
- Date Issued: 2015
- Authors: Deiner, Catherine Anne
- Date: 2015
- Subjects: Isidingo (Television program) , Television soap operas -- South Africa , Health in mass media , Mass media in health education -- South Africa , Antiretroviral agents -- South Africa , Public health -- Moral and ethical aspects , HIV-positive women -- South Africa -- Grahamstown
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3542 , http://hdl.handle.net/10962/d1017783
- Description: The media, through development communication and edutainment, plays a critical role in the transformation of societies. In line with this, this thesis discusses the extent to which commercially driven prosocial soap operas can provide a platform for public health messaging, in the context of the HIV/AIDS epidemic in South Africa, for antiretroviral treatment (ART) and for encouraging ART adherence to foster national development. Furthermore, this thesis examined the potential of celebrities as HIV/AIDS ambassadors and the potential of both fictional characters and ‘real-life’ celebrities to disseminate these health messages. Although the HIV/AIDS epidemic in South Africa is stabilising, this is not the time to relax the communication around the disease, particularly regarding adherence to ARVs, considering that South Africa has the largest ARV rollout in the world. The qualitative methodological approach taken for this thesis is a three-step approach examining the intended message, the text and the appropriated message by viewers. Firstly, a thematic content analysis of an episode of Isidingo, that illustrated Nandipha as HIV-positive and the side-effects that came with her ART adherence, and the 3Talk interview with Lesego Motsepe, where she announced that she was weaning herself off ART, was done in order to understand the intended health messaging in the soap opera and the health message disseminated by an HIV-positive actress with regards to ART. Thereafter interview responses by the production team as well as by HIV-positive viewers, using ARVs, were thematised. In addition media texts which provided commentary on the use of a celebrity as a HIV-positive role model were examined. In doing this, this thesis has offered up the meanings of how HIV-positive women taking ARVs and living in Makana experience and understand the media, particularly health messaging relating to ARVs. The findings of this study suggest that commercial soap operas are the perfect platform to address HIV/AIDS and that prosocial health messaging regarding ARV adherence is still necessary in this country. Soap operas have the potential to have an educational angle. Although, HIV-positive individuals serve as better role models as they are authentic; given human nature, fictional characters, such as Nandipha Matabane in Isidingo, may be more sustainable role models as their message can be scientifically-based and well-researched. Realistic characters serve as role models whose behaviour is to be emulated. Soap operas appeal to a wide audience and so storylines can be tailor-made according to the times and the needs in terms of health issues and messaging. Thus, soap operas are not a single platform but rather one which can be exploited to maximum advantage for public health messaging.
- Full Text:
- Date Issued: 2015
An examination of the Mobisam project and Grocott's Mail : towards mobile social accountability monitoring in Grahamstown
- Authors: Reinecke, Romi Kami
- Date: 2015
- Subjects: Grocott's Mail (Grahamstown, South Africa) , Electronic discussion groups -- South Africa -- Grahamstown , Citizen journalism -- South Africa -- Grahamstown , Municipal services -- South Africa -- Grahamstown , Government accountability -- South Africa -- Grahamstown , Social action -- South Africa -- Grahamstown , Municipal services -- Citizen participation , Municipal government -- South Africa -- Grahamstown
- Language: English
- Type: Thesis , Masters , MSocSc
- Identifier: vital:3541 , http://hdl.handle.net/10962/d1017782
- Description: This thesis critically examines the nature and purpose of the MobiSAM partnership, in relation to its value as a model resonating with normative theories on the role of the media in South African democratic society. The MobiSAM project introduces a mobile polling application, designed for citizens to provide real-time, user-generated data on crucial municipal service delivery such as clean water in Grahamstown, Eastern Cape, South Africa. The project has partnered with the local community newspaper, Grocott's Mail, to broadcast this data, with the aim to facilitate citizen participation in public problem solving and support local government accountability in service delivery. Despite pervasive poverty in areas such as the Eastern Cape, mobile penetration in South Africa is near universal. The MobiSAM partnership is an ongoing effort to forge new links between social accountability monitors, new media, traditional media, citizens and local government around public issues in Grahamstown, in line with the development objectives of the post-apartheid South African state. The overall theoretical framework for this thesis is taken from Christians, Glasser, McQuail, Nordenstreng and White's Normative Theories of the Media, which provides an analysis of four roles of the media in a democratic society, that is: the monitorial, the facilitative, the radical and the collaborative roles. Within each of these roles, the stated journalistic approach is explored, that is investigative journalism, public journalism, radical journalism and development journalism. Public journalism is focused on as having the most resonance with the goals of the MobiSAM partnership. The chosen research design is a critical realist case study with the selected methods of thematic document analysis and, primarily, in-depth interviews with key project participants. The research goals were to analyse this primary data against the normative theory on the role of the media in a democratic society, and the 'real world' constraints posed by the project’s specific political and socioeconomic context. The findings conclude by offering certain recommendations and areas for further research, such as the central importance of a dedicated municipal reporter for covering complex public issues. This critical realist case study, drawing on qualitative interviews with both the accountability monitors and the media practitioners, interrogates the philosophical understandings on the role of the media in this new project, towards an empirical model for advancing substantive socio-economic change through media in South Africa.
