The influence of leadership on employee motivation and job performance of staff at the Nelson Mandela Bay Municipality
- Ntusikazi, Cynthia Nompumelelo
- Authors: Ntusikazi, Cynthia Nompumelelo
- Date: 2017
- Subjects: Leadership -- South Africa -- Nelson Mandela Bay Municipality Employee motivation -- South Africa -- Nelson Mandela Bay Municipality , Performance standards -- South Africa -- Nelson Mandela Bay Municipality Organizational effectiveness -- South Africa -- Nelson Mandela Bay Municipality
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/19474 , vital:28883
- Description: The purpose of this study was to investigate the influence of leadership on employee motivation and job performance of staff at the Nelson Mandela Bay Municipality. The research is aimed at all NMBM staff from senior management to lower management. The primary objective of this study was to improve job performance in the NMBM by investigating variables that influence job performance. The study investigated the influence of participative leadership style, employee engagement, fringe benefits, pay, growth factors, supervisors and co-workers in the job performance of NMBM staff. Convenience sampling was used to select one hundred (100) participants. The response rate was forty two percent (42%). The sample was structured to include senior management, middle management and lower management in NMBM. These participants were taken from all directorates of NMBM. The empirical results revealed that in order to increase job performance in NMBM there should be an increase in employee engagement and growth factors. The managerial implications of the results are discussed and recommendations are made.
- Full Text:
- Date Issued: 2017
- Authors: Ntusikazi, Cynthia Nompumelelo
- Date: 2017
- Subjects: Leadership -- South Africa -- Nelson Mandela Bay Municipality Employee motivation -- South Africa -- Nelson Mandela Bay Municipality , Performance standards -- South Africa -- Nelson Mandela Bay Municipality Organizational effectiveness -- South Africa -- Nelson Mandela Bay Municipality
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/19474 , vital:28883
- Description: The purpose of this study was to investigate the influence of leadership on employee motivation and job performance of staff at the Nelson Mandela Bay Municipality. The research is aimed at all NMBM staff from senior management to lower management. The primary objective of this study was to improve job performance in the NMBM by investigating variables that influence job performance. The study investigated the influence of participative leadership style, employee engagement, fringe benefits, pay, growth factors, supervisors and co-workers in the job performance of NMBM staff. Convenience sampling was used to select one hundred (100) participants. The response rate was forty two percent (42%). The sample was structured to include senior management, middle management and lower management in NMBM. These participants were taken from all directorates of NMBM. The empirical results revealed that in order to increase job performance in NMBM there should be an increase in employee engagement and growth factors. The managerial implications of the results are discussed and recommendations are made.
- Full Text:
- Date Issued: 2017
The influence of leadership style on the organisational performance of a selected municipality
- Nokwe, Ntabethemba, Giyose, Dorrington
- Authors: Nokwe, Ntabethemba , Giyose, Dorrington
- Date: 2017
- Subjects: Leadership -- South Africa -- Eastern Cape Corporate culture -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/20232 , vital:29161
- Description: Africa’s public service faces many challenges for improved service delivery and this necessitates an administration that is committed, strong, people focused, and has the necessary skills and expertise to respond to the challenges and opportunities. Leadership in the work place is becoming a growing challenge for institutions especially in the public service. Good leadership throughout the public and private sector is critical for building effective countries, ensuring stability and promoting economic growth. Leadership is therefore responsible for encouraging certain fundamental values that will encourage trust and reinstate credibility with the public. The aim of the study was to investigate leadership styles that drive service delivery at a selected municipality. This was done by looking at the influence the following have on service delivery: selflessness, individualism, communalism, collectivism, cooperativeness, materialism. During literature review leadership theories were discussed to introduce the concept to the reader as well different styles of leadership together with Ubuntu as an African perspective to leadership. The sample consisted of 103 employees at different organisational levels of a selected municipality in the Eastern Cape. The empirical results showed that only materialism was significantly and positively (r = 0.34, p < 0.01) related to service delivery (SD). It means by satisfying the respondents’ materialistic needs, public sector managers would increase service delivery in the selected municipality. Descriptive statistics were also calculated with regard to the prevailing levels of the targeted leadership styles in the municipality. The managerial implications of the empirical results were discussed in the study.
- Full Text:
- Date Issued: 2017
- Authors: Nokwe, Ntabethemba , Giyose, Dorrington
- Date: 2017
- Subjects: Leadership -- South Africa -- Eastern Cape Corporate culture -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/20232 , vital:29161
- Description: Africa’s public service faces many challenges for improved service delivery and this necessitates an administration that is committed, strong, people focused, and has the necessary skills and expertise to respond to the challenges and opportunities. Leadership in the work place is becoming a growing challenge for institutions especially in the public service. Good leadership throughout the public and private sector is critical for building effective countries, ensuring stability and promoting economic growth. Leadership is therefore responsible for encouraging certain fundamental values that will encourage trust and reinstate credibility with the public. The aim of the study was to investigate leadership styles that drive service delivery at a selected municipality. This was done by looking at the influence the following have on service delivery: selflessness, individualism, communalism, collectivism, cooperativeness, materialism. During literature review leadership theories were discussed to introduce the concept to the reader as well different styles of leadership together with Ubuntu as an African perspective to leadership. The sample consisted of 103 employees at different organisational levels of a selected municipality in the Eastern Cape. The empirical results showed that only materialism was significantly and positively (r = 0.34, p < 0.01) related to service delivery (SD). It means by satisfying the respondents’ materialistic needs, public sector managers would increase service delivery in the selected municipality. Descriptive statistics were also calculated with regard to the prevailing levels of the targeted leadership styles in the municipality. The managerial implications of the empirical results were discussed in the study.
