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Framing VBS: a textual analysis of Daily Maverick’s coverage of the VBS Mutual Bank heist in the years 2018-2020

  • Authors: Nyulu, Siyamthanda Natascha
  • Date: 2023-10-13
  • Subjects: VBS Mutual Bank (South Africa) , Banks and banking Corrupt practices South Africa , Journalism, Commercial South Africa , Journalistic ethics South Africa , Frames (Sociology) , Journalism Social aspects South Africa , Daily Maverick
  • Language: English
  • Type: Academic theses , Master's theses , text
  • Identifier: http://hdl.handle.net/10962/425256 , vital:72223
  • Description: This study investigates how Daily Maverick framed the VBS Mutual Bank scandal for its readers in the years 2018-2020. It utilises framing theory as the guiding theoretical framework in trying to understand how Daily Maverick portrayed the corruption case for its readers. This study also leans on social responsibility and normative theories of the press to analyse whether Daily Maverick fulfilled its role of facilitating dialogue between the elite and ordinary citizens of Limpopo affected by the corruption at the bank. Using a qualitative textual analysis, the thesis discusses how elite sources were quoted more than ordinary citizens who are affected the most by the corruption scandal. This allowed the elite to turn the VBS matter into a political spectacle whereas, because it is an example of failure in the financial sector, the heist caused further failures in municipalities already failing in Limpopo, North-West and Gauteng. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2023
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Giving a voice and holding to account: a critical civic and democratic discourse analysis of The Big Debate South Africa TV show’s opportunities for ‘Political Listening’

  • Authors: Mgqoboka, Banathi
  • Date: 2023-10-13
  • Subjects: Big Debate South Africa , Television talk shows South Africa , Citizenship in journalism South Africa , Democracy South Africa , Mass media and public opinion South Africa , Listening Political aspects South Africa
  • Language: English
  • Type: Academic theses , Master's theses , text
  • Identifier: http://hdl.handle.net/10962/425245 , vital:72222
  • Description: The television studio debate genre was initially inspired by the 1960s television news coverage that captured the zeitgeist of American political campaigns and elections, which featured prominent political figures. The genre has since been adapted by broadcast networks around the world to facilitate politically-charged public discussions that allow ordinary people to pose significant questions and express their concerns or cynicism to the political elites in power. The Big Debate South Africa is a popular televised town hall debate show that began airing in 2009 on eMedia Investment’s eNCA and later on the SABC. During its ninth-season run, the show attracted an audience of up to 12 million. The programme is formatted to give South African citizens a voice to hold state leaders to account. Anthea Garman and Herman Wasserman’s (2014) research on citizenship and media in a democratic society, asserts that the media’s contribution to citizenship is often a way to encourage citizens to exercise their influence over political decisions and dialogue in an overt manner. Through observations and qualitative in-depth interviews, this tightly focused study analysed the third episode of The Big Debate South Africa’s ninth season, hosted by journalist and broadcaster Redi Tlhabi. It explored the show’s format and discourse to investigate how it creates opportunities for the practice of Susan Bickford’s (1996) conception of ‘political listening’ within the confines of hierarchical binary oppositions (‘Us and Them’ and ‘lay’/‘expert’). By deconstructing how civil society organisations, activists and citizens (‘lay’) interact with the political elites (‘experts’), this study chronicled how the show mediates these binary oppositions with an anticipation for them to collectively hear each other out. In examining the show’s structure as a participative civic political broadcast talk platform that promotes democratic deliberation, this study ultimately demonstrated the capacity of The Big Debate South Africa to pluralise democratic life in its practice of ‘political listening’. While the show advances equality and amplifies marginalised voices, this research also found that these significant practices seemingly only held temporary effects once the cameras shut down. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2023
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Just stories?: Epistemic (in)justice and everyday resistance in the digital stories of family literacy practices by Grade 1-5 workers at a South African University

  • Authors: Viedge, Jane Margaret
  • Date: 2023-10-13
  • Subjects: Uncatalogued
  • Language: English
  • Type: Academic theses , Master's theses , text
  • Identifier: http://hdl.handle.net/10962/432308 , vital:72860
  • Description: This thesis sets out to establish in what ways digital storytelling (DST) revealed instances of epistemic (in)justices inherent in the family literacy intervention experiences of four Black, working-class parents employed at a South African University1. Additionally, it explores how DST might be used by the participants (self-labelled the Storytelling Family Literacy - SFL Advocates) to correct any harm done. The context for the research is based on the deep-rooted harms of Bantu education in which Black South Africans were denied equal access to resources such as literacy practices. I investigated these aims by using the theories of DST, Communication for Social Change (C4SC) and epistemic (in)justice. As a participatory media practice supporting communications in marginalised communities, DST’s broad purpose is to assist these communities in telling stories of their lived experiences in ways that change dominant and, therefore, unchallenged views about them (Servaes & Malikhao 2014). In facilitating DST workshops with the SFL Advocates, I searched for evidence of epistemic (in)justice to enhance our (all stakeholders) understanding of their literacy experiences in ways that addressed their credibility status as ‘knowers’ (Fricker, 2007). Viewed through this lens, utilising DST provided a mechanism for understanding the impact of social interventions in a university setting that aimed to correct past injustices. The process involved online and face-to-face workshops with the participants during the Covid-19 Lockdown. The online format hampered data collection processes, and I resorted to face-to-face interactions for the workshops and interviews. These interactions were distinctly different from those I had experienced with participants in previous workshops, and they became a key focus in my analysis. Using narrative inquiry with critical realist and interpretive analysis techniques to interrogate the data, I discovered DST has both weaknesses and strengths as a C4SC communication tool. My findings revealed participants who, in the moment of leading their children and communities through the family literacy intervention, could claim to have redressed epistemic harms from the legacy of Apartheid education. However, by reflecting on this moment, the participants brought to light an epistemic harm that had been previously left unspoken: their sense of restored credibility as knowledge-bearers during the intervention was deeply shaken when the programme ended because they felt abandoned by the university. Therefore, the epistemic (in)justice lens unveiled hidden injustices that curtailed the participants’ ability to participate fully in the DST workshops. They described suffering the effects of pernicious and arbitrary acts of epistemic injustice at the hands of the University. Their participation in my workshops was erratic, and their stories were incomplete. As a result, I experienced difficulty analysing what I perceived as a lack of data. Moreover, despite my independent researcher status, my positionality as participant-observer was problematic as the participants may have perceived me as representative of the University and its institutional power. I responded to the problematic data by including a new theoretical framework in my analysis: the theory of everyday resistance (Vinthagen & Johansson, 2013). Combined with epistemic (in)justice theory and Vivienne’s ideas of using DST for everyday activism, I theorised how the participants negotiated their expressions of identity in epistemically unjust spaces. To put institutional epistemic injustice in perspective in the context of the University, I drew on Fricker’s three models of epistemic justice that enable fair and free conditions for marginalised workers to communicate for social change. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2023
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An examination of activism and ‘political listening’ during the year of student protest at the University of Cape Town from 9 March 2015 to 9 March 2016

