Social media and brand image: a longitudinal study of Eastern Cape universities
- Authors: Mnqeta, Lusanda
- Date: 2020
- Subjects: Multivariate analysis -- Graphic methods , Branding (Marketing) -- South Africa , Chernoff faces , Social media -- South Africa , Universities and colleges -- South Africa -- Marketing , Universities and colleges -- South Africa -- Marketing -- Case studies
- Language: English
- Type: text , Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10962/143959 , vital:38298
- Description: It is important for Higher Education Institutions to have marketing strategies that focus on understanding the customer needs in the 21st century. The rapid growth of the internet and the Web 2.0 have led individuals and organisations into applying social media as a branding and communication tool. Hence this study focused on comparing the influence of social media on four Eastern Cape universities in relation to social media metrics and visually demonstrated through the computer-generated human face, the Chernoff faces. Using diary and literature study, the study adopted a case study research design. The researcher sampled four universities using a purposeful sampling technique. Chernoff faces were used to enhance the ability of the reader to immediately understand significant occurrences based on social media metric indicators. To demonstrate multivariate data, the faces brought an original method of expressing complex data as opposed to traditional methods. The study found that Brand management and Resource-Based Theory (RBT) plays a pivotal role in social media marketing as this can lead to organisations having a competitive advantage. The study recommended that strategies to utilise social media as a resource should be put in place to lead to competitive advantage, as suggested by the Resource-based theory. The study concluded that various social media factors can influence the brand image of universities, positively (going to buy) and negatively (never going to buy). Both positive and negative purchase intent are found to be an influential indicator on the brand as they are affected by customer satisfaction.
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- Date Issued: 2020
Social media big data: a diary study of ten pharmaceutical firms
- Authors: Baker, Nadia Samantha
- Date: 2020
- Subjects: Big data , Internet in medicine , Social media in medicine , Internet marketing -- Evaluation , Pharmacy management -- South Africa
- Language: English
- Type: text , Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10962/140737 , vital:37914
- Description: Purpose: The goal of the research was to demonstrate how firms can use social media big data, to make strategic business decisions, through the lens of Resource Based Theory (RBT) and Dynamic Capability Theory (DCT), that could lead to a sustained competitive advantage. In and of its own, big data, does not constitute a competitive advantage. It may hold value for the firm, but lacks rarity, inimitability, and is not substitutable (Braganza, et al. 2017; Mata, Fuerst and Barney, 1995; Delmonte, 2003). It is in the analysis of this data, through RBT and DCT, that will turn the information into useful business intelligence (Amit and Schoemaker, 1993; Barney, 1991; 1995; Marr, 2015; Gupta and George, 2016; Kurtmollaiev, et al., 2018). Most importantly, firms must constantly reconfigure their resources in line with the dynamic business environment to ensure superior performance (Teece, Pisano and Shuen, 1997; Helfat, et al., 2007; Teece, 2014; 2018). Method: In this study, a qualitative approach was used to examine the RBT (Value, Rarity, Inimitability and Non-Substitutable - VRIN Framework) and DCT, to describe and understand the relevant theories and to build upon the quantitative results. While a quantitative approach was used to analyse the social media sentiment as depicted by Social Mention metrics. A novel technique, Chernoff Faces, was used to analyse and visualize the data (de Vos, Strydom, Fouche and Delport, 2011). Results and Findings: The research results show that, while the 10 firms in the study all have a presence on social media, it is on selective platforms. The content that is posted, is on very specific topics (Narayan, 2017; Cornejo, 2018). The Chernoff Faces indicate that the firms’ Social Mention metrics, over the 30 day period, was at low values. Since strength of social mention is depicted by the face line, the thin, long, generally sad looking faces implies that more than 70 percent of the firms’ social media strength over the study period, was weak. Conclusion: The literature indicates that the true value of big data and big data analytics can only be realised if firms make sound business decisions and act upon it swiftly.
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- Date Issued: 2020
Strategies to improve employee financial intelligence
- Authors: Botha, Perine
- Date: 2020
- Subjects: Financial literacy
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/47486 , vital:40118
- Description: South African employees are largely indebted, with the majority of their disposable income used to service debt. The potential causes of this problem include the levels of education of individuals, how investors perceive the political climate in the country, levels of disposable income and the spending habits of individuals. This study aims to assist organisations to improve employee financial intelligence by investigating what influences financial intelligence. To ascertain these influences, the respondents’ level of financial literacy is to be determined as well. Financial literacy is assessed by determining a respondents’ knowledge of numeracy, risk diversification, compound interest and inflation. Additional factors such as debt management, saving culture and access to digital information too have an impact on financial literacy. An empirical study, consisting of a questionnaire was conducted among employees of a state-owned enterprise (SOE) in the Eastern Cape Province of South Africa. These employees represent both the management and junior employee profiles. The study found that 75% of the respondents were not financially literate. Financial literacy rates globally are at 51%, however, in a major emerging economy such as South Africa, the rate is between 48% and 51%. The results of the study however indicate that it is much lower than the global average as well as for that of similar developing countries. The results of the study indicate that age, gender, job grade, level of education, access to digital information, a savings culture, budgeting and debt management do not significantly influence financial literacy in the context of SouthAfrica.The research indicates that the respondents are, however, willing to learn and be educated to increase their financial knowledge and awareness. Possible strategies which could assist in improving levels of financial intelligence are:•Financial literacy courses offered by employers;•Research undertaken by employees themselves could increase their financial literacy; Employee wellness programmes, such as debt counselling, could improve the financial literacy of employees;•Completion of online courses would improve the employees’ level of financial literacy;•Budgeting and money management courses;•Financial advisors to be appointed by employers;•Debt counselling of employees.