- Full Text:
- Date Issued: 2017
The intent by black professionals to leave private sector organisations in the Nelson Mandela Bay
- Authors: Moruri, Thabiso Vincent
- Date: 2017
- Subjects: Professional employees -- South Africa -- Port Elizabeth Employee loyalty -- South Africa -- Port Elizabeth , Employee retention -- South Africa --Port Elizabeth Labor turnover -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/19201 , vital:28787
- Description: Since the dispensation of the democracy in 1994, the South African labour market has been inclusive to the race that previously was excluded in certain positions in the private sector. Black professionals, managers and senior managers have since increased in the market and they became in demand due to the introduction of the Equity laws by the government of South Africa. The purpose of this study was to investigate the reason why black professionals do not stay or develop loyalty with the private sector organisation that employ them within the Nelson Mandela Bay region. Factors that could affect the reason to stay or not with these private organisations were identified and researched. These factors are, Employment Equity, Career Development, Diversity Management, Trust, Transformation and Management Style. Literature review on the views of scholars about these factors was done. A questionnaire to investigate these factors was distributed to black professionals that still work for the private organisations in the Nelson Mandela Metro and to the ones that opted not to stay. Interviews were also conducted with the professionals that are specialists in the field of human resources. The following are the main findings of the study. Racial prejudice towards black professionals is evident in these organisations. There is lack of equity and affirmative action is not implemented properly, which assists in the decision not to stay with these organisations. Career development is determined by race, meaning those who are developed are chosen by their race. The lack of career development is also perpetuated by the lack of proper strategies and the respondents feel that these strategies need to be reviewed. The lack of career development also contributes to the decision whether to stay or not. Trust between the black professionals and their superiors is not a problem. The black professionals are happy with how their superiors support them and how they reward them. Racial discrimination plays a role in the superior’s ability to manage diversity and this also contributes in the decisions whether to stay or not with private organisations. The lack of the diversity management influenced by racial prejudice, gives enough reasons to the black professionals to leave the organisations. Lack of transformation is evident. It seems that black professionals are only given manager or senior manager positions only to comply with the laws of the country. The respondents seemed to be happy with the management style of their superiors.
- Full Text:
- Date Issued: 2017
- Authors: Moruri, Thabiso Vincent
- Date: 2017
- Subjects: Professional employees -- South Africa -- Port Elizabeth Employee loyalty -- South Africa -- Port Elizabeth , Employee retention -- South Africa --Port Elizabeth Labor turnover -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/19201 , vital:28787
- Description: Since the dispensation of the democracy in 1994, the South African labour market has been inclusive to the race that previously was excluded in certain positions in the private sector. Black professionals, managers and senior managers have since increased in the market and they became in demand due to the introduction of the Equity laws by the government of South Africa. The purpose of this study was to investigate the reason why black professionals do not stay or develop loyalty with the private sector organisation that employ them within the Nelson Mandela Bay region. Factors that could affect the reason to stay or not with these private organisations were identified and researched. These factors are, Employment Equity, Career Development, Diversity Management, Trust, Transformation and Management Style. Literature review on the views of scholars about these factors was done. A questionnaire to investigate these factors was distributed to black professionals that still work for the private organisations in the Nelson Mandela Metro and to the ones that opted not to stay. Interviews were also conducted with the professionals that are specialists in the field of human resources. The following are the main findings of the study. Racial prejudice towards black professionals is evident in these organisations. There is lack of equity and affirmative action is not implemented properly, which assists in the decision not to stay with these organisations. Career development is determined by race, meaning those who are developed are chosen by their race. The lack of career development is also perpetuated by the lack of proper strategies and the respondents feel that these strategies need to be reviewed. The lack of career development also contributes to the decision whether to stay or not. Trust between the black professionals and their superiors is not a problem. The black professionals are happy with how their superiors support them and how they reward them. Racial discrimination plays a role in the superior’s ability to manage diversity and this also contributes in the decisions whether to stay or not with private organisations. The lack of the diversity management influenced by racial prejudice, gives enough reasons to the black professionals to leave the organisations. Lack of transformation is evident. It seems that black professionals are only given manager or senior manager positions only to comply with the laws of the country. The respondents seemed to be happy with the management style of their superiors.
- Full Text:
- Date Issued: 2017
The level of awareness and use of risk management techniques by SMEs in the construction industry : a case of King Williams Town and Port Elizabeth
- Authors: Chiliya, William
- Date: 2017
- Subjects: Risk management Construction industry -- Cost control Small business
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10353/8932 , vital:33998
- Description: The purpose of this study was to investigate the level of awareness and use of risk management techniques by SMEs in the construction industry conducting business activities in King William’s Town and Port Elizabeth in the Eastern Cape Province of South Africa. A self-administered questionnaire was used to gather data from 82 SME owners or managers in the construction industry. The statistical Package for Social Sciences (SPSS) was used to analyse data. The Chi-square, cross tabulation and descriptive statistical tests were employed to analyse the data. The results of the study revealed that there is a low level of awareness and use of risk management techniques by SMEs in the construction industry. In addition, the results revealed that SMEs in the construction industry have a positive attitude toward risk management techniques. The results of the study recommend that the government, tertiary institutions, construction industry development board and SME owners or managers in the construction industry should work together to improve the level of awareness and use of risk management techniques.
- Full Text:
- Date Issued: 2017
- Authors: Chiliya, William
- Date: 2017
- Subjects: Risk management Construction industry -- Cost control Small business
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10353/8932 , vital:33998
- Description: The purpose of this study was to investigate the level of awareness and use of risk management techniques by SMEs in the construction industry conducting business activities in King William’s Town and Port Elizabeth in the Eastern Cape Province of South Africa. A self-administered questionnaire was used to gather data from 82 SME owners or managers in the construction industry. The statistical Package for Social Sciences (SPSS) was used to analyse data. The Chi-square, cross tabulation and descriptive statistical tests were employed to analyse the data. The results of the study revealed that there is a low level of awareness and use of risk management techniques by SMEs in the construction industry. In addition, the results revealed that SMEs in the construction industry have a positive attitude toward risk management techniques. The results of the study recommend that the government, tertiary institutions, construction industry development board and SME owners or managers in the construction industry should work together to improve the level of awareness and use of risk management techniques.
- Full Text:
- Date Issued: 2017
The link between effective communication and implementation of corporate strategy in an information and communication technology firm
- Authors: Mashile, Lordwick
- Date: 2017
- Subjects: Communication in organizations Communication in management , Business communication Strategic planning
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/18573 , vital:28683
- Description: While many executives and senior managers believe that formulating a unique corporate strategy is critical for sustainability and success of an organisation; that alone is not enough. Making sure that the strategic vision is effectively communicated down to lower-level managers and employees is equally as important as formulating corporate strategy. Not only does employees need to understand and believe that senior managers know where they are taking the company to; employees are unlikely to rally behind managerial efforts to get the organisation moving in the intended direction if they do not understand the strategic plans of the organisation. When senior managers articulate a vivid and compelling case for where the company is headed, employees begin to want to be part of the journey, and involve themselves in the implementation of the corporate plans. By effectively communicating the strategic vision of the organisation down to the lower-level managers and employees, senior managers derive support of employees and their commitment to get the company moving in the intended direction. Many organisations or companies in the business world fail, not because they do not have financial resources, not because they do not have a unique and innovative corporate strategy, but because of enforcing or imposing the corporate plans to the employees without selling the company’s plans to its employees, so as to have buy-in from them. This will not only let them be part of the solution, but also feel part of the organisation and take ownership of the organisation’s strategic plans. Strategic plans plays an important role in preparing business organisations to meet their current and future challenges. Research carried out in to both large, medium, small and micro sized-firms constantly emphasise a positive relationship between successful implementation of corporate strategies and its performance. This is because it is often mentioned that well implanted strategies produce outstanding organisational performance. The primary objective of the study was to look at effective communication of corporate strategy in a business organisation and the impact it has on successful implementation of corporate strategy in an Information and Communication Technology (ICT) firm. Various number of studies have been carried out with regard to corporate strategy, but the impact effective communication can have on successful implementation of corporate strategy has never been studied. The study was conducted within an Information and Communication Technology (ICT) firm based in Centurion, Gauteng. It was conducted within an enterprise division of the firm rather than the entire organisation, which employs 400 people. Out of the 400 respondents invited to participate in the study, 98 managed to complete the questionnaires. The study followed a positivistic research paradigm which made use of questionnaires. It made use of an on-line survey where the respondents were invited to participate in the study via e-mails. The study established that certain variables are more critical than other when coming to strategy implementation such as strategic leadership and effective communication.
