The identification and awareness level of students towards the new Nelson Mandela Metropolitan University's brand
- Authors: Mpuya, Adeline Nkwimba
- Date: 2009
- Subjects: Corporate image
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8392 , http://hdl.handle.net/10948/1024 , Corporate image
- Description: In the past fourteen years, mergers and takeovers have represented a major dimension of corporate identity changes in South African institutions of higher learning. This treatise firstly describes and then explores if students identify themselves with the NMMU corporate identity. Thereafter, it firstly explores and then describes the corporate identity awareness level of NMMU students. Design: An exploratory-descriptive research design was used. The researcher used two types of data. One was secondary data and the other one was primary data. The former were collected by means of an extensive review of the related literature. The latter were obtained by means of surveys. In addition this treatise has referred to The Nelson Mandela Metropolitan University Brand Strategy (2007) document that was prepared by the brand manager, Karen Coetzee. Findings: The level of brand awareness among students is considered to be low. There is a need to improve the corporate identity awareness level of these strategic stakeholders for the future success of the university. Limitations: This treatise has concentrated on the parent brand (NMMU). Furthermore, the sampling has been limited to students studying at NMMU (Port Elizabeth campuses). Significance: It is important to explore the corporate brand awareness level of the students. It is also essential to discover if students identify themselves with the new NMMU brand.
- Full Text:
- Date Issued: 2009
- Authors: Mpuya, Adeline Nkwimba
- Date: 2009
- Subjects: Corporate image
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8392 , http://hdl.handle.net/10948/1024 , Corporate image
- Description: In the past fourteen years, mergers and takeovers have represented a major dimension of corporate identity changes in South African institutions of higher learning. This treatise firstly describes and then explores if students identify themselves with the NMMU corporate identity. Thereafter, it firstly explores and then describes the corporate identity awareness level of NMMU students. Design: An exploratory-descriptive research design was used. The researcher used two types of data. One was secondary data and the other one was primary data. The former were collected by means of an extensive review of the related literature. The latter were obtained by means of surveys. In addition this treatise has referred to The Nelson Mandela Metropolitan University Brand Strategy (2007) document that was prepared by the brand manager, Karen Coetzee. Findings: The level of brand awareness among students is considered to be low. There is a need to improve the corporate identity awareness level of these strategic stakeholders for the future success of the university. Limitations: This treatise has concentrated on the parent brand (NMMU). Furthermore, the sampling has been limited to students studying at NMMU (Port Elizabeth campuses). Significance: It is important to explore the corporate brand awareness level of the students. It is also essential to discover if students identify themselves with the new NMMU brand.
- Full Text:
- Date Issued: 2009
The influence of feminist communication in creating social transformation : an analysis of the films Moolaadé (Ousmane Sembène) and Water (Deepa Mehta)
- Authors: Rubaba, Protas Pius
- Date: 2009
- Subjects: Feminism and motion pictures , Motion pictures and women
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8397 , http://hdl.handle.net/10948/888 , Feminism and motion pictures , Motion pictures and women
- Description: In many societies in developing countries, women are not given a chance to communicate their issues. The organisation within these societies places men at the top, giving them the opportunity to make all the important decisions. This situation is reflected in the two films which fall under this study, namely, Water and Moolaadé both of which are fictional representations of the oppression of women. In this study, an attempt is made to explain communication struggles in the two films: Water, reflecting Indian society and Moolaadé, reflecting African society. To understand the outcome of these struggles against patriarchy, the study looks at two types of feminism: Indian feminism and African feminism and attempts to find the sense that characters in the film can be understood. The analysis also looks at what the women, who act as feminists in the films have achieved out of their struggles to break the silence and how their voices have influenced or sensitised the silenced majority of women in their societies. Feminist communication theories have been used to analyse the female voice in the films. In the conclusion, I have argued that in both films women have managed to transform their respective societies. However more potential to social transformation are revealed by women depicted in Moolaadé than in Water, where there is very slow pace of change.
- Full Text:
- Date Issued: 2009
- Authors: Rubaba, Protas Pius
- Date: 2009
- Subjects: Feminism and motion pictures , Motion pictures and women
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8397 , http://hdl.handle.net/10948/888 , Feminism and motion pictures , Motion pictures and women
- Description: In many societies in developing countries, women are not given a chance to communicate their issues. The organisation within these societies places men at the top, giving them the opportunity to make all the important decisions. This situation is reflected in the two films which fall under this study, namely, Water and Moolaadé both of which are fictional representations of the oppression of women. In this study, an attempt is made to explain communication struggles in the two films: Water, reflecting Indian society and Moolaadé, reflecting African society. To understand the outcome of these struggles against patriarchy, the study looks at two types of feminism: Indian feminism and African feminism and attempts to find the sense that characters in the film can be understood. The analysis also looks at what the women, who act as feminists in the films have achieved out of their struggles to break the silence and how their voices have influenced or sensitised the silenced majority of women in their societies. Feminist communication theories have been used to analyse the female voice in the films. In the conclusion, I have argued that in both films women have managed to transform their respective societies. However more potential to social transformation are revealed by women depicted in Moolaadé than in Water, where there is very slow pace of change.
- Full Text:
- Date Issued: 2009
The novel as cultural and historical archive: an examination of Marlene van Niekerk's Agaat (2006)
- Authors: Carvalho, Alyssa May
- Date: 2009
- Subjects: Van Niekerk, Marlene , South Africa Fiction , Afrikaans fiction -- 21st century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8454 , http://hdl.handle.net/10948/1224 , Van Niekerk, Marlene , South Africa Fiction , Afrikaans fiction -- 21st century
- Description: This research engages with a contemporary theoretical debate in the literary field, namely the ability of fictional texts to contribute to archival records. Contemporary research in archival discourse suggests that there are many intersections between fiction and the archive. Using Hamilton and others’ seminal text Refiguring the Archive (2002) and Pasco’s “Literature as Historical Archive” (2004) as point of departure, this dissertation offers an analysis of the South African English translation of Marlene van Niekerk’s Agaat (2004, translated 2006). In both form and function, the novel is viewed as a simulation of an archive. In Agaat, Van Niekerk has compiled a fictional archive of two indigenous South African cultures through her portrayal of the two main characters: Afrikaner culture during apartheid as embedded in the focalization of Milla de Wet and remnants of Khoi and/or San culture as emerge from the fictionalised subjectivity of her coloured housekeeper-nurse, Agaat. Through a conceptual and theoretical exploration of archival discourse, I argue that literary texts, such as Van Niekerk’s novel, have the potential to refigure (or creatively redefine) the archive and to enhance its scope and relevance, especially as South Africa undergoes transformation.
- Full Text:
- Date Issued: 2009
- Authors: Carvalho, Alyssa May
- Date: 2009
- Subjects: Van Niekerk, Marlene , South Africa Fiction , Afrikaans fiction -- 21st century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8454 , http://hdl.handle.net/10948/1224 , Van Niekerk, Marlene , South Africa Fiction , Afrikaans fiction -- 21st century
- Description: This research engages with a contemporary theoretical debate in the literary field, namely the ability of fictional texts to contribute to archival records. Contemporary research in archival discourse suggests that there are many intersections between fiction and the archive. Using Hamilton and others’ seminal text Refiguring the Archive (2002) and Pasco’s “Literature as Historical Archive” (2004) as point of departure, this dissertation offers an analysis of the South African English translation of Marlene van Niekerk’s Agaat (2004, translated 2006). In both form and function, the novel is viewed as a simulation of an archive. In Agaat, Van Niekerk has compiled a fictional archive of two indigenous South African cultures through her portrayal of the two main characters: Afrikaner culture during apartheid as embedded in the focalization of Milla de Wet and remnants of Khoi and/or San culture as emerge from the fictionalised subjectivity of her coloured housekeeper-nurse, Agaat. Through a conceptual and theoretical exploration of archival discourse, I argue that literary texts, such as Van Niekerk’s novel, have the potential to refigure (or creatively redefine) the archive and to enhance its scope and relevance, especially as South Africa undergoes transformation.
