Franchisings influence on the entrepreneurial paradigm within the SA retail tyre franchise industry
- Authors: De Mink, Denver John
- Date: 2021-04
- Subjects: Franchises (Retail trade) , Retail trade -- Management , Entrepreneurship -- South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/51107 , vital:43209
- Description: This paper proposes a franchise framework to ensure improved alignment between the franchisee and the franchisor in the South African retail tyre franchise industry. Countless studies have established that worldwide franchises offer more sustainable business development for entrepreneurs and a higher success rate for start-up businesses. This is, however, not an exclusive formula for success as the relationship between the franchisee and franchisor is dynamic with the economic landscape always changing. Entrepreneurs often display traits that do not always coincide with the franchisor’s framework. By developing a framework, the study aimed to supply possible solutions for improved alignment between the franchisee and the franchisor resulting in a prosperous relationship enabling economic growth and impacting positively on the unemployment crises in South Africa. A literature study was followed up with a case study research approach. The context was singular, namely a branded fitment centre franchise within the tyre fitment industry in South Africa. A schedule of interview protocols was undertaken with embedded multiple units of analyses based on feedback from franchise industry expert, franchisor representatives and franchisees who own various fitment centres. The case study research explored the factors that contributed to the successful alignment of the entrepreneurial paradigm to the franchise network requirements within a national franchise retail tyre fitment brand. Factors that ensure improved alignment between the franchisee and the franchisor requirements were explored in this research. Franchising provides comparable risks and benefits associated with other entrepreneurial ventures. However, entrepreneurs have a stronger chance of survival when aligning themselves with a franchise network. Franchising is critical for economic development. The study indicates that franchising influences the entrepreneurial paradigm. The entrepreneurial spirit needs to be curtailed to ensure compliance at times. , Thesis (MBA) -- Faculty of Business and Economic Sciences, Business Administration, 2021
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- Date Issued: 2021-04
Eco-leadership determinants necessary for effective sustainability implementation
- Authors: May,Jodé
- Date: 2023-12
- Subjects: Retail trade -- Management , Leadership -- South Africa , Sustainability
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10948/65683 , vital:74228
- Description: Sustainability is regarded globally as one of the key focus areas for organisations and requires also considering environmental and social performance in addition to economic performance. Eco-leadership is required to ensure operations impact society and the environment in a positive manner, in particular in the retail sector as customers have become conscious of their purchases being produced sustainably. The main objective of this study was thus to explore eco-leadership determinants necessary for sustainability implementation in retail organisations. The research was aimed at expanding knowledge about how retailers can implement or improve their sustainability status by following an eco-leadership approach. A literature review was conducted on what leadership in organisations entailed and how it can be described in terms of leaders’ characteristics, work practices and decisions. In addition a review on, leader qualities and leadership styles in general and of change leaders such as eco-leaders, sustainability strategies from both an environmental and socially responsible view in general and of the retail sector, was provided. The study followed a qualitative research approach using purposive sampling to identify the 11 participants from across the provinces in South Africa and retail product categories comprising of two hard-line retailers, five soft goods and consumables retailers, three FMCG retailers and one art retailer. A semi-structured interview guide was utilised to gather primary data using face-to-face, telephonic and email interviews. Content and constant comparative analysis was used to analyse the data. It appears that retailers ascribe eco-leadership in relation to resource management-, being people centred and practising sustainability leadership. All retailers seem to demonstrate their commitment to eco-leadership and serve society. Their sustainability status is publicised via digital and print media or visually displayed in-store. They practise eco-leadership as it is beneficial for their reputation or to ensure business continuity. Retailers use innovation and incorporate eco-leadership into their business models and have further plans to improve their sustainability. , Thesis (PhD) -- Faculty of Business and Economic Sciences, School of Management Sciences, 2023
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- Date Issued: 2023-12
A framework of digital marketing for small businesses in the retail sector
- Authors: Nkula, Asiphumeze
- Date: 2025-04
- Subjects: Internet marketing , Retail trade -- Management , Small businesses -- Management
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/73396 , vital:79433
- Description: Small businesses play an essential role in the South African economy, driving economic growth, job creation and community development, while significantly impacting national wealth, investment and trade. Comprising 79% of small businesses, the retail sector is a major contributor to employment in the country. However, small businesses face challenges such as limited financial resources, poor marketing skills, and complex government regulations, leading to high failure rates and minimal digital marketing efforts. Furthermore, there is limited research on digital marketing and small businesses in the retail sector. Against this background, the primary objective of this study was to build a framework for small businesses in the retail sector to implement digital marketing practices optimally. This study aimed to address the research gap by conducting an in-depth discussion of digital marketing compared to previous studies. It aimed not only to identify but also to explore and deepen the understanding of how small retail businesses can optimally implement digital marketing by examining the challenges and enablers they faced, ultimately, creating a framework to guide optimal digital marketing implementation. The current study adopted an interpretivist philosophy and descriptive research method as well as an inductive approach for theory development. It also utilised a mono-qualitative methodology, employing a survey research strategy to gather perceptions on digital marketing from small business owners/managers. A cross-sectional time horizon was adopted, with data collected from a single point in time. The secondary data was sourced from books, journals and articles for the literature review, while primary data was obtained through semi-structured interviews for the empirical investigation from participants who were all owners of small businesses. A thematic content analysis was employed to analyse the collected data. The main findings were presented as challenges and enablers of digital marketing. Four themes emerged as challenges and three themes emerged as enablers of digital marketing. These were also discussed by means of sub-themes, where applicable. Following the discussion on the challenges and enablers of digital marketing, to attain the study’s primary objective, the study presented a framework for small businesses in the retail sector to implement digital marketing practices optimally. The framework highlighted the most relevant digital marketing practices for small retailers and revealed the importance of knowledge, trust and communication when implementing and using digital marketing practices and tools. The study presents recommendations, based on the challenges, enablers and the framework, to ensure the optimal implementation of digital marketing. , Thesis (MCom) -- Faculty of Business and Economic Sciences, School of Management Sciences, 2025
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- Date Issued: 2025-04