Investigating a positioning strategy for a car wash business in Port Elizabeth : a case study
- Authors: Naidoo-Kurup, Malanie
- Date: 2012
- Subjects: Car wash industry -- South Africa -- Port Elizabeth , Informal sector (Economics) -- South Africa -- Port Elizabeth , Economic development -- South Africa , Small business -- South Africa -- Planning
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8856 , http://hdl.handle.net/10948/d1020148
- Description: The aim of this study was to determine an appropriate positioning strategy for a car wash business in Port Elizabeth to promote its competitive advantage in the market place. To meet this aim the customers' perceptions of the business were examined. It has been widely acknowledged by researchers and development agencies that Small, Medium and Micro Enterprises (SMMEs) and entrepreneurs play a crucial role in the economic development of a nation. This is particularly significant for a developing nation such as South Africa to address its critical challenges of unemployment and poverty which impact on social stability. Research reveals that the failure rate of SMMEs in South Africa is an alarming 75 percent. In this context, the need to explore innovative strategies to support and sustain the SMME sector has become increasingly important. A detailed survey of relevant literature revealed that the attributes of a firm that relate to the quality of service, pricing, attitudes of staff, image of the firm etc. can be considered as important variables which customers use to differentiate a business from its competitors. It is suggested that the success of a firm largely depends on its ability to position itself in a competitive environment by focusing on attributes which customers value the most in relation to similar businesses. This case study was approached from a positivist paradigm and data from 61 customers of the car wash were collected. The quantitative data were statistically analysed to examine the attributes of the business which the respondents of the survey perceived as offering the most value to them when compared to other car washes in the area. These attributes were then used to develop a positioning map for the business. The results showed that the attribute of the business which was most valued by the respondents was the manual washing of vehicles. A positioning strategy for the car wash based on this finding is suggested.
- Full Text:
- Date Issued: 2012
- Authors: Naidoo-Kurup, Malanie
- Date: 2012
- Subjects: Car wash industry -- South Africa -- Port Elizabeth , Informal sector (Economics) -- South Africa -- Port Elizabeth , Economic development -- South Africa , Small business -- South Africa -- Planning
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8856 , http://hdl.handle.net/10948/d1020148
- Description: The aim of this study was to determine an appropriate positioning strategy for a car wash business in Port Elizabeth to promote its competitive advantage in the market place. To meet this aim the customers' perceptions of the business were examined. It has been widely acknowledged by researchers and development agencies that Small, Medium and Micro Enterprises (SMMEs) and entrepreneurs play a crucial role in the economic development of a nation. This is particularly significant for a developing nation such as South Africa to address its critical challenges of unemployment and poverty which impact on social stability. Research reveals that the failure rate of SMMEs in South Africa is an alarming 75 percent. In this context, the need to explore innovative strategies to support and sustain the SMME sector has become increasingly important. A detailed survey of relevant literature revealed that the attributes of a firm that relate to the quality of service, pricing, attitudes of staff, image of the firm etc. can be considered as important variables which customers use to differentiate a business from its competitors. It is suggested that the success of a firm largely depends on its ability to position itself in a competitive environment by focusing on attributes which customers value the most in relation to similar businesses. This case study was approached from a positivist paradigm and data from 61 customers of the car wash were collected. The quantitative data were statistically analysed to examine the attributes of the business which the respondents of the survey perceived as offering the most value to them when compared to other car washes in the area. These attributes were then used to develop a positioning map for the business. The results showed that the attribute of the business which was most valued by the respondents was the manual washing of vehicles. A positioning strategy for the car wash based on this finding is suggested.