- Full Text:
- Date Issued: 2015
- Authors: Reinecke, Romi Kami
- Date: 2015
- Subjects: Grocott's Mail (Grahamstown, South Africa) , Electronic discussion groups -- South Africa -- Grahamstown , Citizen journalism -- South Africa -- Grahamstown , Municipal services -- South Africa -- Grahamstown , Government accountability -- South Africa -- Grahamstown , Social action -- South Africa -- Grahamstown , Municipal services -- Citizen participation , Municipal government -- South Africa -- Grahamstown
- Language: English
- Type: Thesis , Masters , MSocSc
- Identifier: vital:3541 , http://hdl.handle.net/10962/d1017782
- Description: This thesis critically examines the nature and purpose of the MobiSAM partnership, in relation to its value as a model resonating with normative theories on the role of the media in South African democratic society. The MobiSAM project introduces a mobile polling application, designed for citizens to provide real-time, user-generated data on crucial municipal service delivery such as clean water in Grahamstown, Eastern Cape, South Africa. The project has partnered with the local community newspaper, Grocott's Mail, to broadcast this data, with the aim to facilitate citizen participation in public problem solving and support local government accountability in service delivery. Despite pervasive poverty in areas such as the Eastern Cape, mobile penetration in South Africa is near universal. The MobiSAM partnership is an ongoing effort to forge new links between social accountability monitors, new media, traditional media, citizens and local government around public issues in Grahamstown, in line with the development objectives of the post-apartheid South African state. The overall theoretical framework for this thesis is taken from Christians, Glasser, McQuail, Nordenstreng and White's Normative Theories of the Media, which provides an analysis of four roles of the media in a democratic society, that is: the monitorial, the facilitative, the radical and the collaborative roles. Within each of these roles, the stated journalistic approach is explored, that is investigative journalism, public journalism, radical journalism and development journalism. Public journalism is focused on as having the most resonance with the goals of the MobiSAM partnership. The chosen research design is a critical realist case study with the selected methods of thematic document analysis and, primarily, in-depth interviews with key project participants. The research goals were to analyse this primary data against the normative theory on the role of the media in a democratic society, and the 'real world' constraints posed by the project’s specific political and socioeconomic context. The findings conclude by offering certain recommendations and areas for further research, such as the central importance of a dedicated municipal reporter for covering complex public issues. This critical realist case study, drawing on qualitative interviews with both the accountability monitors and the media practitioners, interrogates the philosophical understandings on the role of the media in this new project, towards an empirical model for advancing substantive socio-economic change through media in South Africa.