- Full Text:
- Date Issued: 2017
- Authors: Mashile, Lordwick
- Date: 2017
- Subjects: Communication in organizations Communication in management , Business communication Strategic planning
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/18573 , vital:28683
- Description: While many executives and senior managers believe that formulating a unique corporate strategy is critical for sustainability and success of an organisation; that alone is not enough. Making sure that the strategic vision is effectively communicated down to lower-level managers and employees is equally as important as formulating corporate strategy. Not only does employees need to understand and believe that senior managers know where they are taking the company to; employees are unlikely to rally behind managerial efforts to get the organisation moving in the intended direction if they do not understand the strategic plans of the organisation. When senior managers articulate a vivid and compelling case for where the company is headed, employees begin to want to be part of the journey, and involve themselves in the implementation of the corporate plans. By effectively communicating the strategic vision of the organisation down to the lower-level managers and employees, senior managers derive support of employees and their commitment to get the company moving in the intended direction. Many organisations or companies in the business world fail, not because they do not have financial resources, not because they do not have a unique and innovative corporate strategy, but because of enforcing or imposing the corporate plans to the employees without selling the company’s plans to its employees, so as to have buy-in from them. This will not only let them be part of the solution, but also feel part of the organisation and take ownership of the organisation’s strategic plans. Strategic plans plays an important role in preparing business organisations to meet their current and future challenges. Research carried out in to both large, medium, small and micro sized-firms constantly emphasise a positive relationship between successful implementation of corporate strategies and its performance. This is because it is often mentioned that well implanted strategies produce outstanding organisational performance. The primary objective of the study was to look at effective communication of corporate strategy in a business organisation and the impact it has on successful implementation of corporate strategy in an Information and Communication Technology (ICT) firm. Various number of studies have been carried out with regard to corporate strategy, but the impact effective communication can have on successful implementation of corporate strategy has never been studied. The study was conducted within an Information and Communication Technology (ICT) firm based in Centurion, Gauteng. It was conducted within an enterprise division of the firm rather than the entire organisation, which employs 400 people. Out of the 400 respondents invited to participate in the study, 98 managed to complete the questionnaires. The study followed a positivistic research paradigm which made use of questionnaires. It made use of an on-line survey where the respondents were invited to participate in the study via e-mails. The study established that certain variables are more critical than other when coming to strategy implementation such as strategic leadership and effective communication.
- Full Text:
- Date Issued: 2017
The morale and motivation of government employees in a science environment
- Authors: Alberts, Lauren Erna
- Date: 2017
- Subjects: Employee morale -- South Africa -- Cape Town Employee motivation -- South Africa -- Cape Town , Civil service -- Personnel management
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/46262 , vital:39541
- Description: This study investigated the problem of low morale and motivation of government employees in a scientific environment. There is not a significant amount of research about morale and motivation of government or public sector employees, specifically in the scientific environment. The emphasis of this study was to establish those factors contributing to the causes of low morale in government employees through identifying motivational factors that impact their morale. This quantitative study of a sample of 74 respondents develops a framework to foster morale and motivation in government employees working at the Forensic Science Laboratory in Cape Town, South Africa. Extrinsic motivational factors (working environment, salary and job security) and intrinsic motivational factors (recognition, responsibility and training) were measured against morale. In identifying the key areas relating to those of the motivation factors and morale in government employees, the issue can be addressed and measures implemented to meet the needs of these employees. The findings demonstrated evidence of the presence of a significant relationship between morale and the extrinsic motivational factor, job security, as well as the intrinsic motivation factors of recognition, responsibility and training.
- Full Text:
- Date Issued: 2017
- Authors: Alberts, Lauren Erna
- Date: 2017
- Subjects: Employee morale -- South Africa -- Cape Town Employee motivation -- South Africa -- Cape Town , Civil service -- Personnel management
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/46262 , vital:39541
- Description: This study investigated the problem of low morale and motivation of government employees in a scientific environment. There is not a significant amount of research about morale and motivation of government or public sector employees, specifically in the scientific environment. The emphasis of this study was to establish those factors contributing to the causes of low morale in government employees through identifying motivational factors that impact their morale. This quantitative study of a sample of 74 respondents develops a framework to foster morale and motivation in government employees working at the Forensic Science Laboratory in Cape Town, South Africa. Extrinsic motivational factors (working environment, salary and job security) and intrinsic motivational factors (recognition, responsibility and training) were measured against morale. In identifying the key areas relating to those of the motivation factors and morale in government employees, the issue can be addressed and measures implemented to meet the needs of these employees. The findings demonstrated evidence of the presence of a significant relationship between morale and the extrinsic motivational factor, job security, as well as the intrinsic motivation factors of recognition, responsibility and training.