- Full Text:
- Date Issued: 2012
An exploratory study on the Somali immigrant's involvement in the informal economy of Nelson Mandela Bay
- Authors: Hikam, Abdu Sh Mohamed
- Date: 2011
- Subjects: Small businesses -- South Africa -- Port Elizabeth , Immigrants -- South Africa -- Port Elizabeth -- Economic conditions , Informal sector (Economics) -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9067 , http://hdl.handle.net/10948/1315 , Small businesses -- South Africa -- Port Elizabeth , Immigrants -- South Africa -- Port Elizabeth -- Economic conditions , Informal sector (Economics) -- South Africa -- Port Elizabeth
- Description: The informal economy in South Africa and other parts of the continent is a safe haven for many who are unable to find jobs in the formal sector of the economy. In the case of South Africa, it is not only the nationals of the country who are striving to survive and generate their income from this sector. Since 1994, the country has experienced a huge influx of immigrants from other parts of the continent some escaping from dire living conditions in their home countries and looking for better life opportunities while many others were forced to migrate from their own countries as a result of political unrest and lack of stability and security. Among these later example is the Somali community who are the subject matter of this study. Many of these mainly African immigrants including Somalis got involved themselves in the informal sector of the South Africa. This has increased the competition in this sector and caused clashes between South Africans and immigrants who were also involved in the sector. This study examines the involvement of the Somali immigrants in South Africa’s informal sector. The study is exploratory in nature and tried to find the surrounding factors that impacted on the involvement of Somalis in the informal economy of Motherwell. The study has found that Somalis who arrived in Motherwell are generally young unmarried men who were attracted to the area mainly because there were affordable business opportunities in the township. Somalis financed their businesses through various resources including their savings from working while working inside and outside South Africa and from the contributions by their families and friends. Despite facing high levels of crime where many Somalis were killed and their property looted, they are still determined to stay in the township. This can be shown by their high level of savings and their intention to invest in the township. Although this research does not aim to be comparative in nature, personal and business characteristics of Somalis as well as South Africans who are also involved in the sector vii were compared. Because of this comparison, it has became clear that though price is an important factor in the business competition between the two groups, it is not the only factor, neither the most important, that creates friction and the shift of loyalty of customers from one side to another. Quality of service, the number of the people working in the business, responsibility towards the area the business serves, the strictness or the leniency towards customers who want to buy but are short of money and many other factors created a friendly atmosphere between the businesses run by the Somalis and their customers. The study showed that some of the Somali as well South African business owners were of this view. Although the vast majority of the Somalis have a minimum level of education, they still contribute positively to the economy of the township and the greater Nelson Mandela Bay. This is done through renting business premises, paying both direct and indirect taxes and taking the business services to remote areas of Motherwell. The study suggests that there is a need to sooth the relationship between the two groups particularly between Somalis and South Africans who are involved in grocery businesses through meetings, seminars, and other get-together activities. This can be done by South African Police Service, Somali Association of South Africa in Korsten, community elders from both sides and other concerned government institutions as well as the academic institutions particularly Nelson Mandela Metropolitan University. The business skills of both groups need to be uplifted in order to maximise their profitability and contribution to the people in the area.
- Full Text:
- Date Issued: 2011
- Authors: Hikam, Abdu Sh Mohamed
- Date: 2011
- Subjects: Small businesses -- South Africa -- Port Elizabeth , Immigrants -- South Africa -- Port Elizabeth -- Economic conditions , Informal sector (Economics) -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9067 , http://hdl.handle.net/10948/1315 , Small businesses -- South Africa -- Port Elizabeth , Immigrants -- South Africa -- Port Elizabeth -- Economic conditions , Informal sector (Economics) -- South Africa -- Port Elizabeth
- Description: The informal economy in South Africa and other parts of the continent is a safe haven for many who are unable to find jobs in the formal sector of the economy. In the case of South Africa, it is not only the nationals of the country who are striving to survive and generate their income from this sector. Since 1994, the country has experienced a huge influx of immigrants from other parts of the continent some escaping from dire living conditions in their home countries and looking for better life opportunities while many others were forced to migrate from their own countries as a result of political unrest and lack of stability and security. Among these later example is the Somali community who are the subject matter of this study. Many of these mainly African immigrants including Somalis got involved themselves in the informal sector of the South Africa. This has increased the competition in this sector and caused clashes between South Africans and immigrants who were also involved in the sector. This study examines the involvement of the Somali immigrants in South Africa’s informal sector. The study is exploratory in nature and tried to find the surrounding factors that impacted on the involvement of Somalis in the informal economy of Motherwell. The study has found that Somalis who arrived in Motherwell are generally young unmarried men who were attracted to the area mainly because there were affordable business opportunities in the township. Somalis financed their businesses through various resources including their savings from working while working inside and outside South Africa and from the contributions by their families and friends. Despite facing high levels of crime where many Somalis were killed and their property looted, they are still determined to stay in the township. This can be shown by their high level of savings and their intention to invest in the township. Although this research does not aim to be comparative in nature, personal and business characteristics of Somalis as well as South Africans who are also involved in the sector vii were compared. Because of this comparison, it has became clear that though price is an important factor in the business competition between the two groups, it is not the only factor, neither the most important, that creates friction and the shift of loyalty of customers from one side to another. Quality of service, the number of the people working in the business, responsibility towards the area the business serves, the strictness or the leniency towards customers who want to buy but are short of money and many other factors created a friendly atmosphere between the businesses run by the Somalis and their customers. The study showed that some of the Somali as well South African business owners were of this view. Although the vast majority of the Somalis have a minimum level of education, they still contribute positively to the economy of the township and the greater Nelson Mandela Bay. This is done through renting business premises, paying both direct and indirect taxes and taking the business services to remote areas of Motherwell. The study suggests that there is a need to sooth the relationship between the two groups particularly between Somalis and South Africans who are involved in grocery businesses through meetings, seminars, and other get-together activities. This can be done by South African Police Service, Somali Association of South Africa in Korsten, community elders from both sides and other concerned government institutions as well as the academic institutions particularly Nelson Mandela Metropolitan University. The business skills of both groups need to be uplifted in order to maximise their profitability and contribution to the people in the area.