- Full Text:
- Date Issued: 2015
An interrogation of the representation of the San and Tonga ethnic ‘minorities’ in the Zimbabwean state-owned Chronicle, and the privately owned Newsday Southern Edition/Southern Eye newspapers during 2013
- Authors: Mlotshwa, Khanyile Joseph
- Date: 2015
- Subjects: The Chronicle (Zimbabwe) , Newsday Southern Edition/Southern Eye (Zimbabwe) , Mass media and ethnic relations -- Zimbabwe , Mass media -- Political aspects -- Zimbabwe , Mass media and nationalism -- Zimbabwe , Minorities and journalism -- Zimbabwe , Press and politics -- Zimbabwe , San (African people) -- Social conditions , Tonga (Zambezi people) -- Social conditions , Critical discourse analysis
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3549 , http://hdl.handle.net/10962/d1018546
- Description: This study critically interrogates representations of the San and Tonga in the Chronicle and the NewsDay Southern Edition/Southern Eye newspapers in 2013. It makes sense of how these representations and the journalistic practices that underwrite them position the ethnic groups as ‘minorities’ - in relation to other ethnic groups - within the discourses of Zimbabwean nationalism. Underpinned by a constructionist approach (Hall, 1997), the study makes sense of the San and Tonga identities otherwise silenced by the “bi-modal” (Ndlovu- Gatsheni, 2012: 536; Masunungure, 2006) Shona/Ndebele approach to Zimbabwean nationalism. In socio-historic terms, the study is located within the re-emergence of ‘ethnicity’ to contest Zimbabwean nationalism(s) during debates for the New Constitution leading to a Referendum in March 2013. The thesis draws on social theories that offer explanatory power in studying media representations, which include postcolonial (Bhabha, 1990, 1994; Spivak, 1995), hegemony (Gramsci, 1971), and discourse (Foucault, 1970, 1972; Laclau and Mouffe, 1985) theories. These theories speak to the ways in which discourses about identity, belonging, citizenship and democracy are constructed in situations in which unequal social power is contested. The thesis links journalism practice with the politics of representation drawing on normative theories of journalism (Christians et al, 2009), the professional ideology of journalism (Tuchman, 1972; Golding and Elliot, 1996; Hall et al., 1996), and the concept of journalists as an ‘interpretive community’ (Zelizer, 1993). These theories allow us to unmask the role of journalism’s social power in representation, and map ways in which the agency of the journalists has to be considered in relation to the structural features of the media industry in particular, and society in general. The study is qualitative and proceeds by way of combining a Critical Discourse Analysis (CDA) (Fairclough, 1992; Richardson, 2007) and ideological analysis (Thompson, 1990) of eight news texts taken from the two newspapers and in-depth interviews with 13 journalists from the two newspapers. This way we account for the media representations journalists produced: sometimes reproducing stereotypes, at other times, resisting them. Journalists not only regard themselves as belonging to the dominant ethnic groups of Shona or Ndebele, but as part of the middle class; they take Zimbabwean nationalism for granted, reproducing it as common-sense through sourcing patterns dominated by elites. This silences the San and Tonga constructing them as a ‘minority’ through a double play of invisibility and hyper visibility, where they either don’t appear in the news texts or are overly stereotyped.
- Full Text:
- Date Issued: 2015
- Authors: Mlotshwa, Khanyile Joseph
- Date: 2015
- Subjects: The Chronicle (Zimbabwe) , Newsday Southern Edition/Southern Eye (Zimbabwe) , Mass media and ethnic relations -- Zimbabwe , Mass media -- Political aspects -- Zimbabwe , Mass media and nationalism -- Zimbabwe , Minorities and journalism -- Zimbabwe , Press and politics -- Zimbabwe , San (African people) -- Social conditions , Tonga (Zambezi people) -- Social conditions , Critical discourse analysis
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3549 , http://hdl.handle.net/10962/d1018546
- Description: This study critically interrogates representations of the San and Tonga in the Chronicle and the NewsDay Southern Edition/Southern Eye newspapers in 2013. It makes sense of how these representations and the journalistic practices that underwrite them position the ethnic groups as ‘minorities’ - in relation to other ethnic groups - within the discourses of Zimbabwean nationalism. Underpinned by a constructionist approach (Hall, 1997), the study makes sense of the San and Tonga identities otherwise silenced by the “bi-modal” (Ndlovu- Gatsheni, 2012: 536; Masunungure, 2006) Shona/Ndebele approach to Zimbabwean nationalism. In socio-historic terms, the study is located within the re-emergence of ‘ethnicity’ to contest Zimbabwean nationalism(s) during debates for the New Constitution leading to a Referendum in March 2013. The thesis draws on social theories that offer explanatory power in studying media representations, which include postcolonial (Bhabha, 1990, 1994; Spivak, 1995), hegemony (Gramsci, 1971), and discourse (Foucault, 1970, 1972; Laclau and Mouffe, 1985) theories. These theories speak to the ways in which discourses about identity, belonging, citizenship and democracy are constructed in situations in which unequal social power is contested. The thesis links journalism practice with the politics of representation drawing on normative theories of journalism (Christians et al, 2009), the professional ideology of journalism (Tuchman, 1972; Golding and Elliot, 1996; Hall et al., 1996), and the concept of journalists as an ‘interpretive community’ (Zelizer, 1993). These theories allow us to unmask the role of journalism’s social power in representation, and map ways in which the agency of the journalists has to be considered in relation to the structural features of the media industry in particular, and society in general. The study is qualitative and proceeds by way of combining a Critical Discourse Analysis (CDA) (Fairclough, 1992; Richardson, 2007) and ideological analysis (Thompson, 1990) of eight news texts taken from the two newspapers and in-depth interviews with 13 journalists from the two newspapers. This way we account for the media representations journalists produced: sometimes reproducing stereotypes, at other times, resisting them. Journalists not only regard themselves as belonging to the dominant ethnic groups of Shona or Ndebele, but as part of the middle class; they take Zimbabwean nationalism for granted, reproducing it as common-sense through sourcing patterns dominated by elites. This silences the San and Tonga constructing them as a ‘minority’ through a double play of invisibility and hyper visibility, where they either don’t appear in the news texts or are overly stereotyped.
