Making sense of a scam: MMM Mutual Fund participants in Kagiso negotiate dissenting mainstream new coverage on social media
- Authors: Boqo, Bella Makhulu
- Date: 2020
- Subjects: Ponzi schemes -- South Africa , Fraud -- South Africa , Social media -- Influence -- South Africa , Mavrodi Mondial Moneybox -- In mass media
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/145771 , vital:38465
- Description: Pyramid, Ponzi and various fraudulent investment schemes are common feature in post-apartheid South Africa. The record levels of participation have generated much discussion in public discourse. Newspapers often abound with reports of participants who’ve lost large sums of money – in many instances their life savings. While on social media, thousands debate the merits and threats of new ventures as they emerge, in some instances using these platforms as the newest recruitment platforms. The sheer size and frequency of their appearance especially in post-revolutionary societies – those which experienced dramatic structural transformation following the end of the Cold War and growth of a neoliberal market economy – has drawn substantive scholarly attention. Much like media reports, however, this research often points to the morality of such practices, asking questions like what factors lead people to make the apparently irrational decision to participate in a scam? This study, however, contributes to a different body of emerging literature concerned with the larger structural contexts in which such forms of economic practice and organisation exist, and the meanings participants make of their involvement. Looking at the recently high profile of case of Mavrodi Mondial Moneybox (MMM), it employs a qualitative research methodology rooted in cultural studies to examine how participants based in the Johannesburg township of Kagiso used social media, specifically WhatsApp, to make sense of and contest the dissenting mainstream news coverage about MMM. Ultimately, it is a question of how their participation in particularly illegal pyramid or Ponzi type schemes and opposition to traditional news reports are rooted in their lived experiences, and what opportunities social media offer as alternate platforms for meaning-making, deliberation and public contestation.
- Full Text:
- Date Issued: 2020
Negotiating spaces, constructing identities and consuming symbolic resources: examining the complex interplay between identity formation, context and media consumption amongst black South African students at Rhodes University
- Authors: Willetts, Luke
- Date: 2019
- Subjects: Mass media -- Psychological aspects -- South Africa -- Makhanda , Mass media -- Social aspects -- South Africa -- Makhanda , Mass media -- Sociological aspects -- South Africa -- Makhanda , Mass media and culture -- South Africa , Mass media and race relations -- South Africa , Social movements -- South Africa -- Makhanda , Student movements -- South Africa -- Makhanda , Male college students -- South Africa -- Makhanda , Rhodes University -- Students -- Attitudes
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/95207 , vital:31127
- Description: This thesis has looked at the complex interplay between media consumption and identity formation amongst a group of black South African male students within the context of a racially homogenous communal viewing area located on the Rhodes University campus during the #FMF protests in 2016. Using qualitative research methods the study concluded that the group context of communal viewing helped the students structure and make sense of their daily lives. They actively divorced themselves from the main student populace in an attempt to escape lived experiences of a repressive institutional culture expressed through the university’s monolingual language policies, aesthetics and course material. These students embodied the characteristics of a diasporic community characterised by displacement, dispersal and the continuous re-articulation of differences across contradictory social, cultural and economic contexts. They grappled with an alienating environment by creating a safe space for cultural reproduction aided by the communal consumption of local television programmes. Preferences for local content broadcast in African languages were shaped by a linguistic marginalisation experienced on the Rhodes campus. The politicisation of the context through #FMF in turn politicised the students’ subjectivities leading to a need to be informed of the movement’s progression through evening news broadcasts. Discussions around campus life were dominated by #FMF and the collective experiences of marginalisation in and from the university space. Communal viewing of local television shows allowed this group of students to transcend decades of essentialised African ethnic divisions bringing forward a group identity premised on a lived hegemony signified by blackness.
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- Date Issued: 2019
An investigation into the popularity of Latin soap operas among Zambian viewers: a reception study of Lusaka women
- Authors: Mushambatwa, Iñutu
- Date: 2017
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/7702 , vital:21287
- Description: This study explores the way Zambian women make sense of the representations and discourses in the Latin soaps that they watch daily. The study seeks to find out what pleasures and values Zambian women get from these soaps given that the Latin and Zambian cultures are very different. This is in the context of Zambia being a socially conservative patriarchal and Christian nation, where the legal and traditional practices focus on the authority of the man in relationships, particularly in marriages. The lens through which this study is conducted is provided by the media imperialism thesis and its critiques. The study explores the underlying proposition of the thesis that global media are uncritically received by people in the Third World which contributes to global cultural homogenisation. Drawing on ethnographic critiques of this position, my study provides a close examination of actual viewers in actual contexts in order to understand the complex relationships that often exist between global media and local audiences. Using qualitative methods rooted in reception analysis, the study explores the pleasures women get from these soap operas and in particular, the symbolic means that these soaps provide for what has been referred to as ‘symbolic distancing’. Symbolic distancing foregrounds the way local audiences use global media to distance themselves from the cultural confines of their local environments, exposing them to other worldviews and understandings from which they can critique their own lived conditions of existence. In line with this, the study evaluates whether the viewers’ perceptions and values have been changed by the viewing of these Latin soaps.
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- Date Issued: 2017
The emergence of youth protest music and arts as alternative media in Zimbabwe: a Gramscian analysis
- Authors: Kabwato, Chris
- Date: 2017
- Subjects: Protest songs -- Zimbabwe , Protest poetry -- Zimbabwe , Hip-hop -- Political aspects -- Zimbabwe , Radical theater -- Zimbabwe
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/51228 , vital:26072
- Description: The primary goal of the research is to examine the reasons for the emergence of - hip-hop-based youth protest music and satirical video comedy in Zimbabwe in a context where democratic and media practice has been restricted. The study examines the strategies and platforms that the young urban-based, musicians and cultural activists employ as they contest the meta-narrative of political nationalists who control the public mass media. The study recognises culture as a site of struggle and seeks to tease out the meaning of specific art forms (‘conscious’ hip-hop music and faux-news satire) in this very specific period of Zimbabwe’s history. The study proposes that the rise of these new forms of hip-hop based protest music, poetry and satirical comedy indicate how through the production and circulation of popular culture, ordinary Africans are able to debate pertinent issues that are marginalised by the official media channels. The study thus sees these artists as organic intellectuals who use alternative media to engage with different publics as they seek to counter hegemonic discourses.
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- Date Issued: 2017
“Evaluating the ‘reality’ of South Africa’s first season of Big Brother among a select group of Rhodes University students”
- Authors: Pillay, Krivani
- Date: 2017
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/7044 , vital:21212
- Description: This study analyses the reasons audiences watched South Africa’s first reality television series, Big Brother, and sets out to determine which discourse of realism attracted audiences to the programme. The purpose of this study is to gain an understanding of the audience reception of South African reality television and to determine why audiences are attracted to this genre. The South African reality television programme, Big Brother, will be used as a case study to determine audience pleasures. This research also involves an examination of the ‘reality’ constructed by television producers and stakeholders. It will also investigate which discourse of realism viewers draw on when explaining the pleasures they obtain from watching Big Brother. What do audiences understand by the concept ‘reality television’? Is there awareness of the fact that the series is highly constructed? This study outlines how the producers represent Big Brother and how they sell the programme as a reality television programme. This study also determines the producers’ preferred meaning and sets out to reveal whether the audiences merely accept the producers’ preferred reading of Big Brother. Audience ratings in the form of TAMS show that Big Brother is popular (Telmar; 2001). Fiske (1987) writes that in order for a television show to be popular, it has to be read and enjoyed by a diverse audience. Popular texts are polysemic in that their meanings can be inflected differently by various social groups watching the programme. This study examines how audiences understand the notion of reality television and if audience pleasures come from the myth that reality television represents reality.
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- Date Issued: 2017
How do editors' attitudes and their perceptions of readers' interests combine with other factors to influence the publication of articles on the natural sciences in the Daily Dispatch?
- Authors: Lang, Steven
- Date: 2016
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/3893 , vital:20553
- Description: This half-thesis examines how editorial values and perceptions determine the quantity and nature of science articles published in the Daily Dispatch, a newspaper distributed through large parts of the Eastern Cape in South Africa. It was predicated on the notion that South African media in general does not cover the natural sciences adequately. In order to test this assumption I decided to investigate the production and publication of science content at the Daily Dispatch as a test case. This study‘s theoretical framework draws on the normative roles of the media in a democracy developed by Christians et al. (2009) and the models of science journalism described by Secko et al. (2012) to demonstrate how two parallel conceptions of democracy set diverse journalistic objectives and engender different types of science content. Having applied an essentially political framework, this thesis uses the Hierarchy of Influences Model devised by Reese and Shoemaker‘s (2014) to explore how an array of forces acting inside and outside the news organisation can shape the publication of science articles. A quantitative content analysis is used to ascertain the number of science articles published in the first six months of 2014. It investigates which science fields received the most coverage, and how prominently the articles are positioned. As the Daily Dispatch does not have any staff dedicated to the science beat, the analysis finds out who produces the science articles that are published. The second phase of this research is a series of interviews with senior editorial staff members aimed at probing the editorial thought processes that determine when and whether specific science stories should be covered. The personal views and biases of the editorial leadership are pivotal to this research because although the newspaper commissioned surveys to determine readership preferences, there were no questions about the sciences. Senior reporters were adamant that they worked for a political newspaper and that as a significant proportion of their readership lived in socio-economically deprived circumstances, they were bound to give priority to articles aimed at improving the lot of their readers. The third phase is a qualitative content analysis of selected articles designed to reveal how science articles are constructed. The final element of this thesis, which ultimately provides an answer to the research question, draws together conclusions from the previous phases to demonstrate the linkage between editorial values and the production of science content.