- Full Text:
- Date Issued: 2009
The occupational stressors perceived by nurses working in wellness clinics in Nelson Mandela Bay
- Authors: Saleni, Nosicelo Betty
- Date: 2009
- Subjects: Nurses-- Job stress -- South Africa , AIDS (Disease) -- Nursing -- Psychological aspects , Nurses -- Mental health
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:10049 , http://hdl.handle.net/10948/d1016156
- Description: The literature has indicated that nurses perceive more occupational stressors than do other professional groups. HIV is a new stressor which has impacted on society, in particular on people caring for HIV/AIDS patients. The availability of antiretroviral treatment (ART) which is accessible at wellness clinics has improved the quality of life of people with HIV and greatly prolonged the lives of many infected people. Wellness clinics are out-patient clinics where HIV positive patients receive their ART. This study has explored and described the occupational stressors perceived by nurses working in wellness clinics in Nelson Mandela Bay. The study was conducted using a qualitative research approach. Convenience sampling was used consisting of voluntary registered female nurses. The data were collected by means of semi-structured interviews. The interviews were audio-recorded and transcribed verbatim. The data were analyzed using Tech’s method. The nurses who participated in this study reported their perceptions of occupational stressors in wellness clinics where they worked. The occupational stressors perceived by the nurses included the working environment, interpersonal relationships and the organizational structure. However, they also reported that they experienced satisfaction from their jobs despite the perceived stressors.
- Full Text:
- Date Issued: 2009
- Authors: Saleni, Nosicelo Betty
- Date: 2009
- Subjects: Nurses-- Job stress -- South Africa , AIDS (Disease) -- Nursing -- Psychological aspects , Nurses -- Mental health
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:10049 , http://hdl.handle.net/10948/d1016156
- Description: The literature has indicated that nurses perceive more occupational stressors than do other professional groups. HIV is a new stressor which has impacted on society, in particular on people caring for HIV/AIDS patients. The availability of antiretroviral treatment (ART) which is accessible at wellness clinics has improved the quality of life of people with HIV and greatly prolonged the lives of many infected people. Wellness clinics are out-patient clinics where HIV positive patients receive their ART. This study has explored and described the occupational stressors perceived by nurses working in wellness clinics in Nelson Mandela Bay. The study was conducted using a qualitative research approach. Convenience sampling was used consisting of voluntary registered female nurses. The data were collected by means of semi-structured interviews. The interviews were audio-recorded and transcribed verbatim. The data were analyzed using Tech’s method. The nurses who participated in this study reported their perceptions of occupational stressors in wellness clinics where they worked. The occupational stressors perceived by the nurses included the working environment, interpersonal relationships and the organizational structure. However, they also reported that they experienced satisfaction from their jobs despite the perceived stressors.
- Full Text:
- Date Issued: 2009
The performance profile of children from a low socio-economic status on the Griffiths Mental Development Scales-Extended Revised
- Authors: Kheswa, Thembi Lucia
- Date: 2009
- Subjects: Psychological tests for children -- South Africa , Child development -- Testing
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9900 , http://hdl.handle.net/10948/1072 , Psychological tests for children -- South Africa , Child development -- Testing
- Description: This study, focused on child mental development, has aimed to contribute and provide valuable information to a larger research project that is currently under way to create a set of norms for a South African population on the GMDS-ER. The primary aim of the study was to explore and describe the developmental profile of children from a low socio-economic status, aged between 3 and 8 years 4 months old, on the Griffiths Mental Development Scales- Extended Revised (GMDS-ER). The purpose of the study was to generate information on low socio-economic status and child mental development. A quantitative, exploratory-descriptive research design was employed. The participants were selected through a non-probability, purposive sampling procedure. Information was collated using clinical observations, biographical data, as well as the results of an assessment on the Griffiths Mental Development Scales Extended-Revised. The data were analysed using descriptive statistical tables[PJS1].
- Full Text:
- Date Issued: 2009
- Authors: Kheswa, Thembi Lucia
- Date: 2009
- Subjects: Psychological tests for children -- South Africa , Child development -- Testing
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9900 , http://hdl.handle.net/10948/1072 , Psychological tests for children -- South Africa , Child development -- Testing
- Description: This study, focused on child mental development, has aimed to contribute and provide valuable information to a larger research project that is currently under way to create a set of norms for a South African population on the GMDS-ER. The primary aim of the study was to explore and describe the developmental profile of children from a low socio-economic status, aged between 3 and 8 years 4 months old, on the Griffiths Mental Development Scales- Extended Revised (GMDS-ER). The purpose of the study was to generate information on low socio-economic status and child mental development. A quantitative, exploratory-descriptive research design was employed. The participants were selected through a non-probability, purposive sampling procedure. Information was collated using clinical observations, biographical data, as well as the results of an assessment on the Griffiths Mental Development Scales Extended-Revised. The data were analysed using descriptive statistical tables[PJS1].
- Full Text:
- Date Issued: 2009
The phenomenolgoical experience of posttraumatic growth in the context of a traumatic bereavement
- Authors: Acheson, Kerry
- Date: 2009 , 2013-07-15
- Subjects: Post-traumatic stress disorder -- Case studies Bereavement -- Psychological aspects Death -- Psychological aspects Phenomenological psychology Grief
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3102 , http://hdl.handle.net/10962/d1004456
- Description: The present study involves an exploration of the phenomenological expenence of posttraumatic growth in the context of a traumatic bereavement. An idiographic case study of a student who had witnessed her mother's death twelve years previously was conducted. Semi-structured interviews elicited data which was analysed using interpretative phenomenological analysis (IP A). Posttraumatic growth was found to have developed with regards to self-perception, relationships, and also in a broader spiritual and existential domain. The findings of this study shed light on the extant posttraumatic growth literature. In particular, findings were discussed in relation to the posttraumatic growth model as proposed by Calhoun and Tedeschi (2006). As posttraumatic growth is a relatively young concept, further research is needed in order to understand the meaning of reported growth more fully. While posttraumatic growth has been investigated in the context of bereavement, future research should distinguish more clearly between growth following traumatic and non-traumatic bereavement. Posttraumatic growth has received minimal empirical attention in South Africa, and therefore exploration of this area is suggested in the future. , KMBT_363 , Adobe Acrobat 9.54 Paper Capture Plug-in
- Full Text:
- Date Issued: 2009
- Authors: Acheson, Kerry
- Date: 2009 , 2013-07-15
- Subjects: Post-traumatic stress disorder -- Case studies Bereavement -- Psychological aspects Death -- Psychological aspects Phenomenological psychology Grief
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3102 , http://hdl.handle.net/10962/d1004456
- Description: The present study involves an exploration of the phenomenological expenence of posttraumatic growth in the context of a traumatic bereavement. An idiographic case study of a student who had witnessed her mother's death twelve years previously was conducted. Semi-structured interviews elicited data which was analysed using interpretative phenomenological analysis (IP A). Posttraumatic growth was found to have developed with regards to self-perception, relationships, and also in a broader spiritual and existential domain. The findings of this study shed light on the extant posttraumatic growth literature. In particular, findings were discussed in relation to the posttraumatic growth model as proposed by Calhoun and Tedeschi (2006). As posttraumatic growth is a relatively young concept, further research is needed in order to understand the meaning of reported growth more fully. While posttraumatic growth has been investigated in the context of bereavement, future research should distinguish more clearly between growth following traumatic and non-traumatic bereavement. Posttraumatic growth has received minimal empirical attention in South Africa, and therefore exploration of this area is suggested in the future. , KMBT_363 , Adobe Acrobat 9.54 Paper Capture Plug-in
- Full Text:
- Date Issued: 2009
The popularity of tabloids: a reception analysis of the Daily Sun amongst Grahamstown readers
- Authors: Mapudzi, Hatikanganwi
- Date: 2009
- Subjects: Daily Sun Tabloid newspapers -- South Africa Tabloid newspapers -- South Africa -- Circulation Local mass media -- Research -- South Africa Readership surveys -- South Africa -- Grahamstown
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3457 , http://hdl.handle.net/10962/d1002911
- Description: Tabloid journalism has and continues to spark controversy. Scholarly considerations of tabloid journalism often question its contribution to democratic causes. However, little academic attention has been given to the question of how tabloids are understood and evaluated by their audiences. This study considered a range of audience responses to the Daily Sun by analysing the way some of its readers understand and evaluate it. The study examined the appeal of this popular tabloid to some Grahamstown readers. Reception analysis was employed to determine why these people read the Daily Sun. In particular, the active audience theory was used as a framework to conduct the research. To achieve the objectives of the study, qualitative research methods such as focus group interviews and individual in-depth interviews were employed. Looking at the findings, many of the respondents acknowledged they read the tabloid for interpersonal communication, diversion and entertainment. The results also revealed that their lived context plays a major role in their reading of stories. In a wider context, the research contributes to an understanding of the popularity of tabloid newspapers.