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- Date Issued: 2020
The benefits and challenges of implementing the Equator Principles: the case of four large banks in South Africa, through the eyes of project finance teams
- Authors: Baloyi, Glenda
- Date: 2020
- Subjects: Financial institutions -- South Africa -- Moral and ethical aspects , Sustainable development -- South Africa , Project management -- South Africa -- Finance
- Language: English
- Type: text , Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10962/126165 , vital:35855
- Description: The purpose of this research was to investigate the benefits and challenges of implementing the Equator Principles (EPs) by the four large banks in South Africa who are signatories to the framework. This was investigated through the eyes of the project finance teams. The research focused on the perceptions of the project finance team. The EPs are voluntary standards, to date they have been adopted by 94 financial institutions. Financial institutions that have adopted the EPs, benefit by having a competitive advantage of getting involved with high risk projects / developments. The Equator Principles resulted in having environmental and social risk policies and structures to manage these risks. This research was conducted using mixed methods and followed the post-positivist paradigm. The research found that the project finance teams were aware of the environmental, social and governance risks associated with project finance transactions. Furthermore, they understood the need to have the Environmental, Social and Governance (ESG) risk assessment during the credit process. This research found out that the benefits of the EPs outweigh the challenges, as they promote responsible investment, thus promoting the reputation of the investor. The EPs requires the client / borrower to conduct an environmental and social impact assessment and commit to covenants that are binding in the financial legal agreements. By having processes and strategies that promote responsible investment in the financed projects / development, this gives the Equator Principles Financial Institution (EPFI) the advantage of competing in the international market. EPs may indirectly influence the financial institutions that have not adopted the EPs, to promote responsible investment by applying ESG risk assessment processes as required by the banks that have adopted the EPs. EPs lack of capacity such as human resources, policies, funds and structures is the reason why companies do not adopt responsible investment is their operation and not incorporating them in the decision-making process. Some EPFI are not committed the EPs and become free riders. Other EPFI are not complying with the EPs and this causes uncertainties with regards to the legitimacy of the ES standards. EPs are ambiguous, subjective and voluntarism can make it difficult to be achieved by the EPFI. EPs increases the approval process for the financial institution to conclude the transaction, thus delaying the start of a needed project / development. And that EPFI may be forced to have fewer clients as a result of the funding requirements required by EPs.
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- Date Issued: 2020
The development of a framework to facilitate an increase level of self employment mongst the rural youth by promoting increased level of entrepreneurial intent
- Authors: Lindoor, Jillian
- Date: 2020
- Subjects: Youth-- Employment -- South Africa -- Eastern Cape , Rural youth -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/49878 , vital:41812
- Description: Natural resources and unique livelihoods within rural areas could be transformed into investments that would attract affluent urban groups and benefit the wider community,reduce unemployment and create self-employment among the youth. However limited employment opportunities, ongoing failure of local development projects, low level of self-acknowledge conviction amongst the rural youth to set up new business ventures is low exists. These issues that serve as the motivation for this research, are evident in the Dr Beyers Naude Local Municipality (BNLM) in the Eastern Cape of South Africa. These issues increases poverty, alcohol and substance abuse. It is important to find a solution to the problem and develop the local economy, increase employment, reduce poverty and assist in contributing to the millennium goals as set out by the United Nations. The research objective of the study is therefore to investigate what methods can be implemented to facilitate an increase in the level of self-employment amongst the rural youth by promoting an increased level of entrepreneurial intent.
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- Date Issued: 2020
The development of a project management body of knowledge model for Vodacom in the eastern region of RSA
- Authors: Alley, Andre
- Date: 2020
- Subjects: Cell phone services industry -- South Africa , Project management Knowledge management Organizational learning
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/50338 , vital:42110
- Description: The purpose of this research was the development of a project management body of knowledge model for Vodacom in the Eastern Region of the Republic of South Africa (RSA). As a result of a recent increase of complaints regarding projects delivered by Vodacom Eastern Region. The research started with a structured literature review, followed by a qualitative case study research design using embedded units of analysis, providing useful insights in sustainable project management in Vodacom Easter Region, RSA. The outcome of the research was in the form of a sustainable project management body of knowledge model for Vodacom in the Eastern Region of RSA, which highlighted five focus areas, namely; team structure, project organisational structure, stakeholder management, attributes of team members, communication and information technology enablers. The study concluded with practical recommendations for a relevant and sustainable project management model under the five focus areas.