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- Date Issued: 2016
An investigation into how Zimbabwe's Bulawayo viewers negotiate the gay storyline in Generations
- Authors: Khumalo, Senziwani
- Date: 2015
- Subjects: Generations (Television program) , Homosexuality on television , Homosexuality -- Social aspects -- Zimbabwe -- Bulawayo , Homosexuality -- Law and legislation -- Zimbabwe , Homophobia -- Zimbabwe -- Bulawayo , Social psychology -- Zimbabwe -- Bulawayo
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3543 , http://hdl.handle.net/10962/d1017784
- Description: This study seeks to evaluate how aspects of religion, culture, political context, education and class, amongst others, impact on the manner with which Zimbabwe’s Bulawayo residents make sense of media messages which explore issues of homosexuality, as encountered in the soap opera Generations. This is against the backdrop of Zimbabwean legislation, such as the Sexual Deviancy Act, which criminalises homosexuality and the state victimisation of gays and lesbians in this country. The inclusion of homosexual liberties was rejected by all political parties and both public and private media in the recent drafting of a new rule of law. The legislation, including gay rights exclusion in the new constitution, and state action has perpetuated an impression that Zimbabwe is a deeply homophobic society. As a starting point the study examines the claims of the media imperialism thesis which supposes an all-consuming power of western media and next examines Straubhaar’s thesis of ‘cultural proximity’ which argues that there is often a preference for regional media, which is proximate to viewers’ local culture, language and identity. The study explores the prominence of South Africa as a regional media player and that proximate identities with some cultures in that country have played a role in drawing some Bulawayo viewers to South African television, as they feel slighted by Zimbabwean media. Utilising qualitative research methods, the study explores whether or not the representation of gay images on this South African soap opera provides viewers with opportunities for ‘symbolic distancing’. The concept highlights that when people have insight into lifestyles that are different from their own, they use that as a resource to critically analyse their own lives and cultural understandings. The study evaluates if Bulawayo viewers’ sentiments towards homosexuality has been challenged and changed through their interface with the soap opera, Generations.
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- Date Issued: 2015
A critical history of the rise and fall of the first ever independently owned Matabeleland publication in Zimbabwe : the case of The Southern Star
- Authors: Moyo, Chelesani
- Date: 2014
- Subjects: Southern Star (Zimbabwe) , Matabeleland (Zimbabwe) -- History -- Autonomy and independence movements , Mass media and nationalism -- Zimbabwe , Mass media -- Political aspects -- Zimbabwe , Press and politics -- Zimbabwe , Newspaper publishing -- Management , Newspapers -- Marketing
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3530 , http://hdl.handle.net/10962/d1013273
- Description: This research is premised on the understanding that alternative forms of media emerge to deal with specific ideological projects and, as such, must be seen as satisfying a specific need at a specific point in time. Using the case of a weekly newspaper, The Southern Star which was in circulation from January 2012 to June 2012, this study sought to understand the factors that led to the establishment of the newspaper, what it sought to achieve, how it went about putting that into practice, its message in relation to debates emanating from the ‘Matabeleland Question’ and also the factors that led to the its collapse. In order to address my research questions, I adopted a two stage research design qualitative content analysis and semi structured in depth interviews. In locating the study within the qualitative epistemic understanding of research, it was clear from the qualitative content analysis of 13 editions of the publication and in depth interviews held with 15 respondents that the newspaper was set up with the aim of serving a marginalised section of the population (in this instance the Ndebele) by providing them with a platform to articulate issues affecting them. It also sought to ‘speak’ the ‘unspoken’ within the mainstream media by focusing on Matabeleland identity politics. It achieved this by creating content around the Gukurahundi genocide, Matabeleland development, Matabeleland history and Matabeleland heroes. The newspaper also sought to emancipate the people from the South by advocated for social, cultural, economic and political justice as a resolution to the ‘Matabeleland Question’. However, the newspaper failed to sustain operations due to lack of advertising revenue. As a result of the constraining political environment in which the newspaper operated, potential advertisers were afraid of placing advertisements in the newspaper because of the nature of the content produced, which in view of Zimbabwe’s rival ethnic history, could easily be labelled ethnically divisive. Also, being a new player in the market worked to their disadvantage as prospective advertisers opted to place their adverts in “tried and tested” publications (Zimpapers and Alpha Media Holdings). Additionally, because of poor management, roles were not clearly defined and hence the newspaper failed to operate as a business enterprise. As noted during interviews with junior reporters, there was little or no experience at management level. The paper lacked a coordinated circulation strategy and from inception, was never officially launched, which resulted in the failure to reach significant audiences.
