The private collection: aura, the cult of celebrity and, the construct of value in saleable works of art
- Authors: Ellis, Yvette Tamsin
- Date: 2024-04-03
- Subjects: Aura , Celebrities , Consumerism , Art and society , Computer art , AI art , Value
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/434574 , vital:73086
- Description: A tenet of the twenty-first century is the monetisation of everything due to commercialisation. The effects of this commercialisation have crept into every aspect of our lives, and although in the art world it has mostly been underhanded in its adoption, the traces of commercialisations touch are still evident in its functioning. Due to this underhandedness there hasn't been much thought put into what 'the monetisation of everything' truly implies for the industry, or how the value of the art object devoted to commercialisation may look like. The Private Collection (exhibition title of the practical component for submission in MFA completion) addresses the concept of object value and, more specifically, how that value is created within the art world through mechanisms of commercialisation that include celebrity cult, functioning of possession (through collecting), and taste. Research into Walter Benjamin's theory of the authenticity of the work of art, and in particular his concept of "aura," has helped inform the creation of a marketing strategy propelled by value driven mechanisms found within the Art Market for The Private Collection. Particular emphasis is placed on how brand value drives sales in this thesis. Thus, The Private Collection: Aura, the Cult of Celebrity, and the Construct of Value in Saleable Works of Art, defines The Private Collection as a tailored system built expressly for engagement with economic forces inside the art industry. As a result, the position of this study is based on the marketability of the object through particular driving forces that have seeped into the value system of the saleable work of art. The position of this thesis is that in this commercialist system, driving forces of value can be sustained within instances of the multiple. The project additionally supports this in maintaining that interaction from a fine art perspective would be limited if restricted to orthodox approaches (a gallery showing, and one print works), which is why a more economically interactive approach (e-commerce) was decided on for the exhibition component. The Private Collection offers an observation that the worth of a saleable work of art has become a warped representation of the commercial context we find ourselves in and that value is only awarded through particular kingmakers of the system. The practical component of this submission can be viewed online by clicking the image below. Please note that the website is not optimised for phone or tablet use, please instead view it on a computer (preferably a desktop) in full screen mode. , Thesis (MFA) -- Faculty of Humanities, Fine Art, 2024
- Full Text:
- Date Issued: 2024-04-03
- Authors: Ellis, Yvette Tamsin
- Date: 2024-04-03
- Subjects: Aura , Celebrities , Consumerism , Art and society , Computer art , AI art , Value
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/434574 , vital:73086
- Description: A tenet of the twenty-first century is the monetisation of everything due to commercialisation. The effects of this commercialisation have crept into every aspect of our lives, and although in the art world it has mostly been underhanded in its adoption, the traces of commercialisations touch are still evident in its functioning. Due to this underhandedness there hasn't been much thought put into what 'the monetisation of everything' truly implies for the industry, or how the value of the art object devoted to commercialisation may look like. The Private Collection (exhibition title of the practical component for submission in MFA completion) addresses the concept of object value and, more specifically, how that value is created within the art world through mechanisms of commercialisation that include celebrity cult, functioning of possession (through collecting), and taste. Research into Walter Benjamin's theory of the authenticity of the work of art, and in particular his concept of "aura," has helped inform the creation of a marketing strategy propelled by value driven mechanisms found within the Art Market for The Private Collection. Particular emphasis is placed on how brand value drives sales in this thesis. Thus, The Private Collection: Aura, the Cult of Celebrity, and the Construct of Value in Saleable Works of Art, defines The Private Collection as a tailored system built expressly for engagement with economic forces inside the art industry. As a result, the position of this study is based on the marketability of the object through particular driving forces that have seeped into the value system of the saleable work of art. The position of this thesis is that in this commercialist system, driving forces of value can be sustained within instances of the multiple. The project additionally supports this in maintaining that interaction from a fine art perspective would be limited if restricted to orthodox approaches (a gallery showing, and one print works), which is why a more economically interactive approach (e-commerce) was decided on for the exhibition component. The Private Collection offers an observation that the worth of a saleable work of art has become a warped representation of the commercial context we find ourselves in and that value is only awarded through particular kingmakers of the system. The practical component of this submission can be viewed online by clicking the image below. Please note that the website is not optimised for phone or tablet use, please instead view it on a computer (preferably a desktop) in full screen mode. , Thesis (MFA) -- Faculty of Humanities, Fine Art, 2024
- Full Text:
- Date Issued: 2024-04-03
Habitual transience : orientation and disorientation within non-places
- Authors: Heymans, Simone
- Date: 2014
- Subjects: Beeck, Hans Op de, 1969- , Space perception , Place (Philosophy) , Liminality , Art and society , Art, Modern -- 21st century , Art, Abstract -- 21st century
- Language: English
- Type: Thesis , Masters , MFA
- Identifier: vital:2493 , http://hdl.handle.net/10962/d1013141
- Description: This mini-thesis is a supporting document to the exhibition titled via: a phenomenological site-specific series of intermedia interventions and installations at the 1820 Settlers National Monument in Grahamstown. This mini-thesis examines ways in which one negotiates the movement of the self and interactions with others within the non-place. Non-places are ‘habitually transient’ spaces for passage, communication and consumption, often viewed from highways, vehicles, hotels, petrol stations, airports and supermarkets. Characteristic of these generic and somewhat homogenous spaces is the paradox of material excess and concurrent psychological lack where a feeling of disorientation and disconnection is established due to the excesses of Supermodernity: excess of the individual, time and space. The non-place is a contested space as it does not hold enough significance to be regarded as a place and yet, despite its banality, is necessary – and in many ways a privilege – in everyday living. I explore the concept of non-places in relation to the intricate notions of space and place, and draw on empirical research as a means to interrogate how one perceives the phenomenological qualities of one’s surroundings. I discuss the implications of the multiplication of the non-place in relation to globalisation, time–space compression, site-specific art and absentmindedness, as theoretical themes which underpin the practical component of my research. In addition, I situate my artistic practice in relation to other contemporary artists dealing with the non-place as a theme, and critically engage with the multi-disciplinary and sensory installations and video pieces of Belgian artist Hans Op de Beeck.
