- Title
- The economic contribution of the tourism accommodation sector in the Karoo
- Creator
- Chandler, Biddy Lee
- ThesisAdvisor
- Keeton, Gavin
- ThesisAdvisor
- Atkinson, Doreen
- Subject
- Hospitality industry South Africa Karoo
- Subject
- Karoo (South Africa) Economic conditions
- Subject
- Small cities South Africa Karoo
- Subject
- Tourism South Africa Karoo
- Date
- 2013-04-06
- Type
- Academic theses
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10962/366169
- Identifier
- vital:65838
- Description
- Tourism is not only the world’s largest traded commodity in which many countries have gained economic advantage and stability, it is also a phenomenon of great economic and social significance. Tourism’s contribution, especially within developing countries and within emerging markets like South Africa, has become increasingly significant as it has created major economic growth and has highlighted areas of potential new sustainable development. The ultimate goal of achieving an increase in GDP and the creation of new employment opportunities is enhanced through the development of tourism. Considering the importance of the above and because the impact of tourism development in small towns is of significant economic benefit, research into this field is of value. This is the core of this study. As a result of tourism demand continually changing in small towns, mostly due to globalisation, demographic changes and agricultural changes, the need to continually update tourism data to ensure that tourism products remain highly rated is vital. This requires identifying tourists’ needs and supplying exactly what tourists demand. More specifically, evaluating tourist satisfaction and dissatisfaction will give accurate indications of a destination’s ability to satisfy its tourists, which is what will encourage repeat visits. The first objective of this dissertation was to qualitatively evaluate, through determining 27 product owners’ and 206 tourists’, opinions/perceptions of the tourism product offering in the Karoo. This study examined the accommodation sector of the tourism industry within 13 small towns in the Karoo. This is a fast growing and maturing industry. The study revealed that product owners and tourists expressed a positive attitude towards the growth of tourism in the Karoo, which they said was due to its heritage and authenticity, climate, desert tourism, natural beauty, ecotourism, remoteness, peace and quiet and acting as a refuge in an unspoilt natural environment. Amongst other recommendations, this result highlighted the importance of keeping closed the ‘gap’ between the expected product/level of service and the customer’s perception of the actual product/service received, by paying special attention to each of the identified tourist benefits. Most importantly, product owners, local tourism organisations (LTOs), municipalities, the government and all tourism stakeholders need to ensure that they work efficiently and effectively through transparent and collaborative relationships to ensure that they generate the highest possible returns from tourism investment through strategies that take cognizance of the above. The second objective of this dissertation was to quantitatively evaluate the economic impact of tourism through gathering and calculating 107 tourists’ spending data and 15 product owners’ expenditure data over a six month period between December 2010 and May 2011 in Graaff-Reinet. It was found that there was an increase over time in tourist spending, which led to an increase in direct income (net injection of visitor spending) and thus there was an increase in indirect income(affecting the level of product owners’ income)in the Graaff-Reinet economy. The key calculations in this study reflected a high multiplier of 1.2and a small amount of leakage (21%);and the final tourism economic impact of the accommodation sector in Graaff-Reinet wasR8940 982.00. This implies a positive economic contribution to this town. A focus on growing the tourist market is therefore a goal worth pursuing. This study provides up-to-date, statistically valid numerical/quantitative data as well as current qualitative data. However, gathering data for a longitudinal study would be highly beneficial to determine trends of how the tourism market in small towns is developing. This field has been given minimal attention, specifically within small towns. This dissertation was thus an attempt to initiate and motivate further ongoing efforts with regards to gathering, specifically economic, tourism data. Showing the positive economic contribution, and the multiple ripple effects that attracting tourists to an area can have, and the ultimate measurable economic benefit created through having a strong multiplier effect, will hopefully encourage all stakeholders to be confident and take the tourism industry more seriously. This highlights the need to recognise the economic impact potential of the tourism sector and to use the positive results identified in this study as a tool to lobby for tourism investment, which is unfortunately not reflected currently in many governmental programmes. Developing greater co-operation and co-ordination between the private and public sectors is needed: the most appropriate development model for the tourism industry being government led, private sector driven, community based and labour conscious in order for it to reap the benefits reflected in this tourism study.
- Description
- Thesis (MEcon) -- Faculty of Commerce, Economics and Economic History, 2013
- Format
- computer, online resource, application/pdf, 1 online resource (252 pages), pdf
- Publisher
- Rhodes University, Faculty of Commerce, Economics and Economic History
- Language
- English
- Rights
- Chandler, Biddy Lee
- Rights
- Use of this resource is governed by the terms and conditions of the Creative Commons "Attribution-NonCommercial-ShareAlike" License (http://creativecommons.org/licenses/by-nc-sa/2.0/)
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | CHANDLER-MCOM-TR21-351.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |