Commerce powered by 'National culture'? : an assessment of "Wear Local" campaigns as tools for reinvigorating the textile and clothing industries in Ghana and South Africa
- Authors: Darku, Esther Naa Dodua
- Date: 2017
- Subjects: Textile industry -- Economic aspects -- Ghana Textile industry -- Economic aspects -- South Africa Sustainable development -- Ghana , Sustainable development -- South Africa
- Language: English
- Type: Thesis , Doctoral , DPhil
- Identifier: http://hdl.handle.net/10353/2172 , vital:27619
- Description: This study examines the use of ‘cultural’ imagery and messaging as a tool to revitalise crucial national industries. Specifically, it examines the use of Wear Local campaigns in Ghana and South Africa as strategies to rejuvenate their textile industries and to make them viable in an increasingly competitive global market. Conceptualising Wear Local campaigns as possessing both cultural and economic imperatives, this study highlights how both factors contribute to making products of Buy Local campaigns marketable by showing their importance as both cultural and economic products. Using a descriptive-evaluative design, the study adopted a triangulated research approach comprising a survey, key informant interviews and document analysis. Survey questionnaires were administered to a total sample of 308 respondents in Ghana and South Africa. The qualitative phase of the study involved 10 key informant interviews (comprising textile labour unions, clothing designers, and government officials in both countries) and document/documentary research. The quantitative data were analysed using descriptive and inferential statistics, while the qualitative data were analysed using interpretive approaches, such as content analysis. The results indicate significant uses of national cultural elements in the campaign messaging in both Ghana and South Africa, as well as notable differences in the ways in which these campaigns resonated with consumers in the two countries. For instance, cultural differences accounted for high popularity of the campaign in Ghana and low popularity in South Africa. Following from these findings, the study concludes that the discourse on Buy Local and Wear Local, and the use of national culture in commerce, must go beyond the question of efficacy to examine the conditions under which these campaigns can become an effective economic/market tool. The study makes an important contribution to the existing knowledge on national culture, national economy and globalisation.
- Full Text:
- Date Issued: 2017
- Authors: Darku, Esther Naa Dodua
- Date: 2017
- Subjects: Textile industry -- Economic aspects -- Ghana Textile industry -- Economic aspects -- South Africa Sustainable development -- Ghana , Sustainable development -- South Africa
- Language: English
- Type: Thesis , Doctoral , DPhil
- Identifier: http://hdl.handle.net/10353/2172 , vital:27619
- Description: This study examines the use of ‘cultural’ imagery and messaging as a tool to revitalise crucial national industries. Specifically, it examines the use of Wear Local campaigns in Ghana and South Africa as strategies to rejuvenate their textile industries and to make them viable in an increasingly competitive global market. Conceptualising Wear Local campaigns as possessing both cultural and economic imperatives, this study highlights how both factors contribute to making products of Buy Local campaigns marketable by showing their importance as both cultural and economic products. Using a descriptive-evaluative design, the study adopted a triangulated research approach comprising a survey, key informant interviews and document analysis. Survey questionnaires were administered to a total sample of 308 respondents in Ghana and South Africa. The qualitative phase of the study involved 10 key informant interviews (comprising textile labour unions, clothing designers, and government officials in both countries) and document/documentary research. The quantitative data were analysed using descriptive and inferential statistics, while the qualitative data were analysed using interpretive approaches, such as content analysis. The results indicate significant uses of national cultural elements in the campaign messaging in both Ghana and South Africa, as well as notable differences in the ways in which these campaigns resonated with consumers in the two countries. For instance, cultural differences accounted for high popularity of the campaign in Ghana and low popularity in South Africa. Following from these findings, the study concludes that the discourse on Buy Local and Wear Local, and the use of national culture in commerce, must go beyond the question of efficacy to examine the conditions under which these campaigns can become an effective economic/market tool. The study makes an important contribution to the existing knowledge on national culture, national economy and globalisation.