  • Authors: Mufamadi, Azwihangwisi Eugene
  • Date: 2022-10-04
  • Subjects: Student movements South Africa Cape Town , Democracy South Africa , Listening Political aspects , Journalistic ethics , Journalism Political aspects , Communication in social action South Africa Cape Town , University of Cape Town , Cape Times Ltd.
  • Language: English
  • Type: Academic theses , Doctoral theses , text
  • Identifier: http://hdl.handle.net/10962/327144 , vital:61085 , DOI 10.21504/10962/327144
  • Description: This study sets out to examine democratic participation in South Africa and the role that ‘political listening’ could play in making participation more equitable. It considers protest action on a South African university campus, which at times not only resulted in significant and swift concessions from the university leadership but also sparked national political action which got an equally swift response from the South African government. It considers the social movement, the RhodesMustFall movement (RMF), as one way in which students can organise themselves to get a better hearing from the University of Cape Town (UCT) management in their attempt to make a meaningful contribution to the university’s micro democracy. This study examines whether the interaction between the UCT management and RMF could be considered ‘political listening’, and the possible role of the Cape Times newspaper within this context of participation. Using data gathered through interviews, written communications, observation and newspaper articles, the study shows that in all of the interactions between RMF and the UCT management, both groups were seldom willing to forego their power to engage in genuine listening. Instead, the two parties guessed at what power the other party might have and acted to reduce that power. It is in this context of guessing at and figuring what power the other party has that listening occurs. Furthermore, the study shows that during the RMF protest, the UCT management viewed their responsibility for the institution mainly through the lens of Private Property Law which framed protest as something to be dealt with by restoring law and order. The study also details the role of the Cape Times newspaper in the interactions between RMF and the UCT management and considers if this role could be political listening. The study is exploratory and demonstrates how political listening could work more optimally in real-life instances. , Thesis (PhD) -- Faculty of Humanities, Journalism and Media Studies, 2022
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Land expropriation without compensation: a study of constructions of the Parliamentary process in selected mainstream and “ground-up” media from 27 February – 12 August 2018

  • Authors: Jacobs, Luzuko G
  • Date: 2022-10
  • Subjects: Discourse analysis , Communication Political aspects South Africa , Land reform Press coverage South Africa , Land reform Government policy South Africa , Communication in mass media , Frames (Sociology) South Africa , Journalism Political aspects South Africa , Moneyweb Holdings Ltd. , City Press (South Africa) , Afriforum (South Africa)‎ , African Farmers’ Association of South Africa (AFASA)‎
  • Language: English
  • Type: Academic theses , Doctoral theses , text
  • Identifier: http://hdl.handle.net/10962/297807 , vital:57630 , DOI 10.21504/10962/297807
  • Description: This study investigates the constructions of land expropriation without compensation (LEwC) in the discourses of two mainstream media, Moneyweb and City Press, and two ground-up platforms, Afriforum and the African Farmers’ Association of South Africa (AFASA). It follows the February 2018 adoption by Parliament, of LEwC as a policy to reorder the country’s unequal and racially bifurcated economy. The motivations for, and opposition to the policy locate land as ‘the issue’ in conquest and capitalism. How land is signified therefore, is important to the understandings of ‘restitution’ and/or ‘resolution’. The news platforms selected here are diverse: Moneyweb focuses on investments. City Press concerns itself with politics. Afriforum and AFASA are alternative sphericules linked to ethnically- polarised quotidian concerns with land as a key focus. Discourses are central to how citizens see and construct themselves and one another as subjects. As such, media frames can be connected to justice and inter-‘race’ complexities. This is a study of media influences in cultivating certain meanings and understandings of tenuous and fractious political situations characterised by inequality and interracial enmity. The thesis draws from the Epistemologies of the South as well as Marxism to constitute the locus of its enunciation of colonisation, liberal capitalism, land question, justice, ideology, discourse, and framing. This framework is geared towards emic understanding of interrelated local and global contexts of the land question. Conceptual clarity is key to the development of an emancipatory imagination. Qualitative framing analysis and critical discourse analysis are used in this study to examine a diachronic corpus of 124 articles from the four platforms covering 167-days, from the adoption of the LEwC motion through the initial round of public hearings. The findings suggest a strong influence of the structures of coloniality in discourses across a wide political spectrum. The frames and counter-frames in the four platforms are simultaneously divergent and similar. Some are reactionary and conservative, others are liberal-transformational and even radical-prefigurative. All however, orbit around abyssal, North-centric, liberal capitalist normativity as the centripetal centre. The study proposes rethinking of the land question, a radical exorcism from land discourses, of structures of coloniality of power, knowledge, and being. Their mobilisation, predominance and naturalisation in political communication is anti-transformation and helps keep Black South Africans to this day, under the heavy yoke of an oppressive colonial and Apartheid reality as perpetual economic slaves. , Thesis (PhD) -- Faculty of Humanities, Journalism and Media Studies, 2022
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Talk in online video games: study of how the use of jargon, social interaction, and representation in Overwatch affects the ability of women to immerse themselves in these spaces