- Full Text:
- Date Issued: 2009
- Authors: Mapudzi, Hatikanganwi
- Date: 2009
- Subjects: Daily Sun Tabloid newspapers -- South Africa Tabloid newspapers -- South Africa -- Circulation Local mass media -- Research -- South Africa Readership surveys -- South Africa -- Grahamstown
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3457 , http://hdl.handle.net/10962/d1002911
- Description: Tabloid journalism has and continues to spark controversy. Scholarly considerations of tabloid journalism often question its contribution to democratic causes. However, little academic attention has been given to the question of how tabloids are understood and evaluated by their audiences. This study considered a range of audience responses to the Daily Sun by analysing the way some of its readers understand and evaluate it. The study examined the appeal of this popular tabloid to some Grahamstown readers. Reception analysis was employed to determine why these people read the Daily Sun. In particular, the active audience theory was used as a framework to conduct the research. To achieve the objectives of the study, qualitative research methods such as focus group interviews and individual in-depth interviews were employed. Looking at the findings, many of the respondents acknowledged they read the tabloid for interpersonal communication, diversion and entertainment. The results also revealed that their lived context plays a major role in their reading of stories. In a wider context, the research contributes to an understanding of the popularity of tabloid newspapers.
- Full Text:
- Date Issued: 2009
The relevance of person-environment fit amongst human resource graduates from Nelson Mandela Metropolitan University within the Nelson Mandela Metropole
- Authors: Matthysen, Megan
- Date: 2009
- Subjects: Environmental psychology -- South Africa -- Port Elizabeth , Nelson Mandela Metropolitan University -- Students -- Psychological aspects , Students -- Psychological aspects -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9402 , http://hdl.handle.net/10948/1186 , Environmental psychology -- South Africa -- Port Elizabeth , Nelson Mandela Metropolitan University -- Students -- Psychological aspects , Students -- Psychological aspects -- South Africa -- Port Elizabeth
- Description: This study sought to investigate the relevance of Person-Environment (P-E) fit amongst Human Resource (HR) graduates from Nelson Mandela Metropolitan University (NMMU) within the Nelson Mandela Metropole (NMM). A secondary objective of this study was to determine whether P-E fit was a determinant of Human Resource (HR) graduates’ migration. The study comprised a pilot study and main study (n=50). The study was qualitative in nature, but incorporated a quantitative research component to support the qualitative research findings. Results showed that HR graduates from the NMMU perceived P-E fit as important. Immense emphasis was placed on achieving P-E fit by means of finding employment related to Human Resource Management (HRM). The lack of P-E fit, amongst HR graduates, was furthermore revealed as a determinant of graduate migration. HR graduates would relocate to pursue a career in HRM. Implications of the findings are that organisations should use the theoretical knowledge of HR graduates to develop their skills and broaden their practical knowledge. This will secure competent future HR managers for the NMM and help to combat scarce skills migrations from the area.
- Full Text:
- Date Issued: 2009
- Authors: Matthysen, Megan
- Date: 2009
- Subjects: Environmental psychology -- South Africa -- Port Elizabeth , Nelson Mandela Metropolitan University -- Students -- Psychological aspects , Students -- Psychological aspects -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9402 , http://hdl.handle.net/10948/1186 , Environmental psychology -- South Africa -- Port Elizabeth , Nelson Mandela Metropolitan University -- Students -- Psychological aspects , Students -- Psychological aspects -- South Africa -- Port Elizabeth
- Description: This study sought to investigate the relevance of Person-Environment (P-E) fit amongst Human Resource (HR) graduates from Nelson Mandela Metropolitan University (NMMU) within the Nelson Mandela Metropole (NMM). A secondary objective of this study was to determine whether P-E fit was a determinant of Human Resource (HR) graduates’ migration. The study comprised a pilot study and main study (n=50). The study was qualitative in nature, but incorporated a quantitative research component to support the qualitative research findings. Results showed that HR graduates from the NMMU perceived P-E fit as important. Immense emphasis was placed on achieving P-E fit by means of finding employment related to Human Resource Management (HRM). The lack of P-E fit, amongst HR graduates, was furthermore revealed as a determinant of graduate migration. HR graduates would relocate to pursue a career in HRM. Implications of the findings are that organisations should use the theoretical knowledge of HR graduates to develop their skills and broaden their practical knowledge. This will secure competent future HR managers for the NMM and help to combat scarce skills migrations from the area.
- Full Text:
- Date Issued: 2009
The representation of materialist consumerism in film
- Authors: Fourie, Elizabeth
- Date: 2009
- Subjects: Identity (Psychology) in motion pictures , Depersonalization , Group identity , Motion pictures -- Social aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8396 , http://hdl.handle.net/10948/954 , Identity (Psychology) in motion pictures , Depersonalization , Group identity , Motion pictures -- Social aspects
- Description: People are constantly bombarded with the latest technology, the latest fashion, the latest ‘must have’ item. We are encouraged to buy things that promise to change our lives and give us satisfaction or even create happiness. Interestingly we often succumb to the temptation of these material things, which is not always a negative reaction; however it does become negative when our lives are controlled by material possessions and we give up certain aspects of who we are to enable us to obtain these possessions. Further more it becomes problematic when we start to rely on material possessions to define us in terms of our identity or to help us fit into particular groups within society. With the media playing such a large role in societies at present it is almost inevitable that the phenomenon of materialist consumerism will make its way into the media. The media however holds control, to an extent, over whether or not materialist consumerism is viewed in a negative or affirmative light. An analysis of the representation of materialist consumerism in selected instances of mainstream cinema will be the aim of my proposed study. The study will look at the representation of materialist consumerism in so far as it offers viewers a place to ‘fit’ into a particular group within society. The group I am referring to can be categorised as the upper-middle class of contemporary western society. I have thus selected films that represent this group specifically. For the purpose of the treatise ‘materialist consumerism’ is understood as a way of life, or alternatively, an ideology, which assumes that the accumulation of material wealth through consumption imparts meaning to human lives. The treatise will analyse both sides of the coin, or in other words films that support or promote materialist consumerism and those that either revolt against or criticise this form of consumerism. The study will explore different aspects of consumerism in so far as these are represented in the films, with an identifiable axiological bias.
- Full Text:
- Date Issued: 2009
- Authors: Fourie, Elizabeth
- Date: 2009
- Subjects: Identity (Psychology) in motion pictures , Depersonalization , Group identity , Motion pictures -- Social aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8396 , http://hdl.handle.net/10948/954 , Identity (Psychology) in motion pictures , Depersonalization , Group identity , Motion pictures -- Social aspects
- Description: People are constantly bombarded with the latest technology, the latest fashion, the latest ‘must have’ item. We are encouraged to buy things that promise to change our lives and give us satisfaction or even create happiness. Interestingly we often succumb to the temptation of these material things, which is not always a negative reaction; however it does become negative when our lives are controlled by material possessions and we give up certain aspects of who we are to enable us to obtain these possessions. Further more it becomes problematic when we start to rely on material possessions to define us in terms of our identity or to help us fit into particular groups within society. With the media playing such a large role in societies at present it is almost inevitable that the phenomenon of materialist consumerism will make its way into the media. The media however holds control, to an extent, over whether or not materialist consumerism is viewed in a negative or affirmative light. An analysis of the representation of materialist consumerism in selected instances of mainstream cinema will be the aim of my proposed study. The study will look at the representation of materialist consumerism in so far as it offers viewers a place to ‘fit’ into a particular group within society. The group I am referring to can be categorised as the upper-middle class of contemporary western society. I have thus selected films that represent this group specifically. For the purpose of the treatise ‘materialist consumerism’ is understood as a way of life, or alternatively, an ideology, which assumes that the accumulation of material wealth through consumption imparts meaning to human lives. The treatise will analyse both sides of the coin, or in other words films that support or promote materialist consumerism and those that either revolt against or criticise this form of consumerism. The study will explore different aspects of consumerism in so far as these are represented in the films, with an identifiable axiological bias.