- Full Text:
- Date Issued: 2015
An investigation into how Zimbabwe's Bulawayo viewers negotiate the gay storyline in Generations
- Authors: Khumalo, Senziwani
- Date: 2015
- Subjects: Generations (Television program) , Homosexuality on television , Homosexuality -- Social aspects -- Zimbabwe -- Bulawayo , Homosexuality -- Law and legislation -- Zimbabwe , Homophobia -- Zimbabwe -- Bulawayo , Social psychology -- Zimbabwe -- Bulawayo
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3543 , http://hdl.handle.net/10962/d1017784
- Description: This study seeks to evaluate how aspects of religion, culture, political context, education and class, amongst others, impact on the manner with which Zimbabwe’s Bulawayo residents make sense of media messages which explore issues of homosexuality, as encountered in the soap opera Generations. This is against the backdrop of Zimbabwean legislation, such as the Sexual Deviancy Act, which criminalises homosexuality and the state victimisation of gays and lesbians in this country. The inclusion of homosexual liberties was rejected by all political parties and both public and private media in the recent drafting of a new rule of law. The legislation, including gay rights exclusion in the new constitution, and state action has perpetuated an impression that Zimbabwe is a deeply homophobic society. As a starting point the study examines the claims of the media imperialism thesis which supposes an all-consuming power of western media and next examines Straubhaar’s thesis of ‘cultural proximity’ which argues that there is often a preference for regional media, which is proximate to viewers’ local culture, language and identity. The study explores the prominence of South Africa as a regional media player and that proximate identities with some cultures in that country have played a role in drawing some Bulawayo viewers to South African television, as they feel slighted by Zimbabwean media. Utilising qualitative research methods, the study explores whether or not the representation of gay images on this South African soap opera provides viewers with opportunities for ‘symbolic distancing’. The concept highlights that when people have insight into lifestyles that are different from their own, they use that as a resource to critically analyse their own lives and cultural understandings. The study evaluates if Bulawayo viewers’ sentiments towards homosexuality has been challenged and changed through their interface with the soap opera, Generations.
- Full Text:
- Date Issued: 2015
- Authors: Khumalo, Senziwani
- Date: 2015
- Subjects: Generations (Television program) , Homosexuality on television , Homosexuality -- Social aspects -- Zimbabwe -- Bulawayo , Homosexuality -- Law and legislation -- Zimbabwe , Homophobia -- Zimbabwe -- Bulawayo , Social psychology -- Zimbabwe -- Bulawayo
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3543 , http://hdl.handle.net/10962/d1017784
- Description: This study seeks to evaluate how aspects of religion, culture, political context, education and class, amongst others, impact on the manner with which Zimbabwe’s Bulawayo residents make sense of media messages which explore issues of homosexuality, as encountered in the soap opera Generations. This is against the backdrop of Zimbabwean legislation, such as the Sexual Deviancy Act, which criminalises homosexuality and the state victimisation of gays and lesbians in this country. The inclusion of homosexual liberties was rejected by all political parties and both public and private media in the recent drafting of a new rule of law. The legislation, including gay rights exclusion in the new constitution, and state action has perpetuated an impression that Zimbabwe is a deeply homophobic society. As a starting point the study examines the claims of the media imperialism thesis which supposes an all-consuming power of western media and next examines Straubhaar’s thesis of ‘cultural proximity’ which argues that there is often a preference for regional media, which is proximate to viewers’ local culture, language and identity. The study explores the prominence of South Africa as a regional media player and that proximate identities with some cultures in that country have played a role in drawing some Bulawayo viewers to South African television, as they feel slighted by Zimbabwean media. Utilising qualitative research methods, the study explores whether or not the representation of gay images on this South African soap opera provides viewers with opportunities for ‘symbolic distancing’. The concept highlights that when people have insight into lifestyles that are different from their own, they use that as a resource to critically analyse their own lives and cultural understandings. The study evaluates if Bulawayo viewers’ sentiments towards homosexuality has been challenged and changed through their interface with the soap opera, Generations.
