- Title
- Media management training needs assessment within the SADC region : a qualitative study
- Creator
- Milne, Claire, du Toit, Peter, Rau, Asta, Mdlongwa, Francis
- Date
- 2006
- Type
- Text
- Identifier
- vital:7119
- Identifier
- http://hdl.handle.net/10962/d1012462
- Description
- By exploring the views of editorial and business leaders in the media industry, the Sol Plaatje Institute for Media Leadership (SPI) aims to reach a comprehensive understanding of management training issues that are regarded as priorities by leaders in the SADC region. The Institute also aims to create a space for media organisations to share their experiences of management capacity building and explore avenues for future collaboration. It is envisaged that this report will form part of an ongoing dialogue on the needs of media leaders in the region. Representatives from the SPI, the Southern Africa Institute for Media Entrepreneurship Development (SAIMED), the Southern Africa Media Development Fund (SAMDEF) and the Southern African Media Training Trust (NSJ) met to advise the SPI on the industry’s key information needs. The research was then designed to focus on the identified needs. The research was conducted in three phases. In the first phase approximately 75 interviews were conducted with people holding diverse positions in a broad range of print and broadcast media institutions in Botswana, Malawi, Swaziland, Tanzania and Zambia. The second research phase comprised a workshop held for training providers and media professionals from the SADC region. Findings from the initial phase of the research were presented to workshop delegates for comment and debate. This allowed for the testing and triangulation of initial research findings. In response to comments by delegates, who thought that the research ought to have included countries where the lingua franca of business is not predominantly English, the study was extended to a second set of countries: Angola, Mozambique and the Democratic Republic of Congo. Interviews with 64 informants from this second set of countries constitutes the final phase of the research, Translators were used in this third phase, but other than that, there was a high degree of standardisation across all eight countries with the same methodological approach - including the selection of participants - being used in the first and third phases. As the research is predominantly qualitative, findings are context-specific and not generalisable. The overall impression portrayed by the study is a sense that media managers throughout the SADC region are struggling to overcome the constraints of having received little training other than that acquired in the workplace. There is also a sense that media leaders and managers thirst for the knowledge and skills that will enable them to continually improve and steer their organisations to success. The political and economic contexts of the research countries are, to differing extents, all problematic. Mozambique has the most liberal media climate out of all the countries researched and the Democratic Republic of Congo has the most repressed. But all of the countries suffer some degree of media repression, whether blatant or subtle. It is widely accepted that media plays a vital role in the development and mediation of democracy. With empowerment central to the democratic ethos, it is vital that media leaders and managers are themselves empowered to steer their organisations fairly, freely and effectively. This study contributes to the process by asking media professionals about their perceptions on what kinds of training their leaders and managers need and prefer so that training interventions can be appropriately targeted and designed. And so this research process serves to initiate what the Sol Plaatje Institute for Media Leadership foresees will be an ongoing collaboration with media industry leaders and managers in the SADC region: a cooperate effort to shape solutions to the considerable range of training and management capacity building needs revealed in this study.
- Description
- Funded by the Netherlands Institute for Southern Africa (NIZA)
- Format
- 109 pages, pdf
- Publisher
- Sol Plaatje Institute for Media Leadership, Rhodes University
- Language
- English
- Relation
- Milne, Claire and Du Toit, Peter and Rau, Asta and Mdlongwa, Francis (2006) Media management training needs assessment within the SADC region : a qualitative study. Project Report. Sol Plaatje Institute for Media Leadership, Rhodes University, Grahamstown, South Africa.
- Rights
- Rhodes University
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RU Sol Plaatje Media Leadership Institute
du Toit, Peter (Research Associate)
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