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- Date Issued: 2014
An analysis of how Zimbabwean female audiences decode meaning from the Shona-language radio programme Nguva Yevanhukadzi (Time for Women) against the background of their lived experiences
- Authors: Chihota-Charamba, Audrey
- Date: 2014
- Subjects: Radio and women -- Zimbabwe , Mass media and women -- Zimbabwe , Radio audiences -- Zimbabwe , Women in mass media , Mass media -- Zimbabwe , Women -- Zimbabwe -- Social conditions , Patriarchy -- Zimbabwe
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3522 , http://hdl.handle.net/10962/d1011750 , Radio and women -- Zimbabwe , Mass media and women -- Zimbabwe , Radio audiences -- Zimbabwe , Women in mass media , Mass media -- Zimbabwe , Women -- Zimbabwe -- Social conditions , Patriarchy -- Zimbabwe
- Description: This study investigates the Zimbabwean women listeners of a gender-focused radio programme Nguva yevanhukadzi (Time for Women) to find out what meanings they take from the programme. Located within the broad theoretical framework of cultural studies and drawing on audience reception theories, the study focuses on the ways in which Shona-speaking women bring their understandings of their social roles, derived from their lived socio-cultural experiences of patriarchy, to their decoding of the text. The study was set in Harare’s high-density suburb of Mbare and used the qualitative research methods of individual and focus group interviews. The study was conducted against the backdrop of the signing of the Global Political Agreement (GPA) of September 2008, which ended the impasse among the warring political parties, ZANU PF, MDC-T and MDC and introduced a new era of collectively tackling socio-economic development, including redressing gender disparities through women’s empowerment. This study examines the factors shaping the audiences’ readings of the programme and seeks to establish whether the mass media has determining power on its audience in the reception of messages or if the audiences (women) have interpretive freedom. Using Hall’s (1980) Encoding/ Decoding model, the study examines the factors that influence the audiences’ choice in making preferred, negotiated or oppositional readings and the arguments they advance in line with those readings. While the interviews revealed that most of the female listeners “negotiated” the dominant encoded meanings, seeking their relevance to their varied situations and contexts (O’ Sullivan et al. 1994:152; Ang 1990: 159), of interest is the manner in which the women dealt with the discourse of patriarchy within the context of promoting women empowerment. The contestation between women empowerment and addressing patriarchy reflected the subverted notions of maintaining the status quo, while applauding the women’s commitment and ability to interrogate the practicality of issues under discussion and drawing lessons relevant to their day to day lives prior to making the preferred reading. As such, the study revealed that preferred readings are not always automated, but can be a result of intense interrogation among media audiences.
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- Date Issued: 2014
The rising popularity of Pidgin English radio stations in Nigeria: an audience study of Wazobia FM, Lagos
- Authors: Durodola, Olufunke Treasure Anike
- Date: 2014
- Subjects: Wazobia FM (Nigeria) , Radio audiences -- Nigeria -- Lagos , Pidgin English -- Nigeria -- Lagos , Radio stations -- Nigeria -- Lagos , Mass media and culture -- Nigeria -- Lagos , Language and languages -- Variation , Popular culture -- Nigeria , Postcolonialism -- Nigeria
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3550 , http://hdl.handle.net/10962/d1020886
- Description: This research is located within media studies and draws on the Cultural Studies approach. It is an audience study, which uses the mixed methods of focus group discussions and an online survey to examine the importance of the use of Nigerian Pidgin as a broadcast language in investigating the rising popularity of Pidgin English radio in a multi-ethnic and multi-lingual Nigeria. The study focuses on Wazobia FM, a radio station in Lagos, and the first pidgin station in Nigeria. It seeks to determine whether the station’s audience engaged with the station’s programming based on its prioritisation of NigP and the linguistic identity it offers them. The study foregrounds the marginalised status of NigP within the politics of language in Nigeria. It traces the language’s evolution through popular and oppositional expressions in broadcasting and in music. It also seeks to establish the place of Pidgin English within the role that language plays in the formation of the Nigerian identity. This study thus adopts the ‘emic’ perspective, which underpins qualitative methodology, and views social life in terms of processes as opposed to static terms. The theoretical framework of this research revolves around culture, language and identity. Pertinent concepts in post-colonial studies, together with conceptual frameworks in Cultural Studies, such as popular culture, representation, hegemony and counter-culture have been used to make sense of the popularity of NigP radio stations.
