A multimodal analysis of the representations of gender in contemporary South African children’s picture books produced by Book Dash
- Authors: Heydenrych, Ellen Frances
- Date: 2020
- Subjects: Book Dash (South Africa) , Picture books for children -- South Africa , Sex role in literature , Patriarchy in literature , Children's literature, South African (English) -- 21st century -- History and criticism
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/164284 , vital:41106
- Description: In response to a demand for quality children’s picture books written and published by South Africans for local children, Book Dash – a South African non-profit organisation – has devised a publishing model in which they produce high quality children’s picture books in a twelve-hour period. Their aim is to publish books that represent a diverse range of South African children. However, while their objective is to create books that are representative of many races, this representation happens through gendered characters. In this thesis, I explore the representation of gender in Book Dash’s picture books. I use a combination of visual social semiotics, narrative theory, and critical discourse analysis, specifically focusing on the gendered ways in which the characters are represented. My analysis of these books shows how complex it can be to contest regimes of representation that work to fix patriarchal discourses and gender inequality. My findings reveal a paradox in the representation of gender norms in female characters, as some girl child characters are represented in roles that challenge gender norms, while female adult characters are consistently represented as conforming to the patriarchal feminine ideal. There is also a notable lack of father figures in these books. Such portrayals may contribute to the perpetuation of patriarchal discourses and gender inequality, particularly if these books are held up as examples of equality.
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Age is nothing but a number: Ben 10s, sugar mummies, and the South African gender order in the Daily Sun’s Facebook page
- Authors: Mlangeni, Ntombikayise Lina
- Date: 2020
- Subjects: May-December romances -- South Africa , Women in mass media , Men in mass media , Sex role in mass media , Masculinity in mass media , Feminism and mass media , Critical discourse analysis , Unemployment -- Social aspects -- South Africa , Daily Sun (South Africa) , Ben 10
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/167077 , vital:41435
- Description: This thesis examines how meanings of masculinity and femininity are negotiated by South Africans on a social media platform linked to a popular local tabloid newspaper. In particular it explores conversations surrounding the Ben 10 phenomenon on the Daily Sun’s Facebook page. A Ben 10 is commonly understood as a young man who enters into a sexual relationship with an older woman, mostly in township settings, and readers engage vociferously over the meanings of such relationships. Using a constructivist understanding of gender, a thematic analysis is used to examine the Facebook comments on the Daily Sun’s most popular Ben 10 stories. South Africa’s constitution promotes the right to gender equality and freedom, which contributes to the normalisation of sex in public conversations and political debate. However, with high levels of unemployment and poverty in South Africa, the narrative of masculine success through work remains relatively unattainable. This tension between the narrative of male-bread winner through work and the reality of South Africa’s poverty and unemployment has been referred to as the crisis of masculinity. This thesis will argue that tabloids can play a strong political role by providing an alternative public sphere and that they can also assist their readers in coping with life in a democratic society by creating an imagined community of people sharing common experiences.
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Whiteness under threat: Farmlands and the construction of whiteness in its YouTube comment space
- Authors: Kelly, Megan
- Date: 2020
- Subjects: Farmlands (Documentary) , YouTube (Firm) , Mass media and propaganda -- South Africa , Afrikaners -- South Africa -- Attitudes , Propaganda, South African , Farmers -- Violence against -- South Africa , Racism in mass media , Whites -- Race identity -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/165722 , vital:41275
- Description: This study examines how whiteness, particularly South African whiteness, is constructed in a propagandistic YouTube documentary entitled Farmlands and how these constructions are taken up and negotiated by its viewers in its associated comment section. I suggest that these constructions are not only racialised, but resuscitate and popularise old colonial discourses that perpetuate the fear of a ‘white genocide’ and the perceived extermination of a ‘pure white civilisation’. A thematic analysis informed by theories of representation, the establishment of difference through meaning, discourse and critical whiteness studies show that there are several narratives constructed through binary oppositions informed by colonial understandings of race, juxtaposing whiteness and blackness. In analysing these constructions, I aim to demonstrate that whiteness often becomes violent and defensive when its power is perceived to be under threat, reproducing itself through binary constructions that aim to protect it. In doing so, I demonstrate how whiteness is globalising from previous narrow nationalist framings to embracing a globalised notion of ‘white civilisation under threat’. This study supports research that is sceptical of the democratizing ability of the internet and social media, focusing specifically on YouTube’s comment forum and how it is utilized to mobilize attitudes based on hatred, racism and profound social exclusion.
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