Creating digital materials for Antimicrobial Resistance One Health awareness and behaviour change for Rhodes University peer educators
- Authors: Patnala, Shraddha
- Date: 2021-10-29
- Subjects: Anti-infective agents South Africa , Drug resistance , Antibiotics , Drug resistance in microorganisms , Health education South Africa , Health risk communication South Africa , Digital media South Africa , Peer counseling South Africa , One Health (Initiative) , Social Behaviour Change Communication (SBCC) , Rhodes University
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/191001 , vital:45048
- Description: Antimicrobial resistance (AMR) is an urgent, global health problem that stems from the inappropriate use of and poor adherence to antibiotics that treat diseases in human beings. It is further exacerbated by the proliferation of antibiotics into the food chain, particularly from the overuse and misuse of antibiotics in agricultural, meat, and dairy production. The recently developed World Health Organisation (WHO) One Health (OH) approach encompasses and acknowledges the various interconnected pathways that drive AMR between the human, animal, and environmental spheres. Until recently, AMR health challenges have been viewed primarily through a biomedical lens, but this study draws on the more holistic perspective that the One Health approach offers. AMR from food sources (AMR-OH) is an underrepresented topic of research. Creating digital health communication for low-literate end-users on this topic using the One Health approach is an emerging field of research. AMR-OH has not been extensively covered in health communication campaigns and requires developing context-specific digital educational materials, such as the ones this study presents. This study draws on Social Behaviour Change Communication (SBCC) theory elements to create a suggested approach to disseminate AMR-OH information. This intervention was aimed at low-health-literate end-users to accomplish two objectives. First, create awareness and improve knowledge about AMR-OH via a video. Second, offer feasible, easily implementable behaviour change actions in the form of an infographic comprising four food safety steps (Clean, Separate, Cook, and Chill). The study was conducted in three phases. First, recruit participants and conduct a literature review to identify the effective SBCC elements of health communication intervention design. Second, conduct a needs assessment to gauge the volunteering participants’ familiarity with digital media and their current health literacy on AMR-OH. Third, conceptualise and design the two AMR-OH digital educational materials (a video and accompanying infographic). The materials were first evaluated by the researcher using the Clear Communication Index (CCI) test, and then shared with the participants via WhatsApp to be evaluated by them, using two end-user tests: the Patient Education Material Assessment Tool (PEMAT) and the Suitability Assessment of Materials (SAM) test. These two tests assessed the materials’ readability, understandability, and actionability. A post-evaluation, semi-structured interview (SSI) was then conducted with the participants. Deductive thematic analysis was conducted on the SSI data and analysed using the five design benchmarks as themes: Ease of Use of Technology, Clarity of Content, Appropriate Format, Target Audience Resonance (Appropriate for target audience), and Clear calls to Action (Actionable). The rapid onset of COVID-19 restrictions forced the project to scale down and shift entirely online. The study could be conducted due to the active and enthusiastic virtual participation of two Rhodes University Peer Educators (PEs) whose contribution was vital to developing and evaluating the materials. The needs assessment showed that the PEs were comfortable using WhatsApp, had reliable internet connection when on campus, and used this social media platform for professional and personal communication. This assessment also showed that they had prior knowledge of AMR but only from the human health perspective. The video and infographic scored high on the Clear Communication Index, 93.3% and 94.4%, respectively. The PEs’ evaluation of the materials was also high on the PEMAT and SAM assessments: video narration (100%, 80% respectively), video (100%, 99% respectively), and infographic (86%, 90% respectively). This study produced an easy-to-use, accessible and appropriate online repository of AMR-OH information in a novel format with actionable steps. The post-evaluation SSI revealed that the materials and the channel of delivery were welcomed. The PEs expressed their confidence in receiving, using, and sharing this novel presentation of evidence and solutions-based information about AMR-OH. They further highlighted that this is the first time they have received and evaluated context-specific digital multimedia about AMR-OH and that this information equipped them to adopt the food safety behaviours – namely, the four food safety steps. This study demonstrates that the theory-informed creation of engaging digital media for AMR-OH is feasible and viable. Furthermore, it affirms that engaging digital media for AMR-OH can be created to enhance the knowledge of end-users about this health issue. The scaled-down approach created a blueprint to implement a more extensive intervention in the future, informed by this intervention’s methods and tools. Lastly, this blueprint for a particular conceptualisation of an AMR-OH digital media intervention provides effective and empowering tools with which the PEs can disseminate this information to the university's support staff. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
- Authors: Patnala, Shraddha
- Date: 2021-10-29