- Full Text:
- Date Issued: 2017
The relationship between values-based leadership and employee engagement
- Authors: Simon, Bridgette Virginia
- Date: 2017
- Subjects: Leadership -- South Africa Employee motivation -- South Africa , Management -- Employee participation -- South Africa Organizational effectiveness -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/20220 , vital:29159
- Description: Sustaining competitiveness requires organisations to continuously reinvent themselves, consider both external influences as well as internal risk that may affect the company as a market leader. Organisations that have acknowledged that a relationship between engaged employees and business success exists, would seek ways to foster and facilitate the engagement of their workers through their leadership. The primary objective of the study was to determine whether a relationship exists between values-based leadership and employee engagement. The aim was to contribute to the quality of leadership values, behaviour and influence at Coca-Cola Beverages South Arica by gaining a deeper understanding of leadership and employee engagement. The theoretical study explored the definitions, key concepts, benefits and outcomes of both values based leadership and employee engagement. It provided a detailed literature review of the role of leadership in creating a values based organisation, what values-based leadership encompasses and its relationship with employee engagement. The theoretical overview highlighted that leadership is an influential factor in employee engagement and the extent to which employees feel valued and connected to the organisation’s goals. The theoretical overview further confirmed that leadership values, behaviour and influence are interrelated and exert an influence on employee engagement, thereby strengthening the fact that there is a relationship between values-based leadership and employee engagement. A structured web-based survey, with a questionnaire, was used to corroborate the theoretical findings and to assess employees’ perceptions of the prevalence of values–based leadership and employee engagement. A sample of 269 respondents was selected to participate in the empirical study and 167 responded to the survey, which yielded a 62% per cent response rate. The key findings of the study indicate that strong correlations exist between leadership values, behaviours and influence and that these concepts were interrelated. Furthermore, the study confirmed that values–based leadership was an important factor in employee engagement and specifically in terms of the physical, emotional and social components of engagement and less so in terms of the cognitive component. Values-based leadership and engagement were identified as critical factors in ensuring that organisations are well equipped to deal with the current volatile economic environment and to consider ways to maintain and accelerate their profitability and competitiveness in order to remain a sustainable business. It is strong values that underpin the performance of highly successful and sustainable organisations; coupled with effective leadership as a key driving force.
- Full Text:
- Date Issued: 2017
- Authors: Simon, Bridgette Virginia
- Date: 2017
- Subjects: Leadership -- South Africa Employee motivation -- South Africa , Management -- Employee participation -- South Africa Organizational effectiveness -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/20220 , vital:29159
- Description: Sustaining competitiveness requires organisations to continuously reinvent themselves, consider both external influences as well as internal risk that may affect the company as a market leader. Organisations that have acknowledged that a relationship between engaged employees and business success exists, would seek ways to foster and facilitate the engagement of their workers through their leadership. The primary objective of the study was to determine whether a relationship exists between values-based leadership and employee engagement. The aim was to contribute to the quality of leadership values, behaviour and influence at Coca-Cola Beverages South Arica by gaining a deeper understanding of leadership and employee engagement. The theoretical study explored the definitions, key concepts, benefits and outcomes of both values based leadership and employee engagement. It provided a detailed literature review of the role of leadership in creating a values based organisation, what values-based leadership encompasses and its relationship with employee engagement. The theoretical overview highlighted that leadership is an influential factor in employee engagement and the extent to which employees feel valued and connected to the organisation’s goals. The theoretical overview further confirmed that leadership values, behaviour and influence are interrelated and exert an influence on employee engagement, thereby strengthening the fact that there is a relationship between values-based leadership and employee engagement. A structured web-based survey, with a questionnaire, was used to corroborate the theoretical findings and to assess employees’ perceptions of the prevalence of values–based leadership and employee engagement. A sample of 269 respondents was selected to participate in the empirical study and 167 responded to the survey, which yielded a 62% per cent response rate. The key findings of the study indicate that strong correlations exist between leadership values, behaviours and influence and that these concepts were interrelated. Furthermore, the study confirmed that values–based leadership was an important factor in employee engagement and specifically in terms of the physical, emotional and social components of engagement and less so in terms of the cognitive component. Values-based leadership and engagement were identified as critical factors in ensuring that organisations are well equipped to deal with the current volatile economic environment and to consider ways to maintain and accelerate their profitability and competitiveness in order to remain a sustainable business. It is strong values that underpin the performance of highly successful and sustainable organisations; coupled with effective leadership as a key driving force.
- Full Text:
- Date Issued: 2017
The role of African leadership values in achieving employee engagement in firms
- Authors: Yoyo, Vuyisa
- Date: 2017
- Subjects: Leadership -- Africa , Management -- Moral and ethical aspects Employee motivation Business ethics -- Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/13392 , vital:27181
- Description: Firms have been largely characterised by competition and this necessitates that organisations leverage on their own competitive advantage in order to stay relevant to their customers. This is applicable to organisations whether they sell products or render services. Employees become key in assisting organisations to ensure that they deliver quality services or products to these customers, as they are mostly the ones that liaise with these customers. Employee engagement becomes an important factor that needs to be understood together with the leadership values that can be utilised to increase employee engagement. Understanding the role of leadership values in achieving employee engagement is essential as this will assist management to practise and encourage the implementation of these values in their organisations. The aim of this study to assist organisations to improve employee engagement by investigating the leadership values that influence the increase in employee engagement. This study is specifically looking at investigating the role that African Values in Leadership (AVL), as measured by communalism, cooperativeness, selflessness and collectivism, play in the achievement of employee engagement in firms. An empirical study, consisting of a mail survey was conducted amongst 109 employees of the State Owned Enterprises (SOEs) in the Eastern Cape Province. The purpose of the study was to investigate the extent and leadership determinants of employee engagement in the SOEs. The key findings indicated that AVL played a vital role in achieving employee engagement. Important values that were found to be significant in increasing employee engagement were selflessness, collectivism and cooperativeness. Furthermore recommendations were made to management to ensure that they encourage employees to practise AVL and also lead by examples through modelling these values to foster employee engagement in SOEs.
- Full Text:
- Date Issued: 2017
- Authors: Yoyo, Vuyisa
- Date: 2017
- Subjects: Leadership -- Africa , Management -- Moral and ethical aspects Employee motivation Business ethics -- Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/13392 , vital:27181
- Description: Firms have been largely characterised by competition and this necessitates that organisations leverage on their own competitive advantage in order to stay relevant to their customers. This is applicable to organisations whether they sell products or render services. Employees become key in assisting organisations to ensure that they deliver quality services or products to these customers, as they are mostly the ones that liaise with these customers. Employee engagement becomes an important factor that needs to be understood together with the leadership values that can be utilised to increase employee engagement. Understanding the role of leadership values in achieving employee engagement is essential as this will assist management to practise and encourage the implementation of these values in their organisations. The aim of this study to assist organisations to improve employee engagement by investigating the leadership values that influence the increase in employee engagement. This study is specifically looking at investigating the role that African Values in Leadership (AVL), as measured by communalism, cooperativeness, selflessness and collectivism, play in the achievement of employee engagement in firms. An empirical study, consisting of a mail survey was conducted amongst 109 employees of the State Owned Enterprises (SOEs) in the Eastern Cape Province. The purpose of the study was to investigate the extent and leadership determinants of employee engagement in the SOEs. The key findings indicated that AVL played a vital role in achieving employee engagement. Important values that were found to be significant in increasing employee engagement were selflessness, collectivism and cooperativeness. Furthermore recommendations were made to management to ensure that they encourage employees to practise AVL and also lead by examples through modelling these values to foster employee engagement in SOEs.
