Appraising the appraisal framework: evidence from Grahamstown property advertisements
- Authors: Beangstrom, Tracy
- Date: 2015
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/54744 , vital:26608
- Description: This thesis considers how interpersonal meaning choices in property advertisements are best reflected in a context of constraint in Grahamstown, South Africa, using and appraising Martin & White’s (2005) APPRAISAL Framework. The study is comparative in two senses since the data is analysed using Martin & White’s (2005) APPRAISAL Framework and a revision to it, and property advertisements from two competing estate agencies are analysed: Remax Frontier Properties and Pam Golding Properties. An initial strict application of Martin & White’s (2005) framework is followed by a second, based on analyst difficulties and framework limitations experienced in the first analysis, as well as those experienced by other researchers. Revisions to the original framework include added ‘local’, context-driven features and sub-categories: Exclusivity and Convenience in Attitude, a Scale of Intensity in Graduation, and a category ‘Invite’ in Engagement. These enable a richer, more detailed account of the alignment strategies and interpersonal micro-politics at play in the property advertisements than is possible using the original framework. Findings from the analyses reveal four facts of note. Firstly, that while the original Martin & White (2005) APPRAISAL Framework captures a general level of interpersonal meaning in the data, it does so more fully when it includes contextual and contextually-driven categories that are informed by local knowledge. Secondly, two levels of meaning are expressed in the data. One is aimed at an ‘external’ audience; the other, truer, fuller and more contentious, is aimed at what appears to be the intended audience only. Thirdly, and relatedly, specific contextual and cultural knowledge is needed by the intended audience to access the intended meaning. Fourthly, both estate agencies promote values of high prestige, exclusivity, elitism and wealth as their intended meaning to align a like-minded audience, although Remax Frontier Properties attribute these values to location and features of the home to a greater extent than Pam Golding Properties, who place greater emphasis on the size of the home. The thesis suggests further avenues for research into the discourse of property advertising, as well as into overcoming certain context-specific limitations of the APPRAISAL Framework.
- Full Text:
- Date Issued: 2015
- Authors: Beangstrom, Tracy
- Date: 2015
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/54744 , vital:26608
- Description: This thesis considers how interpersonal meaning choices in property advertisements are best reflected in a context of constraint in Grahamstown, South Africa, using and appraising Martin & White’s (2005) APPRAISAL Framework. The study is comparative in two senses since the data is analysed using Martin & White’s (2005) APPRAISAL Framework and a revision to it, and property advertisements from two competing estate agencies are analysed: Remax Frontier Properties and Pam Golding Properties. An initial strict application of Martin & White’s (2005) framework is followed by a second, based on analyst difficulties and framework limitations experienced in the first analysis, as well as those experienced by other researchers. Revisions to the original framework include added ‘local’, context-driven features and sub-categories: Exclusivity and Convenience in Attitude, a Scale of Intensity in Graduation, and a category ‘Invite’ in Engagement. These enable a richer, more detailed account of the alignment strategies and interpersonal micro-politics at play in the property advertisements than is possible using the original framework. Findings from the analyses reveal four facts of note. Firstly, that while the original Martin & White (2005) APPRAISAL Framework captures a general level of interpersonal meaning in the data, it does so more fully when it includes contextual and contextually-driven categories that are informed by local knowledge. Secondly, two levels of meaning are expressed in the data. One is aimed at an ‘external’ audience; the other, truer, fuller and more contentious, is aimed at what appears to be the intended audience only. Thirdly, and relatedly, specific contextual and cultural knowledge is needed by the intended audience to access the intended meaning. Fourthly, both estate agencies promote values of high prestige, exclusivity, elitism and wealth as their intended meaning to align a like-minded audience, although Remax Frontier Properties attribute these values to location and features of the home to a greater extent than Pam Golding Properties, who place greater emphasis on the size of the home. The thesis suggests further avenues for research into the discourse of property advertising, as well as into overcoming certain context-specific limitations of the APPRAISAL Framework.
- Full Text:
- Date Issued: 2015
Evaluating coverage of the environment: a comparative study of the observations of academics and journalists
- Authors: Koro, Emmanuel
- Date: 2015
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/64888 , vital:28628
- Description: This study is a comparative analysis of the way that academics and journalists evaluate media coverage of news about the environment. The purpose is to gain insight into the kind of contributions that each of these groups can make to debates about the role that such coverage should play within processes of public deliberations about the environment. The dissertation begins by establishing theoretical terms of reference for assessing discussions of the journalistic coverage of the environment. It proposes that it is of value to consider the conceptualisation, within such discussions, of credible knowledge about the environment and, more particularly, to establish whether such conceptualisation is based within a positivist, interpretive, or critical realist paradigm. It is demonstrated that each of these epistemological traditions brings valuable perspectives to the discussion of journalism about the environment within such literature. It is, however, the positivist perspective that remains dominant, and this limits the extent to which the potential of the other two epistemological positions are fully realized. It is also demonstrated that there is a tendency, within this literature, to focus on the performance of individual journalists with minimal attention to the particularities of institutional and social context. It is proposed that this tendency results from the adherence to a positivist approach to the evaluation of journalism. The dissertation then describes the design and implementation of the empirical component of the study - dealing with decisions made about the overall methodological framing, the choice of method, the fieldwork plan and the approach to analysis. It is explained that the aim of the empirical component was to examine South African print journalists’ discussions of coverage of the environment in their own publications, and to compare such discussion to that which is represented in the academic literature. The dissertation then presents a summary of the themes that emerged from the analysis of the interview material that formed part of this empirical work. It is demonstrated that the evaluation of coverage of the environment, as articulated by the research participants, is informed by many of the assumptions and values that can be identified within academic literature. Such evaluation is, furthermore, similarly informed by a positivist, interpretive and critical treatment of knowledge - with, again, a tendency for the positivist position to dominate. One important difference is that the research participants include more references to institutional context. It is proposed, however, that the tendency to prioritise a positivist epistemological framing continues to place limitations on the extent to which the participants are able to fully articulate their knowledge about such context.