- Full Text:
- Date Issued: 2009
The role of culture in the translation of advertisements: a comparative investigation of selected texts with German as source language and South African English as target language
- Authors: Matviyenko, Olena
- Date: 2009
- Subjects: Target marketing Cross-cultural studies , Advertising -- Cross-cultural studies , Advertising -- Language , Comparative advertising -- South Africa , Consumer behavior -- South Africa Cross-cultural studies
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8365 , http://hdl.handle.net/10948/1187 , Target marketing Cross-cultural studies , Advertising -- Cross-cultural studies , Advertising -- Language , Comparative advertising -- South Africa , Consumer behavior -- South Africa Cross-cultural studies
- Description: The globalisation of economies and trade growth have made it necessary for international companies to communicate with consumers of different languages and cultures, since a major objective is to sell a standardised product to consumers with linguistic and cultural backgrounds which are different from those to which the manufacturers are accustomed. Once brought to a foreign country, the sales of a product must be promoted by way of advertising. To begin with, the method of advertising depends on the kind of product to be marketed. In addition, persuasive texts, which are characteristic of the language of advertising, not only employ particular pragmatic strategies, but are based on the values and cultural traditions of the relevant society. In different cultures different signs, symbols, names and customs will be used in different situations. In the case of the translation or localisation of advertisements, a translator must be very sensitive to the loss and gain of cultural elements. These could include objects, historical references, customs and habits that are unique to the source culture and not present in the target culture. The main focus of the research is on the culture-specific elements in advertising texts and their depiction in translation. This treatise investigates certain aspects of translation theory (such as theories of equivalence, Skopos theory and other similar theories) to form a basis for conducting this study and then adapts them to the process of translation. In addition, two main opposite techniques known as standardisation or localisation of the advertising message are discussed. The number of source texts (original) and target texts (localised) are examined closely to reveal any misrepresentations and to identify the method of translation applicable in each case.
- Full Text:
- Date Issued: 2009
- Authors: Matviyenko, Olena
- Date: 2009
- Subjects: Target marketing Cross-cultural studies , Advertising -- Cross-cultural studies , Advertising -- Language , Comparative advertising -- South Africa , Consumer behavior -- South Africa Cross-cultural studies
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8365 , http://hdl.handle.net/10948/1187 , Target marketing Cross-cultural studies , Advertising -- Cross-cultural studies , Advertising -- Language , Comparative advertising -- South Africa , Consumer behavior -- South Africa Cross-cultural studies
- Description: The globalisation of economies and trade growth have made it necessary for international companies to communicate with consumers of different languages and cultures, since a major objective is to sell a standardised product to consumers with linguistic and cultural backgrounds which are different from those to which the manufacturers are accustomed. Once brought to a foreign country, the sales of a product must be promoted by way of advertising. To begin with, the method of advertising depends on the kind of product to be marketed. In addition, persuasive texts, which are characteristic of the language of advertising, not only employ particular pragmatic strategies, but are based on the values and cultural traditions of the relevant society. In different cultures different signs, symbols, names and customs will be used in different situations. In the case of the translation or localisation of advertisements, a translator must be very sensitive to the loss and gain of cultural elements. These could include objects, historical references, customs and habits that are unique to the source culture and not present in the target culture. The main focus of the research is on the culture-specific elements in advertising texts and their depiction in translation. This treatise investigates certain aspects of translation theory (such as theories of equivalence, Skopos theory and other similar theories) to form a basis for conducting this study and then adapts them to the process of translation. In addition, two main opposite techniques known as standardisation or localisation of the advertising message are discussed. The number of source texts (original) and target texts (localised) are examined closely to reveal any misrepresentations and to identify the method of translation applicable in each case.
- Full Text:
- Date Issued: 2009
The role of the instrumental principle in economic explanations
- Authors: Hoffmann, Nimi
- Date: 2009
- Subjects: Consumer behaviour Utility theory -- Economic aspects Economics -- Sociological aspects Marginal utility
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2712 , http://hdl.handle.net/10962/d1002842
- Description: Economic explanations tend to view individuals as acting to satisfy their preferences, so that when given a choice between goods, individuals choose those goods which have greater utility for them – they choose those goods which they believe can best satisfy their preferences in the circumstances at hand. In this thesis, I investigate how utility theory works when it is used to explain behaviour. In theory, utility is a positive concept. It is intended to describe and explain an individual’s behaviour without judging or justifying it. It also seems to be regarded as non-hypothetical, for it explains an individual’s behaviour in terms of preferences which need not be shared by others, but may be wholly particular to her. This implies a distinctive way of approaching people’s behaviour as isolated from and immune to the judgements of a community, for utility cannot be used as a common standard by which we judge an individual’s behaviour as better or worse, appropriate or inappropriate. I argue that this theoretical treatment of utility is substantially different from the practice of using utility to explain behaviour. In the first place, when utility is used to explain behaviour as preference-guided, it treats this behaviour as rational action. An explanation of rational action is, however, necessarily governed by the instrumental principle. This principle is normative – it stipulates the correct relation between a person’s means and her ends, rather than simply describing an existing relation. The principle is also non-hypothetical – our commitment to the principle does not rely on the possession of particular ends, but on having ends in general. The instrumental principle therefore acts as a common standard for reasoning about how to act, so that when we explain an agent’s behaviour as rational action, we expect that her action will conform to standards that we all share in virtue of having ends. Thus, I contend, in order to explain the rational actions of an individual, marginal utility necessarily appeals to the judgements of a community.
- Full Text:
- Date Issued: 2009
- Authors: Hoffmann, Nimi
- Date: 2009
- Subjects: Consumer behaviour Utility theory -- Economic aspects Economics -- Sociological aspects Marginal utility
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2712 , http://hdl.handle.net/10962/d1002842
- Description: Economic explanations tend to view individuals as acting to satisfy their preferences, so that when given a choice between goods, individuals choose those goods which have greater utility for them – they choose those goods which they believe can best satisfy their preferences in the circumstances at hand. In this thesis, I investigate how utility theory works when it is used to explain behaviour. In theory, utility is a positive concept. It is intended to describe and explain an individual’s behaviour without judging or justifying it. It also seems to be regarded as non-hypothetical, for it explains an individual’s behaviour in terms of preferences which need not be shared by others, but may be wholly particular to her. This implies a distinctive way of approaching people’s behaviour as isolated from and immune to the judgements of a community, for utility cannot be used as a common standard by which we judge an individual’s behaviour as better or worse, appropriate or inappropriate. I argue that this theoretical treatment of utility is substantially different from the practice of using utility to explain behaviour. In the first place, when utility is used to explain behaviour as preference-guided, it treats this behaviour as rational action. An explanation of rational action is, however, necessarily governed by the instrumental principle. This principle is normative – it stipulates the correct relation between a person’s means and her ends, rather than simply describing an existing relation. The principle is also non-hypothetical – our commitment to the principle does not rely on the possession of particular ends, but on having ends in general. The instrumental principle therefore acts as a common standard for reasoning about how to act, so that when we explain an agent’s behaviour as rational action, we expect that her action will conform to standards that we all share in virtue of having ends. Thus, I contend, in order to explain the rational actions of an individual, marginal utility necessarily appeals to the judgements of a community.
- Full Text:
- Date Issued: 2009
The role of the private radio stations in promoting participatory democracry in Lesotho : the case of Moafrika FM, Catholic FM, Peoples's choice FM and Harvest FM
- Ramakhula, Abeloang Ramakhula
- Authors: Ramakhula, Abeloang Ramakhula
- Date: 2009
- Subjects: Radio in politics , Radio broadcasting -- Political aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8399 , http://hdl.handle.net/10948/859 , Radio in politics , Radio broadcasting -- Political aspects
- Description: This study is an exploratory assessment of the role of private radio stations in promoting participatory democracy in Lesotho. It seeks to describe the current situation of the role of radio in the country, including levels of rural development programming and community participation. There are eight private radio stations operating in the country. The emergence of the liberalised airwaves created an opportunity for people to have access to information, hence promotion of participatory democracy, though problem of freedom of expression and speech and absence of media policy hinders positive effective participation in issues affecting both journalists and society. The study will use a survey within the purposely selected media professionals to assess how citizens obtain and use information to make informed political choices as well as to measure the influence of private radio stations on political knowledge, attitudes and behavior. The field research will take place in the capital Maseru, where all the private radio stations are based. This will enable the researcher to draw inferences about the role of private radio stations and participatory democracy in Lesotho. The study explores changes that have occurred following the emergence of liberalisation of the radio airwaves in Lesotho from 1994, from almost a century of state owned and dominated national radio station. The central argument in this study is to establish if liberalisation of the airwaves in particular has a significant impact on the democratisation process in the country. Given the country’s limited literacy rate and historic role of broadcast media in Lesotho as a source of all major official information, private radio stations occupies a central role of mobilising and debating issues of national concern. The study, therefore, concludes that the emergence of the private radio stations in Lesotho has increased community participation in political and current affairs. The coverage of radio in the country and its pluralistic character suggest that the private radio stations will remain a crucial broadcast medium of communication in Lesotho, especially for the rural people whose access to television and print are inaccessible.