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- Date Issued: 2014
Hungry but silent: a content analysis of media reporting on the 2011-2012 famine in Somalia
- Authors: Stupart, Richard
- Date: 2013
- Subjects: Famines -- Political aspects -- Somalia Somalia -- In mass media Famines in mass media
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3500 , http://hdl.handle.net/10962/d1006054
- Description: This dissertation examines media coverage of the 2011- 2012 famine in Somalia by the websites of BBC News, CNN and Al Jazeera. Using both quantitative and qualitative content analyses, it asks why coverage of the famine began as late as it did, despite ample evidence of the coming famine. It further surveys the famine-related news reports for evidence of four paradigms through which the causes of famine can be understood; as a Malthusian competition between population and land, as a failure of food entitlements as conceived of by Sen (1981), as critical political event (Edkins, 2004), or as an issue of criminality (Alex de Waal, 2008). Findings include a dramatic silencing of victim’s accounts of famine, despite a reliance on their photographic images, as well as an overwhelming preference for Malthusian accounts of the famine. Late media coverage is explored via a new-values paradigm which links the sudden outburst of media coverage for the famine to a formal UN declaration, and suggests that this may have created a new elite-relevance to the event which did not exist before, and therefore making it of relevance to domestic publics.
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- Date Issued: 2013
Raw phones: the domestication of mobile phones amongst young adults in Hooggenoeg, Grahamstown
- Authors: Schoon, Alette Jeanne
- Date: 2011
- Subjects: Cell phones -- Social aspects -- South Africa -- Grahamstown Communication -- Sex differences -- South Africa -- Grahamstown Social media -- South Africa -- Grahamstown Interpersonal communication -- Technological innovations -- Social aspects -- South Africa -- Grahamstown Communication and culture -- South Africa -- Grahamstown Online social networks -- Social aspects -- South Africa -- Grahamstown Mobile communication systems -- Social aspects -- South Africa -- Grahamstown Identity (Psychology) in youth Colored people (South Africa) -- Social life and customs -- South Africa -- Grahamstown Colored people (South Africa) -- Ethnic identity -- South Africa -- Grahamstown
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3482 , http://hdl.handle.net/10962/d1002937
- Description: This dissertation examines the meanings that young adults give to their mobile phones in the township of Hooggenoeg in Grahamstown in the Eastern Cape. The research was predominantly conducted through individual interviews with nine young adults as well as two small gender-based focus groups. Participant observation as well as a close reading of the popular mobile website Outoilet also contributed to the study. Drawing on Silverstone, Hirsch and Morley’s (1992) work into the meanings attributed to the mobile phone through the domestication processes of appropriation, objectification, incorporation and conversion, the study argues for the heterogeneous roles defined for mobile phones as they are integrated into different cultural contexts. The term ‘raw phones’ in the thesis title refers to a particular cultural understanding of respectability in mainly working-class ‘coloured’¹ communities in South Africa, as described by Salo (2007) and Ross (2010), in which race, class and gender converge in the construction of the respectable person’s opposite – a lascivious, almost certainly female, dependent, black and primitive ‘raw’ Other. The study argues that in Hooggenoeg, the mobile phone becomes part of semantic processes that define both respectability and ‘rawness’ , thus helping to reproduce social relations in this community along lines of race, class and gender. A major focus of the study is the instant messaging application MXit, and how it assists in the social production of space, by helping to constitute both private and dispersed network spaces of virtual communication, in a setting where social life is otherwise very public, and social networks outside of cyberspace are densely contiguous and localised. In contrast, gossip mobile website Outoilet seems to intensify this contiguous experience of space. My findings contest generalised claims, predominantly from the developed world, which assert that the mobile phone promotes mobility and an individualised society, and show that in particular contexts it may in fact promote immobility and create a collective sociability.
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- Date Issued: 2011
An investigation into the popularity of Nigerian movies in Zambia: a reception study of Lusaka viewers
- Authors: Phiri, Diana
- Date: 2007
- Subjects: Motion pictures, Nigerian Motion picture audiences -- Zambia
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3509 , http://hdl.handle.net/10962/d1007615
- Description: Motivated by a concern as to why Zambians are attracted to foreign media in the form of Nigerian movies, this thesis is a qualitative audience study which investigates the popularity of Nigerian movies in Zambia with a focus on Lusaka viewers. Against the dominance of Western media and most especially Hollywood movies, this study explores the popularity of Nigerian movies in Zambia which highlights the circulation of media within and between non-Western countries. This is an aspect of trans-national cultural flows that has been ignored in theories of media imperialism. The thesis argues that the widespread popularity of Nigerian movies in Africa and in Zambia in particular necessitates a revision of the conceptions of global cultural flows that privilege the centrality of the West but ignore other centres engaged in contemporary cultural production.