- Full Text:
- Date Issued: 2017
The role of membrane bio-reactor technology in alleviating South Africa's imminent water crisis
- Authors: Share, Stephen
- Date: 2017
- Subjects: Water resources development -- Economic aspects Membrane reactors
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/21120 , vital:29442
- Description: South Africa is classified as a semi-arid country, with annual average rainfall well below global standards. It experiences drastic fluctuations in rainfall, with as little as 100mm on the western side, to as much as 1500mm per annum on the eastern side (DWA, 2013a). At the end of 2015, 65% of South Africans were living in urban areas (Worldbank.org, 2017), a phenomenon that places severe pressure on the already strained water resources in the country. Among the most common natural causes of water shortages are drought, climate change and evaporation, while disparity in water supply, urbanisation and population growth, illegal tap connections, and contamination of water sources rate among the main human causes (Machethe, 2011). These natural and human causes, combined with the economic importance of water, highlight the importance of well-maintained water infrastructure to a developing nation such as South Africa. Membrane Bio-reactor technology (MBR) has been applied successfully in many developed countries around the world and, because of the superior quality effluent associated with this technology, it has the potential to contribute to the maintenance of the water ecosystem in South Africa in a positive and sustainable manner. The aim of this study is to investigate the contribution that MBR technology can make towards alleviating the water crisis in the South African context. The study made use of a case study methodology with embedded units of analysis in the form of semi-structured interviews, in order to conclude that MBR technology has a very significant role to play in the longevity of water resources in South Africa – especially when it comes to water re-use in densely populated urban and developed areas. The financial feasibility of such technology could however not be measured accurately, as this aspect depends largely on the application needs of the specific water authorities.
- Full Text:
- Date Issued: 2017
- Authors: Share, Stephen
- Date: 2017
- Subjects: Water resources development -- Economic aspects Membrane reactors
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/21120 , vital:29442
- Description: South Africa is classified as a semi-arid country, with annual average rainfall well below global standards. It experiences drastic fluctuations in rainfall, with as little as 100mm on the western side, to as much as 1500mm per annum on the eastern side (DWA, 2013a). At the end of 2015, 65% of South Africans were living in urban areas (Worldbank.org, 2017), a phenomenon that places severe pressure on the already strained water resources in the country. Among the most common natural causes of water shortages are drought, climate change and evaporation, while disparity in water supply, urbanisation and population growth, illegal tap connections, and contamination of water sources rate among the main human causes (Machethe, 2011). These natural and human causes, combined with the economic importance of water, highlight the importance of well-maintained water infrastructure to a developing nation such as South Africa. Membrane Bio-reactor technology (MBR) has been applied successfully in many developed countries around the world and, because of the superior quality effluent associated with this technology, it has the potential to contribute to the maintenance of the water ecosystem in South Africa in a positive and sustainable manner. The aim of this study is to investigate the contribution that MBR technology can make towards alleviating the water crisis in the South African context. The study made use of a case study methodology with embedded units of analysis in the form of semi-structured interviews, in order to conclude that MBR technology has a very significant role to play in the longevity of water resources in South Africa – especially when it comes to water re-use in densely populated urban and developed areas. The financial feasibility of such technology could however not be measured accurately, as this aspect depends largely on the application needs of the specific water authorities.
- Full Text:
- Date Issued: 2017
The role of organisational culture in fostering work life balance in business and private banking
- Authors: Gabayi, Simiselo Albert
- Date: 2017
- Subjects: Corporate culture -- Finance , Work-life balance , Banks and banking , Quality of work life
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/15204 , vital:28178
- Description: The current socio-economic climate has induced stress on organisations and employees, since they are expected to double their efforts with limited resources. Organisational culture poses a challenge to employees, especially in a high-pressure environment. A highly competitive environment demands organisations that have the ability to change constantly to ensure sustainability. This has resulted in employees feeling that organisational culture has changed to that of sales culture with disregard for people resulting in a lack of work-life balance (WLB). This study intends to contribute to developing a framework of how organisational culture could support work-life balance. When negative in nature, organisational culture can impact negatively on organisational performance and quality of work-life causing best workers to leave. The problem identified by this study is a poor organisational culture in banking that may discourage work-life balance practices. When an organisations’ primary focus is on sales and less on people, this leads to work-life imbalances. A comprehensive questionnaire was developed for this study to establish the perception of employees towards organisational culture and work-life as an aspect of employee wellness. The total sample was forty-four (44) respondents who are from business and private banking space of the four major banks. The results showed that the type of organisational culture that is prevalent in business and private banking is a combination of market and hierarchy culture. Job satisfaction is also positively correlated to organisational culture. Management must ensure that the workforce is satisfied in order to create a positive culture. A positive organisational culture has a positive influence on employees, attaining the desired work-life balance in business and private banking space.
- Full Text:
- Date Issued: 2017
- Authors: Gabayi, Simiselo Albert
- Date: 2017
- Subjects: Corporate culture -- Finance , Work-life balance , Banks and banking , Quality of work life
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/15204 , vital:28178
- Description: The current socio-economic climate has induced stress on organisations and employees, since they are expected to double their efforts with limited resources. Organisational culture poses a challenge to employees, especially in a high-pressure environment. A highly competitive environment demands organisations that have the ability to change constantly to ensure sustainability. This has resulted in employees feeling that organisational culture has changed to that of sales culture with disregard for people resulting in a lack of work-life balance (WLB). This study intends to contribute to developing a framework of how organisational culture could support work-life balance. When negative in nature, organisational culture can impact negatively on organisational performance and quality of work-life causing best workers to leave. The problem identified by this study is a poor organisational culture in banking that may discourage work-life balance practices. When an organisations’ primary focus is on sales and less on people, this leads to work-life imbalances. A comprehensive questionnaire was developed for this study to establish the perception of employees towards organisational culture and work-life as an aspect of employee wellness. The total sample was forty-four (44) respondents who are from business and private banking space of the four major banks. The results showed that the type of organisational culture that is prevalent in business and private banking is a combination of market and hierarchy culture. Job satisfaction is also positively correlated to organisational culture. Management must ensure that the workforce is satisfied in order to create a positive culture. A positive organisational culture has a positive influence on employees, attaining the desired work-life balance in business and private banking space.
