A case study of the internal branding process at Kagiso Media
- Authors: Mchunu, Bonisiwe Purity
- Date: 2025-04-04
- Subjects: Product management , Internal branding , Kagiso Media , Performance management , Organizational change South Africa , Senior leadership teams
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/479449 , vital:78314
- Description: This research took the form of a case study of a media company, Kagiso Media (KM), that had been through a process of change. The company adopted a branding approach and used internal branding activities to implement a change intervention, which was unconventional and a unique approach, making it worthy of investigation. The primary aim of the study was, therefore, to analyse how a change in brand ideology (i.e. encompassing the business mission, vision, goals and shared values) shaped the senior leadership behaviour at KM and also led to the development of an improved performance management system. A case study research method was used. Data was collected through face-to-face and online interviews with the leadership team and combined with relevant company documents. A deductive thematic approach was used to analyse the data. The study revealed that brand ideology can impact leadership behaviour and performance if implemented deliberately. When the new CEO was appointed, his starting point was to change the KM brand ideology. The study revealed that, because of greater clarity in brand ideology, leadership behaviour improved. There were shifts in the manner in which leadership behaved and how they handled performance as a result of entrenching the new brand ideology. The study also revealed that the development of brand ideology necessitated changes in the performance management system. Brand-centred performance management systems contributed towards building a performance culture. In essence, developing a clear brand ideology was central to changing leadership behaviour and the revision of the performance management performance system. While limitations of the study are acknowledged, it has contributed by offering a unique perspective of an internal branding driven change and demonstrates how a change in brand ideology can impact leadership behaviour and performance management. Furthermore, the study recommended that further research could be done to include the perspectives of staff beyond the leadership team. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2025
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- Authors: Mchunu, Bonisiwe Purity
- Date: 2025-04-04
- Subjects: Product management , Internal branding , Kagiso Media , Performance management , Organizational change South Africa , Senior leadership teams
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/479449 , vital:78314
- Description: This research took the form of a case study of a media company, Kagiso Media (KM), that had been through a process of change. The company adopted a branding approach and used internal branding activities to implement a change intervention, which was unconventional and a unique approach, making it worthy of investigation. The primary aim of the study was, therefore, to analyse how a change in brand ideology (i.e. encompassing the business mission, vision, goals and shared values) shaped the senior leadership behaviour at KM and also led to the development of an improved performance management system. A case study research method was used. Data was collected through face-to-face and online interviews with the leadership team and combined with relevant company documents. A deductive thematic approach was used to analyse the data. The study revealed that brand ideology can impact leadership behaviour and performance if implemented deliberately. When the new CEO was appointed, his starting point was to change the KM brand ideology. The study revealed that, because of greater clarity in brand ideology, leadership behaviour improved. There were shifts in the manner in which leadership behaved and how they handled performance as a result of entrenching the new brand ideology. The study also revealed that the development of brand ideology necessitated changes in the performance management system. Brand-centred performance management systems contributed towards building a performance culture. In essence, developing a clear brand ideology was central to changing leadership behaviour and the revision of the performance management performance system. While limitations of the study are acknowledged, it has contributed by offering a unique perspective of an internal branding driven change and demonstrates how a change in brand ideology can impact leadership behaviour and performance management. Furthermore, the study recommended that further research could be done to include the perspectives of staff beyond the leadership team. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2025
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Working inside Bank 4.0: analysing the impact of the 4IR on the organization of work in the banking sector of South Africa
- Authors: Moshime, Kabelo Katlego
- Date: 2021-10-29
- Subjects: Industry 4.0 South Africa , Banks and banking South Africa , Banks and banking Technological innovations South Africa , Organizational change South Africa , Bank employees South Africa , Job security , Labour process theory
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/192386 , vital:45221