  • Authors: Stander, Emily
  • Date: 2022-04-07
  • Subjects: Internet games Social aspects , Video gamers Language , Women video gamers , Cyberbullying , Online hate speech , Online trolling , Online chat groups , Women Social conditions , Women Sociological aspects , Overwatch (Video game) , Internet games Sex differences , Sex discrimination against women
  • Language: English
  • Type: Master's thesis , text
  • Identifier: http://hdl.handle.net/10962/232477 , vital:49995
  • Description: This thesis investigates the impact on women of aggressive, demeaning and blaming talk in the online video game* space. The objective is to understand how players talk to each other and how this kind of talk presents issues for women trying to enter the online gaming sphere and become recognised as players. The main method was participatory observation and interviews with women who have experienced such talk. Key results which came from this research is that the process of keeping specific people out of communities through different means of talk - gatekeeping, women being viewed as objects of sexual gratification for men through bad representation in video games and media and using women as scapegoats for frustration and blame in the competitive online video game space, are the main issues which arise from the way players communicate with each other. In conclusion, the research presented that there needs to be an effective system of unlearning and relearning these behaviours in communities and a change in the way women are represented and seen in media is necessary in order to change the behavioural patterns which exist in gaming culture. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2022
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Cellphones and whistles: Exploring the communicative ecology and sociality of the Enkanini informal settlement in Makhanda

  • Authors: Baloyi, Karabo
  • Date: 2021-10-29
  • Subjects: Communication models , Cell phones Social aspects South Africa Makhanda , Cell phones Economic aspects South Africa Makhanda , Squatter settlements South Africa Makhanda , South Africa Social conditions 1994- , South Africa Economic conditions 1991- , South Africa Social life and customs , Communication Economic aspects South Africa Makhanda , Whistles South Africa Makhanda , Decolonization South Africa Makhanda , Communicative ecology
  • Language: English
  • Type: Master's theses , text
  • Identifier: http://hdl.handle.net/10962/191046 , vital:45053
  • Description: This thesis explores the communicative ecology in the Enkanini informal settlement in Makhanda, and in particular their use of mobile phones and whistles to build a sense of community. It makes the case for word-of-mouth as an integral part of the communicative ecology despite not being a technological device. It then examines the sociality that arises from the use of these devices, and how coloniality impacts on the participants’ everyday experiences. The research was conducted through telephonic in-depth interviews with participants. To corroborate some of the content drawn from interviews, I used Grocott’s Mail, Makhanda’s only independent newspaper as an archival source, as well as some of the participants’ Facebook profiles. This research argues that as a consequence of coloniality, Enkanini’s residents suffer socio-economic challenges, and thus are unable to use digital technologies as much as they might like to, to communicate with their neighbours. As a consequence, word-of-mouth is their main form of communication with one another. Whistles are the ‘low-tech’ device used for community-wide communication to alert residents of an emergency, or about a meeting or protest. My findings contest generalised claims of society moving towards a network sociality, where individuality and project-based communication is valued over more communal forms of living. They also demonstrate the ways in which coloniality shapes almost every aspect of marginalised people’s lives, making word of mouth the most significant form of communication, notwithstanding the apparent availability of digital technology. It also shows how a marginalised group uses the resources it has to pressure local government officials to provide them with the basis infrastructure they need for survival. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
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Exploring the political economy of the broadcast and distribution of the Mzansi Super League in South Africa

  • Authors: Pettitt, Stephen John
  • Date: 2021-10-29
  • Subjects: Cricket Political aspects South Africa , Discrimination in sports South Africa , South Africa Social conditions , South Africa Economic conditions , Broadcasting South Africa , Cricket South Africa (Organization) , Television broadcasting of sports , Free-to-air broadcasting (FTA) South Africa , Mzansi Super League
  • Language: English
  • Type: Master's theses , text
  • Identifier: http://hdl.handle.net/10962/192308 , vital:45215
  • Description: This thesis is a critical political economy analysis of the role played by the broadcast and distribution of the Mzansi Super League (MSL), a T20 cricket tournament in South Africa, in the transformation project of Cricket South Africa (CSA). The case study methodology is based on the four-leaf clover framework developed by Ruth Teer-Tomaselli. Cricket in South Africa is often viewed as a white and middle-class dominated sport, and CSA has been mandated to redress the historical racially segregated sport through a transformation agenda that focuses on changing the demographics of cricket. This paper investigates how the broadcast of a cricket tournament like the MSL on a Public Service Broadcaster (PSB) can have a positive effect on transformation due to the increased access and wider distribution. The broadcast regulations acknowledge this, as is seen in the introduction of ICASA draft regulations seeking to make more sport available on PSBs. The South African sports broadcast landscape is dominated by MultiChoice’s SuperSport, which has acquired a monopoly on sports broadcasting. The South African Broadcast Corporation (SABC) cannot compete, given its financial difficulties. A fall-out between CSA and SuperSport meant the SABC broadcast the MSL tournament, which lost CSA revenue but gained it a bigger audience. This thesis uses lived experiences and examples to illustrate that despite a financial loss, the wider media distribution of cricket will have positive effects on transformation that could counter the financial loss, especially if CSA creates new streams of income so that it relies less on broadcast revenue. In the current climate, however, compounded by internal financial and management issues, CSA cannot afford to forego the revenue from a private broadcaster and thus has no choice but to pursue a deal with a private broadcaster and lose out on the potential benefits of a wider audience. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
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Generation news: Consuming, sharing, and producing news across generations in five Johannesburg households

