A q-metholological approach to audience reception of public awareness messages on sexual violence
- Authors: Bennie, Rachel
- Date: 2020
- Subjects: Psychology -- Research -- Methodology , Psychology -- Research , Communication in social action -- South Africa , Psychology -- Research -- South Africa , Women -- Violence against -- South Africa , Women -- Violence against -- South Africa -- Prevention
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/140805 , vital:37920
- Description: Public awareness poster campaigns are an often-used method for raising awareness about, and engaging audiences on the topic of rape and other forms of sexual violence (Potter, 2012). However, poster campaigns, as social artefacts, operate in a public arena in which numerous discourses about a phenomenon are produced, reproduced and interact with each other, with sometimes unintended/unanticipated discursive consequences (Böhmke, Bennie, Minnie, Moore, Pilusa & Pollock, 2015). How messages aimed at raising awareness of sexual violence are framed has the potential to reproduce dominant social narratives and gendered subject positions in ways that reinforce notions of men as active sexual agents and potential perpetrators, and women as sexually passive and potential victims (Gavey, 2005). Other approaches, such as bystander intervention, seek to move away from a focus on victims and perpetrators to emphasise the role that community members can play in risk detection, safety promotion and the prevention of sexual violence (McMahon & Banyard, 2012). Since a range of possible messages about sexual violence can be communicated through poster campaigns, it is important to critically examine the content and orientation of campaign material. This study focused on intended audience views regarding messages about sexual violence contained in anti-sexual violence poster materials. The purpose was to collaborate with a selected audience to better understand which messages are effective and which strategies of communication are perceived to be less so. Through the use of Q-methodology, volunteer participants were invited to express their opinions in relation to messages about sexual violence from a range of posters from several international campaigns. The analysis focused on uncovering the discursive subject positions that participants’ express in their attitudinal responses to the poster messages, providing not only a description of these positions, but also illustrating the level of resonance that the poster messages may find with intended audiences. The aim of the study is to potentially inform the development of more focused campaign material, tailored to the specific context from which participants were drawn. Analysis shows clear patterns of audience resistance towards stereotypical representations of sexual violence and messages that are geared towards the simple prohibition of behaviours. The findings highlight the need for the development of alternative strategies of engagement that focus on specific engagement with understandings of sexual violence in the context of intimate and/or acquaintance relationships and which are aimed at inviting audiences to take up a position in relation to sexual violence phenomena that troubles the reproduction of received notions of gendered subjectivities and (hetero) sexuality
- Full Text:
- Authors: Bennie, Rachel
- Date: 2020
- Subjects: Psychology -- Research -- Methodology , Psychology -- Research , Communication in social action -- South Africa , Psychology -- Research -- South Africa , Women -- Violence against -- South Africa , Women -- Violence against -- South Africa -- Prevention
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/140805 , vital:37920
- Description: Public awareness poster campaigns are an often-used method for raising awareness about, and engaging audiences on the topic of rape and other forms of sexual violence (Potter, 2012). However, poster campaigns, as social artefacts, operate in a public arena in which numerous discourses about a phenomenon are produced, reproduced and interact with each other, with sometimes unintended/unanticipated discursive consequences (Böhmke, Bennie, Minnie, Moore, Pilusa & Pollock, 2015). How messages aimed at raising awareness of sexual violence are framed has the potential to reproduce dominant social narratives and gendered subject positions in ways that reinforce notions of men as active sexual agents and potential perpetrators, and women as sexually passive and potential victims (Gavey, 2005). Other approaches, such as bystander intervention, seek to move away from a focus on victims and perpetrators to emphasise the role that community members can play in risk detection, safety promotion and the prevention of sexual violence (McMahon & Banyard, 2012). Since a range of possible messages about sexual violence can be communicated through poster campaigns, it is important to critically examine the content and orientation of campaign material. This study focused on intended audience views regarding messages about sexual violence contained in anti-sexual violence poster materials. The purpose was to collaborate with a selected audience to better understand which messages are effective and which strategies of communication are perceived to be less so. Through the use of Q-methodology, volunteer participants were invited to express their opinions in relation to messages about sexual violence from a range of posters from several international campaigns. The analysis focused on uncovering the discursive subject positions that participants’ express in their attitudinal responses to the poster messages, providing not only a description of these positions, but also illustrating the level of resonance that the poster messages may find with intended audiences. The aim of the study is to potentially inform the development of more focused campaign material, tailored to the specific context from which participants were drawn. Analysis shows clear patterns of audience resistance towards stereotypical representations of sexual violence and messages that are geared towards the simple prohibition of behaviours. The findings highlight the need for the development of alternative strategies of engagement that focus on specific engagement with understandings of sexual violence in the context of intimate and/or acquaintance relationships and which are aimed at inviting audiences to take up a position in relation to sexual violence phenomena that troubles the reproduction of received notions of gendered subjectivities and (hetero) sexuality