- Description: The main objective of the study is to analyse the impact of the 4IR on the organization of work processes in the banking sector of Pretoria, South Africa. The Fourth Industrial Revolution (4IR) is an extension of the digital revolution based on the interconnectedness of machinery and cyber- physical systems that intelligently produce and control production. The South African banking sector has not been immune to the changes brought on by the 4IR in other sectors, as many financial institutions in the country have digitized the bulk of their services, in order to make banking quicker and more efficient. Additionally, the latest COVID-19 pandemic has accelerated the emergence of digital solutions and e-commerce across different sectors worldwide, thus showing that 4IR is here to stay. On the surface, the adoption of various technological innovations within the banking sector seems like a logical step towards building a more efficient banking system, with minimal deficiencies and upskilling opportunities for banking employees, thus providing an improved and convenient banking experience for customers. On the other side, however, one can see general trends that may not be in the best interest for people employed within the banking sector. For example: the introduction of new technologies has reduced the number of employees in banks; the skills upgrade that some bankers have experienced as a result of new technologies, have come at the cost of the many job losses in the sector; also, the control methods in the banks have become more centralised, thus ensuring extreme monitoring of staff. Additionally, new technologies have eliminated the spaces for deficiencies, and have given consumers a greater role in their banking experiences, instead of being assisted from a-z in their local branches. In light of these changes, one has to question the real impact of these changes on the people that have chosen banking as a career, as ‘machines’ have taken over their banking institutions. Using the Labour Process Theory (LPT), this study examined the impact of the 4IR processes on the organization of work and the general employment experiences of employees in the banking sector of Tshwane, in the Gauteng province, of South Africa. This study found the following outcomes: technologies facilitate greater monitoring of the workplace, enable flexible specialisation for workers, reduces foot-flow in bank branches, and shifts the bankers’ work into the hands of the customers. , Thesis (MSocSci) -- Faculty of Humanities, Sociology, 2021
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- Authors: Moshime, Kabelo Katlego
- Date: 2021-10-29
- Subjects: Industry 4.0 South Africa , Banks and banking South Africa , Banks and banking Technological innovations South Africa , Organizational change South Africa , Bank employees South Africa , Job security , Labour process theory
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/192386 , vital:45221
- Description: The main objective of the study is to analyse the impact of the 4IR on the organization of work processes in the banking sector of Pretoria, South Africa. The Fourth Industrial Revolution (4IR) is an extension of the digital revolution based on the interconnectedness of machinery and cyber- physical systems that intelligently produce and control production. The South African banking sector has not been immune to the changes brought on by the 4IR in other sectors, as many financial institutions in the country have digitized the bulk of their services, in order to make banking quicker and more efficient. Additionally, the latest COVID-19 pandemic has accelerated the emergence of digital solutions and e-commerce across different sectors worldwide, thus showing that 4IR is here to stay. On the surface, the adoption of various technological innovations within the banking sector seems like a logical step towards building a more efficient banking system, with minimal deficiencies and upskilling opportunities for banking employees, thus providing an improved and convenient banking experience for customers. On the other side, however, one can see general trends that may not be in the best interest for people employed within the banking sector. For example: the introduction of new technologies has reduced the number of employees in banks; the skills upgrade that some bankers have experienced as a result of new technologies, have come at the cost of the many job losses in the sector; also, the control methods in the banks have become more centralised, thus ensuring extreme monitoring of staff. Additionally, new technologies have eliminated the spaces for deficiencies, and have given consumers a greater role in their banking experiences, instead of being assisted from a-z in their local branches. In light of these changes, one has to question the real impact of these changes on the people that have chosen banking as a career, as ‘machines’ have taken over their banking institutions. Using the Labour Process Theory (LPT), this study examined the impact of the 4IR processes on the organization of work and the general employment experiences of employees in the banking sector of Tshwane, in the Gauteng province, of South Africa. This study found the following outcomes: technologies facilitate greater monitoring of the workplace, enable flexible specialisation for workers, reduces foot-flow in bank branches, and shifts the bankers’ work into the hands of the customers. , Thesis (MSocSci) -- Faculty of Humanities, Sociology, 2021
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