  • Authors: Silber, Gerson Russel
  • Date: 2021-10-29
  • Subjects: Baby boom generation South Africa , Generation Y South Africa , Conflict of generations South Africa Johannesburg , Generations South Africa Johannesburg , Digital media South Africa , Social media and journalism South Africa , Digital media Social aspects South Africa , News audiences South Africa
  • Language: English
  • Type: Master's theses , text
  • Identifier: http://hdl.handle.net/10962/192342 , vital:45217
  • Description: This study sets out to explore the meaning, extent, and impact of the generational divide, between so-called Baby Boomers and their Millennial offspring, on the way news is accessed, consumed, shared, and produced in five purposively selected households in the Johannesburg area. Aside from these widely-used generational identifiers, Baby Boomers and Millennials are also commonly referred to as Digital Immigrants and Digital Natives, respectively. However, in a world where smartphones have become commonplace, and internet connectivity via fixed broadband and mobile data is ubiquitous, it can be argued that digital technologies now serve as a link, or perhaps even a bridge, between younger and older generations living in the same household. The study aims to put this proposition to the test, by interrogating the role of news as a conduit for storytelling and information-sharing in environments where each occupant will typically be using their own devices, with a wide variety of personally-curated news sources and platforms at their fingertips. This fragmentation or individualisation of access to news stands in sharp contrast to the communal traditions of the pre-Internet era, during which families would gather around the TV set to watch the evening newscast, or share sections of the Sunday newspaper according to their age and interest. This research, which seeks to address a gap in the literature of research into intra-generational news consumption in family households in the digital era, identifies points of intersection as well as diversion in media usage habits. An example of the former is the prevalence of WhatsApp as a centralised "meeting-point" for the sharing of useful, hyper-localised information within the family group, and beyond that, as a cross-generational news and discussion platform in its own right. On the opposite end of the spectrum, the study explores strict and seemingly counterintuitive divides between the generations, with some Millennial respondents rejecting social media platforms as "pointless and invasive, and some Baby Boomer parents embracing the platforms as forums for free expression and networking. In line with the key research question, which seeks to identify and analyse news usage and consumption across the generations in a selection of family households, the study considers the ways in which families in the digital era are creating a culture of shared interests and the active sharing of news, breaching the boundaries of their private spaces in a microcosm of the Habermasian public sphere of discourse and opinion. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
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Media consumption and identity formation: the consumption of Latin American telenovelas in two neighbourhoods of Maputo in Mozambique

  • Authors: Ofumane, Alvo Naftal
  • Date: 2021-10-29
  • Subjects: Television soap operas Mozambique Maputo , Identity (Psychology) and mass media Mozambique Maputo , Television soap operas History and criticism , Visual reception theory Mozambique Maputo , Mozambique Politics and government , Mozambique Social conditions , Mozambique Social life and customs
  • Language: English
  • Type: Master's theses , text
  • Identifier: http://hdl.handle.net/10962/192287 , vital:45212
  • Description: This study explores how the residents of two neighbourhoods in Maputo, KaMaxakeni and KaMpfumo interact with and make meanings of (Latin American) telenovelas, as part of their identity formation process. It is guided by questions on how the residents of these two neighbourhoods interact with telenovelas in their daily lives; how this shapes their own values and understanding of themselves and the world in which they live; what aspects of telenovelas they value, and what meanings they make from them; and, finally, what determines their choices of media consumption. The study adopted reception theory, rooted in qualitative methodology. This approach explores the ‘insider’s’ perspective of the research subjects, taking the actors’ perspective as the empirical point of departure. Using a purposive theoretical sampling procedure, targeting those families who are avid viewers of telenovelas, the data were generated through participant observation, focus groups discussions, and individual interviews. To understand and interpret the interface between the telenovela (medium) and its viewers (audience) in Maputo, the study used qualitative thematic content analysis of the telenovelas viewing process by the residents of KaMpfumo and KaMaxakeni. The data show that the residents of KaMpfumo and KaMaxakeni in Maputo interact and make sense of the telenovelas in various ways. Telenovelas are used as an educational tool; they are used to reinforce daily life world practices; they s shape people’s personal character; they become another family presence; they are used to build or strengthen physical and virtual viewing networks, and, “Pure” telenovela viewing is a relatively rare occurrence. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
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The digital disruption of journalistic identity at the South African Broadcasting Corporation (SABC)