- Subjects: Anti-infective agents South Africa , Drug resistance , Antibiotics , Drug resistance in microorganisms , Health education South Africa , Health risk communication South Africa , Digital media South Africa , Peer counseling South Africa , One Health (Initiative) , Social Behaviour Change Communication (SBCC) , Rhodes University
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/191001 , vital:45048
- Description: Antimicrobial resistance (AMR) is an urgent, global health problem that stems from the inappropriate use of and poor adherence to antibiotics that treat diseases in human beings. It is further exacerbated by the proliferation of antibiotics into the food chain, particularly from the overuse and misuse of antibiotics in agricultural, meat, and dairy production. The recently developed World Health Organisation (WHO) One Health (OH) approach encompasses and acknowledges the various interconnected pathways that drive AMR between the human, animal, and environmental spheres. Until recently, AMR health challenges have been viewed primarily through a biomedical lens, but this study draws on the more holistic perspective that the One Health approach offers. AMR from food sources (AMR-OH) is an underrepresented topic of research. Creating digital health communication for low-literate end-users on this topic using the One Health approach is an emerging field of research. AMR-OH has not been extensively covered in health communication campaigns and requires developing context-specific digital educational materials, such as the ones this study presents. This study draws on Social Behaviour Change Communication (SBCC) theory elements to create a suggested approach to disseminate AMR-OH information. This intervention was aimed at low-health-literate end-users to accomplish two objectives. First, create awareness and improve knowledge about AMR-OH via a video. Second, offer feasible, easily implementable behaviour change actions in the form of an infographic comprising four food safety steps (Clean, Separate, Cook, and Chill). The study was conducted in three phases. First, recruit participants and conduct a literature review to identify the effective SBCC elements of health communication intervention design. Second, conduct a needs assessment to gauge the volunteering participants’ familiarity with digital media and their current health literacy on AMR-OH. Third, conceptualise and design the two AMR-OH digital educational materials (a video and accompanying infographic). The materials were first evaluated by the researcher using the Clear Communication Index (CCI) test, and then shared with the participants via WhatsApp to be evaluated by them, using two end-user tests: the Patient Education Material Assessment Tool (PEMAT) and the Suitability Assessment of Materials (SAM) test. These two tests assessed the materials’ readability, understandability, and actionability. A post-evaluation, semi-structured interview (SSI) was then conducted with the participants. Deductive thematic analysis was conducted on the SSI data and analysed using the five design benchmarks as themes: Ease of Use of Technology, Clarity of Content, Appropriate Format, Target Audience Resonance (Appropriate for target audience), and Clear calls to Action (Actionable). The rapid onset of COVID-19 restrictions forced the project to scale down and shift entirely online. The study could be conducted due to the active and enthusiastic virtual participation of two Rhodes University Peer Educators (PEs) whose contribution was vital to developing and evaluating the materials. The needs assessment showed that the PEs were comfortable using WhatsApp, had reliable internet connection when on campus, and used this social media platform for professional and personal communication. This assessment also showed that they had prior knowledge of AMR but only from the human health perspective. The video and infographic scored high on the Clear Communication Index, 93.3% and 94.4%, respectively. The PEs’ evaluation of the materials was also high on the PEMAT and SAM assessments: video narration (100%, 80% respectively), video (100%, 99% respectively), and infographic (86%, 90% respectively). This study produced an easy-to-use, accessible and appropriate online repository of AMR-OH information in a novel format with actionable steps. The post-evaluation SSI revealed that the materials and the channel of delivery were welcomed. The PEs expressed their confidence in receiving, using, and sharing this novel presentation of evidence and solutions-based information about AMR-OH. They further highlighted that this is the first time they have received and evaluated context-specific digital multimedia about AMR-OH and that this information equipped them to adopt the food safety behaviours – namely, the four food safety steps. This study demonstrates that the theory-informed creation of engaging digital media for AMR-OH is feasible and viable. Furthermore, it affirms that engaging digital media for AMR-OH can be created to enhance the knowledge of end-users about this health issue. The scaled-down approach created a blueprint to implement a more extensive intervention in the future, informed by this intervention’s methods and tools. Lastly, this blueprint for a particular conceptualisation of an AMR-OH digital media intervention provides effective and empowering tools with which the PEs can disseminate this information to the university's support staff. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
Generation news: Consuming, sharing, and producing news across generations in five Johannesburg households
- Authors: Silber, Gerson Russel
- Date: 2021-10-29
- Subjects: Baby boom generation South Africa , Generation Y South Africa , Conflict of generations South Africa Johannesburg , Generations South Africa Johannesburg , Digital media South Africa , Social media and journalism South Africa , Digital media Social aspects South Africa , News audiences South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/192342 , vital:45217