- Full Text:
- Date Issued: 2017
The use of competitive intelligence in the sustainability of SMMEs in the Buffalo City Metropolitan Municipality (BCMM)
- Authors: Fakir, Kiran
- Date: 2017
- Subjects: Business intelligence -- South Africa -- East London Business enterprises -- South Africa -- East London , Small business -- South Africa -- East London
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/15182 , vital:28176
- Description: The Buffalo City Metropolitan Municipality (BCMM), situated in the second largest province in South Africa, the Eastern Cape, is an unfortunate victim of low economic development and high unemployment. The South African Government, through the Department of Trade and Industry, identified the need for SMMEs to address these issues with the inception of the White Paper on National Strategy for the Development and Promotion of Small Business in South Africa over 20 years ago. SMMEs in South Africa are noted to have a failure rate of around 70% which does not bode well for the efforts to improve economic development and reduce unemployment through SMMEs. This research sets out to determine the significance of variables such as human resources, financial resources, information systems, government assistance and competitive intelligence on the sustainability of SMMEs. The researcher examined the literature relating to the challenges and issues faced by SMMEs with particular emphasis on the use of competitive intelligence as a tool to assist in sustainability. The literature review was followed by an analysis and interpretation of a qualitative study of SMMEs within the BCMM. Through an analysis of the results it was possible to determine the nature of the relationships between the independent variables and sustainability. Finally, the researcher was able to make recommendations based on the research.
- Full Text:
- Date Issued: 2017
- Authors: Fakir, Kiran
- Date: 2017
- Subjects: Business intelligence -- South Africa -- East London Business enterprises -- South Africa -- East London , Small business -- South Africa -- East London
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/15182 , vital:28176
- Description: The Buffalo City Metropolitan Municipality (BCMM), situated in the second largest province in South Africa, the Eastern Cape, is an unfortunate victim of low economic development and high unemployment. The South African Government, through the Department of Trade and Industry, identified the need for SMMEs to address these issues with the inception of the White Paper on National Strategy for the Development and Promotion of Small Business in South Africa over 20 years ago. SMMEs in South Africa are noted to have a failure rate of around 70% which does not bode well for the efforts to improve economic development and reduce unemployment through SMMEs. This research sets out to determine the significance of variables such as human resources, financial resources, information systems, government assistance and competitive intelligence on the sustainability of SMMEs. The researcher examined the literature relating to the challenges and issues faced by SMMEs with particular emphasis on the use of competitive intelligence as a tool to assist in sustainability. The literature review was followed by an analysis and interpretation of a qualitative study of SMMEs within the BCMM. Through an analysis of the results it was possible to determine the nature of the relationships between the independent variables and sustainability. Finally, the researcher was able to make recommendations based on the research.
- Full Text:
- Date Issued: 2017
The use of enterprise resource planning systems in three leading bakeries in South Africa
- Authors: Mokuena, Mpolokeng
- Date: 2017
- Subjects: Enterprise resource planning -- South Africa Business planning -- South Africa , Management information systems -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/19157 , vital:28778
- Description: There is a continued effort for organisations to invest in resources that enable them to reduce costs while increasing productivity to meet the needs of the customers in order to maximise profits. Such investments also empower them to gain competitive advantage in the market. In an endeavour to achieve this, organisations invest in implementing Information Technology (IT) software to assist in increasing efficiency. There are varieties of available software solutions that are used at various stages of the value-chain. One of these is the Enterprise Resource Planning (ERP) system. Bakeries are no exception in exploring ways in which operations can be run more efficiently to reduce costs in the various levels of the supply chain through use of ERP systems. Although bakeries have invested many funds in implementing this system, they fail to enjoy the full returns on their investment of this system. The study compares the use of ERP systems between three leading bakers in Port Elizabeth, as part of convenience sampling, to identify any possible ineffective business practice applications and recommend some applicable solutions. In pursuing this study, a qualitative research was conducted. A critical literature review drawing on academic sources was conducted on the Supply Chain Management SCM. It provides an overview of SCM, and the effectiveness of ERP is SCM. Additionally, it provides benefits of using ERP in SCM. Furthermore, various tools that are used in measuring effectiveness of ERP systems were discussed. These tools included, Perceived Ease of Use and Perceived Usefulness, part of the Technology Acceptance Model (TAM) and the balanced scored card. This was followed by a content analysis of web-based content of the three bakeries. Interview schedules were conducted using close-ended and open-ended questionnaires with the procurement, production, and distribution officers in the three bakeries to get a deeper understanding of the experience of the respondents. The questionnaires were distributed to twenty-seven (27) potential participants but interviews were conducted with only five (5) respondents. This constitutes a (5/27) 18.5% response rate. The questions on the questionnaires required a deeper understanding of the experiences of the respondents on their use of ERP. The questions were adopted from a balanced score card questionnaire that was previously used in measuring the performance of ERP systems.The study used Perceived Usefulness and Perceived Ease of Use within the Technology Acceptance Model (TAM) to measure the effectiveness of ERP systems that are used in bakeries The analysis revealed that some production departments did not use the ERP system altogether while others used it as an archive and stuck to manual tasks resulting in duplication of tasks, which increase the workload of the departments. It also discourages interdepartmental information integration because other departments do not have easy and quick access to information from their production department. This department must share information to other departments through email. It was discovered that some end-users do not undergo formal training that affect their use of the system making it ineffective. Some found that their system was not user-friendly and increased their workload. Recommendations are made to the management of the bakeries on how to make the use of ERP effective for those planning to upgrade their current baking management systems.