- Full Text:
- Date Issued: 2015
- Authors: Koro, Emmanuel
- Date: 2015
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/64888 , vital:28628
- Description: This study is a comparative analysis of the way that academics and journalists evaluate media coverage of news about the environment. The purpose is to gain insight into the kind of contributions that each of these groups can make to debates about the role that such coverage should play within processes of public deliberations about the environment. The dissertation begins by establishing theoretical terms of reference for assessing discussions of the journalistic coverage of the environment. It proposes that it is of value to consider the conceptualisation, within such discussions, of credible knowledge about the environment and, more particularly, to establish whether such conceptualisation is based within a positivist, interpretive, or critical realist paradigm. It is demonstrated that each of these epistemological traditions brings valuable perspectives to the discussion of journalism about the environment within such literature. It is, however, the positivist perspective that remains dominant, and this limits the extent to which the potential of the other two epistemological positions are fully realized. It is also demonstrated that there is a tendency, within this literature, to focus on the performance of individual journalists with minimal attention to the particularities of institutional and social context. It is proposed that this tendency results from the adherence to a positivist approach to the evaluation of journalism. The dissertation then describes the design and implementation of the empirical component of the study - dealing with decisions made about the overall methodological framing, the choice of method, the fieldwork plan and the approach to analysis. It is explained that the aim of the empirical component was to examine South African print journalists’ discussions of coverage of the environment in their own publications, and to compare such discussion to that which is represented in the academic literature. The dissertation then presents a summary of the themes that emerged from the analysis of the interview material that formed part of this empirical work. It is demonstrated that the evaluation of coverage of the environment, as articulated by the research participants, is informed by many of the assumptions and values that can be identified within academic literature. Such evaluation is, furthermore, similarly informed by a positivist, interpretive and critical treatment of knowledge - with, again, a tendency for the positivist position to dominate. One important difference is that the research participants include more references to institutional context. It is proposed, however, that the tendency to prioritise a positivist epistemological framing continues to place limitations on the extent to which the participants are able to fully articulate their knowledge about such context.
- Full Text:
- Date Issued: 2015
Love in a cold war
- Authors: Christenson, Anna
- Date: 2015
- Subjects: South African fiction (English) -- 21st century
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: vital:5988
- Description: A collection of short stories in two parts written in realist and fabulist styles. The first part looks at the post-war generation of baby boomers growing up in the American Midwest. The second half follows an American abroad and explores themes of disintegration, the shifting power balance in relationships and the terrible hole at the core of expatriate identity.
- Full Text:
- Date Issued: 2015
- Authors: Christenson, Anna
- Date: 2015
- Subjects: South African fiction (English) -- 21st century
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: vital:5988
- Description: A collection of short stories in two parts written in realist and fabulist styles. The first part looks at the post-war generation of baby boomers growing up in the American Midwest. The second half follows an American abroad and explores themes of disintegration, the shifting power balance in relationships and the terrible hole at the core of expatriate identity.
- Full Text:
- Date Issued: 2015
“Bold Distinguished You”: a critical discourse analysis of the representation of masculinity in Destiny Man, 2012 - 2013
- Authors: Hutcheson, Lauren
- Date: 2015
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/56032 , vital:26767
- Description: Radical social and economic changes have transformed the employment opportunities available to black men in South Africa, and consumer magazines like Destiny Man have been quick to respond. Historical shifts in the configuration of an ideal black masculinity have been proposed over time in magazine representations of black men. Critiques of the representations of black men in consumer magazines pre- and post- independence interrogate the politics of the ways in which black masculinity has been, and is, configured around classed identities. In this study, I present the findings of a critical discourse analysis (CDA) on the construction and representation of masculinity within a contemporary South African’s men’s lifestyle magazine, Destiny Man. This study presents an analysis of the subject positions that this magazine constructs for its male readers. Destiny Man proposes particular kinds of discursive subjects in its sets of representations, both in word and image. The images and copy validate a neo-liberal elite masculinity achieved through self-surveillance and a variety of technologies of self, with the ultimate focus on material success. I argue that these representations have implications for the development of masculinities in a context marked by extreme inequality.
- Full Text:
- Date Issued: 2015
- Authors: Hutcheson, Lauren
- Date: 2015
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/56032 , vital:26767
- Description: Radical social and economic changes have transformed the employment opportunities available to black men in South Africa, and consumer magazines like Destiny Man have been quick to respond. Historical shifts in the configuration of an ideal black masculinity have been proposed over time in magazine representations of black men. Critiques of the representations of black men in consumer magazines pre- and post- independence interrogate the politics of the ways in which black masculinity has been, and is, configured around classed identities. In this study, I present the findings of a critical discourse analysis (CDA) on the construction and representation of masculinity within a contemporary South African’s men’s lifestyle magazine, Destiny Man. This study presents an analysis of the subject positions that this magazine constructs for its male readers. Destiny Man proposes particular kinds of discursive subjects in its sets of representations, both in word and image. The images and copy validate a neo-liberal elite masculinity achieved through self-surveillance and a variety of technologies of self, with the ultimate focus on material success. I argue that these representations have implications for the development of masculinities in a context marked by extreme inequality.
- Full Text:
- Date Issued: 2015
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