- Full Text:
- Date Issued: 2009
- Authors: Ramakhula, Abeloang Ramakhula
- Date: 2009
- Subjects: Radio in politics , Radio broadcasting -- Political aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8399 , http://hdl.handle.net/10948/859 , Radio in politics , Radio broadcasting -- Political aspects
- Description: This study is an exploratory assessment of the role of private radio stations in promoting participatory democracy in Lesotho. It seeks to describe the current situation of the role of radio in the country, including levels of rural development programming and community participation. There are eight private radio stations operating in the country. The emergence of the liberalised airwaves created an opportunity for people to have access to information, hence promotion of participatory democracy, though problem of freedom of expression and speech and absence of media policy hinders positive effective participation in issues affecting both journalists and society. The study will use a survey within the purposely selected media professionals to assess how citizens obtain and use information to make informed political choices as well as to measure the influence of private radio stations on political knowledge, attitudes and behavior. The field research will take place in the capital Maseru, where all the private radio stations are based. This will enable the researcher to draw inferences about the role of private radio stations and participatory democracy in Lesotho. The study explores changes that have occurred following the emergence of liberalisation of the radio airwaves in Lesotho from 1994, from almost a century of state owned and dominated national radio station. The central argument in this study is to establish if liberalisation of the airwaves in particular has a significant impact on the democratisation process in the country. Given the country’s limited literacy rate and historic role of broadcast media in Lesotho as a source of all major official information, private radio stations occupies a central role of mobilising and debating issues of national concern. The study, therefore, concludes that the emergence of the private radio stations in Lesotho has increased community participation in political and current affairs. The coverage of radio in the country and its pluralistic character suggest that the private radio stations will remain a crucial broadcast medium of communication in Lesotho, especially for the rural people whose access to television and print are inaccessible.
- Full Text:
- Date Issued: 2009
The role of the ward committees as an interface between local government and community: a case study of Makana Municipality
- Authors: Stuurman, Sonwabo Happyboy
- Date: 2009
- Subjects: Makana Municipality Local government -- South Africa -- Case studies Local government -- South Africa -- Citizen participation Community development -- South Africa -- Case studies Political participation -- South Africa -- Case studies Democracy -- South Africa South Africa -- Politics and government -- 1994- South Africa -- Politics and government -- 21st century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3292 , http://hdl.handle.net/10962/d1003080
- Description: The Ward Committee System was introduced in South Africa in 2001 as a tool to bring government closer to the people and to enhance participatory democracy. The Makana Municipality adopted the system in 2002. Previous research on local government indicates that these structures have not been effective due to the lack of resources to sustain them. This study was interested in furthering such research, using the Makana Municipality as a case study during which unstructured, in-depth interviews and focus group discussions were conducted with Ward Councillors, Ward Committee Members and Grade 12 learners. The aim of the research was to investigate whether the ward committees did indeed promote the notion of participatory democracy and to what extent grass roots development has been enhanced by this structure of local government. The findings from both the respondents and the observations indicate that, in addition to the lack of resources, the underutilization of the Ward Committee System is a result of the effect of opposing political affiliations within the ward committee system, affiliations that undermine the goal of collaborative decision-making. Whereas the ward committee system is a positive idea, the findings suggest that the government is not supporting these structures by failing to equip the ward committee members with necessary capacities and skills. Therefore, if municipalities are committed to bridging the gap between local government and the community, and are keen to enhance participatory democracy, then capacity building of the ward committees and respect for their role during the decision-making process need to be taken seriously. At present, ward committee members are not influential and active in the decision-making process. In addition, the youth as prospective future ward committee members seemed disillusioned with the notion of participatory democracy, and instead have adopted the mentality that nepotism and corruption, as displayed by those in power, is the only way of governance. This research suggests that the ward committee system, intended to bring government closer to the people, may in fact not only alienate government from the people, but also the people from each other.
- Full Text:
- Date Issued: 2009
- Authors: Stuurman, Sonwabo Happyboy
- Date: 2009
- Subjects: Makana Municipality Local government -- South Africa -- Case studies Local government -- South Africa -- Citizen participation Community development -- South Africa -- Case studies Political participation -- South Africa -- Case studies Democracy -- South Africa South Africa -- Politics and government -- 1994- South Africa -- Politics and government -- 21st century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3292 , http://hdl.handle.net/10962/d1003080
- Description: The Ward Committee System was introduced in South Africa in 2001 as a tool to bring government closer to the people and to enhance participatory democracy. The Makana Municipality adopted the system in 2002. Previous research on local government indicates that these structures have not been effective due to the lack of resources to sustain them. This study was interested in furthering such research, using the Makana Municipality as a case study during which unstructured, in-depth interviews and focus group discussions were conducted with Ward Councillors, Ward Committee Members and Grade 12 learners. The aim of the research was to investigate whether the ward committees did indeed promote the notion of participatory democracy and to what extent grass roots development has been enhanced by this structure of local government. The findings from both the respondents and the observations indicate that, in addition to the lack of resources, the underutilization of the Ward Committee System is a result of the effect of opposing political affiliations within the ward committee system, affiliations that undermine the goal of collaborative decision-making. Whereas the ward committee system is a positive idea, the findings suggest that the government is not supporting these structures by failing to equip the ward committee members with necessary capacities and skills. Therefore, if municipalities are committed to bridging the gap between local government and the community, and are keen to enhance participatory democracy, then capacity building of the ward committees and respect for their role during the decision-making process need to be taken seriously. At present, ward committee members are not influential and active in the decision-making process. In addition, the youth as prospective future ward committee members seemed disillusioned with the notion of participatory democracy, and instead have adopted the mentality that nepotism and corruption, as displayed by those in power, is the only way of governance. This research suggests that the ward committee system, intended to bring government closer to the people, may in fact not only alienate government from the people, but also the people from each other.
- Full Text:
- Date Issued: 2009
The rule of Brigadier Oupa Gqozo in Ciskei: 4 March 1990 to 22 March 1994
- Authors: White, Colin Stewart
- Date: 2009
- Subjects: Gqozo, Oupa , Sebe, L L W (Lennox L W) , Massacres -- Bisho (South Africa) , Ciskei (South Africa) -- History -- 20th century , Ciskei (South Africa) -- Politics and government -- 20th century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2616 , http://hdl.handle.net/10962/d1013360
- Description: Although the history of the Eastern Cape has been recorded from the eighteenth century, virtually nothing has been written about the political entity known as the independent Republic of Ciskei (1981 – 1994). This hiatus in our history, coupled with the fact that many of the official records of that period have been destroyed, make it imperative that the role-players of the period be contacted and their evidence be recorded before it is lost to prosperity. This need has motivated the writing of the thesis. The thesis commences with a brief description of the early history and constitutional development of Ciskei. It then has a substantial chapter on Lennox Sebe, the ruler of Ciskei from 1973 to 1990, who is described as the catalyst of Gqozo’s coup d’état. This is followed by a short personal biography of Oupa Gqozo, and his rise to the position of Brigadier in the Ciskei army. On 4 March 1990 Gqozo led the coup by the Ciskei Defence Force that dethroned Sebe. At the outset he ruled in an exemplary manner, but after being misled by South African agents he turned against the African National Congress and his own people. When he established his own party, the African Democratic Movement, and re-instated the hated headman system, civil war followed in Ciskei. Separate chapters in the thesis relate the various traumatic events that occurred during Gqozo’s reign: the killing of Anton Guzana and Charles Sebe; the dismissal of the senior officers of the CDF; the strife during 1991/2; the Bhisho Massacre; its aftermath; the mutiny by the security forces and Gqozo’s resignation on 22 March 1994. The thesis concludes that although Brigadier Gqozo respected the rule of law, and was free of corruption, he was devoid of the necessary academic qualifications, experience and ability, including the necessary insight and foresight, to rule a country. He became paranoid about his own safety and the possible overthrow of his government, and he was too easily swayed by others. In short, Gqozo was inept, rather than evil.