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- Date Issued: 2007
An investigation into the popularity of American action movies shown in informal video houses in Addis Ababa, Ethiopia
- Authors: Assefa, Emrakeb
- Date: 2006
- Subjects: Motion pictures -- Ethiopia , Mass media -- Ethiopia , Popular culture -- Ethiopia , Mass media and youth -- Ethiopia , Mass media and culture -- Ethiopia , Mass media -- Sociological aspects , Ethiopia -- History
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3418 , http://hdl.handle.net/10962/d1002871 , Motion pictures -- Ethiopia , Mass media -- Ethiopia , Popular culture -- Ethiopia , Mass media and youth -- Ethiopia , Mass media and culture -- Ethiopia , Mass media -- Sociological aspects , Ethiopia -- History
- Description: The early 1990s saw a major change in the Ethiopian history in so far as Ethiopian media consumption practices was concerned. With the change of government in 1991, the ‘Iron Curtail’ prohibiting the dissemination of Western symbolic products within the country was lifted which in turn led to a surge in demand for Western predominantly American media texts. In order to supply this new demand, informal video houses showing primarily American action movies were opened in Addis Ababa. There was a significant shift in Ethiopians’ films consumption practices which were previously limited to watching films produced by socialist countries mainly the former Soviet Union. This study set out to probe reasons for the attraction of American action movies shown in video-viewing houses in Addis Ababa, Ethiopia amongst the urban unemployed male youth. Particularly, it examines how the meanings produced by and embedded in the cultural industries of the West are appropriated in the day-to-day lives of the youth. The importance of video houses as a shared male cultural space for Ethiopian unemployed youth and the watching of American action movies in this space are the main entry and focus of this study. Using qualitative methods such as observation, in-depth interviews and focus group discussions, the study explores what happens in this cultural space and how one makes sense of the impact of American media on local audiences. The findings of the study point to the embeddedness of viewing practice in everyday life and the importance of local contexts in understanding text-reader interaction. This is shown by the male youth’s tendency to use media messages as a mode of escape and a symbolic distancing from their lived impoverished reality. The study also seeks to highlight that the video houses as cultural space have contributed to the creation of marginal male youth identities in the Ethiopian patriarchal society. As such, these and other findings, the study argues, highlight the deficiencies of the media imperialism thesis with its definitive claims for cultural homogenisation as effect of globalisation of media. As such, this study should be read as emphasising the capability of local audience groups in Third World country like Ethiopia to construct their own meanings and thus their own local cultures and identities, even in the face of their virtually complete dependence on the image flows distributed by the transnational culture industries.
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- Date Issued: 2006
Diasporic consciousness and Bollywood : South African Indian youth and the meanings they make of Indian film
- Authors: Boshoff, Priscilla A
- Date: 2006
- Subjects: Motion pictures -- India , Youth -- South Africa -- Attitudes , East Indians -- South Africa -- Attitudes , Motion picture industry -- India -- Mumbai
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3503 , http://hdl.handle.net/10962/d1006249 , Motion pictures -- India , Youth -- South Africa -- Attitudes , East Indians -- South Africa -- Attitudes , Motion picture industry -- India -- Mumbai
- Description: A particular youth identity in the South African Indian diaspora is being forged in a nexus o flocal and global forces . The globalisation of Bollywood and its popularity as a global media and the international commodification of the Indian exotic have occurred at the same time as the valorisation of 'difference' in the local political landscape. Indian youth, as young members of the South African Indian diaspora, are inheritors both of a conservative - yet adaptable - home culture and the marginalised identities of apartheid. However, the tensions between their desire to be recognised as both 'modern' South Africans and as ' traditional ' Indians create a space in which they are able to (re)create for themselves an identity that can encompass both their home cultures and the desires of a Westernised modernity through the tropes of Bollywood. Bollywood speaks to its diasporic audiences through representations of an idealised 'traditional yet modern' India. Although India is not a place of return for this young generation, Bollywood representations of successful diasporic Indian culture and participation in the globalised Bollywood industry through concerts and international award ceremonies has provided an opportunity for young Indians in South Africa to re-examine their local Indian identities and feel invited to re-identify with the global diasporas of India.