- Full Text:
- Date Issued: 2014
- Authors: Heymans, Simone
- Date: 2014
- Subjects: Beeck, Hans Op de, 1969- , Space perception , Place (Philosophy) , Liminality , Art and society , Art, Modern -- 21st century , Art, Abstract -- 21st century
- Language: English
- Type: Thesis , Masters , MFA
- Identifier: vital:2493 , http://hdl.handle.net/10962/d1013141
- Description: This mini-thesis is a supporting document to the exhibition titled via: a phenomenological site-specific series of intermedia interventions and installations at the 1820 Settlers National Monument in Grahamstown. This mini-thesis examines ways in which one negotiates the movement of the self and interactions with others within the non-place. Non-places are ‘habitually transient’ spaces for passage, communication and consumption, often viewed from highways, vehicles, hotels, petrol stations, airports and supermarkets. Characteristic of these generic and somewhat homogenous spaces is the paradox of material excess and concurrent psychological lack where a feeling of disorientation and disconnection is established due to the excesses of Supermodernity: excess of the individual, time and space. The non-place is a contested space as it does not hold enough significance to be regarded as a place and yet, despite its banality, is necessary – and in many ways a privilege – in everyday living. I explore the concept of non-places in relation to the intricate notions of space and place, and draw on empirical research as a means to interrogate how one perceives the phenomenological qualities of one’s surroundings. I discuss the implications of the multiplication of the non-place in relation to globalisation, time–space compression, site-specific art and absentmindedness, as theoretical themes which underpin the practical component of my research. In addition, I situate my artistic practice in relation to other contemporary artists dealing with the non-place as a theme, and critically engage with the multi-disciplinary and sensory installations and video pieces of Belgian artist Hans Op de Beeck.
- Full Text:
- Date Issued: 2014
The role of the artist in society as seen in the novels of Henry James
- Authors: Middleton, D F
- Date: 1963
- Subjects: James, Henry, 1843-1916 , Journalists as artists , Art and society , Fiction -- History and criticism -- 19th century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2305 , http://hdl.handle.net/10962/d1012874
- Description: Henry James (1843-1916) is a curious and, by his own choice, enigmatic figure. We have a great many dates, a few letters, and little else. James's fragment of autobiography, vast as it is; is strangely unrevealing. There is a wealth of impressions as one would expect from such a writer but precious little about the man. Henry James was chary of describing his personal feelings - so much so that some doubted his ability to have any strong emotions. His autobiography, interesting as it is, is pure observation, memories of people, places and impressions, all marvellously sensitive, but little personal feeling. Intro., p. 1.
- Full Text:
- Date Issued: 1963
- Authors: Middleton, D F
- Date: 1963
- Subjects: James, Henry, 1843-1916 , Journalists as artists , Art and society , Fiction -- History and criticism -- 19th century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2305 , http://hdl.handle.net/10962/d1012874
- Description: Henry James (1843-1916) is a curious and, by his own choice, enigmatic figure. We have a great many dates, a few letters, and little else. James's fragment of autobiography, vast as it is; is strangely unrevealing. There is a wealth of impressions as one would expect from such a writer but precious little about the man. Henry James was chary of describing his personal feelings - so much so that some doubted his ability to have any strong emotions. His autobiography, interesting as it is, is pure observation, memories of people, places and impressions, all marvellously sensitive, but little personal feeling. Intro., p. 1.
- Full Text:
- Date Issued: 1963
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