- Full Text:
- Date Issued: 2009
- Authors: White, Colin Stewart
- Date: 2009
- Subjects: Gqozo, Oupa , Sebe, L L W (Lennox L W) , Massacres -- Bisho (South Africa) , Ciskei (South Africa) -- History -- 20th century , Ciskei (South Africa) -- Politics and government -- 20th century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2616 , http://hdl.handle.net/10962/d1013360
- Description: Although the history of the Eastern Cape has been recorded from the eighteenth century, virtually nothing has been written about the political entity known as the independent Republic of Ciskei (1981 – 1994). This hiatus in our history, coupled with the fact that many of the official records of that period have been destroyed, make it imperative that the role-players of the period be contacted and their evidence be recorded before it is lost to prosperity. This need has motivated the writing of the thesis. The thesis commences with a brief description of the early history and constitutional development of Ciskei. It then has a substantial chapter on Lennox Sebe, the ruler of Ciskei from 1973 to 1990, who is described as the catalyst of Gqozo’s coup d’état. This is followed by a short personal biography of Oupa Gqozo, and his rise to the position of Brigadier in the Ciskei army. On 4 March 1990 Gqozo led the coup by the Ciskei Defence Force that dethroned Sebe. At the outset he ruled in an exemplary manner, but after being misled by South African agents he turned against the African National Congress and his own people. When he established his own party, the African Democratic Movement, and re-instated the hated headman system, civil war followed in Ciskei. Separate chapters in the thesis relate the various traumatic events that occurred during Gqozo’s reign: the killing of Anton Guzana and Charles Sebe; the dismissal of the senior officers of the CDF; the strife during 1991/2; the Bhisho Massacre; its aftermath; the mutiny by the security forces and Gqozo’s resignation on 22 March 1994. The thesis concludes that although Brigadier Gqozo respected the rule of law, and was free of corruption, he was devoid of the necessary academic qualifications, experience and ability, including the necessary insight and foresight, to rule a country. He became paranoid about his own safety and the possible overthrow of his government, and he was too easily swayed by others. In short, Gqozo was inept, rather than evil.
- Full Text:
- Date Issued: 2009
The sense of coherence and coping resources of adult family caregivers of HIV/AIDS patients in the Kwazakhele area of Port Elizabeth
- Authors: Naidoo, Sherina
- Date: 2009
- Subjects: AIDS (Disease) -- Patients -- Family relationships , Caregivers -- Family relationships , AIDS (Disease) -- Patients -- Medical care -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9902 , http://hdl.handle.net/10948/1021 , AIDS (Disease) -- Patients -- Family relationships , Caregivers -- Family relationships , AIDS (Disease) -- Patients -- Medical care -- South Africa
- Description: Human Immune Deficiency Virus (HIV), which results in Acquired Immune Deficiency Syndrome (AIDS), has many manifestations. Literature reveals that some of these manifestations may compromise the infected individual’s sense of well-being and negatively impact on health related quality of life. As the number of people living with HIV/AIDS disease grows, so does the need for their care. In the early days of the AIDS epidemic, care was primarily handled by special agencies, hospitals and clinics. These agencies have been inundated with the demands of people living with HIV/AIDS, while their resources are shrinking. As it stands now, the total assistance given to people living with HIV/AIDS is provided by relatives and this responsibility of caregiving will more increasingly rest with families. This situation is particularly salient for the rural community in South Africa, which has been disproportionately affected by the AIDS epidemic. AIDS has a tremendous impact on the entire family system, particularly on the individual who has primary responsibility for caregiving. The caregiver must cope with many circumstances that are frustrating and often beyond their control. Caring for a Person Living with HIV/AIDS (PLWHA) appears to be a major stressor in the lives of caregivers, and can be very demanding, impacting on carers financially, physically, emotionally and socially. Given the lack of research on HIV/AIDS family caregiving from a salutogenic approach, this study aimed to explore and describe the sense of coherence and coping of family caregivers of HIV/AIDS patients in the Kwazakhele area in Port Elizabeth. The sample consisted of 50 participants aged between 21 and 65 years, recruited via the Kwazakhele Masizakhe Project. An exploratory-descriptive design was employed. Data was obtained by a biographical questionnaire, the Coping Resources Inventory (CRI) and the Sense of Coherence (SOC-29) Questionnaire. A non-probability convenience sample of adult male and female family caregivers were sampled. Descriptive statistics and correlation coefficients were utilized to describe and explore the coping and sense of coherence of the family caregivers and the correlation between these constructs, respectively. The data obtained from the biographical questionnaire was analysed by using descriptive statistics and frequency counts. Key findings include the following: Results from the coping resources measure indicated that this sample perceived themselves as having an average level of coping resources. The sample tended to rely more readily on spiritual resources and less on cognitive resources. Results from the SOC-29 revealed fairly high mean scores. There is no positive relationship between the SOC-29 and the CRI for the current sample. No significant relationship existed between the SOC and the subscales of the CRI. Suggestions are made for future research, the limitations and value of research were outlined.
- Full Text:
- Date Issued: 2009
- Authors: Naidoo, Sherina
- Date: 2009
- Subjects: AIDS (Disease) -- Patients -- Family relationships , Caregivers -- Family relationships , AIDS (Disease) -- Patients -- Medical care -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9902 , http://hdl.handle.net/10948/1021 , AIDS (Disease) -- Patients -- Family relationships , Caregivers -- Family relationships , AIDS (Disease) -- Patients -- Medical care -- South Africa
- Description: Human Immune Deficiency Virus (HIV), which results in Acquired Immune Deficiency Syndrome (AIDS), has many manifestations. Literature reveals that some of these manifestations may compromise the infected individual’s sense of well-being and negatively impact on health related quality of life. As the number of people living with HIV/AIDS disease grows, so does the need for their care. In the early days of the AIDS epidemic, care was primarily handled by special agencies, hospitals and clinics. These agencies have been inundated with the demands of people living with HIV/AIDS, while their resources are shrinking. As it stands now, the total assistance given to people living with HIV/AIDS is provided by relatives and this responsibility of caregiving will more increasingly rest with families. This situation is particularly salient for the rural community in South Africa, which has been disproportionately affected by the AIDS epidemic. AIDS has a tremendous impact on the entire family system, particularly on the individual who has primary responsibility for caregiving. The caregiver must cope with many circumstances that are frustrating and often beyond their control. Caring for a Person Living with HIV/AIDS (PLWHA) appears to be a major stressor in the lives of caregivers, and can be very demanding, impacting on carers financially, physically, emotionally and socially. Given the lack of research on HIV/AIDS family caregiving from a salutogenic approach, this study aimed to explore and describe the sense of coherence and coping of family caregivers of HIV/AIDS patients in the Kwazakhele area in Port Elizabeth. The sample consisted of 50 participants aged between 21 and 65 years, recruited via the Kwazakhele Masizakhe Project. An exploratory-descriptive design was employed. Data was obtained by a biographical questionnaire, the Coping Resources Inventory (CRI) and the Sense of Coherence (SOC-29) Questionnaire. A non-probability convenience sample of adult male and female family caregivers were sampled. Descriptive statistics and correlation coefficients were utilized to describe and explore the coping and sense of coherence of the family caregivers and the correlation between these constructs, respectively. The data obtained from the biographical questionnaire was analysed by using descriptive statistics and frequency counts. Key findings include the following: Results from the coping resources measure indicated that this sample perceived themselves as having an average level of coping resources. The sample tended to rely more readily on spiritual resources and less on cognitive resources. Results from the SOC-29 revealed fairly high mean scores. There is no positive relationship between the SOC-29 and the CRI for the current sample. No significant relationship existed between the SOC and the subscales of the CRI. Suggestions are made for future research, the limitations and value of research were outlined.