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- Date Issued: 2020
The economic impact of electrical meter tampering within Western Cape municipalities
- Authors: Brink, Petrus Johannes
- Date: 2020
- Subjects: Electric meters--Power supply
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/47526 , vital:40125
- Description: Electricity access is fundamental for satisfying elementary human needs, raising living standards, preserving satisfactory human health, assisting in the relief of poverty and helping expedite sustainable development. Furthermore, access to electricity helps to uplift communities and empower businesses, contributing to an all-round positive environment ultimately leading to the development of a country. Worldwide, electricity is generated at identified areas and by specific entities such as Eskom in South Africa, Nampower in Namibia and LEC in Lesotho. Electricity generation, transmission, and distribution are a business just like any other business and its main goals are to service the needs of its customers as well as to make a profit and look after the interests of the shareholders. Although electricity must be made available for use by all the citizens and businesses in a country, it is not a free service and must be paid for. An electricity meter is used to measure the amount of electricity used and bill the consumer accordingly. Tampering with any electrical meters in order to avoid paying for electricity is illegal and a criminal offense. Electrical meter tampering and the economic impact it has on a utility is a massive overall problem. An initial review of the problem revealed that there are studies and published statistics for electrical meter tampering in South Africa on a national level, but that there is a lack of focus and results on a regional level. The purpose of this study is to assist regional municipalities and determine how to challenge electricity meter tampering and therefore influence the economic effect it might have on such a municipality. This study looks at investigating regional municipalities with a specific focus on municipalities situated within the Western Cape. To initiate this study, secondary data was collected from academic sources and presented in the form of a literature review. The literature review addresses research questions and objectives around the background, nature, and extent of managing electricity, electrical meters, the importance of solving the problem and the potential causes of electrical meter tampering. An interpretive research philosophy was followed and primary data was gathered through a qualitative study by interviewing eleven (11)participants from ten (10)local Western Cape Municipalities. Furthermore, it was identified that the two qualitative approaches best suited to this research was a case study and grounded theory. In order to analyse the primary data gathered, a sophisticated software programme called ATLAS.ti was used to identify themes and codes emanating from the data. The analysis of the primary data was presented in the form of columns, bar and pie charts and the key findings interpreted with reference to the secondary data gathered earlier in the study.The treatise was concluded with recommendations to municipal managers of how to challenge electrical meter tampering and what economic impact meter tampering has on their municipalities. It was left to the municipal manager’s discretion to decide if they want to share the results of the study with their senior and middle managers who acted as participants in the study.
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- Date Issued: 2020
The effect of leadership on organisational culture and employee engagement in the South African horseracing industry
- Authors: Doorgapershad,Vikash
- Date: 2020
- Subjects: Leadership -- South Africa , Corporate culture -- South Africa Organisational behaviour Employee motivation
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/50524 , vital:42210
- Description: The South African horseracing industry dates back to the late 1700’s, and since then has given rise to the gambling industry within the country which has become a major form of entertainment to many. The horseracing industry in South Africa is run by various stakeholders that contribute to the three sectors of the industry - agriculture, sport and gambling. The industry contributes significantly to South Africa’s GDP in the form of gambling revenue, and has created employment for thousands of people. However, over the past decade there has been a decline in the revenue required to sustain the sport of horseracing. This revenue decline is evident in the reported annual figures of the horseracing operators Phumelela Gaming & Leisure Ltd and Gold Circle (Pty) Ltd. The study that follows investigates concepts of organisational culture, employee engagement and employee performance (dependent variable) as possible causes for the decline in the revenue for the horseracing operators by examining the effects of the independent variables, leadership, financial goals and objectives, policies and procedures, innovation and the nature of business of these concepts. This was achieved by collecting data from respondents from Phumelela Gaming & Leisure and Gold Circle, and analysing them in accordance with the literature on the above dependent and independent variables. The empirical results of the study indicate that the concepts mentioned above play a significant role in the problem/s faced by the horseracing operators, and that not enough is being done to address employee related issues. As the economic climate within the country struggles during Covid-19, it has become evident that the problems faced by Phumelela Gaming & Leisure and Gold Circle need to be addressed urgently to ensure survival and sustainability of their businesses, and the horseracing industry.