- Full Text:
Re-adjustment of masculinities and sexualities amongst first year male students at Rhodes University in the wake of the residence Consent Talk’s programme
- Authors: Ntisana, Thulani
- Date: 2020
- Subjects: Communication in higher education - South Africa -- Makhanda , Rape in universities and colleges -- South Africa -- Makhanda , Masculinity -- South Africa -- Makhanda , Male college students -- Social life and customs -- South Africa -- Makhanda , Male college students -- Sexual behavior -- South Africa -- Makhanda , Male college students -- Conduct of life -- South Africa -- Makhanda , Men -- Identity , Male domination (Social structure) , Patriarchy -- South Africa , Women -- Violence against -- South Africa , Social problems -- South Africa , Consent Talks , #RUreferencelist
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/148956 , vital:38790
- Description: This study seeks to understand how Rhodes University first-year male students adjusted and re-adjusted their masculinities and sexualities in light of the Consent Talk programme offered by the university, the aim of which is to liberate masculinities and femininities from patriarchal and dominant discourses. In the past 26 years, South Africa has seen an increase in academic research establishing causal links between boys, men, masculinities and a number of social ills such as the HIV/AIDs epidemic, violence against women, substance abuse, homophobia, gender-based violence and a lower pass rate amongst boys. This in turn inspired an increase in interventions seeking to involve boys and men in order to identify and address their role in combating gender based violence. These various forms of social deviances that have been linked to masculinity have indicated that young men's masculinity is in crisis and as a result needs great attention in order to address the social issues linked to them. Institutions of higher learning have proven to be microcosms of the larger society. Universities have become highly sexualised spaces; coercive sexual practices in heterosexual relationships are a norm, young women don't feel safe and have lost confidence in universities addressing their concerns. With the emergence of the #RUreferencelist in 2016, the spotlight fell on Rhodes University; young women challenged the rape culture and sexual assaults on campus. In 2016, staff members who are well-informed and educated on issues of gender, sexuality and rape initiated discussions with students in their residences; these discussions were later to be called the Consent Talks. This research makes use of Pierre Bourdieu’s critical theory in understanding how young men negotiate their masculinity within the field of higher education, at Rhodes University. Bourdieu’s three main concepts, field, habitus and capital are used to describe how young men negotiate their masculinity and how the field of gender intersects with the field of higher education. A qualitative paradigm has been employed. The study has collected data through the use of in-depth interviews to get a richer insight into the participants’ perspectives. There were 15 interviews conducted in total for this study, 14 were with first year male students, and one with a senior official of the University. The data was analysed through a qualitative thematic analysis. The findings of the research reveal that some of the participants were exposed to patriarchal and dominant forms of masculinity when growing up. However, most of the participants revealed they were also exposed to alternative masculinities. These were either taught or learnt at home, from family members, circumcision school, church or peers in society. Both the dominant and alternative masculinities were revealed in the discourses of what it means to be a man and in how the young men performed their masculinities. Furthermore, one of the major themes that emerged was that most of the young men in the study were raised by single mothers with mothers playing a significant role in encouraging healthy masculinities. The findings went on to reveal that families (mothers, fathers, older siblings and culture) play a role in socialising and shaping healthy masculinities. The acceptance or rejection of either dominant or alternative masculinities was influenced by an exposure to an environment that either encouraged or shunned either dominant or alternative masculinities. The findings further unveils that different societies are strongly identified with their own definitions of what it means to be a man and are not open to other definitions of masculinity. Moreover, most of the participants accepted the content of what was taught in the Consent Talks; however sought healthy participation, interaction and inclusion of female students. Lastly, the study has also revealed that knowledge of the consequences of breaking (the law) university’s policy does affect some change of behaviour in potential perpetrators.