  • Authors: Oosthuizen, Nina-Celeste
  • Date: 2021-10-29
  • Subjects: South African Broadcasting Corporation , Journalism Technological innovations South Africa , Digital media South Africa , Online journalism South Africa , Identity (Psychology) in mass media , Public broadcasting Political aspects South Africa , Journalistic ethics , Mass media Employees , Mass media Objectivity South Africa , Journalism Social aspects South Africa
  • Language: English
  • Type: Master's theses , text
  • Identifier: http://hdl.handle.net/10962/192303 , vital:45214
  • Description: This research investigates changes in journalistic identity with the introduction of online journalism practices in the SABC newsrooms. The study is a qualitative analysis of in-depth interviews with 6 SABC journalists. It focuses on SABC journalists who embrace a professional identity. Participants were selected from all three of the SABC newsrooms: Television, Radio and Digital News. The research reveals that SABC News journalists are - due to digital production workflows - increasingly pressured to work on their own in the field, with additional responsibilities and fewer resources, while taking on editorial duties and managing corporate and personal social media accounts. As the roles of SABC journalists become digitally disrupted and blur with those of technicians, editors and marketers, I ask how this might in turn disrupt journalistic identity. The interviews reveal how these SABC journalists have always understood their identities and values in opposition to those of corporate SABC leadership. While they, the journalists, sometimes allowed editors to change their stories, this was not done without resistance; it was a strategic compromise, since they understood the greater balance of their work to serve the public. However, this notion of being separate from the corporate identity has been disrupted through digital and social media, as it conflates their identity with the SABC brand. Journalists experience this acutely through ‘trolling’. Yet, conversely, some are also able to retain a sense of an independent professional identity through a direct relationship with the public on social media. Another key finding was that digital media disrupts the centrality of primary journalistic research or ‘legwork’, and instead, journalists increasingly spend time on the selection and repackaging of user-generated content. As some journalists are allocated more deskwork they experience a loss of status among their colleagues. The diminished role of journalists’ primary research, or eye-witness testimony, has created tensions in journalistic identity and what it means to be a ‘real’ journalist. Despite their concerns for the danger of reporting in the field in South Africa, SABC journalists considered such verification work crucial to their identity and what it means to be a journalist. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
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“This may not be your grandmother’s page, but we will definitely talk about her”: Lusaka women and the Zambian Feminists Facebook page

  • Authors: Kasanga, Chishimba
  • Date: 2021-10-29
  • Subjects: Feminists Zambia , Social media and society Zambia , Facebook (Firm) , Feminism Africa , Women Zambia Social conditions , Sex role Zambia , Patriarchy Zambia , Digital activism , Zambian Feminists
  • Language: English
  • Type: Master's theses , text
  • Identifier: http://hdl.handle.net/10962/190122 , vital:44965
  • Description: The internet has facilitated the creation of a global community of feminists who use it both for discussion and activism. Recently, high-profile campaigns, such as #MeToo and #AmINext, have garnered massive support online, attracting tens of thousands of women in diverse social and geographical spaces who have used the internet as forums for discussion and a route for activism. However, there are still parts of the world where feminism is a contentious topic, and one such place is Zambia, where the Facebook page Zambian Feminists, seeks to challenge patriarchy and gender non-conformity in a highly heteronormative society. This study investigates how prolific women fans of the Zambian Feminists page contest, negotiate and appropriate meanings from the posts and associated comments into their lives as “everyday feminists”. As a reception study, it inquires into how Lusaka women fans of the page negotiate their roles as strong feminists online and their offline social roles as women, mothers, daughters and wives living in a patriarchal and conservative society. The study draws primarily on qualitative research methods, specifically qualitative focus group discussions and individual in-depth interviews, to investigate this audience’s reception of the page’s content. The study establishes that Zambian Feminists is consumed in a complex environment where contesting notions of Christianity, traditionalism, and modernity are at play. The study also shows how a Christian nationalism discourse acts as a stumbling block to women fans identifying as feminists and women fans who identify as members of the LGBTIQ community, as they must negotiate and construct their identity against this prevailing discourse. The study concludes that inasmuch as the Zambian Feminist page provides a platform for women to ‘call out’ and challenge patriarchy, sexism and misogyny, the offline space is more difficult to overcome; Zambian women continue to conform to patriarchal norms as they construct and negotiate their feminism in line with the broader societal gender order. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
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Exploring socialities on Black Twitter: an ethnographic study of everyday concerns of South African users in 2018 and 2019

  • Authors: Adebayo, Binwe
  • Date: 2020
  • Subjects: Twitter (Firm) , Social media South Africa , Social media and society South Africa , Black people and mass media South Africa , Language and the Internet South Africa , Mass media and culture South Africa , Race in mass media , Ethnicity in mass media , Mass media and minorities South Africa , Mass media Social aspects South Africa , Sex differences in mass media , Social media Political aspects South Africa , South Africa Social conditions , Finance In mass media , Intersectionality (Sociology) South Africa , ‎Black Twitter
  • Language: English
  • Type: text , Thesis , Masters , MA
  • Identifier: http://hdl.handle.net/10962/140575 , vital:37900
  • Description: In this thesis, I examine the phenomenon of Black Twitter, as it exists in South Africa. Drawing on its socio-cultural and linguistic elements, I analyse the kinds of socialities which are constituted on the platform. In the study, I do this by focusing on the key issues which drive the space by evaluating the key everyday concerns as expressed by its users. As such, the overarching lens focuses on three elements: Firstly, the idea of socialities and the way in which they manifest in online spaces; a focus on the everyday as an important site for social inquiry; and lastly the issue of ‘blackness’, in terms of the way it is used and understood in the South African Black Twitter context. Historically, the Black Twitter space has been linked almost exclusively to its broad base of African American users, who are significant both in terms of their numbers, and their impact on online social culture. However, in this study I engage with the ways in which Black Twitter has been adopted, co-opted and used by young South Africans. As a bona fide ‘member’ of South African Black Twitter, my approach to the study was cyberethnographic. Drawing on my access to the space, my knowledge of many of its members and dynamics, I engaged in participant observation as my primary methodology. My discussion focuses on three areas of everyday concerns, namely: gender and sexuality; race and politics; finances and the economy. These three areas emerge both as prominent sites of discussion, but also give the best insight into the ways in which young South Africans are grappling with these issues. My analysis focuses on how everyday concerns are handled on the platform, and I focus on the deployment of solidarity, formal language, platform-based language and the invocation of blackness. I argue in my conclusion that while the structure of the broad Black Twitter space reflects a leaning towards a digital public sphere, that the process and construction of Black Twitter’s ideas and content are approached via an incomplete, fluid convivial approach.
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Negotiating family planning messages among Malawian men: A case study of vasectomy messages aimed at men in the Dedza and Karonga districts of Malawi