- Full Text:
- Date Issued: 2009
The silencing of race at Rhodes: ritual and anti-politics on a post-apartheid campus
- Authors: Goga, Safiyya
- Date: 2009
- Subjects: Democracy -- South Africa Racism -- South Africa Post-apartheid era -- South Africa College students -- South Africa -- Political activity South Africa -- Politics and government -- 20th century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2778 , http://hdl.handle.net/10962/d1002988
- Description: Almost fifteen years after democracy, issues of 'race' still hold daily South African life firmly in its grip. Following calls from foremost South African theorists on 'race', such as Sarah Nuttall, this thesis moves beyond a study of crude 'racism', to the more complex consideration of 'race' as an embedded ideological social formation within the spatial context of Rhodes University. Using analytical concepts such as 'silencing' and 'ritual' the thesis weaves an understanding (1) of how particular powerful representations of institutional history are produced and made dominant, and (2) how seemingly innocuous performances of institutional identity are key to reproducing 'racial' dominance within Rhodes' student life. This ultimately manifests in the production of a deeply 'racialized' commonsensical understanding of the 'most' legitimate and authentic representation and ownership of institutional space. The thesis delves into dominant representations of Rhodes University'S history, considering how these help produce and reproduce 'racial' dominance through, for instance, the production of defining apolitical narratives of 'excellence'. Central to the dominant apolitical institutional history is the production of silences about the past. History, I argue, is less compelling in any revelation of 'what happened' than in illustrating the production of silences used to enable the appropriation of a particular history as the sole relevant history. The 'inheritors of the past', those who are able to lay authoritative and representative claim to it, it is argued, ultimately claim ownership over institutional space. I argue too, that the dominant practices and performances of daily institutional life (re)produce the institutional space as a space of 'racial' dominance. Ritualized performance of the dominant institutional identity produces ownership of institutional space through making some articulations of 'Rhodes identity' more acceptable, legitimate and authentic than others. The dominance of 'drinking culture' in Rhodes student life produces a particular 'racialized' institutional identity as most legitimate. 'Racial' dominance is instituted, consecrated and reproduced through the ritualistic performance of 'drinking culture', which ultimately produces a superior claim of ownership over the institutional space through the reiteration of racial domination that these performances of institutional identity powerfully symbolize.
- Full Text:
- Date Issued: 2009
- Authors: Goga, Safiyya
- Date: 2009
- Subjects: Democracy -- South Africa Racism -- South Africa Post-apartheid era -- South Africa College students -- South Africa -- Political activity South Africa -- Politics and government -- 20th century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2778 , http://hdl.handle.net/10962/d1002988
- Description: Almost fifteen years after democracy, issues of 'race' still hold daily South African life firmly in its grip. Following calls from foremost South African theorists on 'race', such as Sarah Nuttall, this thesis moves beyond a study of crude 'racism', to the more complex consideration of 'race' as an embedded ideological social formation within the spatial context of Rhodes University. Using analytical concepts such as 'silencing' and 'ritual' the thesis weaves an understanding (1) of how particular powerful representations of institutional history are produced and made dominant, and (2) how seemingly innocuous performances of institutional identity are key to reproducing 'racial' dominance within Rhodes' student life. This ultimately manifests in the production of a deeply 'racialized' commonsensical understanding of the 'most' legitimate and authentic representation and ownership of institutional space. The thesis delves into dominant representations of Rhodes University'S history, considering how these help produce and reproduce 'racial' dominance through, for instance, the production of defining apolitical narratives of 'excellence'. Central to the dominant apolitical institutional history is the production of silences about the past. History, I argue, is less compelling in any revelation of 'what happened' than in illustrating the production of silences used to enable the appropriation of a particular history as the sole relevant history. The 'inheritors of the past', those who are able to lay authoritative and representative claim to it, it is argued, ultimately claim ownership over institutional space. I argue too, that the dominant practices and performances of daily institutional life (re)produce the institutional space as a space of 'racial' dominance. Ritualized performance of the dominant institutional identity produces ownership of institutional space through making some articulations of 'Rhodes identity' more acceptable, legitimate and authentic than others. The dominance of 'drinking culture' in Rhodes student life produces a particular 'racialized' institutional identity as most legitimate. 'Racial' dominance is instituted, consecrated and reproduced through the ritualistic performance of 'drinking culture', which ultimately produces a superior claim of ownership over the institutional space through the reiteration of racial domination that these performances of institutional identity powerfully symbolize.
- Full Text:
- Date Issued: 2009
Ties that bind: a critical discourse analysis of the coverage of the Millennium Development Goals in the Mail and Guardian
- Authors: Marquis, Danika Ewen
- Date: 2009
- Subjects: Mail & Guardian , South African newspapers -- History -- 21st century , Journalism -- South Africa -- 21st century , Press -- South Africa -- 21st century , Developing countries -- Social conditions , Developing countries -- Economic conditions
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3536 , http://hdl.handle.net/10962/d1015462
- Description: This study analysed the representation of the Millennium Development Goals (MDGs) in the Mail and Guardian from 2000 to 2007. It drew on perspectives from cultural studies, the constructionist approach to representation and the sociology of news production. Through the use of the quantitative and qualitative research methods, content analysis and critical discourse analysis, this study established first, that few significant changes have occurred within the newspaper's coverage of the MDGs during this period, and second, that the people most affected by the MDGs and affiliated programmes are seriously under-represented and that the manner of representation marginalises and subordinates them.
- Full Text:
- Date Issued: 2009
- Authors: Marquis, Danika Ewen
- Date: 2009
- Subjects: Mail & Guardian , South African newspapers -- History -- 21st century , Journalism -- South Africa -- 21st century , Press -- South Africa -- 21st century , Developing countries -- Social conditions , Developing countries -- Economic conditions
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3536 , http://hdl.handle.net/10962/d1015462
- Description: This study analysed the representation of the Millennium Development Goals (MDGs) in the Mail and Guardian from 2000 to 2007. It drew on perspectives from cultural studies, the constructionist approach to representation and the sociology of news production. Through the use of the quantitative and qualitative research methods, content analysis and critical discourse analysis, this study established first, that few significant changes have occurred within the newspaper's coverage of the MDGs during this period, and second, that the people most affected by the MDGs and affiliated programmes are seriously under-represented and that the manner of representation marginalises and subordinates them.
- Full Text:
- Date Issued: 2009
Toni Morrison and the literary canon whiteness, blackness, and the construction of racial identity
- Authors: Phiri, Aretha
- Date: 2009
- Subjects: Morrison, Toni -- Criticism and interpretation Morrison, Toni. Playing in the dark Stowe, Harriet Beecher, 1811-1896. Uncle Tom's cabin Whitman, Walt, 1819-1892. Leaves of grass Twain, Mark, 1835-1910. Adventures of Huckleberry Finn African Americans in literature Race in literature Race relations in literature American literature -- White authors -- History and criticism
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2212 , http://hdl.handle.net/10962/d1002255
- Description: Toni Morrison, in Playing in the Dark, observes the pervasive silence that surrounds race in nineteenth-century canonical literature. Observing the ways in which the “Africanist” African-American presence pervades this literature, Morrison has called for an investigation of the ways in which whiteness operates in American canonical literature. This thesis takes up that challenge. In the first section, from Chapters One through Three, I explore how whiteness operates through the representation of the African-American figure in the works of three eminent nineteenth-century American writers, Harriet Beecher Stowe, Walt Whitman, and Mark Twain. The texts studied in this regard are: Uncle Tom’s Cabin, Leaves of Grass, and Adventures of Huckleberry Finn. This section is not concerned with whether these texts constitute racist literature but with the ways in which the study of race, particularly whiteness, reveals the contradictions and insecurities that attend (white American) identity. As such, Morrison’s own fiction, written in response to white historical representations of African-Americans also deserves attention. The second section of this thesis focuses on Morrison’s attempt to produce an authentically “black” literature. Here I look at two of Morrison’s least studied but arguably most contentious novels particularly because of what they reveal of Morrison’s complex position on race. In Chapter Four I focus on Tar Baby and argue that this novel reveals Morrison’s somewhat essentialist position on blackness and racial, cultural, and gendered identity, particularly as this pertains to responsibilities she places on the black woman as culture-bearer. In Chapter Five I argue that Paradise, while taking a particularly challenging position on blackness, reveals Morrison’s evolving position on race, particularly her concern with the destructive nature of internalized racism. This thesis concludes that while racial identities have very real material consequences, whiteness and blackness are ideological and social constructs which, because of their constructedness, are fallible and perpetually under revision.