- Full Text:
- Date Issued: 2015
Evaluating coverage of the environment: a comparative study of the observations of academics and journalists
- Authors: Koro, Emmanuel
- Date: 2015
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/64888 , vital:28628
- Description: This study is a comparative analysis of the way that academics and journalists evaluate media coverage of news about the environment. The purpose is to gain insight into the kind of contributions that each of these groups can make to debates about the role that such coverage should play within processes of public deliberations about the environment. The dissertation begins by establishing theoretical terms of reference for assessing discussions of the journalistic coverage of the environment. It proposes that it is of value to consider the conceptualisation, within such discussions, of credible knowledge about the environment and, more particularly, to establish whether such conceptualisation is based within a positivist, interpretive, or critical realist paradigm. It is demonstrated that each of these epistemological traditions brings valuable perspectives to the discussion of journalism about the environment within such literature. It is, however, the positivist perspective that remains dominant, and this limits the extent to which the potential of the other two epistemological positions are fully realized. It is also demonstrated that there is a tendency, within this literature, to focus on the performance of individual journalists with minimal attention to the particularities of institutional and social context. It is proposed that this tendency results from the adherence to a positivist approach to the evaluation of journalism. The dissertation then describes the design and implementation of the empirical component of the study - dealing with decisions made about the overall methodological framing, the choice of method, the fieldwork plan and the approach to analysis. It is explained that the aim of the empirical component was to examine South African print journalists’ discussions of coverage of the environment in their own publications, and to compare such discussion to that which is represented in the academic literature. The dissertation then presents a summary of the themes that emerged from the analysis of the interview material that formed part of this empirical work. It is demonstrated that the evaluation of coverage of the environment, as articulated by the research participants, is informed by many of the assumptions and values that can be identified within academic literature. Such evaluation is, furthermore, similarly informed by a positivist, interpretive and critical treatment of knowledge - with, again, a tendency for the positivist position to dominate. One important difference is that the research participants include more references to institutional context. It is proposed, however, that the tendency to prioritise a positivist epistemological framing continues to place limitations on the extent to which the participants are able to fully articulate their knowledge about such context.
- Full Text:
- Date Issued: 2015
- Authors: Koro, Emmanuel
- Date: 2015
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/64888 , vital:28628
- Description: This study is a comparative analysis of the way that academics and journalists evaluate media coverage of news about the environment. The purpose is to gain insight into the kind of contributions that each of these groups can make to debates about the role that such coverage should play within processes of public deliberations about the environment. The dissertation begins by establishing theoretical terms of reference for assessing discussions of the journalistic coverage of the environment. It proposes that it is of value to consider the conceptualisation, within such discussions, of credible knowledge about the environment and, more particularly, to establish whether such conceptualisation is based within a positivist, interpretive, or critical realist paradigm. It is demonstrated that each of these epistemological traditions brings valuable perspectives to the discussion of journalism about the environment within such literature. It is, however, the positivist perspective that remains dominant, and this limits the extent to which the potential of the other two epistemological positions are fully realized. It is also demonstrated that there is a tendency, within this literature, to focus on the performance of individual journalists with minimal attention to the particularities of institutional and social context. It is proposed that this tendency results from the adherence to a positivist approach to the evaluation of journalism. The dissertation then describes the design and implementation of the empirical component of the study - dealing with decisions made about the overall methodological framing, the choice of method, the fieldwork plan and the approach to analysis. It is explained that the aim of the empirical component was to examine South African print journalists’ discussions of coverage of the environment in their own publications, and to compare such discussion to that which is represented in the academic literature. The dissertation then presents a summary of the themes that emerged from the analysis of the interview material that formed part of this empirical work. It is demonstrated that the evaluation of coverage of the environment, as articulated by the research participants, is informed by many of the assumptions and values that can be identified within academic literature. Such evaluation is, furthermore, similarly informed by a positivist, interpretive and critical treatment of knowledge - with, again, a tendency for the positivist position to dominate. One important difference is that the research participants include more references to institutional context. It is proposed, however, that the tendency to prioritise a positivist epistemological framing continues to place limitations on the extent to which the participants are able to fully articulate their knowledge about such context.
