Careerism and capitalism as women’s emancipation: a critical analysis of Rand Merchant Bank’s ‘Athena Programme', South Africa
- Authors: Mosesi, Poloko Prudence
- Date: 2019
- Subjects: Rand Merchant Bank (South Africa) , Women in economic development -- South Africa , Women in finance -- South Africa , Neoliberalism -- South Africa
- Language: English
- Type: text , Thesis , Masters , MSocSc
- Identifier: http://hdl.handle.net/10962/140344 , vital:37881
- Description: Against the backdrop of debates on feminism and neo– liberalism, this thesis presents a critical analysis of Rand Merchant Bank’s (RMB) Athena programme in South Africa – an award– winning programme run by women, which aims to develop women as senior managers – and of the type of feminism it represents, using a Marxist feminist theoretical framework. Rand Merchant Bank’s is one of the largest investment banks in Africa, part of the giant First Rand Group (FRG) alongside First National Bank (FNB) group. The thesis, based on a detailed case study using qualitative methods, argues that Athena is a very much product of its time: it advances the argument that if more women were in position of power, women in general would be free, and it views the problem of women’s oppression with an individualist lens, which focuses on attitudes and confidence. Athena, like many initiatives of the neo– liberal era, such as Sandberg’s Lean– In philosophy and the Nike Foundation’s ‘Girl Effect’ promote individual understanding and emancipation of women, which sees emancipation in terms of creating a neo– liberal subject that operates more effectively within a capitalist framework, sees capitalism as the solution – rather than the cause – of women’s unequal circumstance and ignores structural issues like class. In effect, Athena argues that the free market and big corporations are neutral tools that can answer the question of women equality, if only women had the correct attitudes, and so long as corporate hierarchies and profits are accepted as fair, and women are seen as an untapped resource that can be used in a ‘smart economics.’ What all these initiatives have in common is shifting the burden and responsibility to women without proper interrogation of the systems that perpetuate inequalities, and a trickle– down theory, according to which more women capitalists and more women in the ruling class will empower the women in the working class.
- Full Text:
- Date Issued: 2019
Investigating the radical democratic potential of social media use by new social movements in South Africa
- Authors: Zdanow, Carla
- Date: 2015
- Subjects: Social media -- South Africa , Social movements -- South Africa , Neoliberalism -- South Africa
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10948/4310 , vital:20583
- Description: Since its inception, the internet ‒ and in particular Web 2.0 ‒ have been valorized as potentially revolutionary democratic spaces. Despite the emergence of concerns over the progressively neoliberal orientation and narcissistic effects of the internet, evidence of the radical democratic potential of this media has received considerable attention. This thesis is orientated around both an exploration of such evidence, and a consideration of its relevance for South Africa. In this regard, the thesis commences with an exploration of the neoliberal underpinnings of the internet and the growing translation of dominant neoliberal discourses into the online practices of mainstream liberal democratic politics. Focus then shifts toward the mounting influence of alternative radical democratic positions online, through an investigation of the virtual manifestations of deliberative, autonomous, and agonistic approaches to radical democracy. And following an examination of the online political practices of selected recent global social movements, the primacy of agonism in online expressions of radical democracy is advanced. In turn, resonances and dissonances between the online activity and practices of such global social movements, and the use of the internet and social media by well-known South African new social movements, are explored. Finally, this thesis concludes by recommending a fourfold new media approach through which the agonistic radical democratic potential of the internet can be realized more fully by the new social movements of South Africa.
- Full Text:
- Date Issued: 2015