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- Date Issued: 2020
The effect of leadership styles on employee happiness in the South African automotive manufacturing industry
- Authors: Mabuza, Nhlamulo G
- Date: 2020
- Subjects: Automobile industry workers -- Management
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/48764 , vital:41069
- Description: Employee happiness has in recent years become an area of interest in various research studies. Many studies have shown that happier employees can contribute to increased revenues and improved productivity levels in organisations. Some of the characteristics of happy employees are working well beyond the job scope, always being willing to learn, always being willing to help colleagues or leaders, and taking responsibility for their work. The efforts of these happy employees ensure that the goals and objectives set out by an organisation are achieved. Leadership has become more challenging in recent years due to the effects of globalisation such as increased global competition, increased workplace diversity and increased productivity. Leadership also plays a role in the happiness of employees in the workplace who are required to implement initiatives that keep them relevant and competitive. Different leadership styles are used by leaders to support their workforce in reaching the objectives of the organisation. The purpose of this study was to investigate the effect of leadership styles on employee happiness in the South African automotive manufacturing industry. Leadership styles were investigated using both secondary research comprising a literature review and primary research involving an empirical study. They included situational leadership, Machiavellian leadership, authentic leadership, charismatic leadership and servant leadership. In the quantitative study, a total of 104 electronic surveys were circulated. Initially they were distributed through convenience sampling and subsequently they were snowballed to other staff-level employees working for various automotive manufacturing companies within the Eastern Cape Province of South Africa. The survey designed for data collection consisted of 5 point Likert scale questions. Out of the 104 surveys circulated, 102 were returned with consent to be used for this study. One of the findings of the study was that Machiavellian leadership was the only leadership style that related negatively to the happiness of employees in the South African automotive manufacturing industry. All the other leadership styles tested − situational leadership, authentic leadership, charismatic leadership and servant leadership − were positively related to employee happiness. In addition, organisational culture was an intervening variable that partially mediated the relationships between each of the tested leadership styles and employee happiness. The relationships between situational leadership and employee happiness and between charismatic leadership and employee happiness were partially mediated by organisational culture. Relationships between Machiavellian leadership and employee happiness, authentic leadership and employee happiness, and servant leadership and employee happiness were all fully mediated by organisational culture. From these findings, recommendations and conclusions were made which could add value to the issue of employee happiness in the workplace, specifically in the South African automotive manufacturing industry.
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- Date Issued: 2020
The effect of macroeconomic factors on the sustainable production of fresh produce in South Africa
- Authors: Van Niekerk, Johan Marius
- Date: 2020
- Subjects: Agriculture -- Economic aspects -- South Africa , Sustainable development
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/50720 , vital:42392
- Description: Primary producers of fresh produce and other agricultural commodities at large, also known as farmers in South Africa are diminishing at a worrying rate (58,000) commercial farmers in 1998 to under 35,000 in 2018). The sustainability of the agriculture sector in South Africa is at risk (Aye, Gupta & Wanke, 2018). Sustainable agriculture has the potential to address some of the fundamental challenges facing agricultural practices in South Africa. The agriculture sector play an important role as driver for economic growth in the economy. Improving agricultural sustainability is fundamental to food security and poverty reduction (Vink,2014). The primary objective of this study is to empirically examine the effects of macro factors on the sustainability of fresh produce in South Africa. These factors are political certainty, economic certainty, environmental certainty and the production of fresh produce. The importance of these factors to farmers is well documented. An online research survey, with 247 respondents was conducted. Data analyses were conducted through descriptive and inferential statistics. The study concludes with managerial recommendations that can be implemented to increase certainty among the independent variables and so improve sustainability. Some recommendations include: improved communication between the industry and government, improved collaboration and the implementation of well aligned strategies in order to manage risks associated with macro factors. Findings of the study suggest that the independent and dependent factors influence each other. The practical contribution of the study is the detailed insight that is provided by the study which reveals that sustainability can be linked to the productivity of farmers and implies that although fresh produce farmers are uncertain and concerned about the macro factors outside their control, they are very positive about their production and long-term sustainability and do not intend to quit the industry. The study indicated the importance of sustainability of fresh produce in South Africa.
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- Date Issued: 2020
The effect of technology acceptance model and trust on online banking in Zambia
- Authors: Hamusone, Collins Moonga
- Date: 2020
- Subjects: Internet banking -- Zambia , Banks and banking -- Computer networks -- Zambia , Banks and banking -- Information technology -- Zambia , Banks and banking -- Technological innovations -- Zambia , Consumer behavior -- Zambia
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10962/163637 , vital:41063
- Description: The banking industry has been influenced by the evolution of technology and in the process , reduced the cost of transacting and increased the speed of service delivery. This global change has been driven by the development of alternative banking channels from the traditional brick and mortar walls to a utomated teller machines , phone - banking, and now the most recent phenomenon, online banking . The current study, conducted in Lusaka, Zambia investigated the adoption of online banking technology using the Technology Acceptance Model (TAM) with perceived ea se of use, perceived usefulness and trust. T he two constructs perceived ea se of use, perceived usefulness are known to be the most accurate subjective measurement scales for predicting user acceptance . T echnology Acceptance Model (TAM) is the most widely used model and theorizes that if a user fi nds the technology useful , it will influence the user’s attitude positively, thereby increasing the intention to use and finally allowing for adoption. In a cross - sectional survey of 478 participants, and using logistic regression, this study found that perceived usefulness , perceived ease of use and trust were positively associated with users’ intentions to adopt online banking , and these relationships were statistically significant. The findings from this study provide support for the theoretical model. The study further found no contradicting results, and this provides banks in Zambia with an opportunity to grow online banking as the consumer behaviour indicates a willingness and int ention to adopt the technology. The current study was limited to the urban areas of Lusaka which had a population of 3.2 million . Future research may also investigate the impact of culture on the adopti on of online banking technology .