- Description: This study sets out to explore the meaning, extent, and impact of the generational divide, between so-called Baby Boomers and their Millennial offspring, on the way news is accessed, consumed, shared, and produced in five purposively selected households in the Johannesburg area. Aside from these widely-used generational identifiers, Baby Boomers and Millennials are also commonly referred to as Digital Immigrants and Digital Natives, respectively. However, in a world where smartphones have become commonplace, and internet connectivity via fixed broadband and mobile data is ubiquitous, it can be argued that digital technologies now serve as a link, or perhaps even a bridge, between younger and older generations living in the same household. The study aims to put this proposition to the test, by interrogating the role of news as a conduit for storytelling and information-sharing in environments where each occupant will typically be using their own devices, with a wide variety of personally-curated news sources and platforms at their fingertips. This fragmentation or individualisation of access to news stands in sharp contrast to the communal traditions of the pre-Internet era, during which families would gather around the TV set to watch the evening newscast, or share sections of the Sunday newspaper according to their age and interest. This research, which seeks to address a gap in the literature of research into intra-generational news consumption in family households in the digital era, identifies points of intersection as well as diversion in media usage habits. An example of the former is the prevalence of WhatsApp as a centralised "meeting-point" for the sharing of useful, hyper-localised information within the family group, and beyond that, as a cross-generational news and discussion platform in its own right. On the opposite end of the spectrum, the study explores strict and seemingly counterintuitive divides between the generations, with some Millennial respondents rejecting social media platforms as "pointless and invasive, and some Baby Boomer parents embracing the platforms as forums for free expression and networking. In line with the key research question, which seeks to identify and analyse news usage and consumption across the generations in a selection of family households, the study considers the ways in which families in the digital era are creating a culture of shared interests and the active sharing of news, breaching the boundaries of their private spaces in a microcosm of the Habermasian public sphere of discourse and opinion. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
- Authors: Silber, Gerson Russel
- Date: 2021-10-29
- Subjects: Baby boom generation South Africa , Generation Y South Africa , Conflict of generations South Africa Johannesburg , Generations South Africa Johannesburg , Digital media South Africa , Social media and journalism South Africa , Digital media Social aspects South Africa , News audiences South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/192342 , vital:45217
- Description: This study sets out to explore the meaning, extent, and impact of the generational divide, between so-called Baby Boomers and their Millennial offspring, on the way news is accessed, consumed, shared, and produced in five purposively selected households in the Johannesburg area. Aside from these widely-used generational identifiers, Baby Boomers and Millennials are also commonly referred to as Digital Immigrants and Digital Natives, respectively. However, in a world where smartphones have become commonplace, and internet connectivity via fixed broadband and mobile data is ubiquitous, it can be argued that digital technologies now serve as a link, or perhaps even a bridge, between younger and older generations living in the same household. The study aims to put this proposition to the test, by interrogating the role of news as a conduit for storytelling and information-sharing in environments where each occupant will typically be using their own devices, with a wide variety of personally-curated news sources and platforms at their fingertips. This fragmentation or individualisation of access to news stands in sharp contrast to the communal traditions of the pre-Internet era, during which families would gather around the TV set to watch the evening newscast, or share sections of the Sunday newspaper according to their age and interest. This research, which seeks to address a gap in the literature of research into intra-generational news consumption in family households in the digital era, identifies points of intersection as well as diversion in media usage habits. An example of the former is the prevalence of WhatsApp as a centralised "meeting-point" for the sharing of useful, hyper-localised information within the family group, and beyond that, as a cross-generational news and discussion platform in its own right. On the opposite end of the spectrum, the study explores strict and seemingly counterintuitive divides between the generations, with some Millennial respondents rejecting social media platforms as "pointless and invasive, and some Baby Boomer parents embracing the platforms as forums for free expression and networking. In line with the key research question, which seeks to identify and analyse news usage and consumption across the generations in a selection of family households, the study considers the ways in which families in the digital era are creating a culture of shared interests and the active sharing of news, breaching the boundaries of their private spaces in a microcosm of the Habermasian public sphere of discourse and opinion. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
The digital disruption of journalistic identity at the South African Broadcasting Corporation (SABC)
- Authors: Oosthuizen, Nina-Celeste