- Full Text:
- Date Issued: 2017
Financing sustainable cities in South Africa
- Authors: Ducie, Gregory Justin
- Date: 2017
- Subjects: Sustainable development -- South Africa , Cities and towns -- South Africa -- Economic conditions Finance -- South Africa Developing countries -- Economic conditions
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10948/15577 , vital:28273
- Description: Although directives exist with respect to promoting sustainable development, financial strategies to cater for collective sustainable development, along with an increasing population, need to be formulated relevant to metropolitan and urban areas. This study determined the infrastructure investment basis of a sustainable city to investigate various funding mechanisms resulting in the design of a model for the financing of sustainable cities. For the study, first the various infrastructure investment alternatives were established from the literature, and thirteen themes and their relevant interventions were identified. Tangible and intangible methods of assessment were then identified as ways to calculate the acceptability of an intervention. A case study based on a hypothetical city was developed to determine the infrastructure investment base. Initially, only one intervention of a theme was populated and then confirmed by city development experts. Thereafter, all the themes were populated, and the acceptability of the interventions were determined. This provided an overview of the investment base of a sustainable city. The investment base facilitated deriving applicable tools and instruments to finance it. As a result, possible finance alternatives were derived for each of the identified themes. Although most of the financing of sustainable cities revolved around public sector finance, the private sector also played an important role for the financing of sustainable cities. Based on the investment base for sustainable cities and the resultant financing thereof, a model for the financing of sustainable cities was developed. The model consisted of four components. Firstly, the model included an application of financing tools and instruments relevant to the identified themes of sustainable city development. Secondly, the model included the application of financing tools and instruments with respect to an immediate interventionist focus, a facilitative focus, a gradual intervention and an enabling intervention. Thirdly, the model included financing tools and instrument types in terms of incentive, opportunity, punitive and mandatory interventions. Fourthly, the model included the application of financing tools and instruments with respect to scale in terms of a city-wide application, sector-wide application, urban application or suburban application. In addition, the model included the application of financing tools and instruments and their relation to addressing poverty within the city context. Although the public sector will always remain the key initiator behind infrastructure development, various mechanisms of financing, along with applicable financing partners and the basis of investment, are required to address future sustainable cities. This study may potentially form the basis of that platform.
- Full Text:
- Date Issued: 2017
- Authors: Ducie, Gregory Justin
- Date: 2017
- Subjects: Sustainable development -- South Africa , Cities and towns -- South Africa -- Economic conditions Finance -- South Africa Developing countries -- Economic conditions
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10948/15577 , vital:28273
- Description: Although directives exist with respect to promoting sustainable development, financial strategies to cater for collective sustainable development, along with an increasing population, need to be formulated relevant to metropolitan and urban areas. This study determined the infrastructure investment basis of a sustainable city to investigate various funding mechanisms resulting in the design of a model for the financing of sustainable cities. For the study, first the various infrastructure investment alternatives were established from the literature, and thirteen themes and their relevant interventions were identified. Tangible and intangible methods of assessment were then identified as ways to calculate the acceptability of an intervention. A case study based on a hypothetical city was developed to determine the infrastructure investment base. Initially, only one intervention of a theme was populated and then confirmed by city development experts. Thereafter, all the themes were populated, and the acceptability of the interventions were determined. This provided an overview of the investment base of a sustainable city. The investment base facilitated deriving applicable tools and instruments to finance it. As a result, possible finance alternatives were derived for each of the identified themes. Although most of the financing of sustainable cities revolved around public sector finance, the private sector also played an important role for the financing of sustainable cities. Based on the investment base for sustainable cities and the resultant financing thereof, a model for the financing of sustainable cities was developed. The model consisted of four components. Firstly, the model included an application of financing tools and instruments relevant to the identified themes of sustainable city development. Secondly, the model included the application of financing tools and instruments with respect to an immediate interventionist focus, a facilitative focus, a gradual intervention and an enabling intervention. Thirdly, the model included financing tools and instrument types in terms of incentive, opportunity, punitive and mandatory interventions. Fourthly, the model included the application of financing tools and instruments with respect to scale in terms of a city-wide application, sector-wide application, urban application or suburban application. In addition, the model included the application of financing tools and instruments and their relation to addressing poverty within the city context. Although the public sector will always remain the key initiator behind infrastructure development, various mechanisms of financing, along with applicable financing partners and the basis of investment, are required to address future sustainable cities. This study may potentially form the basis of that platform.
- Full Text:
- Date Issued: 2017
- «
- ‹
- 1
- ›
- »