- Full Text:
- Date Issued: 2017
- Authors: Mokuena, Mpolokeng
- Date: 2017
- Subjects: Enterprise resource planning -- South Africa Business planning -- South Africa , Management information systems -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/19157 , vital:28778
- Description: There is a continued effort for organisations to invest in resources that enable them to reduce costs while increasing productivity to meet the needs of the customers in order to maximise profits. Such investments also empower them to gain competitive advantage in the market. In an endeavour to achieve this, organisations invest in implementing Information Technology (IT) software to assist in increasing efficiency. There are varieties of available software solutions that are used at various stages of the value-chain. One of these is the Enterprise Resource Planning (ERP) system. Bakeries are no exception in exploring ways in which operations can be run more efficiently to reduce costs in the various levels of the supply chain through use of ERP systems. Although bakeries have invested many funds in implementing this system, they fail to enjoy the full returns on their investment of this system. The study compares the use of ERP systems between three leading bakers in Port Elizabeth, as part of convenience sampling, to identify any possible ineffective business practice applications and recommend some applicable solutions. In pursuing this study, a qualitative research was conducted. A critical literature review drawing on academic sources was conducted on the Supply Chain Management SCM. It provides an overview of SCM, and the effectiveness of ERP is SCM. Additionally, it provides benefits of using ERP in SCM. Furthermore, various tools that are used in measuring effectiveness of ERP systems were discussed. These tools included, Perceived Ease of Use and Perceived Usefulness, part of the Technology Acceptance Model (TAM) and the balanced scored card. This was followed by a content analysis of web-based content of the three bakeries. Interview schedules were conducted using close-ended and open-ended questionnaires with the procurement, production, and distribution officers in the three bakeries to get a deeper understanding of the experience of the respondents. The questionnaires were distributed to twenty-seven (27) potential participants but interviews were conducted with only five (5) respondents. This constitutes a (5/27) 18.5% response rate. The questions on the questionnaires required a deeper understanding of the experiences of the respondents on their use of ERP. The questions were adopted from a balanced score card questionnaire that was previously used in measuring the performance of ERP systems.The study used Perceived Usefulness and Perceived Ease of Use within the Technology Acceptance Model (TAM) to measure the effectiveness of ERP systems that are used in bakeries The analysis revealed that some production departments did not use the ERP system altogether while others used it as an archive and stuck to manual tasks resulting in duplication of tasks, which increase the workload of the departments. It also discourages interdepartmental information integration because other departments do not have easy and quick access to information from their production department. This department must share information to other departments through email. It was discovered that some end-users do not undergo formal training that affect their use of the system making it ineffective. Some found that their system was not user-friendly and increased their workload. Recommendations are made to the management of the bakeries on how to make the use of ERP effective for those planning to upgrade their current baking management systems.
- Full Text:
- Date Issued: 2017
The use of risk management practices in achieving strategic objectives at the Eastern Cape Socio-Economic Consultative Council (ECSECC)
- Authors: Somniso, Nozuko
- Date: 2017
- Subjects: Risk management -- South Africa -- Eastern Cape Risk management -- Case studies , Strategic planning
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/14367 , vital:27575
- Description: The practices of risk management are important in business, because they allow organisations to improve communication with all stakeholders and to be upfront and proactive in dealing with risks. Risk management also supports the achievement of the organisation’s strategic objectives which leads to a controlled working environment characterised by quality, efficiency and effectiveness. As such it is necessary to understand risk management, its benefits, significance and importance in implementing an organisation’s responsibilities. This understanding is especially vital for ECSECC so that risk management is utilised to achieve strategic objectives in a more deliberate manner. This qualitative study was conducted to demonstrate how ECSECC uses risk management to achieve its strategic objectives by analysing ECSECC’s risk management initiatives, their effectiveness and ultimately to provide recommendations to improve the current practices. The total population of nine executive managers from ECSECC was sampled and the data was collected through personal interviews and the content analysis of ECSECC documents. The findings of the research showed that ECSECC was aware of its risk and risks were identified for 2015/2016 and recorded in ECSECC documents. This awareness was also confirmed by the interview findings. The interview findings also revealed that risk management is indeed embedded in ECSECC activities and there are various risk management interventions in place. However the risk management interventions in mitigating the identified risks were relatively ineffective as certain shortcomings were identified. The study is beneficial to ECSECC management in order to ensure that the current risk management initiatives are effective and that there is a clear connection between the utilisation of risk management in achieving ECSECC’s strategic objectives. Organisations similar to ECSECC can also learn the importance of managing risks effectively to achieve strategic objectives and the benefits of risk management as a management tool.
- Full Text:
- Date Issued: 2017
- Authors: Somniso, Nozuko
- Date: 2017
- Subjects: Risk management -- South Africa -- Eastern Cape Risk management -- Case studies , Strategic planning
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/14367 , vital:27575
- Description: The practices of risk management are important in business, because they allow organisations to improve communication with all stakeholders and to be upfront and proactive in dealing with risks. Risk management also supports the achievement of the organisation’s strategic objectives which leads to a controlled working environment characterised by quality, efficiency and effectiveness. As such it is necessary to understand risk management, its benefits, significance and importance in implementing an organisation’s responsibilities. This understanding is especially vital for ECSECC so that risk management is utilised to achieve strategic objectives in a more deliberate manner. This qualitative study was conducted to demonstrate how ECSECC uses risk management to achieve its strategic objectives by analysing ECSECC’s risk management initiatives, their effectiveness and ultimately to provide recommendations to improve the current practices. The total population of nine executive managers from ECSECC was sampled and the data was collected through personal interviews and the content analysis of ECSECC documents. The findings of the research showed that ECSECC was aware of its risk and risks were identified for 2015/2016 and recorded in ECSECC documents. This awareness was also confirmed by the interview findings. The interview findings also revealed that risk management is indeed embedded in ECSECC activities and there are various risk management interventions in place. However the risk management interventions in mitigating the identified risks were relatively ineffective as certain shortcomings were identified. The study is beneficial to ECSECC management in order to ensure that the current risk management initiatives are effective and that there is a clear connection between the utilisation of risk management in achieving ECSECC’s strategic objectives. Organisations similar to ECSECC can also learn the importance of managing risks effectively to achieve strategic objectives and the benefits of risk management as a management tool.