  • Authors: Ntaba, Jolly Maxwell
  • Date: 2020
  • Subjects: Social marketing -- Malawi , Vasectomy -- Social aspects -- Malawi , Malawians -- Attitudes , Men -- Malawi -- Attitudes , Men -- Conduct of life -- Malawi , Men -- Sexual behavior -- Malawi , Masculinity -- Malawi , Reproductive health in mass media -- Malawi , Reproductive health services -- Malawi
  • Language: English
  • Type: text , Thesis , Doctoral , PhD
  • Identifier: http://hdl.handle.net/10962/167200 , vital:41446
  • Description: Since the 1990s, vasectomy, the principal non-barrier method of contraception offered to men, has been vigorously promoted in Malawi, as a safe, effective and inexpensive form of birth control. Despite this marketing, the method has been chosen by only an estimated 0.01% of men in Malawi. This compares to about 11% of contraceptive using Malawian women, who have opted for tubal ligation, a more expensive and hazardous surgical procedure. Previous studies into this low uptake of vasectomy among men in Malawi, and other studies that have explored why no African country currently has a vasectomy rate of more than 1% of men, implicate cultural beliefs and traditional social practices among the key barriers to the diffusion of this particular innovation i.e. this method of contraception. Campaigns share new information in the hope that they will shift their audiences’ knowledge, and lead to changes in attitudes and practices, including the uptake of vasectomy. Social Marketing campaigns, even when they set out to explicitly accommodate these beliefs and challenge particular practices in order to promote various methods of contraception, are often inadequately conceived and sometimes poorly executed. Drawing on well-established theoretical perspectives developed by Cultural Studies scholars, including Reception Analysis and Thematic Analysis, this study investigates how men in two purposively selected districts of Karonga and Dedza in Malawi, interpret Social Marketing messages encouraging them to undergo vasectomies. The study examines key media texts and the nature of the involvement of a group of peer educators, dubbed ‘male champions’ in a 2017-2018 campaign by one of the leading Malawian providers of family planning services, the NGO Banja La Mtsogolo (BLM), to promote vasectomy. This is a purely qualitative case study that seeks to understand why these often-well-resourced campaigns have so little impact on the behaviour change they hope to inspire. Through individual interviews with the campaign’s designers, implementers, peer educators, focus group discussions with the campaign’s audiences, a close reading of texts used in the campaign, and observation, this study explores the circuits of communication and culture, through mechanisms of resonance, disconnection and even cognitive dissonance between the ‘encoders’ of the family planning messages and the decoders i.e. the intended audiences of the campaign. The study argues that as a result of several ‘modernist’ assumptions and outlooks, the campaign was unable to fully grasp the complex and contextually nuanced socio-cultural practices that factor into consideration of the campaign’s messages and the non-adoption of the proposed vasectomy method. The study further reveals, as many other studies have also observed, that the interpretation of the text promoting vasectomy is a complex process that is significantly shaped by the worldviews and lived experiences of the audiences. These views, as this study explores, are often complex and contradictory, interfacing aspirations of modernity with deeply held ‘traditional’ beliefs and practices. Although the campaigns are effective at transferring knowledge – it finds most targeted men have a relatively good understanding of the method and its efficacy – their prevailing socio-cultural attitudes and dispositions provide a strong countervailing discourse to the preferred reading of the campaign messages. This discourse exhorts having children, or the capacity to have children, even after a man has had several before, in current or previous marriages, or even in old age, as desirable and ‘rational’. The study therefore proposes, arising out of this detailed ethnographic research, a revised approach that argues that several social and cultural ‘vectors’ or ‘spheres of influence' need to be considered in new ways, in order to develop meaningful interventions in the promotion of vasectomy. This includes specific strategies to understand and challenge: 1. The enduring power of social stigma and scorn, and the notion of social shame. 2. The deep interplay between fertility and having children to notions of marriage, even in second or third marriages, and the interplay with perceptions of economic ‘value’ of children in the domestic political economy of marriage. 3. The embedded nature of provable fertility to notions of manhood. 4. The complex and nuanced involvement, at many levels, of broader social/family structures/personages in ‘personal’ decisions. 5. Forms of ‘hyperbolic discounting’, i.e. the calculating of precarious futures in various scenarios and its impact on current shorter-term calculations and gratifications. 6. Unusually high rates of infidelity in marriage, and seemingly low levels of trust in many partnerships. 7. The key role of interpersonal communication, i.e. the face-to-face elements of what are usually media-centric Social Marketing campaigns. The study recommends a more layered and nuanced approach to the promotion of vasectomy, propelled by a deeper understanding of these kinds of contexts and the interpretive power of the intended audience, as well as more nuanced segmentation of audiences, and more judicious use of peer-educators to support and deepen the mass media components of these communication campaigns.
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The meanings selected Rhodes University student-fans of hip-hop make of the gendered scenarios portrayed in designated South African commercial hip-hop music videos

