Efffectiveness of using the strategy instructions approach (SIA) in teaching reading comprehension: A stud of selected schools in the Amathole East District
- Authors: Senye-Awudi, Patrick Kwabla
- Date: 2023-00
- Subjects: Direct Marketing
- Language: English
- Type: Strategy instructions approach (SIA) , text
- Identifier: http://hdl.handle.net/11260/10747 , vital:75216
- Description: This study sought to explore the effectiveness of using the strategy instructions approach (SIA) to teaching reading comprehension. This research was necessitated by the fact that most South African children do not perform well when it comes to reading comprehension. Many researchers from the literature, such as Rule (2017) and Pretorius and Klapwijk (2016), revealed that most language teachers, especially English First Additional Language teachers, do not have adequate skills to teach learners reading comprehension effectively. Even though in the Curriculum and Assessment Policy Statement (CAPS) document, which should serve as the ultimate guide for teaching English, some strategies are clearly spelt out to be used to teach reading comprehension, the teachers do not use them. This study used the SIA, which contains some of those strategies in the CAPS documents to teach the reading comprehension to grade 8 learners in Elliotdale CMC in the Amathole East District of the Eastern Cape of the Republic of South Africa. The study also sought to find out if SIA could develop positive attitudes and autonomy in the learners towards reading comprehension. The constructivist theory of learning and the schema theory of teaching reading comprehension were the two theories that underpinned the study. A control group and an experimental group (sampled from three schools) were used to determine the effectiveness of SIA when compared to the traditional teaching approaches used by teachers to teach reading comprehension. The study revealed that the use of SIA to teach reading comprehension developed positive attitudes and autonomy in reading comprehension. Finally, SIA has become effective to increase the performance of learners in reading comprehension. The study recommends that teachers should be trained in the higher institutions to use SIA to teach reading comprehension and teachers in the field should be developed to learn how to use the strategies to teach reading comprehension. In addition, more hours should be allocated on the school timetables for teaching reading comprehension. Finally, more reading materials, together with more reading activities, should be given to learners in the schools, especially schools in the rural areas. , Thesis (Masters) -- Faculty of Education, 2023
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- Date Issued: 2023-00
The nexus between oil prices, exchange rate and foreeign direct investment in South Africa
- Authors: Mapanzure, Rufaro
- Date: 2023-00
- Subjects: Direct Marketing
- Language: English
- Type: Masters theses , text
- Identifier: http://hdl.handle.net/11260/10126 , vital:74939
- Description: The 2000 to 2020 relationship between oil prices, exchange rates, and foreign direct investment (FDI) in South Africa presents a fascinating case in the global economics. Noteworthy is that this period is marked by some important geopolitical events, technological advancements, and economic shifts that provide a rich ground for analyzing how these three critical factors interact in an emerging country. South Africa, with its unique economic and political landscape, offers an exemplary context for exploring the dynamics of these variables and their collective impact on the nation's economic health and growth. This study conducted an empirical analysis to investigate the association of oil prices, exchange rates, and foreign direct investment (FDI) in South Africa from 2000 to 2020. The research applied the autoregressive distributed lag bounds technique (ARDL) after initial unit root tests indicated different orders of integration (1(0) and 1(1)) for the variables. The results align with the risk aversion theory, revealing a significant and negative relationship between exchange rates and foreign direct investment in the long-term. Conversely, the interaction term EXCH_OIL, interest rates, and inflation demonstrated a significant and positive relationship with foreign direct investment in both the short-run and the long-run. The Granger causality test identified a unidirectional causality from foreign direct investment to exchange rates. This study recommends implementing policies aimed at stabilizing oil prices and exchange rates to entice foreign investment into South Africa. , Thesis (Masters) -- Faculty of Economic and Financial Sciences, 2023
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- Date Issued: 2023-00
The Impact of Direct Marketing on Consumer Buying Decisions in Mthatha’s Cosmetic Industry
- Authors: Mlobothi, Lusanda
- Date: 2022-00
- Subjects: Direct Marketing
- Language: English
- Type: Masters theses , text
- Identifier: http://hdl.handle.net/11260/8010 , vital:59302
- Description: This study aimed to investigate the impact of direct marketing on consumer buying decisions in Mthatha’s cosmetic industry. Direct marketing was measured by four dimensions, namely telemarketing, magazine advertisement, door-to-door selling and television home shopping. To achieve the aim, the research study adopted a positivist paradigm which was motivated by the quantitative approach using the explanatory research design. A self-administered questionnaire was issued to 300 respondents using the snowball sampling technique. The respondents were consumers that purchase cosmetic products sold through direct marketing channels in Mthatha. The key findings of the study, under the simple linear regression, revealed that telemarketing, magazine advertisements, and television home shopping influence consumer buying decisions in Mthatha’s cosmetic industry respectively. However, door-to-door selling does not influence consumer buying decisions in Mthatha’s cosmetic industry. Under the hierarchal regression analysis, the findings revealed that direct marketing influences consumer buying decisions after controlling for the respondents’ demographic variables (educational level, age, gender, marital status, and income level) in Mthatha’s cosmetic industry respectively. Based on the findings, policymakers should assist cosmetic organisations to progress from the manufacturing stage to the commercialisation stage. They should also provide capital and resources to small businesses to up-scale the size of the organisation. Based on the findings, this study will assist direct marketers to gain more understanding of how consumers think and the stages they undergo before making a purchase of a cosmetic product. Key words: Telemarketing, door-to-door selling, consumer buying decisions, television home shopping, magazine advertisements and direct marketing. , Thesis (Masters) -- Faculty of Commerce and Administration, 2022
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- Date Issued: 2022-00