- Full Text:
- Date Issued: 2011
The informal sector in the Eastern Cape: a case study of New Brighton and Kwamagxaki, Port Elizabeth
- Authors: Sofisa, Thembela Nicholas
- Date: 1991
- Subjects: Informal sector (Economics) -- South Africa -- Port Elizabeth , Self-employed -- South Africa , New Brighton (Port Elizabeth, South Africa) , Port Elizabeth (South Africa) -- Economic conditions , KwaMagxaki (Port Elizabeth, South Africa)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:934 , http://hdl.handle.net/10962/d1002667 , Informal sector (Economics) -- South Africa -- Port Elizabeth , Self-employed -- South Africa , New Brighton (Port Elizabeth, South Africa) , Port Elizabeth (South Africa) -- Economic conditions
- Description: Recently, researchers have shown enormous interest in the informal sector due to extensive poverty and rising unemployment trend in the South African economy. These problems have worsened in the Port Elizabeth economy, as most entrepreneurs have scaled down their operations or liquidated their businesses due to a structural decline in the manufacturing sector and periodic recessions in the national economy. Undoubtedly, the informal sector has become a reasonable economic alternative as far as income accumulation and employment generation. The present study shows that the informal sector is characterised mainly by self-employment and also the income from this sector has also improved the standard of living of most sampled households in New Brighton and KwaMagxaki. The aim of this thesis, then, is to evaluate the nature, extent, meaning and influence of the informal sector in the Port Elizabeth Black economy. However, this can only be achieved once the informal sector is placed within the appropriate theoretical framework. This is done by comparing and contrasting the different conceptualisations of the informal sector in the literature. In conclusion, the thesis combines the different conceptualisations of the informal sector in the literature with the empirical evidence from the Port Elizabeth townships' informal sector. The important findings of the study are: The informal sector is mainly characterised by distributive activities than productive activities. Women comprised 62% of the informal sector. Economically-active members of the economy are in the informal sector. Education levels in this sector are relatively low. The informal sector is characterised by one-man businesses with few employees who are also family members. There was no trace of migrants in the informal sector. The informal sector is characterised by linkages. Informal income alleviates conditions of poverty. Policies have to implemented for the development of the informal sector. Twenty-three percent of the households in New Brighton were in the informal sector and only 6% in KwaMagxaki. Although, this study focuses in Port Elizabeth, it is the intention that the results presented will provide a broad overview of what the informal sector is.
- Full Text:
- Date Issued: 1991
The informal sector in the Eastern Cape: a case study of New Brighton and Kwamagxaki, Port Elizabeth
- Authors: Sofisa, Thembela Nicholas
- Date: 1991
- Subjects: Informal sector (Economics) -- South Africa -- Port Elizabeth , Self-employed -- South Africa , New Brighton (Port Elizabeth, South Africa) , Port Elizabeth (South Africa) -- Economic conditions , KwaMagxaki (Port Elizabeth, South Africa)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:934 , http://hdl.handle.net/10962/d1002667 , Informal sector (Economics) -- South Africa -- Port Elizabeth , Self-employed -- South Africa , New Brighton (Port Elizabeth, South Africa) , Port Elizabeth (South Africa) -- Economic conditions
- Description: Recently, researchers have shown enormous interest in the informal sector due to extensive poverty and rising unemployment trend in the South African economy. These problems have worsened in the Port Elizabeth economy, as most entrepreneurs have scaled down their operations or liquidated their businesses due to a structural decline in the manufacturing sector and periodic recessions in the national economy. Undoubtedly, the informal sector has become a reasonable economic alternative as far as income accumulation and employment generation. The present study shows that the informal sector is characterised mainly by self-employment and also the income from this sector has also improved the standard of living of most sampled households in New Brighton and KwaMagxaki. The aim of this thesis, then, is to evaluate the nature, extent, meaning and influence of the informal sector in the Port Elizabeth Black economy. However, this can only be achieved once the informal sector is placed within the appropriate theoretical framework. This is done by comparing and contrasting the different conceptualisations of the informal sector in the literature. In conclusion, the thesis combines the different conceptualisations of the informal sector in the literature with the empirical evidence from the Port Elizabeth townships' informal sector. The important findings of the study are: The informal sector is mainly characterised by distributive activities than productive activities. Women comprised 62% of the informal sector. Economically-active members of the economy are in the informal sector. Education levels in this sector are relatively low. The informal sector is characterised by one-man businesses with few employees who are also family members. There was no trace of migrants in the informal sector. The informal sector is characterised by linkages. Informal income alleviates conditions of poverty. Policies have to implemented for the development of the informal sector. Twenty-three percent of the households in New Brighton were in the informal sector and only 6% in KwaMagxaki. Although, this study focuses in Port Elizabeth, it is the intention that the results presented will provide a broad overview of what the informal sector is.
- Full Text:
- Date Issued: 1991
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