  • Authors: Mtengwa, Tamuka Phumelela Msawenkosi Misheck
  • Date: 2020
  • Subjects: Hip-hop -- South Africa , Misogyny -- South Africa -- Makhanda , Rap (Music) -- South Africa , Rap (Music) -- Social aspects -- South Africa , Hip-hop -- Influence , Violence in music , Women -- Violence against -- South Africa , Rape culture -- South Africa , Rap music fans-- South Africa -- Makhanda , Misogyny in music , #RapeCultureMustFall , #RUReferenceList
  • Language: English
  • Type: Thesis , Masters , MA
  • Identifier: http://hdl.handle.net/10962/148305 , vital:38728
  • Description: Hip-hop is frequently linked to misogyny and other forms of violence. This link, in many instances, is often presented outside of a critical understanding of complex underlying societal and gender dynamics. South Africa’s high rates of violence against women make it necessary to understand how hip-hop videos interact with society, as hip-hop, in its commercial form, has become a growing music genre in South Africa. Rhodes University, which has a notable student following of hip-hop, has experienced concerning levels of gender-based tensions as evidenced by the rise of the “fallist” movement’s #RapeCultureMustFall, #RUReferenceList and the suicide of Khensani Maseko, at the instigation of an alleged incident of rape, perpetrated by her boyfriend and fellow student. It is therefore of interest to investigate how a select group of Rhodes University student-fans of hip-hop make meaning out of selected South African commercial hip-hop music videos. The hip-hop music videos chosen for the study, hence Pitbull Terrier (Die Antwoord), Pearl Thusi (Emtee), Dlala ka yona (L’Tido), All eyes on me (AKA featuring Burna Boy, Da L.E.S and JR) and Ragga Ragga (Gemini Major featuring Casper Nyovest, Riky Rick and Nadia Nakai), were selected on the strength of their popularity and uniquely gendered scenarios. This study draws on qualitative research methods, thus qualitative thematic content analysis, focus group and in-depth interviews. The study establishes that despite gender being a contentious issue at Rhodes University, students make meaning out of the gendered portrayals based on their own experiences, socialisation, cultural values and level of submission to the discourse of hip-hop. This study seeks to understand how selected student-fans of hip-hop read the gendered portrayals of the music videos, based on their own experiences, socialisation, cultural values, and level of submission to the discourse of hip-hop.
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Whose Wakanda is it anyway? A reception analysis of Black Panther among young black urban Africans

Zimbabwean women online: an investigation of how gendered identities are negotiated in Zimbabwean women’s online spaces

  • Authors: Ndlovu, Nonhlanhla
  • Date: 2020
  • Subjects: Woman -- Zimbabwe -- Social life and customs Social media -- Social aspects -- Zimbabwe Facebook (Firm) Women -- Zimbabwe
  • Language: English
  • Type: text , Thesis , Doctoral , PhD
  • Identifier: http://hdl.handle.net/10962/140452 , vital:37890
  • Description: This study is concerned with the construction of Zimbabwean women’s identities in this contemporary internet age. Two Facebook groups are of particular interest here due to the vibrant conversations that take place on a daily basis, that is, Makhox Women’s League and Baking & Cooking: ZW Women’s Diaries. Conceiving these internet sites as discursive spaces, I unpack the contesting discourses and tensions in the different narratives offered by Zimbabwean women and identify and critique the competing sets of feminine subjectivities. I achieve this by drawing on poststructuralist and postcolonialist feminist theories in order to situate these groups as cultural sites that are particularly identity defining. I particularly draw on Foucauldian theories of discourse, power and the subject to conceptualise the formation of particular discursive gendered subjectivities. With an understanding that discourse is constitutive of power relations and contestations, and that discourse should be historically contextualised in order to take into account particular conditions of existence; I draw on Mamdani’s (1996) conceptualisation of how power is organised in Africa within a historical and institutional context, and identify the bifurcated nature of the postcolonial Zimbabwean state as a colonial residue as necessitating a particular kind of subjectivity. To this end, one can understand the different femininities on Makhox Women’s League and Baking & Cooking: ZW Women’s Diaries as constituted within, and complexly negotiating, a traditional/customary discourse and a rights-based modern one. This qualitative inquiry is informed by an eclectic approach that combines methods of textual analysis that complements both critical linguistics and media studies and attends to lexical structure as well as narrative and rhetorical analysis respectively. Combined with an online ethnographic approach I employ these tools to analyse these particular Facebook groups with the understanding that as women converse daily on these platforms, they ‘govern’ each other’s conduct and thought processes in interesting ways. I argue that these conversations discursively constitute the performances of different femininities on both sites that also take into account the diasporic condition of Zimbabwean women. I show how they negotiate and mediate feminine performance and in so doing propose and contest certain ‘truths’ that are frequently validated.
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#KeepItReal: discursive constructions of authenticity in South African consumer culture

