Some aspects of the advertising of professional accounting services
- Jackson, Robert David Charles
- Authors: Jackson, Robert David Charles
- Date: 1983
- Subjects: Accounting -- Marketing , Advertising -- Accounting
- Language: English
- Type: Thesis , Masters , MCom
- Identifier: vital:901 , http://hdl.handle.net/10962/d1006301 , Accounting -- Marketing , Advertising -- Accounting
- Description: This thesis examines the opinions of a sample of partners in accounting firms within the Republic of South Africa on the advertising of professional accounting services. The advertising of professional accounting services has become a highly contentious and complex topic. This thesis identifies eight issues related to the topic and examines the partners' opinions on these issues. In addition, the partners' opinions are examined in relation to the possible placing, means and methods of advertising of professional accounting services as well as the possible content of advertisements for professional accounting services. A methodology was designed to obtain the opinions of partners from all provinces of the Republic, from varying sizes of accounting firm, of varying ages and experience, and from both official language groups. The opinions were then analysed . The research findings show that a number of major differences of opinion exist within the profession, and that generally the present rules and regulations pertaining to advertising are in need of revision. This thesis makes a number of recommendations for revision as part of what should be an ongoing process. This thesis is only part of what needs to be done in this field. A great deal more research is imperative if a satisfactory set of rules and regulations for the advertising of professional accounting services is to be maintained.
- Full Text:
- Date Issued: 1983
- Authors: Jackson, Robert David Charles
- Date: 1983
- Subjects: Accounting -- Marketing , Advertising -- Accounting
- Language: English
- Type: Thesis , Masters , MCom
- Identifier: vital:901 , http://hdl.handle.net/10962/d1006301 , Accounting -- Marketing , Advertising -- Accounting
- Description: This thesis examines the opinions of a sample of partners in accounting firms within the Republic of South Africa on the advertising of professional accounting services. The advertising of professional accounting services has become a highly contentious and complex topic. This thesis identifies eight issues related to the topic and examines the partners' opinions on these issues. In addition, the partners' opinions are examined in relation to the possible placing, means and methods of advertising of professional accounting services as well as the possible content of advertisements for professional accounting services. A methodology was designed to obtain the opinions of partners from all provinces of the Republic, from varying sizes of accounting firm, of varying ages and experience, and from both official language groups. The opinions were then analysed . The research findings show that a number of major differences of opinion exist within the profession, and that generally the present rules and regulations pertaining to advertising are in need of revision. This thesis makes a number of recommendations for revision as part of what should be an ongoing process. This thesis is only part of what needs to be done in this field. A great deal more research is imperative if a satisfactory set of rules and regulations for the advertising of professional accounting services is to be maintained.
- Full Text:
- Date Issued: 1983
An analysis of the influence exerted by the pharmacist and pharmacy assistant in the purchase decision of health and beauty aid products
- Authors: Suttner, Raymond Sharl
- Date: 1986
- Subjects: Cosmetics -- Marketing , Consumer behavior , Pharmacists -- Information services , Drugstores -- Marketing
- Language: English
- Type: Thesis , Masters , MCom
- Identifier: vital:1189 , http://hdl.handle.net/10962/d1004383 , Cosmetics -- Marketing , Consumer behavior , Pharmacists -- Information services , Drugstores -- Marketing
- Description: [Introduction] The 1980s have ushered in an era of extreme competitive pressure for the modern business organisation. In previous times many business organisations have succeeded simply because of the excellence of their products, with little concern or attention being paid to the wants and needs of potential customers. As the business environment has become more competitive, however, the point of focus has changed. There is ample evidence which suggests a correlation between success in business and firms which have adopted a marketing-orientated philosophy of business. The evolution of marketing as a discipline has been hastened in recent times by the need of the firm to survive in the face of increasing competition. This "increasing attention" is occurring because of the realisation that sheer product excellence alone will not necessarily mean that the firm will succeed in establishing a group of satisfied customers in the long term. It is the adoption of the so-called "marketing concept" which provides the opportunity for the firm to develop a competitive edge which will more likely eventuate in success.
- Full Text:
- Date Issued: 1986
- Authors: Suttner, Raymond Sharl
- Date: 1986
- Subjects: Cosmetics -- Marketing , Consumer behavior , Pharmacists -- Information services , Drugstores -- Marketing
- Language: English
- Type: Thesis , Masters , MCom
- Identifier: vital:1189 , http://hdl.handle.net/10962/d1004383 , Cosmetics -- Marketing , Consumer behavior , Pharmacists -- Information services , Drugstores -- Marketing
- Description: [Introduction] The 1980s have ushered in an era of extreme competitive pressure for the modern business organisation. In previous times many business organisations have succeeded simply because of the excellence of their products, with little concern or attention being paid to the wants and needs of potential customers. As the business environment has become more competitive, however, the point of focus has changed. There is ample evidence which suggests a correlation between success in business and firms which have adopted a marketing-orientated philosophy of business. The evolution of marketing as a discipline has been hastened in recent times by the need of the firm to survive in the face of increasing competition. This "increasing attention" is occurring because of the realisation that sheer product excellence alone will not necessarily mean that the firm will succeed in establishing a group of satisfied customers in the long term. It is the adoption of the so-called "marketing concept" which provides the opportunity for the firm to develop a competitive edge which will more likely eventuate in success.
