Exploratory study of the University of Fort Hare students' perception of the role of global television in cultural homogenisation
- Authors: Moyo, Rachel
- Date: 2013
- Subjects: University of Fort Hare , Globalization -- South Africa -- Eastern Cape , Mass media -- South Africa -- Eastern Cape , Television viewers -- South Africa -- Eastern Cape , Television broadcasting -- Social aspects
- Language: English
- Type: Thesis , Masters , M Soc Sc (Com)
- Identifier: vital:11365 , http://hdl.handle.net/10353/d1005988 , University of Fort Hare , Globalization -- South Africa -- Eastern Cape , Mass media -- South Africa -- Eastern Cape , Television viewers -- South Africa -- Eastern Cape , Television broadcasting -- Social aspects
- Description: The implications of globalisation in African societies raise an interesting debate and also pose a challenge to 21st century scholars of media/cultural tradition. While the media/cultural imperialism theory views global media as perpetuating cultural imperialism, revisionist theories of the media such as the audience reception theory argue against this, saying that media texts can be negotiated with. Both sides have always provided facts to argue their cases and the argument between them remains fluid. This study, which is a quantitative survey of some University of Fort Hare students’ perception of the role of global television in cultural homogenisation, has adopted the second phase of revisionism which is a counter to the audience reception theory, arguing that in the process of interaction with media texts, there may be transference of cultural values. This study used the media imperialism theory and the cultivation theory in exploring respondents’ perceptions of whether global television is perpetuating cultural imperialism and consequently cultural homogenisation among receiving cultures. The study adopted the quantitative methodology and a self-administered questionnaire structured according to the Likert Scale of measurement was used to gather data. Four cultural products of language, music, dress and religion were used as the measurable indicators to determine perceptions of global television consumption’s influence in cultural imperialism. The study used the case of University of Fort Hare students since they are a heterogeneous group and because there is not much research done concerning the influence of technological advancement, especially on the youth in remote areas such as Alice town where Fort Hare is situated. Although there were problems in the sampling process, most respondents did seem to perceive the notion that global television consumption does perpetuate cultural imperialism and that this is consequently leading to cultural homogenisation to a certain extent. According to the sampled group, the measure of the extent of homogenisation caused by global television consumption was 67.69%, falling behind by 27.31% from the anticipated standard of 95%. The difference between the anticipated standard and the realised standard was attributed to the dialectical debates emanating from the study findings which were also reiterated in the literature review. Importantly, the respondents indicated their preference for local media productions while at the same time agreeing that they were often unavailable, which leaves them without much choice but to watch those Western programmes that are readily available on both local media stations and on global television. To this end, most students denied that their own cultural values have deteriorated.
- Full Text:
- Date Issued: 2013
- Authors: Moyo, Rachel
- Date: 2013
- Subjects: University of Fort Hare , Globalization -- South Africa -- Eastern Cape , Mass media -- South Africa -- Eastern Cape , Television viewers -- South Africa -- Eastern Cape , Television broadcasting -- Social aspects
- Language: English
- Type: Thesis , Masters , M Soc Sc (Com)
- Identifier: vital:11365 , http://hdl.handle.net/10353/d1005988 , University of Fort Hare , Globalization -- South Africa -- Eastern Cape , Mass media -- South Africa -- Eastern Cape , Television viewers -- South Africa -- Eastern Cape , Television broadcasting -- Social aspects
- Description: The implications of globalisation in African societies raise an interesting debate and also pose a challenge to 21st century scholars of media/cultural tradition. While the media/cultural imperialism theory views global media as perpetuating cultural imperialism, revisionist theories of the media such as the audience reception theory argue against this, saying that media texts can be negotiated with. Both sides have always provided facts to argue their cases and the argument between them remains fluid. This study, which is a quantitative survey of some University of Fort Hare students’ perception of the role of global television in cultural homogenisation, has adopted the second phase of revisionism which is a counter to the audience reception theory, arguing that in the process of interaction with media texts, there may be transference of cultural values. This study used the media imperialism theory and the cultivation theory in exploring respondents’ perceptions of whether global television is perpetuating cultural imperialism and consequently cultural homogenisation among receiving cultures. The study adopted the quantitative methodology and a self-administered questionnaire structured according to the Likert Scale of measurement was used to gather data. Four cultural products of language, music, dress and religion were used as the measurable indicators to determine perceptions of global television consumption’s influence in cultural imperialism. The study used the case of University of Fort Hare students since they are a heterogeneous group and because there is not much research done concerning the influence of technological advancement, especially on the youth in remote areas such as Alice town where Fort Hare is situated. Although there were problems in the sampling process, most respondents did seem to perceive the notion that global television consumption does perpetuate cultural imperialism and that this is consequently leading to cultural homogenisation to a certain extent. According to the sampled group, the measure of the extent of homogenisation caused by global television consumption was 67.69%, falling behind by 27.31% from the anticipated standard of 95%. The difference between the anticipated standard and the realised standard was attributed to the dialectical debates emanating from the study findings which were also reiterated in the literature review. Importantly, the respondents indicated their preference for local media productions while at the same time agreeing that they were often unavailable, which leaves them without much choice but to watch those Western programmes that are readily available on both local media stations and on global television. To this end, most students denied that their own cultural values have deteriorated.