  • Authors: Plüg, Simóne Nikki
  • Date: 2019
  • Subjects: Consumer behavior Consumers' preferences -- South Africa Brand choice -- South Africa Marketing -- South Africa
  • Language: English
  • Type: text , Thesis , Doctoral , PhD
  • Identifier: http://hdl.handle.net/10962/64973 , vital:28641
  • Description: Writers as diverse as Oscar Wilde (1915), Matthew Arnold (1960), Erich Fromm (1997) and a proliferation of contemporary self-help gurus, variously assert that it is preferable for people to focus on “being”, or to value “who you are”, instead of emphasising “having” or the material possessions you have acquired. These discourses assert that individuals content with “being” are happier and more fulfilled than those involved in the constant (and alienating) motion of acquiring material goods as representations of themselves (de Botton, 2004; Fromm, 1997; James, 2007). This thesis provides an in-depth critical exploration of one of these ideal “ways of being”: authenticity. It does not seek to discover what authenticity is in an empirical sense, nor to define what it should be in a normative sense, but to map the cultural work done by changing and often contradictory discourses of personal authenticity. More specifically, this study uses a qualitative research design, social constructionist theoretical framework, and discourse analytic method to critically discuss the discursive constructions of subject authenticity in South African brand culture. The sample consisted of (1.) ten marketing campaigns of several large, mainstream brands, which were popular in South Africa from 2015 to 2017, and (2.) fifteen smaller South African “craft” brands popular in the “artisanal” context. The analysis is presented in two distinct, but interrelated, sections (namely, Selling Stories and Crafting Authenticity), where the relevant discourses of authenticity for each data set are explored in depth. Through this analysis the thesis provides a critical discussion of the ways in which these discourses of authenticity work to produce and maintain, (or challenge and subvert), subject positions, ideologies, and power relations that structure contemporary South African society.
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Centralising a counter public: an ethnographic study of the interpretation of mainstream news media by young adults in Joza

  • Authors: Ponono, Mvuzo
  • Date: 2019
  • Subjects: African National Congress Mass media -- Political aspects -- South Africa Press and politics -- South Africa , South Africa -- Politics and government -- 21st century Zuma, Jacob -- Political and social views , Political corruption -- 21st century Elections -- South Africa Voting -- South Africa Misconduct in office -- South Africa Abuse of administrative power -- South Africa Young adults -- Political activity -- South Africa -- Grahamstown Young adults -- Politics and government
  • Language: English
  • Type: text , Thesis , Doctoral , PhD
  • Identifier: http://hdl.handle.net/10962/65033 , vital:28655
  • Description: The 2014 national general elections were characterised by a cloud of scandal hanging over the ANC, and the ANC president Jacob Zuma. The biggest and darkest cloud was the Nkandla scandal. Owing to a reported R246 million spent by the state to refurbish his private home, the president stood accused of wasteful expenditure and financial irregularity. In a country reeling from the continued effects of apartheid, which include high unemployment and poverty, the scandal was a bombshell. According to a vocal and often adversarial mainstream media sphere, the ANC went into those elections with an albatross around its neck. The dominant thought was that the ruling party would suffer a heavy loss of votes. This outcome did not materialise. The ANC lost a marginal share of its previous vote. Mainstream media and civil society were confounded. What had happened? Why had poor black South Africans continued to vote for a party that was obviously in breach of the constitutional order? Against the mismatch between what was predicted or purported and the outcome, this study investigates how young people in the township of Joza, Grahamstown, interpreted one of the biggest political scandals in South Africa’s fledgling democracy. Using a combination of subaltern studies, counter public sphere and audience study, the research looks into the interpretation of a mainstream media scandal that was supposed to diminish the chances of the ANC retaining power, but, instead, barely dented its majority. Through a combination of interviews and participant observation, the study found that young people in the township of Joza demonstrated that they chose to ignore the messages about the corruption of the ANC. The data suggests that they did so, not because of overt racial solidarity, but due to the fact that in a context of high inequality, and continued limitations on economic emancipation, the party shone brightly as a vehicle for economic development. Overall, the study argues that the seemingly dubious undertaking to continue with the ANC is a calculated decision that makes sense when viewed within a given socio-economic context.
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Communicating in/from the Cave: a communication for development/social change project aimed at enhancing communication, action and learning within the science cave, a learner-led Grade 10 science club in a public school in Makhanda

  • Authors: Bombi, Thandi
  • Date: 2019
  • Subjects: Science -- Study and teaching (Secondary) -- South Africa , Communication in science -- South Africa , Science -- Study and teaching (Secondary) -- South Africa -- Makhanda , Communication in science -- South Africa -- Makhanda , Student centered learning -- South Africa , Student centered learning-- South Africa -- Makhanda
  • Language: English
  • Type: text , Thesis , Masters , MA
  • Identifier: http://hdl.handle.net/10962/96837 , vital:31330
  • Description: This research seeks to design, execute and reflect on a process where the principles and techniques of Communication for Development and Social Change are applied to enhance, support and develop qualitative changes within a learner-led Grade 10 science club at a public school in Makhanda. It draws and reflects on an ethnographic action research (Tacchi et al 2003) cycle proposed to explore the club’s communicative ecology (Foth & Hearn 2007) and resources, and understand how these have the potential to encourage the expression of voice (Couldry 2010: 580) and participation (Carpentier, 2011) in the members of the club. The research then attempts to understand the kind of communication, action and learning that takes place as well as the ways in which the framework is able to support the club (or not). The research uses an ethnographic narrative, told from the perspective of the researcher informed by field notes, interviews and participant reflections written during the intervention. This narrative, alongside an analytical summery of the club’s complex communicative ecology, tells the story of a club building confidence within a closed group and using that to connect with a wider public, articulating its needs, resources and potential supporting stakeholders for the club’s future development. The club is able to share its achievements with a community of peers and uses the platform of Facebook, to communicate with and inspire other like-minded people with an interest in science and their community.
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