Age is nothing but a number: Ben 10s, sugar mummies, and the South African gender order in the Daily Sun’s Facebook page
- Authors: Mlangeni, Ntombikayise Lina
- Date: 2020
- Subjects: May-December romances -- South Africa , Women in mass media , Men in mass media , Sex role in mass media , Masculinity in mass media , Feminism and mass media , Critical discourse analysis , Unemployment -- Social aspects -- South Africa , Daily Sun (South Africa) , Ben 10
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/167077 , vital:41435
- Description: This thesis examines how meanings of masculinity and femininity are negotiated by South Africans on a social media platform linked to a popular local tabloid newspaper. In particular it explores conversations surrounding the Ben 10 phenomenon on the Daily Sun’s Facebook page. A Ben 10 is commonly understood as a young man who enters into a sexual relationship with an older woman, mostly in township settings, and readers engage vociferously over the meanings of such relationships. Using a constructivist understanding of gender, a thematic analysis is used to examine the Facebook comments on the Daily Sun’s most popular Ben 10 stories. South Africa’s constitution promotes the right to gender equality and freedom, which contributes to the normalisation of sex in public conversations and political debate. However, with high levels of unemployment and poverty in South Africa, the narrative of masculine success through work remains relatively unattainable. This tension between the narrative of male-bread winner through work and the reality of South Africa’s poverty and unemployment has been referred to as the crisis of masculinity. This thesis will argue that tabloids can play a strong political role by providing an alternative public sphere and that they can also assist their readers in coping with life in a democratic society by creating an imagined community of people sharing common experiences.
- Full Text:
- Date Issued: 2020
- Authors: Mlangeni, Ntombikayise Lina
- Date: 2020
- Subjects: May-December romances -- South Africa , Women in mass media , Men in mass media , Sex role in mass media , Masculinity in mass media , Feminism and mass media , Critical discourse analysis , Unemployment -- Social aspects -- South Africa , Daily Sun (South Africa) , Ben 10
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/167077 , vital:41435
- Description: This thesis examines how meanings of masculinity and femininity are negotiated by South Africans on a social media platform linked to a popular local tabloid newspaper. In particular it explores conversations surrounding the Ben 10 phenomenon on the Daily Sun’s Facebook page. A Ben 10 is commonly understood as a young man who enters into a sexual relationship with an older woman, mostly in township settings, and readers engage vociferously over the meanings of such relationships. Using a constructivist understanding of gender, a thematic analysis is used to examine the Facebook comments on the Daily Sun’s most popular Ben 10 stories. South Africa’s constitution promotes the right to gender equality and freedom, which contributes to the normalisation of sex in public conversations and political debate. However, with high levels of unemployment and poverty in South Africa, the narrative of masculine success through work remains relatively unattainable. This tension between the narrative of male-bread winner through work and the reality of South Africa’s poverty and unemployment has been referred to as the crisis of masculinity. This thesis will argue that tabloids can play a strong political role by providing an alternative public sphere and that they can also assist their readers in coping with life in a democratic society by creating an imagined community of people sharing common experiences.
- Full Text:
- Date Issued: 2020
New rules or no rules? a critical corpus analysis of gender in South African English televised-sport commentary
- Authors: Foster, Gordon
- Date: 2017
- Subjects: Critical discourse analysis , Sportscasters -- Language , Masculinity in sports , Masculinity in mass media , Mass media and sports , Competition (Psychology)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/36116 , vital:24480
- Description: This research project makes use of multiple linguistic and sociological theories. Using Critical Discourse Analysis (as developed by Fairclough 2001, 2013, Wodak 1995, 1997, and van Dijk 2001), and corpus linguistics (following Baker 2012, Baker et al., 2008 and Xiao & McEnery, 2005 - see Website Reference 4), it attempts to critically discuss the language evident in a corpus constructed from transcribed sport broadcasts televised in South Africa, interrogated with the use of AntConc software, maintaining a particular focus on gender representation. It does this with the help of CMT (Contemporary Metaphor Theory) as developed by Lakoff and Johnson (1980) and Lakoff (1993), which allows for the deconstruction and categorisation of metaphorical mappings in the data. With the help of CMT I describe the cognitive mapping of competition through war terminology and uncover a diligent committal to discourses which support hegemonic masculinity, as well as an underlying ideology that purports that rules are breakable and rule infringement will not be significantly penalised (particularly for men). Special attention is paid to collocating language and the ability of these terms to infuse a subject with an evaluative aura. This involves, in particular: using wordlists to identify pertinent content words in the corpus, addressing collocates to reveal semantic prosodies in the text, and analysing concordance data to see how particular discursive strategies were used in context. Particular interest is paid to the depictions of masculinity seen in sport as a potential reflection of the views held in competitive sport playing societies at large, and to this end it focuses on language and imagery which is used in the discursive construction of the terms: men, women, champion, and physicality. The ideology of male hegemony is found to be dominant in the corpus data, seen in, among other things: the positioning of women, the inclusion of traditional discourses relating to the performance of masculinity and the construction of the 'new man'. White, heterosexual men are shown to be represented as exemplars of hegemonic masculinity, subordinating both black and homosexual men. Laughter is also seen as affirmation of the naturalised cheekiness of men and boys and their tendency to break rules in order to succeed, and betting is identified as a potentially destructive influence in sport.
- Full Text:
- Date Issued: 2017
- Authors: Foster, Gordon
- Date: 2017
- Subjects: Critical discourse analysis , Sportscasters -- Language , Masculinity in sports , Masculinity in mass media , Mass media and sports , Competition (Psychology)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/36116 , vital:24480
- Description: This research project makes use of multiple linguistic and sociological theories. Using Critical Discourse Analysis (as developed by Fairclough 2001, 2013, Wodak 1995, 1997, and van Dijk 2001), and corpus linguistics (following Baker 2012, Baker et al., 2008 and Xiao & McEnery, 2005 - see Website Reference 4), it attempts to critically discuss the language evident in a corpus constructed from transcribed sport broadcasts televised in South Africa, interrogated with the use of AntConc software, maintaining a particular focus on gender representation. It does this with the help of CMT (Contemporary Metaphor Theory) as developed by Lakoff and Johnson (1980) and Lakoff (1993), which allows for the deconstruction and categorisation of metaphorical mappings in the data. With the help of CMT I describe the cognitive mapping of competition through war terminology and uncover a diligent committal to discourses which support hegemonic masculinity, as well as an underlying ideology that purports that rules are breakable and rule infringement will not be significantly penalised (particularly for men). Special attention is paid to collocating language and the ability of these terms to infuse a subject with an evaluative aura. This involves, in particular: using wordlists to identify pertinent content words in the corpus, addressing collocates to reveal semantic prosodies in the text, and analysing concordance data to see how particular discursive strategies were used in context. Particular interest is paid to the depictions of masculinity seen in sport as a potential reflection of the views held in competitive sport playing societies at large, and to this end it focuses on language and imagery which is used in the discursive construction of the terms: men, women, champion, and physicality. The ideology of male hegemony is found to be dominant in the corpus data, seen in, among other things: the positioning of women, the inclusion of traditional discourses relating to the performance of masculinity and the construction of the 'new man'. White, heterosexual men are shown to be represented as exemplars of hegemonic masculinity, subordinating both black and homosexual men. Laughter is also seen as affirmation of the naturalised cheekiness of men and boys and their tendency to break rules in order to succeed, and betting is identified as a potentially destructive influence in sport.
- Full Text:
- Date Issued: 2017
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