- Date: 2021-10-29
- Subjects: South African Broadcasting Corporation , Journalism Technological innovations South Africa , Digital media South Africa , Online journalism South Africa , Identity (Psychology) in mass media , Public broadcasting Political aspects South Africa , Journalistic ethics , Mass media Employees , Mass media Objectivity South Africa , Journalism Social aspects South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/192303 , vital:45214
- Description: This research investigates changes in journalistic identity with the introduction of online journalism practices in the SABC newsrooms. The study is a qualitative analysis of in-depth interviews with 6 SABC journalists. It focuses on SABC journalists who embrace a professional identity. Participants were selected from all three of the SABC newsrooms: Television, Radio and Digital News. The research reveals that SABC News journalists are - due to digital production workflows - increasingly pressured to work on their own in the field, with additional responsibilities and fewer resources, while taking on editorial duties and managing corporate and personal social media accounts. As the roles of SABC journalists become digitally disrupted and blur with those of technicians, editors and marketers, I ask how this might in turn disrupt journalistic identity. The interviews reveal how these SABC journalists have always understood their identities and values in opposition to those of corporate SABC leadership. While they, the journalists, sometimes allowed editors to change their stories, this was not done without resistance; it was a strategic compromise, since they understood the greater balance of their work to serve the public. However, this notion of being separate from the corporate identity has been disrupted through digital and social media, as it conflates their identity with the SABC brand. Journalists experience this acutely through ‘trolling’. Yet, conversely, some are also able to retain a sense of an independent professional identity through a direct relationship with the public on social media. Another key finding was that digital media disrupts the centrality of primary journalistic research or ‘legwork’, and instead, journalists increasingly spend time on the selection and repackaging of user-generated content. As some journalists are allocated more deskwork they experience a loss of status among their colleagues. The diminished role of journalists’ primary research, or eye-witness testimony, has created tensions in journalistic identity and what it means to be a ‘real’ journalist. Despite their concerns for the danger of reporting in the field in South Africa, SABC journalists considered such verification work crucial to their identity and what it means to be a journalist. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
The digital disruption of journalistic identity at the South African Broadcasting Corporation (SABC)
- Authors: Oosthuizen, Nina-Celeste
- Date: 2021-10-29
- Subjects: South African Broadcasting Corporation , Journalism Technological innovations South Africa , Digital media South Africa , Online journalism South Africa , Identity (Psychology) in mass media , Public broadcasting Political aspects South Africa , Journalistic ethics , Mass media Employees , Mass media Objectivity South Africa , Journalism Social aspects South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/192303 , vital:45214
- Description: This research investigates changes in journalistic identity with the introduction of online journalism practices in the SABC newsrooms. The study is a qualitative analysis of in-depth interviews with 6 SABC journalists. It focuses on SABC journalists who embrace a professional identity. Participants were selected from all three of the SABC newsrooms: Television, Radio and Digital News. The research reveals that SABC News journalists are - due to digital production workflows - increasingly pressured to work on their own in the field, with additional responsibilities and fewer resources, while taking on editorial duties and managing corporate and personal social media accounts. As the roles of SABC journalists become digitally disrupted and blur with those of technicians, editors and marketers, I ask how this might in turn disrupt journalistic identity. The interviews reveal how these SABC journalists have always understood their identities and values in opposition to those of corporate SABC leadership. While they, the journalists, sometimes allowed editors to change their stories, this was not done without resistance; it was a strategic compromise, since they understood the greater balance of their work to serve the public. However, this notion of being separate from the corporate identity has been disrupted through digital and social media, as it conflates their identity with the SABC brand. Journalists experience this acutely through ‘trolling’. Yet, conversely, some are also able to retain a sense of an independent professional identity through a direct relationship with the public on social media. Another key finding was that digital media disrupts the centrality of primary journalistic research or ‘legwork’, and instead, journalists increasingly spend time on the selection and repackaging of user-generated content. As some journalists are allocated more deskwork they experience a loss of status among their colleagues. The diminished role of journalists’ primary research, or eye-witness testimony, has created tensions in journalistic identity and what it means to be a ‘real’ journalist. Despite their concerns for the danger of reporting in the field in South Africa, SABC journalists considered such verification work crucial to their identity and what it means to be a journalist. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
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