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- Date Issued: 2020
The effectiveness of lean principles in South Africa manufacturing companies
- Authors: Erasmus, Lionel Daveril
- Date: 2020
- Subjects: Lean manufacturing -- South Africa -- Port Elizabeth -- Management
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/49830 , vital:41806
- Description: The Lean approach is a widely discussed and applied manufacturing philosophy in a variety of industries across the globe (Gupta & Jain, 2013), with only a few within the manufacturing industry able to truly say they have not heard of Lean (Melton, 2005). Lean is defined as a philosophy that applies specific tools and methods in a consistent, disciplined and systematic manner to eliminate waste and improve operational effectiveness, where the necessary processes are performed in a sequence in order to achieve the desired results. The effectiveness of Lean has been well established, with organisations from all over the world and from different industries having proved that Lean principles are well founded. However, despite its effectiveness the implementation of Lean manufacturing into an organisation is not an easy task due to various barriers opposing the effective implementation of Lean principles. The study was carried out in the South African (SA) Tank manufacturing industry. The study aimed at to establish a framework for successful implementation of Lean principles. The organisation where research took place, Welfit Oddy, is located in Perseverance, Port Elizabeth (PE) in SA. It is a manufacturing company which specializes in the design, manufacture and sale of tank containers and bulk liquid shipping containers and transport containers used to transport and deliver various goods such as milk, gas, chemicals, oil, petrol and liquid chemicals to customers and end users. The organisation has served this global industry for more than 25 years and is considered by many to be one of the biggest and best manufacturers of intermodal ISO tank containers in the world. Tank containers, also referred to as ISO tanks, intermodal tanks or IMO portable tanks, are designed for intermodal transportation by road, rail, air, and ship (Erera, Morales & Savelsbergh, 2005).
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- Date Issued: 2020
The effectiveness of lean principles in South African manufacturing companies
- Authors: Erasmus, Daveril Lionel
- Date: 2020
- Subjects: Lean manufacturing , Production management
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/50546 , vital:42218
- Description: The Lean approach is a widely discussed and applied manufacturing philosophy in a variety of industries across the globe (Gupta & Jain, 2013), with only a few within the manufacturing industry able to truly say they have not heard of Lean (Melton, 2005). Lean is defined as a philosophy that applies specific tools and methods in a consistent, disciplined and systematic manner to eliminate waste and improve operational effectiveness, where the necessary processes are performed in a sequence in order to achieve the desired results. The effectiveness of Lean has been well established, with organisations from all over the world and from different industries having proved that Lean principles are well founded. However, despite its effectiveness the implementation of Lean manufacturing into an organisation is not an easy task due to various barriers opposing the effective implementation of Lean principles. The study was carried out in the South African (SA) Tank manufacturing industry. The study aimed at to establish a framework for successful implementation of Lean principles. The organisation where research took place, Welfit Oddy, is located in Perseverance, Port Elizabeth (PE) in SA. It is a manufacturing company which specializes in the design, manufacture and sale of tank containers and bulk liquid shipping containers and transport containers used to transport and deliver various goods such as milk, gas, chemicals, oil, petrol and liquid chemicals to customers and end users. The organisation has served this global industry for more than 25 years and is considered by many to be one of the biggest and best manufacturers of intermodal ISO tank containers in the world. Tank containers, also referred to as ISO tanks, intermodal tanks or IMO portable tanks, are designed for intermodal transportation by road, rail, air, and ship (Erera, Morales & Savelsbergh, 2005). In this study, emphasis will be placed on the issues that need to be addressed for the effective implementation of the Lean Manufacturing philosophy within the organisation.