- Full Text:
- Date Issued: 2015
Investigating the role of media in the identity construction of ethnic minority language speakers in Botswana : an exploratory study of the Bakalanga
- Authors: Thothe, Oesi
- Date: 2015
- Subjects: Linguistic minorities -- Botswana , Kalanga language (Botswana and Zimbabwe) , Kalanga (African people) -- Ethnic identity , Language policy -- Botswana , Mass media and language -- Botswana , Mass media and ethnic relations -- Botswana , Mass media -- Audiences , Mass media -- Social aspects -- Botswana
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3547 , http://hdl.handle.net/10962/d1017788
- Description: This dissertation investigates the role of media in the identity construction of minority language speakers in Botswana, with a focus on the Bakalanga. The study is informed by debates around the degree to which the media can be seen to play a central role in the way the Bakalanga define their own identity. As part of this, it considers how such individuals understand their own sense of identity to be located within processes of nation-building, and in particular in relation to the construction of a national identity. It focuses, more particularly, on the extent to which the absence of particular languages within media can be said to impact on such processes of identity formation. The study responds, at the same time, to the argument that people’s more general lived experiences and their broader social environment have a bearing on how they make sense of the media. As such, it can be seen to critique the assumption that the media necessarily play a central and defining role within processes of socialisation. In order to explore the significance of these debates for a study of the Bakalanga, the dissertation includes a contextual discussion of language policy in Botswana, the impact of colonial history on such policy and the implications that this has had for the linguistic identity of the media. It also reviews theoretical debates that help to make sense of the role that the media plays within the processes through which minority language speakers construct their own identity. Finally, it includes an empirical case study, consisting of qualitative interviews with individuals who identify themselves as Bakalanga. It is argued that, because of the absence of their own language from the media, the respondents do not describe the media as central to their own processes of identity formation. At the same time, the respondents recognise the importance of the media within society, and are preoccupied with their own marginalisation from the media. The study explores the way the respondents make sense of such marginalisation, as demonstrated by their attempts to seek alternative media platforms in which they can find recognition of their own language and social experience. The study thus reaffirms the significance of media in society – even for people who feel that they are not recognised within such media.
- Full Text:
- Date Issued: 2015
- Authors: Thothe, Oesi
- Date: 2015
- Subjects: Linguistic minorities -- Botswana , Kalanga language (Botswana and Zimbabwe) , Kalanga (African people) -- Ethnic identity , Language policy -- Botswana , Mass media and language -- Botswana , Mass media and ethnic relations -- Botswana , Mass media -- Audiences , Mass media -- Social aspects -- Botswana
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3547 , http://hdl.handle.net/10962/d1017788
- Description: This dissertation investigates the role of media in the identity construction of minority language speakers in Botswana, with a focus on the Bakalanga. The study is informed by debates around the degree to which the media can be seen to play a central role in the way the Bakalanga define their own identity. As part of this, it considers how such individuals understand their own sense of identity to be located within processes of nation-building, and in particular in relation to the construction of a national identity. It focuses, more particularly, on the extent to which the absence of particular languages within media can be said to impact on such processes of identity formation. The study responds, at the same time, to the argument that people’s more general lived experiences and their broader social environment have a bearing on how they make sense of the media. As such, it can be seen to critique the assumption that the media necessarily play a central and defining role within processes of socialisation. In order to explore the significance of these debates for a study of the Bakalanga, the dissertation includes a contextual discussion of language policy in Botswana, the impact of colonial history on such policy and the implications that this has had for the linguistic identity of the media. It also reviews theoretical debates that help to make sense of the role that the media plays within the processes through which minority language speakers construct their own identity. Finally, it includes an empirical case study, consisting of qualitative interviews with individuals who identify themselves as Bakalanga. It is argued that, because of the absence of their own language from the media, the respondents do not describe the media as central to their own processes of identity formation. At the same time, the respondents recognise the importance of the media within society, and are preoccupied with their own marginalisation from the media. The study explores the way the respondents make sense of such marginalisation, as demonstrated by their attempts to seek alternative media platforms in which they can find recognition of their own language and social experience. The study thus reaffirms the significance of media in society – even for people who feel that they are not recognised within such media.
- Full Text:
- Date Issued: 2015