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- Date Issued: 2006
Investigating the effects of the proliferation of commercial broadcasting on public service broadcasting: the case of Rivers State of Nigeria Broadcasting Corporation
- Authors: Da-Wariboko, Biobele
- Date: 2006
- Subjects: Nigerian Broadcasting Corporation , Broadcasting -- Social aspects -- Nigeria , Mass media -- Social aspects -- Nigeria , Radio Broadcasting -- Social aspects -- Nigeria , Radio in community development , Radio stations -- Nigeria , Radio broadcasting -- Rivers State (Nigeria) -- History
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3423 , http://hdl.handle.net/10962/d1002876 , Nigerian Broadcasting Corporation , Broadcasting -- Social aspects -- Nigeria , Mass media -- Social aspects -- Nigeria , Radio Broadcasting -- Social aspects -- Nigeria , Radio in community development , Radio stations -- Nigeria , Radio broadcasting -- Rivers State (Nigeria) -- History
- Description: 1992 marked a turning point in Nigeria’s broadcasting history as the country formally deregulated her broadcast space. However, it was not until March 2002 that the first commercial radio station was established in Rivers State, a broadcast environment hitherto monopolised by Radio Rivers. The coming of the first independent radio station in Rivers State in March 2002 was followed by the establishment of two other stations in October 2003 and November 2003 respectively. As important as these events in broadcasting in Rivers State are, however, media scholars have argued that in most societies where such change has taken place, public service broadcasters have tampered with their values of being an open space where individuals and groups can come together to be educated, informed, and entertained. This study investigates the extent to which the proliferation of commercial broadcasting outlets has affected Radio Rivers’ public service programming and scheduling. Using a combination of qualitative and quantitative research methods, through in-depth interviews and analysis of the mandate and programme schedules, the study established that while Radio Rivers still maintains some public service values, its current programming policy is driven by the need to compete with the commercial broadcasters. This is evidenced in the decrease in the programme space allocated to current affairs and educational programmes on the schedule, (the genre of public service broadcasting), and the increase in attention to advertisements and entertainment programmes, (the genre of commercial broadcasting). The study also confirms the adverse effects of dwindling financial resources as forcing public service radios to compromise on their public service values, as majority of programmes on Radio Rivers current programme schedules are now geared towards attracting advertisers rather than serving the public good and interests. However, the study proved that it is not in all cases that the entry of commercial broadcasters into Rivers State broadcast space has undermined Radio Rivers public service values. Indeed, in leading to the expansion of interactive, news, and the diversification of entertainment programmes spaces on Radio Rivers’ programming schedules, the proliferation of commercial broadcasters has yielded some positive effects on Radio Rivers public service values and contribution to the public sphere. The study further highlights the need for some policy reforms at Radio Rivers, such as the introduction of licence fees, increased government funding and loosening government’s current control over the station. In addition, there is the need for the edict establishing the station to be amended to reflect the current trends in broadcasting in Rivers State, and above all to reposition Radio Rivers to sustain public good and public interests in its programming.
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- Date Issued: 2006
Making meaning, making a home: students watching Generations
- Authors: O'Shea, Catherine Mary
- Date: 2005
- Subjects: Generations (Television program) , Students, Black -- South Africa -- Attitudes , Television soap operas -- South Africa , Cross-cultural studies -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3479 , http://hdl.handle.net/10962/d1002934 , Generations (Television program) , Students, Black -- South Africa -- Attitudes , Television soap operas -- South Africa , Cross-cultural studies -- South Africa
- Description: This thesis is a reception analysis using qualitative interviews to investigate black students' watching of a South African soap opera, Generations, taking into account the context of a largely white South African university campus. The findings of this study are that students find pleasure in talking about Generations and hold seemingly contradictory views on whether it is 'realistic' or not. The analysis concludes that watching Generations does serve to affirm these students' black identity, since there is a particular need to do so on a campus where black students witness and experience racial discrimination.
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- Date Issued: 2005
An analysis of digital photojournalistic practices: a study of the Sowetan's photographic department
- Authors: Allan, Christopher
- Date: 2003
- Subjects: Sowetan (Johannesburg, South Africa) , Photojournalism -- South Africa , Photography -- Digital techniques , Photojournalists -- South Africa , Photojournalism -- South Africa -- Moral and ethical aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3496 , http://hdl.handle.net/10962/d1003071 , Sowetan (Johannesburg, South Africa) , Photojournalism -- South Africa , Photography -- Digital techniques , Photojournalists -- South Africa , Photojournalism -- South Africa -- Moral and ethical aspects
- Description: Photojournalism in South Africa is in the process of undergoing a shift from an analogue past to a fully digital future. This shift to digital has already been completed by many of the newspapers in the United States of America and Europe, and the new technology is seen to have made fundamental differences in the way that journalists do their job. This thesis attempts to explore the differences brought about, as well as the problems experienced by the photographic department at the Sowetan newspaper as a result of the shift to digital. How the development of technology has affected the photojournalist throughout is focused upon in a brief history of photojournalism and examples of how technology has shaped different aspects of journalism in both a positive and negative manner is considered. Exactly what digital photography is, how it has been integrated into American Photographic departments and the changes that the new technology has prompted are also explained. The manipulation of images in the past as well as the relative ease of digital manipulation are covered and concerns are raised about the future implications of digital manipulation. By conductlng participant observation and holding interviews, research data was compiled which allowed conclusions to be drawn about the impact that the shift to digital had had on the Sowetan photographic department. Intentional and unintentional consequences were expected and revealed in the research. The job of the photojournalist and photographic editor was found to have changed but perhaps not as dramatically as expected. Third world factors such as crime, poverty and lack of education were discovered to have resulted in problems that differed noticeably from those experienced by American and European photographic departments. Some expected difficulties were not experienced at all, while other major obstacles, specifically the repairs that must constantly be made to the digital cameras, continue to hamper the operations of the new digital department. Some understanding of the problems that might be encountered by future photojournalism departments that are considering making the shift to digital are arrived at, in the hope that they may be foreseen and overcome.
