An online information security Aaareness model: the disclosure of personal data
- Authors: Parker, Heather Joubert
- Date: 2021
- Subjects: Social media -- Psychological aspects , Social media -- Psychological aspects -- South Africa , Human behavior , Disclosure of information -- Psychological aspects -- Case studies , Personal information management -- Psychological aspects -- Case studies , Data protection -- Psychologial aspects -- Case studies
- Language: English
- Type: text , Thesis , Masters , MCom
- Identifier: http://hdl.handle.net/10962/172329 , vital:42189
- Description: Social media has revolutionized the way people send and receive information by creating a new level of interconnected communication. However, the use of the Internet and social media brings about various ways in which a user’s personal data can be put at risk. This study aims to investigate what drives the disclosure of personal information online and whether an increase in awareness of the value of personal information motivates users to safeguard their information. Fourteen university students participated in a mixed-methods experiment, where they completed a questionnaire before and after being shown the data stored about them by online platforms to determine if changes occur in their intention to disclose. Following completing the initial questionnaire, the participant viewed the personal data stored about them by Facebook, Google, and Instagram. Other online tools such as Social Profile Checker, Facebook View As, and HaveIBeenPawned were used to see the information publicly available about each participant. Together these findings were discussed in a semi-structured interview to determine the influence of attitudes, subjective norms, and awareness on the cost-benefit analysis users conduct when disclosing information online. Overall, the findings indicate that users are able to disregard their concerns due to a resigned and apathetic attitude towards privacy. Furthermore, subjective norms enhanced by FOMO further allow users to overlook potential risks to their information in order to avoid social isolation and sanction. Alternatively, an increased awareness of the personal value of information and having experienced a previous privacy violation encourage the protection of information and limited disclosure. Thus, this study provides insight into privacy and information disclosure on social media in South Africa. It reveals more insight into the cost-benefit analysis users conduct by combining the Theory of Planned Behaviour with the Privacy Calculus Model, as well as the antecedent factors of Trust in the Social Media Provider, FOMO, and Personal Valuation of Information.
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A personality-based surveillance model for Facebook apps
- Authors: Van der Schyff, Karl Izak
- Date: 2020
- Subjects: Facebook (Electronic resource) , Electronic surveillance -- Psychological aspects , Online social networks -- Psychological aspects , Social media -- Psychological aspects , Personality
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/145534 , vital:38447
- Description: The surveillance of data through the use of Facebook Apps is an ongoing and persistent problem that impacts millions of users. Nonetheless, limited research has been conducted investigating to what extent a Facebook user’s personality influences their awareness of such surveillance practices. Thus, to understand this situation better, the current study inductively developed four propositions from secondary data sources as part of a detailed content analysis. Spanning three search and analysis phases the content analysis led to the development of the research model. Guided by the propositions and research questions, a questionnaire was developed based on the relevant constructs prescribed by the Theory of Planned Behaviour. This questionnaire was used, and a total of 651 responses were collected from Facebook users over the age of 18 years old and residing in the United States of America. Primary data took place at both a univariate and multivariate level with a specific focus on the development of a structural model. Interpretation of the structural model revealed that out of all the Big Five personality traits, Conscientiousness exhibited the strongest relationship with information security awareness followed by Openness to Experience and Neuroticism, respectively. The results further indicated that the model constructs based on attitude, social norms and awareness significantly influenced the intended use of Facebook Apps. The study also contributes by indicating which personality traits are most vulnerable to Facebook App surveillance. For example, it was found that individuals high in Conscientiousness are the least vulnerable with individuals high in Extraversion being the most vulnerable. Since the results indicate that not all the personality traits are significantly related to the model constructs, additional factors may contribute to App surveillance in this context. Concerning this, factors such as user apathy, information privacy, privacy concerns, control and Facebook dependency are discussed as a means to argue why this might be the case.
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