- Full Text:
- Authors: Ntisana, Thulani
- Date: 2020
- Subjects: Communication in higher education - South Africa -- Makhanda , Rape in universities and colleges -- South Africa -- Makhanda , Masculinity -- South Africa -- Makhanda , Male college students -- Social life and customs -- South Africa -- Makhanda , Male college students -- Sexual behavior -- South Africa -- Makhanda , Male college students -- Conduct of life -- South Africa -- Makhanda , Men -- Identity , Male domination (Social structure) , Patriarchy -- South Africa , Women -- Violence against -- South Africa , Social problems -- South Africa , Consent Talks , #RUreferencelist
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/148956 , vital:38790
- Description: This study seeks to understand how Rhodes University first-year male students adjusted and re-adjusted their masculinities and sexualities in light of the Consent Talk programme offered by the university, the aim of which is to liberate masculinities and femininities from patriarchal and dominant discourses. In the past 26 years, South Africa has seen an increase in academic research establishing causal links between boys, men, masculinities and a number of social ills such as the HIV/AIDs epidemic, violence against women, substance abuse, homophobia, gender-based violence and a lower pass rate amongst boys. This in turn inspired an increase in interventions seeking to involve boys and men in order to identify and address their role in combating gender based violence. These various forms of social deviances that have been linked to masculinity have indicated that young men's masculinity is in crisis and as a result needs great attention in order to address the social issues linked to them. Institutions of higher learning have proven to be microcosms of the larger society. Universities have become highly sexualised spaces; coercive sexual practices in heterosexual relationships are a norm, young women don't feel safe and have lost confidence in universities addressing their concerns. With the emergence of the #RUreferencelist in 2016, the spotlight fell on Rhodes University; young women challenged the rape culture and sexual assaults on campus. In 2016, staff members who are well-informed and educated on issues of gender, sexuality and rape initiated discussions with students in their residences; these discussions were later to be called the Consent Talks. This research makes use of Pierre Bourdieu’s critical theory in understanding how young men negotiate their masculinity within the field of higher education, at Rhodes University. Bourdieu’s three main concepts, field, habitus and capital are used to describe how young men negotiate their masculinity and how the field of gender intersects with the field of higher education. A qualitative paradigm has been employed. The study has collected data through the use of in-depth interviews to get a richer insight into the participants’ perspectives. There were 15 interviews conducted in total for this study, 14 were with first year male students, and one with a senior official of the University. The data was analysed through a qualitative thematic analysis. The findings of the research reveal that some of the participants were exposed to patriarchal and dominant forms of masculinity when growing up. However, most of the participants revealed they were also exposed to alternative masculinities. These were either taught or learnt at home, from family members, circumcision school, church or peers in society. Both the dominant and alternative masculinities were revealed in the discourses of what it means to be a man and in how the young men performed their masculinities. Furthermore, one of the major themes that emerged was that most of the young men in the study were raised by single mothers with mothers playing a significant role in encouraging healthy masculinities. The findings went on to reveal that families (mothers, fathers, older siblings and culture) play a role in socialising and shaping healthy masculinities. The acceptance or rejection of either dominant or alternative masculinities was influenced by an exposure to an environment that either encouraged or shunned either dominant or alternative masculinities. The findings further unveils that different societies are strongly identified with their own definitions of what it means to be a man and are not open to other definitions of masculinity. Moreover, most of the participants accepted the content of what was taught in the Consent Talks; however sought healthy participation, interaction and inclusion of female students. Lastly, the study has also revealed that knowledge of the consequences of breaking (the law) university’s policy does affect some change of behaviour in potential perpetrators.
- Full Text:
- «
- ‹
- 1
- ›
- »