- Full Text:
- Date Issued: 2009
- Authors: Phiri, Aretha
- Date: 2009
- Subjects: Morrison, Toni -- Criticism and interpretation Morrison, Toni. Playing in the dark Stowe, Harriet Beecher, 1811-1896. Uncle Tom's cabin Whitman, Walt, 1819-1892. Leaves of grass Twain, Mark, 1835-1910. Adventures of Huckleberry Finn African Americans in literature Race in literature Race relations in literature American literature -- White authors -- History and criticism
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2212 , http://hdl.handle.net/10962/d1002255
- Description: Toni Morrison, in Playing in the Dark, observes the pervasive silence that surrounds race in nineteenth-century canonical literature. Observing the ways in which the “Africanist” African-American presence pervades this literature, Morrison has called for an investigation of the ways in which whiteness operates in American canonical literature. This thesis takes up that challenge. In the first section, from Chapters One through Three, I explore how whiteness operates through the representation of the African-American figure in the works of three eminent nineteenth-century American writers, Harriet Beecher Stowe, Walt Whitman, and Mark Twain. The texts studied in this regard are: Uncle Tom’s Cabin, Leaves of Grass, and Adventures of Huckleberry Finn. This section is not concerned with whether these texts constitute racist literature but with the ways in which the study of race, particularly whiteness, reveals the contradictions and insecurities that attend (white American) identity. As such, Morrison’s own fiction, written in response to white historical representations of African-Americans also deserves attention. The second section of this thesis focuses on Morrison’s attempt to produce an authentically “black” literature. Here I look at two of Morrison’s least studied but arguably most contentious novels particularly because of what they reveal of Morrison’s complex position on race. In Chapter Four I focus on Tar Baby and argue that this novel reveals Morrison’s somewhat essentialist position on blackness and racial, cultural, and gendered identity, particularly as this pertains to responsibilities she places on the black woman as culture-bearer. In Chapter Five I argue that Paradise, while taking a particularly challenging position on blackness, reveals Morrison’s evolving position on race, particularly her concern with the destructive nature of internalized racism. This thesis concludes that while racial identities have very real material consequences, whiteness and blackness are ideological and social constructs which, because of their constructedness, are fallible and perpetually under revision.
- Full Text:
- Date Issued: 2009
Transnational civil society's ability to successfully influence state actors on human rights issues through international non-governmental organizations (INGOs) : a case study of the coalition to stop the use of child soldiers
- Authors: VerHage, Alicia
- Date: 2009
- Subjects: International Campaign to Ban Landmines , Convention on the Rights of the Child (1989 November 20) , Non-governmental organizations , Child soldiers , Children's rights , Human rights , Children (International law)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2884 , http://hdl.handle.net/10962/d1015249
- Description: The international dilemma of child soldiers is a humanitarian concern throughout the world. The Coalition to Stop the Use of Child Soldiers (CSUCS) began in 1998 and is currently the leading collaborative movement to address the issue. However, because of its emphasis on a universal 'Straight 18' approach and support of the Optional Protocol of the Convention on the Rights of a Child (CRC), the CSUCS ignores contextual realities that affect the implementation ofthe international legislation and the development of norms concerning child soldiers. This research project will examine the current international nongovernmental organization (INGO) response to child soldiers- focusing on the CSCUS - and formulate suggestions for potential avenues to further INGO involvement with policies and projects. The argument is based on a neoliberal institutionalist platform that argues in favour ofiNGOs' ability to successfully influence actions taken by state actors to address human right issues. Highlighting the successful INGO influence on states during the International Campaign to Ban Landmines, I will present this example as a potential model for the Coalition to Stop the Use of Child Soldiers, and explore the feasibility of this model whilst making suggestions for more effective involvement of INGOs with regard to the issue of child soldiers.
- Full Text:
- Date Issued: 2009
- Authors: VerHage, Alicia
- Date: 2009
- Subjects: International Campaign to Ban Landmines , Convention on the Rights of the Child (1989 November 20) , Non-governmental organizations , Child soldiers , Children's rights , Human rights , Children (International law)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2884 , http://hdl.handle.net/10962/d1015249
- Description: The international dilemma of child soldiers is a humanitarian concern throughout the world. The Coalition to Stop the Use of Child Soldiers (CSUCS) began in 1998 and is currently the leading collaborative movement to address the issue. However, because of its emphasis on a universal 'Straight 18' approach and support of the Optional Protocol of the Convention on the Rights of a Child (CRC), the CSUCS ignores contextual realities that affect the implementation ofthe international legislation and the development of norms concerning child soldiers. This research project will examine the current international nongovernmental organization (INGO) response to child soldiers- focusing on the CSCUS - and formulate suggestions for potential avenues to further INGO involvement with policies and projects. The argument is based on a neoliberal institutionalist platform that argues in favour ofiNGOs' ability to successfully influence actions taken by state actors to address human right issues. Highlighting the successful INGO influence on states during the International Campaign to Ban Landmines, I will present this example as a potential model for the Coalition to Stop the Use of Child Soldiers, and explore the feasibility of this model whilst making suggestions for more effective involvement of INGOs with regard to the issue of child soldiers.
- Full Text:
- Date Issued: 2009
Understanding form and technique : Andrew Tracey's contribution to knowledge of lamellophone (mbira) music of Southern Africa
- Authors: Gumboreshumba, Laina
- Date: 2009
- Subjects: Tracey, Andrew T N Ethnomusicology -- Africa Mbira Mbira music
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2638 , http://hdl.handle.net/10962/d1002303
- Description: This thesis interrogates Andrew Tracey’s career as an ethnomusicologist and the significance of his research and publications on lamellophone (mbira) music of the Shona/Sena in Zimbabwe and Mozambique to subsequent scholarship of lamellophones throughout southern Africa. Through a survey of authors who have cited Tracey’s publications, this study assess how his use of the pulse notation transcription method and his theory of form and harmonic structure in mbira music, which he terms ‘the system of the mbira’ (A. Tracey, 1989) have influenced and contributed to the work of ethnomusicologists, musicologists and composers. Further this research evaluates the impact on subsequent publications by other scholars of Tracey's technical analysis of mbira music. Organizing and indexing Andrew Tracey's field collection in the ILAM archive gave direct knowledge of the scope of his work. The thesis consists of six chapters. The first chapter contains a general introduction to the thesis and outlines the goals of the research. Chapter Two presents a biographical sketch of Andrew Tracey. A general introduction to the lamellophone (mbira) family of musical instruments in Zimbabwe and elsewhere in Africa is presented in Chapter Three, which also addresses the social function of lamellophone music. Chapter Four gives a summary of Andrew Tracey’s research on the Shona mbira (his publications, recordings, films etc), and it analyzes his theory - “The system of the mbira” - in which he defines the form and structure of mbira music. Chapter Five examines the impact of Andrew Tracey’s research and publications on mbira music to subsequent scholarship and makes an analysis and evaluation of the significance of his contribution to the body of knowledge of the instrument and its music. In addition I relate my personal experiences with mbira music as a Shona person and mbira player and give my opinions on Tracey’s and subsequent scholars’ theories on mbira music. Chapter Six concludes with a summary of outcomes of this research. Basing on the analyses of presented data, it is deduced that, despite a few shortcomings, Andrew Tracey’s research on mbira music is crucial for it laid the groundwork for subsequent mbira scholarship.
- Full Text:
- Date Issued: 2009
- Authors: Gumboreshumba, Laina
- Date: 2009
- Subjects: Tracey, Andrew T N Ethnomusicology -- Africa Mbira Mbira music
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2638 , http://hdl.handle.net/10962/d1002303
- Description: This thesis interrogates Andrew Tracey’s career as an ethnomusicologist and the significance of his research and publications on lamellophone (mbira) music of the Shona/Sena in Zimbabwe and Mozambique to subsequent scholarship of lamellophones throughout southern Africa. Through a survey of authors who have cited Tracey’s publications, this study assess how his use of the pulse notation transcription method and his theory of form and harmonic structure in mbira music, which he terms ‘the system of the mbira’ (A. Tracey, 1989) have influenced and contributed to the work of ethnomusicologists, musicologists and composers. Further this research evaluates the impact on subsequent publications by other scholars of Tracey's technical analysis of mbira music. Organizing and indexing Andrew Tracey's field collection in the ILAM archive gave direct knowledge of the scope of his work. The thesis consists of six chapters. The first chapter contains a general introduction to the thesis and outlines the goals of the research. Chapter Two presents a biographical sketch of Andrew Tracey. A general introduction to the lamellophone (mbira) family of musical instruments in Zimbabwe and elsewhere in Africa is presented in Chapter Three, which also addresses the social function of lamellophone music. Chapter Four gives a summary of Andrew Tracey’s research on the Shona mbira (his publications, recordings, films etc), and it analyzes his theory - “The system of the mbira” - in which he defines the form and structure of mbira music. Chapter Five examines the impact of Andrew Tracey’s research and publications on mbira music to subsequent scholarship and makes an analysis and evaluation of the significance of his contribution to the body of knowledge of the instrument and its music. In addition I relate my personal experiences with mbira music as a Shona person and mbira player and give my opinions on Tracey’s and subsequent scholars’ theories on mbira music. Chapter Six concludes with a summary of outcomes of this research. Basing on the analyses of presented data, it is deduced that, despite a few shortcomings, Andrew Tracey’s research on mbira music is crucial for it laid the groundwork for subsequent mbira scholarship.
- Full Text:
- Date Issued: 2009