- Full Text:
- Date Issued: 1986
Operating in turbulent times: an investigation into the characteristics of strategic flexibility exhibited by South African export companies
- Authors: Skae, Frederick Owen
- Date: 1989
- Subjects: Export trading companies -- South Africa
- Language: English
- Type: Thesis , Masters , MCom
- Identifier: vital:1159 , http://hdl.handle.net/10962/d1001626
- Description: Broadly stated, the major objective of this study was to investigate the extent to which South African export companies exhibited characteristics of strategic flexibility, which is seen to be the most viable strategic option for a firm operating within a turbulent environment. This entailed:- (1) Determining the degree of environmental turbulence as perceived by South African export companies and identifying the most important elements of the external environment as perceived by these companies. (2) Identifying the nature and strength of the various components of strategic flexibility possessed by South African export companies facing environments of either low, medium or high turbulence. (3) Identifying the nature and strength of the various components of strategic flexibility possessed by South African export companies of different size. In order to elicit this information, 1361 questionnaires were posted to the managing directors of export firms who were members of the South African Foreign Trade Organization. The major findings of this study indicate that:- (1) Political elements of the remote environment contribute most to environmental turbulence. (2) Respondents identified economic elements as being the most important in terms of their potential impact on the long term profitability of the firm. (3) Although at present the majority of the firms surveyed were classified as operatIng in medium levels of turbulence, in the future they perceive the external environment as becoming very turbulent. (4) Generally speaking, the firms surveyed are ill-equipped to operate in a turbulent environment as they displayed signs of inflexibility in certain key aspects of their business. In this regard, particular mention must be made of their decision-making processes, the extent to which they had specialist planners, the techniques used to identify future trends in the environment, the extent to which computer technology was utilised in the firm and their structure. (5) Finally, the results do not generally support the view that a relationship exists between the perceived degree of turbulence in the environment and the extent to which strategic flexibility exists in the firm. Often, however, the size of tne firm was more of a determining factor on the components of strategic flexibility than the degree of turbulence in the environment. In this regard, particular mention must be made of the impact of size on the planning processes of the firm, the techniques used to monitor trends in the environment and the emphasis placed on management development and training.
- Full Text:
- Date Issued: 1989
- Authors: Skae, Frederick Owen
- Date: 1989
- Subjects: Export trading companies -- South Africa
- Language: English
- Type: Thesis , Masters , MCom
- Identifier: vital:1159 , http://hdl.handle.net/10962/d1001626
- Description: Broadly stated, the major objective of this study was to investigate the extent to which South African export companies exhibited characteristics of strategic flexibility, which is seen to be the most viable strategic option for a firm operating within a turbulent environment. This entailed:- (1) Determining the degree of environmental turbulence as perceived by South African export companies and identifying the most important elements of the external environment as perceived by these companies. (2) Identifying the nature and strength of the various components of strategic flexibility possessed by South African export companies facing environments of either low, medium or high turbulence. (3) Identifying the nature and strength of the various components of strategic flexibility possessed by South African export companies of different size. In order to elicit this information, 1361 questionnaires were posted to the managing directors of export firms who were members of the South African Foreign Trade Organization. The major findings of this study indicate that:- (1) Political elements of the remote environment contribute most to environmental turbulence. (2) Respondents identified economic elements as being the most important in terms of their potential impact on the long term profitability of the firm. (3) Although at present the majority of the firms surveyed were classified as operatIng in medium levels of turbulence, in the future they perceive the external environment as becoming very turbulent. (4) Generally speaking, the firms surveyed are ill-equipped to operate in a turbulent environment as they displayed signs of inflexibility in certain key aspects of their business. In this regard, particular mention must be made of their decision-making processes, the extent to which they had specialist planners, the techniques used to identify future trends in the environment, the extent to which computer technology was utilised in the firm and their structure. (5) Finally, the results do not generally support the view that a relationship exists between the perceived degree of turbulence in the environment and the extent to which strategic flexibility exists in the firm. Often, however, the size of tne firm was more of a determining factor on the components of strategic flexibility than the degree of turbulence in the environment. In this regard, particular mention must be made of the impact of size on the planning processes of the firm, the techniques used to monitor trends in the environment and the emphasis placed on management development and training.
- Full Text:
- Date Issued: 1989
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