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- Date Issued: 2020
The effects of education on economic growth and global competitiveness: a statistical approach
- Authors: Mbatha, Erica Isabel Tavares Da Silva
- Date: 2020
- Subjects: Economic development -- Effect of education on -- South Africa , Education, Higher -- South Africa , Educational attainment -- South Africa
- Language: English
- Type: text , Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10962/147558 , vital:38649
- Description: This thesis investigates whether there is a relationship between education, economic growth and global competitiveness and whether there is a relationship between South Africa’s current throughput rates in institutions of higher education, and its economic growth and global competitiveness. Economic growth is defined as a country’s ability to improve the life of its average citizen based on the strength of its economy. As such, it is increasingly important for a country to assess the factors that contribute to the improvement of their economy, which will ultimately result in its economic growth. Global competitiveness is an indication of how countries are able to provide for their people internally, as well as participate in the international market. To this end, economic growth and global competitiveness are two proxies that can be used to demonstrate the economic wellbeing of a country. Considering that prosperity under economic growth and global competitiveness of a country are driven by its people, one of the aims of this thesis was to investigate whether there is a relationship between education and economic growth and global competitiveness. Considering the recent demand in free education in South Africa, it is also important to understand whether there is a relationship between South Africa’s current throughput rates at higher education institutions and its economic growth and global competitiveness. Bearing in mind the political past which has led to inequality in the country, it is important to understand which types of education contribute to the economy and which types need to be further supported in order to increase the country’s economic productivity. Therefore, an additional aim of the thesis was to determine the relationship between South Africa’s current throughput rates in institutions of higher education, and its economic growth and global competitiveness. To address the aforementioned aims, data were collected from various open access online repositories. All the data were collated and numerous general linear models were constructed and tested to determine the different relationships as per the two aims. The results reveal that secondary school education had the highest impact on economic growth and global competitiveness on a global scale. This could be attributed to the fact that secondary school graduates tend to make up the largest part of the general workforce and as such, would make up a substantial proportion of the economy. Regarding South Africa, the only significant relationships were between green cluster universities (universities that focus on both research and technical training) and global competitiveness. Overall average throughput rates in all academic institutions were low; this could indicate that perhaps there are issues within the higher education system itself that need to be addressed in order to increase the throughput rate. From a managerial perspective, the results of this research stress the importance for the government to further investigate this area of study, as the call for free education becomes more prominent. The low throughput rates seem to suggest that the government is spending substantial amounts of money on students who do not always complete their studies. More research needs to be done to assess the root of the problem in South Africa’s tertiary education system, in order to ensure that this aspect increases its positive contribution towards the country’s economic growth and global competitiveness.
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- Date Issued: 2020
The impact of job satisfaction, motivation and job stress on employees’ innovative behaviour
- Authors: Moeng, Mpho Solomon
- Date: 2020
- Subjects: Job satisfaction Attitude (Psychology)
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/49714 , vital:41774
- Description: In the fast-paced world of today, innovation is more relevant now than at any other time in our history. The dynamic nature of today’s business landscape presents complex challenges to organisations at macro and micro environment levels. To survive these challenging times, innovation has been identified to play a vital part in finding and developing opportunities for growth and sustaining a competitive edge. It is with no surprise that researchers have long sought to find the root drivers of great innovation. The consensus is that employees are the engine behind innovation and that innovation within an organisation is a direct result of employees engaging in innovative behaviour. Organisations that fail to tap into the creative potential of their employees lose out on benefits and advantages of being innovative organisations. There are various factors that influence employees’ engagement in innovative behaviour, and research into the topic has considered the influence of different factors such as: individual traits, natural inclinations to innovation, motivation, emotions, organisational culture, job requirements, leadership, and social relations. The purpose of this study was to empirically investigate the influence and significance of job satisfaction, perceived colleague support, perceived leadership support, perceived organisational support and job stress on employees’ engagement in innovative behaviour. Based on a review of current literature, the study investigated hypothesised direct and indirect relationships that exist between these factors and that can be used to improve the levels of employees’ engagement in innovation behaviour in Eskom distribution in the Eastern Cape operating unit. The study used on-line questionnaires to survey Eskom Distribution ECOU employees. 141 employees participated in the survey. Majority of the respondents were males and were from Specialised Maintenance and Support department. A large number of the respondents are university and Technikon graduates with half a decade or more in years of service to Eskom. The results of the survey show that there is a significant positive relationship between job satisfaction, colleague support, leadership support organisational support and innovative behavior. From this finding the researcher recommended that management that improves the levels of employee engagement in innovative behaviour by focusing on issues pertaining to job satisfaction, colleague support, leadership support and organisational support.