- Full Text:
- Date Issued: 2013
Investigating wireless network deployment configurations for marginalized areas
- Authors: Ndlovu, Nkanyiso
- Date: 2011
- Subjects: Wireless LAN -- South Africa -- Eastern Cape , Information networks -- South Africa -- Eastern Cape , Information technology -- South Africa -- Eastern Cape , IEEE 802.16 (Standard) , Telecommunication wiring -- South Africa -- Eastern Cape , Internet -- South Africa -- Eastern Cape , Globalization -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MSc (Computer Science)
- Identifier: vital:11385 , http://hdl.handle.net/10353/463 , Wireless LAN -- South Africa -- Eastern Cape , Information networks -- South Africa -- Eastern Cape , Information technology -- South Africa -- Eastern Cape , IEEE 802.16 (Standard) , Telecommunication wiring -- South Africa -- Eastern Cape , Internet -- South Africa -- Eastern Cape , Globalization -- South Africa -- Eastern Cape
- Description: In recent years, immense effort has been channelled towards the Information and Technological development of rural areas. To support this development, telecommunication networks have been deployed. The availability of these telecommunication networks is expected to improve the way people share ideas and communicate locally and globally, reducing limiting factors like distance through the use of the Internet. The major problem for these networks is that very few of them have managed to stay in operation over long periods of time. One of the major causes of this failure is the lack of proper monitoring and management as, in some cases, administrators are located far away from the network site. Other factors that contribute to the frequent failure of these networks are lack of proper infrastructure, lack of a constant power supply and other environmental issues. A telecommunication network was deployed for the people of Dwesa by the Siyakhula Living Lab project. During this research project, frequent visits were made to the site and network users were informally interviewed in order to gain insight into the network challenges. Based on the challenges, different network monitoring systems and other solutions were deployed on the network. This thesis analyses the problems encountered and presents possible and affordable solutions that were implemented on the network. This was done to improve the network‟s reliability, availability and manageability whilst exploring possible and practical ways in which the connectivity of the deployed telecommunication network can be maintained. As part of these solutions, a GPRS redundant link, Nagios and Cacti monitoring systems as well as Simple backup systems were deployed. v Acronyms AC Access Concentrators AMANDA Automatic Marylyn Network Disk Archiver CDMA Code Divison Multiple Access CGI Common Gateway Interface.
- Full Text:
- Date Issued: 2011
- Authors: Ndlovu, Nkanyiso
- Date: 2011
- Subjects: Wireless LAN -- South Africa -- Eastern Cape , Information networks -- South Africa -- Eastern Cape , Information technology -- South Africa -- Eastern Cape , IEEE 802.16 (Standard) , Telecommunication wiring -- South Africa -- Eastern Cape , Internet -- South Africa -- Eastern Cape , Globalization -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MSc (Computer Science)
- Identifier: vital:11385 , http://hdl.handle.net/10353/463 , Wireless LAN -- South Africa -- Eastern Cape , Information networks -- South Africa -- Eastern Cape , Information technology -- South Africa -- Eastern Cape , IEEE 802.16 (Standard) , Telecommunication wiring -- South Africa -- Eastern Cape , Internet -- South Africa -- Eastern Cape , Globalization -- South Africa -- Eastern Cape
- Description: In recent years, immense effort has been channelled towards the Information and Technological development of rural areas. To support this development, telecommunication networks have been deployed. The availability of these telecommunication networks is expected to improve the way people share ideas and communicate locally and globally, reducing limiting factors like distance through the use of the Internet. The major problem for these networks is that very few of them have managed to stay in operation over long periods of time. One of the major causes of this failure is the lack of proper monitoring and management as, in some cases, administrators are located far away from the network site. Other factors that contribute to the frequent failure of these networks are lack of proper infrastructure, lack of a constant power supply and other environmental issues. A telecommunication network was deployed for the people of Dwesa by the Siyakhula Living Lab project. During this research project, frequent visits were made to the site and network users were informally interviewed in order to gain insight into the network challenges. Based on the challenges, different network monitoring systems and other solutions were deployed on the network. This thesis analyses the problems encountered and presents possible and affordable solutions that were implemented on the network. This was done to improve the network‟s reliability, availability and manageability whilst exploring possible and practical ways in which the connectivity of the deployed telecommunication network can be maintained. As part of these solutions, a GPRS redundant link, Nagios and Cacti monitoring systems as well as Simple backup systems were deployed. v Acronyms AC Access Concentrators AMANDA Automatic Marylyn Network Disk Archiver CDMA Code Divison Multiple Access CGI Common Gateway Interface.
- Full Text:
- Date Issued: 2011
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