- Full Text:
- Date Issued: 2017
Tourist activity preferences and market segmentation an exploratory South African study
- Authors: Nomvete, Luvuyo
- Date: 2017
- Subjects: Place marketing -- South Africa Tourism -- Social aspects -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/20255 , vital:29164
- Description: Successful destination marketing often begins with the development and implementation of a well-designed strategic marketing plan that promotes a targeted, cooperative and strategic approach to destination marketing. Consequently, astute destination marketers should seek to understand the needs, motives and preferences of carefully selected visitor segments, so that tourism organisations, agents and operators can identify market segments, choose target markets and position brands for marketing strategies and selling activities (Cox and Wray, 2011). This quest to understand consumer decision-making presents one of the most important challenges to success in tourism marketing. A large amount of research has been made in what Van Raaij and Crotts (1994) describe as the “economic psychology” in travel and tourism (see Hu, 1996). This study focuses on psychological and cultural influences on consumer preferences for popular tourist activities. The results of the study are important for the tourism industry as they directly affect marketing strategy. A number of authors have elaborated on the central role played by local and regional destination marketing organisations (DMOs) in helping to strengthen economic linkages in the tourism industry, to enhance collaboration, and to facilitate strategic marketing initiatives (e.g. Soteriades, 2012; Bowes in Goodall & Ashworth, 2013). One such organisation is the Eastern Cape Parks and Tourism Agency (ECPTA) based in East London, South Africa. Established in 2010 by the provincial government, the agency actively pursues “equitable low-carbon economic growth through innovation and collaboration” in both the conservation and tourism industries (ECPTA, 2015). The Eastern Cape has been dubbed the “Adventure Province” and boasts “a rich history, moderate climate, a wealth of natural resources” – an enviable combination of advantages that are leveraged in attracting visitors to the region (EC DEDEA, 2015). Among various marketing initiatives pursuant of its mandate, the ECPTA has established an online portal at www.visiteasterncape.co.za that potentially serves as an important information resource for visitors. The portal conveniently lists eight categories of tourist activities, each category linking the visitor to lists of specific offerings provided at local level in various parts of the province. A practical question that arises is the focus of the current research: Which market segments are most attracted to these offerings? The insights gleaned from the present study can thus contribute to ongoing research on approaches to improving the effectiveness of destination marketing aimed at holiday makers around the world. Previous research into the economic psychology of travel and tourism includes that of Van Raaij and Crotts (1995) whose seminal paper provides a theoretical background and delineates specific applications of the concept in the tourism industry. The framework for information processing they provide is reflected in Goodall’s outline of the tourist’s annual holiday search process (in Goodall & Ashworth, 2013). Following this thread, Mansfeld (1992) discusses the role and complex nature of motivation in travel behaviour, specifically in the stages of assessment and the elimination of destination alternatives. Gnoth’s (1997) theoretical study clarifies the relationship between tourists’ motivations and the formation of expectations, based on a discussion of the notions of drive reduction, attitudes and values. Goossens (2000) provides a conceptual model on the factors that influence the pleasure travel choice process, showing how the consumer’s disposition and marketing stimuli combine to create involvement in the information processing, which leads to hedonistic responses and motivation to travel. Various models have been developed and used to examine tourist decision making, including Mansfeld’s (1996) “value stretch” model, the LOGIT model used by Costa and Manente (1996) to evaluate the main characteristics of visitors, Tsaur and Tzeng’s (1996) multi-attribute decision making model used to analyse perceptions of service quality at hotels, the LOCAT model by Moutinho and Curry (1994) used in site location analysis and selection, and the MNL model used by Winzar et al. (1993) in analysing perceptions of transport mode attributes. Efforts to further enrich marketers’ understanding of tourist behaviour include new market segmentation methodologies developed to accurately predict tourist activity choices. Johar and Sirgy (1996) for example, introduce a technique called segment congruence analysis to help travel and tourism marketers determine the actionability of potential or viable market segments. Mazanec (1992) introduces a neural network model to classify tourists and argues that this method surpasses discriminant analysis in determining a subject’s correct segment affiliation. The present study is an effort to explore further the notion of tourist market segmentation by observing how psychographic and demographic variables work together to influence tourist activity and destination preferences.
- Full Text:
- Date Issued: 2017
- Authors: Nomvete, Luvuyo
- Date: 2017
- Subjects: Place marketing -- South Africa Tourism -- Social aspects -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/20255 , vital:29164
- Description: Successful destination marketing often begins with the development and implementation of a well-designed strategic marketing plan that promotes a targeted, cooperative and strategic approach to destination marketing. Consequently, astute destination marketers should seek to understand the needs, motives and preferences of carefully selected visitor segments, so that tourism organisations, agents and operators can identify market segments, choose target markets and position brands for marketing strategies and selling activities (Cox and Wray, 2011). This quest to understand consumer decision-making presents one of the most important challenges to success in tourism marketing. A large amount of research has been made in what Van Raaij and Crotts (1994) describe as the “economic psychology” in travel and tourism (see Hu, 1996). This study focuses on psychological and cultural influences on consumer preferences for popular tourist activities. The results of the study are important for the tourism industry as they directly affect marketing strategy. A number of authors have elaborated on the central role played by local and regional destination marketing organisations (DMOs) in helping to strengthen economic linkages in the tourism industry, to enhance collaboration, and to facilitate strategic marketing initiatives (e.g. Soteriades, 2012; Bowes in Goodall & Ashworth, 2013). One such organisation is the Eastern Cape Parks and Tourism Agency (ECPTA) based in East London, South Africa. Established in 2010 by the provincial government, the agency actively pursues “equitable low-carbon economic growth through innovation and collaboration” in both the conservation and tourism industries (ECPTA, 2015). The Eastern Cape has been dubbed the “Adventure Province” and boasts “a rich history, moderate climate, a wealth of natural resources” – an enviable combination of advantages that are leveraged in attracting visitors to the region (EC DEDEA, 2015). Among various marketing initiatives pursuant of its mandate, the ECPTA has established an online portal at www.visiteasterncape.co.za that potentially serves as an important information resource for visitors. The portal conveniently lists eight categories of tourist activities, each category linking the visitor to lists of specific offerings provided at local level in various parts of the province. A practical question that arises is the focus of the current research: Which market segments are most attracted to these offerings? The insights gleaned from the present study can thus contribute to ongoing research on approaches to improving the effectiveness of destination marketing aimed at holiday makers around the world. Previous research into the economic psychology of travel and tourism includes that of Van Raaij and Crotts (1995) whose seminal paper provides a theoretical background and delineates specific applications of the concept in the tourism industry. The framework for information processing they provide is reflected in Goodall’s outline of the tourist’s annual holiday search process (in Goodall & Ashworth, 2013). Following this thread, Mansfeld (1992) discusses the role and complex nature of motivation in travel behaviour, specifically in the stages of assessment and the elimination of destination alternatives. Gnoth’s (1997) theoretical study clarifies the relationship between tourists’ motivations and the formation of expectations, based on a discussion of the notions of drive reduction, attitudes and values. Goossens (2000) provides a conceptual model on the factors that influence the pleasure travel choice process, showing how the consumer’s disposition and marketing stimuli combine to create involvement in the information processing, which leads to hedonistic responses and motivation to travel. Various models have been developed and used to examine tourist decision making, including Mansfeld’s (1996) “value stretch” model, the LOGIT model used by Costa and Manente (1996) to evaluate the main characteristics of visitors, Tsaur and Tzeng’s (1996) multi-attribute decision making model used to analyse perceptions of service quality at hotels, the LOCAT model by Moutinho and Curry (1994) used in site location analysis and selection, and the MNL model used by Winzar et al. (1993) in analysing perceptions of transport mode attributes. Efforts to further enrich marketers’ understanding of tourist behaviour include new market segmentation methodologies developed to accurately predict tourist activity choices. Johar and Sirgy (1996) for example, introduce a technique called segment congruence analysis to help travel and tourism marketers determine the actionability of potential or viable market segments. Mazanec (1992) introduces a neural network model to classify tourists and argues that this method surpasses discriminant analysis in determining a subject’s correct segment affiliation. The present study is an effort to explore further the notion of tourist market segmentation by observing how psychographic and demographic variables work together to influence tourist activity and destination preferences.
- Full Text:
- Date Issued: 2017