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- Date Issued: 2020
The impact of mergers and acquisitions on employee well-being in the beverage industry: The CCBSA coastal region case
- Authors: Belle, Isabel
- Date: 2020
- Subjects: Employees health promotion -- South Africa -- Eastern Cape , Beverage industry -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/49751 , vital:41796
- Description: Globalisation, technological advancement and currency regulations are key motivators for companies to invest in foreign countries. As new entrants enter the market companies are faced with the threat of market share loss due to increased competition. The increase in the global competitive landscape has a direct impact on the rise of Mergers and Acquisitions (M&A). The growth potential of companies that experienced mergers has resulted in the boom of M&A over the past three decades. In most cases M&A have resulted in job losses and in some demotions. It is no surprise that these transactions result in an anxious and stressed workforce. The merger of the three soft drink bottlers in South Africa namely: CCF, Shanduka and ABI has brought about changes that have left some employees feeling anxious about the future. The combining of different cultures from the different entities can have a negative effect on employees as they would need to adapt to a different culture of the new formed entity. M&A were first introduced in the United States during the eighteenth century and moved into Europe in the nineteenth century. A large body of research has been concentrated in the United States and European markets to understand phenomena relating to such activities in developed countries. M&A activities have also transcended into developing countries. Over the past few years M&A transactions have become a critical gateway for investment in Africa for both local and universal market players. The aim of the study is to understand the employees’ state of mind in the workplace after the merger. The results of the study show that employee morale prior to the merger was higher when compared to post the merger, which implies that employee morale has declined post the merger. The results indicate that after the merger there was a significant decrease in trust, motivation, employee well-being and job satisfaction.
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- Date Issued: 2020
The impact of the Dieselgate vehicle emmissions scandal on customer equity in the South African automotive industry
- Authors: Pillay, Sylvester Deenan
- Date: 2020
- Subjects: Automobile industry and trade -- Germany , Automobile industry and trade -- Law and legislation -- Germany , Automobile industry and trade -- South Africa , Automobiles -- Motors -- Exhaust gas , Brand choice -- South Africa , Customer preferences -- South Africa , Consumer satisfaction -- South Africa , Brand loyalty -- South Africa , Consumer behavior -- South Africa , Dieselgate
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10962/149304 , vital:38823
- Description: Prominent German automotive manufacturers had been tampering with emissions for some time before it became public knowledge in September 2015. It is then that that the term ‘Dieselgate’ was coined in reference to the scandal. As the scandal became public knowledge, manufacturers accused of emissions cheating faced challenges on several fronts, including legal, financial and environmental. While the ‘backlash’ as a result of the scandal was apparent in other countries, it was not as apparent in South Africa. This research paper set out to explore the impact that the Dieselgate scandal had in South Africa in terms of customer equity. Data analysis was undertaken using a two-pronged approach. The first of these was analysis of vehicle sales data using a paired t-test. This was to understand whether sales had seen a decline pre-, as well as post-scandal. The results point to a sales decline, this highlights that Dieselgate was a factor even though other, unexamined factors, were not investigated. The second instrument used was a customer equity questionnaire, this provided insight into the real opinions of consumers in South Africa about the affected brands. The analysis revealed that the affected manufacturers operating in South Africa had seen no negative effects in terms of customer equity. Based on the results, it could be said that market factors, which was not part of the research, play a great role in consumers’ preferences or mindsets. Additionally, manufacturers can operate with a degree of latitude in certain markets. This is based on market factors in a specific market as well as the regulations imposed and enforced in that market. Lastly, customer equity is a complex theory that includes a multitude of converging theories. Based on this fact, it is currently difficult to evaluate customer equity in its entirety in a single paper. A comprehensive model is yet to be developed that can effectively measure customer equity in an all-encompassing way.
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- Date Issued: 2020
The influence of online service quality on future purchasing intent
- Authors: Gelderbloem, Kirsten
- Date: 2020
- Subjects: Electronic commerce -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/48114 , vital:40490
- Description: The rapid advancements in technology has seen a growing shift in retail industry trends, with many retailers establishing online shopping platforms. Though online shopping was initially more popular in other parts of the world, it is fast becoming more popular in South Africa. Many South Africans are now starting to feel more comfortable with the experience, convenience and benefits of online shopping and thus it is important for researchers and experts to gain a better understanding of customers’ experiences in this regard. Furthermore, customer service and quality of service in the online shopping space tends to be relatively different to customer service and quality experienced at a traditional retail store. Therefore, understanding customer service and quality of service within the online retail space is also a critical area to be researched. The aim of this study is thus is to assist retailers and managers to better understand customer service quality of online shopping platforms and how these online shopping platforms perform in terms of its reliability, assurance, tangibility, empathy, and responsiveness dimensions of service quality. An empirical study, consisting of a questionnaire was conducted amongst 88 South African males and females from the various generational cohorts who utilise online shopping platforms. Furthermore, the purpose of this study was to evaluate the service quality experiences of customers who make use of online shopping platforms. The key findings indicated that reliability, tangibility and empathy are the key determinants affecting a customer’s intention to purchase from an online shopping platform. Furthermore, recommendations were made to retailers and managers to consistently focus on remaining reliable in terms of delivering goods as promised; accepting returns and offering refunds, as well as maintaining accurate client and product information; consistently striving towards providing exceptional tangible experiences, such as maintaining a visually appealing website that is easy to navigate, safe and secure to conduct transactions and, to always ensure that customer service agents show empathy towards to their customers.