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- Date Issued: 2003
An investigation of the relative importance of the media in influencing the voting behaviour of Evelyn Hone College students in Lusaka during the December, 2001 presidential elections in Zambia
- Authors: Jere, Caesar
- Date: 2003
- Subjects: Voting -- Zambia Mass media -- Political aspects -- Zambia Presidents -- Zambia -- Election -- 2001
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3516 , http://hdl.handle.net/10962/d1007803
- Description: This study explores the relative importance of the media in influencing the electoral choices of a small group of Zambians, namely Evelyn Hone College students in Lusaka who participated in the December 2001 elections in Zambia. The study investigates the interplay of mediation between the lived cultural experiences of the sample of students and the impact of media messages. Students at Evelyn Hone College come from different ethnic groupings, social classes, religions and regions. They are exposed to both the state and the privately owned media, which represent a range of political viewpoints. The outcome of the December 2001 elections in Zambia gave the impression that people in urban areas in Zambia were less likely to vote on ethnic lines because they had easy access to different media, ranging from print to electronic, which provided them with diverse information about the political scene, and probably shaped their electoral choices. Conversely, their counterparts in the rural areas appeared to vote along ethnic lines, seemingly because of lack of exposure to the media. It was also assumed that most people in rural areas were not as modernized as their urban counterparts who were more exposed to enlightened sources of information such as professional groups and other elite social institutions which helped them to shape their political opinions than most rural people. The study attempts to establish to what extent the media impacted on the selected sample of urban students in the choice of their presidential candidates in the December 2001 elections in Zambia. The study further investigates to what extent other factors such as ethnic inclinations and other social predispositions influenced them in their choice of the candidates. The interviewees for this study were randomly drawn from a population of Evelyn Hone College students that voted in the December 2001 presidential elections in Zambia. The sample consisted of 30 randomly selected students who were purposely stratified in three focus groups of ten each. Each stratum represented the approximate ethnic equivalence of one of the presidential candidates who contested the December 2001 elections.
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- Date Issued: 2003
Gender discourse and Malawian rural communities: a study of the meaning the people of traditional authority Likoswe of Chiradzulo make from human rights and gender messages
- Authors: Manda, Levi Zeleza
- Date: 2002
- Subjects: Human rights -- Malawi , Mass media in community development -- Malawi , Communication in community development -- Malawi , Mass media -- Social aspects -- Malawi , Mass media criticism -- Malawi , Women's rights -- Malawi , Sex role -- Malawi
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3456 , http://hdl.handle.net/10962/d1002910 , Human rights -- Malawi , Mass media in community development -- Malawi , Communication in community development -- Malawi , Mass media -- Social aspects -- Malawi , Mass media criticism -- Malawi , Women's rights -- Malawi , Sex role -- Malawi
- Description: Contrary to earlier beliefs and media theories such as the hypodermic needle or magic bullet, the audience of public communication is not a passive homogenous mass that easily succumbs to media influence. The audience is active, that is, it makes an effort to interpret media content. Depending on predisposing cultural, political, religious, or economic factors the audience makes different meanings from media texts. Media messages are not wholly controlled by producers, although the producers have their preferred and expected readings. Using qualitative research techniques associated with ethnographic and cultural studies (notably focus group discussions), this study sought to explore the meanings rural people in Malawi make out of human rights and gender messages broadcast on radio and through music. Interpreted against Stuart Hall's (1974b) Encoding and Decoding model, the study concludes that while rural communities understand and appreciate the new sociopolitical discourse, they take a negotiated stance because they have their own doubts and fears. They fear losing their cultural identity. Additionally, men, in particular, negotiate the messages because they fear losing their social power over land, property and family.
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- Date Issued: 2002