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- Date Issued: 2020
The influence of project management maturity on project success – A case of private organization’s infrastructure projects
- Authors: Manunga, Felicia
- Date: 2020
- Subjects: Project Management -- South Africa , Construction projects -- Management -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/49909 , vital:41816
- Description: The construction industry is characterised by the high rate of project failures. Industry professionals consider inconsistent project management practices to be a major cause of these failures. A leading contributor to these inconsistent project management practices is that there is no one project management standard followed in the industry, thereby resulting in different interpretations and applications by project managers. Given the intricate nature of construction projects, correct project management practices and project management maturity are paramount in achieving the overall envisaged project benefits,project success and business profit by organisations. As such, this study arose from the desire to improve the prevailing practices in construction projects, particularly in the Private Healthcare Industry. Against this background, the purpose of this study was to develop a framework that aims to improve the prevailing project management practices in infrastructure projects within the Private Healthcare Industry. This was done through evaluating the appropriate frameworks and theories in construction project management practices, project management maturity, and project success concepts. This then led to determining the correct construction project management practices required for the successful execution of infrastructure projects. To achieve this goal, a comprehensive review of literature was conducted that covered a review of project management practices, benefits, and theories The review of literature concluded with the main study proposition: Project management maturity has an influence on project success.
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- Date Issued: 2020
The mediating effect of financial literacy on the relationship between financial behavior and financial well-being on budget intentions
- Authors: Msakatya, Sakhumzi Mcgregor
- Date: 2020
- Subjects: Financial literacy
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/49736 , vital:41786
- Description: Financial literacy concerns the understanding of those concepts related to finances. Financial literacy is globally recognised as an essential life skill since people must be able to differentiate among a wide range of products, services and providers of financial products to manage their finances successfully. Individuals make daily financial decisions about expenditures and savings. In environments where resources are scarce poor financial decisions have high impact on the quality of life and future access to resources. People are not adequately educated with regards to finance and wealth creation, save too little for retirement, overspend and tend to purchase items that are not prioritised for the household. Due to limited empirical research, it is clear that new research into the effect of financial literacy on the relationship between financial behaviour and financial well-being on budget intentions is required. This study was anchored to two theories, namely the Theory of Planned Behavior (TPB), intended to explain all behaviors in which people have the ability to exert self-control and the Trans-Theoretical Model of Behaviour Change (TTM) that could be used to change people’s financial behaviour. The problem being explored is that the mismanagement of funding for beneficiaries at higher education institutions. NSFAS has begun to increasingly make cash payouts available to beneficiaries yet there is not enough empirical evidence to suggest that the beneficiaries possess adequate personal finance management skills or they are financially literate to being able to better manage their finances. When the beneficiaries are not adequately skilled regarding personal finance management skills, they could misuse such funds and this could result in these beneficiaries failing to complete their studies. This study contributed to the identified knowledge gap by investigating the mediating effect of financial literacy on the relationship between financial behaviour and financial well-being on budget intentions among South African university students. This study included quantitative research methods and questionnaires were used as the primary means of collecting the data. The sample included 204 participants from the University of Fort Hare. The final sample yielded a total response rate of 81.6%. A cross sectional research design was used for this study. Convenience sampling was used in this study. The researcher made use of student leaders to distribute and collect questionnaires. This study included 14 hypotheses. The dependent variables included Budget Intentions and Financial Literacy. The independent variables included Financial Well-being and Financial Behaviour. Self-control as a financial behaviour predicted university students’ budget intentions. Individuals with better self-control were more likely to forgo indulgences and focus on the long-term goals, thereby sticking to a budget. Optimism significantly predicted budget intentions of university learners. People who tend to engage in deliberate thinking more often are more likely to better manage their personal finances through budgeting. Individuals who have more positive financial attitude were more satisfied with their financial situation implying that they undertake planning and budgeting as far as finance issues are concerned. Financial socialisation from a parental perspective significantly influenced university students’ financial behaviour, namely, financial teaching, monitoring and modelling. People with better self-control are more likely to practise saving in almost every income flowing to them. Financial behaviour, particularly, deliberating thinking significantly predicted financial literacy. Positive financial behaviours such as being financial literate such as a reduction in day-to-day expenses were found to be associated with lower financial anxiety levels. Financial behaviours including positive financial attitude significantly predicted financial literacy. Individuals who had their financial issues monitored by parents for the purpose of earning advice and tips on financial matters were positively behaving pointing to the notion that they were financial literate and knowledgeable. The implication of the study is that management of institutions of higher learning should encourage students to practise self-control behaviour regarding their finances in order to improve budget intentions. It is also recommended that the Universities management should design short courses where students can be trained on or made aware of the importance of self-control as much as good financial behaviour is concerned.
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- Date Issued: 2020