The emergence of isiZulu in Skeem Saam (2011)
- Authors: Aiseng, Kealeboga
- Date: 2022
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/277956 , vital:55335 , xlink:href="https://doi.org/10.1080/13504630.2022.2063115"
- Description: This study aims to investigate how an ecological understanding of polyglossia is used in the South African Broadcasting Corporation’s (SABC) television channel, SABC 1 to maintain and create ethnolinguistic dominance. Key arguments this study will make are: (1) polyglossia is a language ideology masquerading as ethnolinguistic pluralism, (2) there is a loss of ethnolinguistic pluralism in SABC 1 because of the polyglot culture and its transmissions, (3) isiZulu is emerging as a language and cultural flare of the channel. This paper concluded that isiZulu’s presence is rising in a soap initially meant to be a Sepedi show. And this has negative consequences for language equality in the SABC.
- Full Text:
- Date Issued: 2022
- Authors: Aiseng, Kealeboga
- Date: 2022
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/277956 , vital:55335 , xlink:href="https://doi.org/10.1080/13504630.2022.2063115"
- Description: This study aims to investigate how an ecological understanding of polyglossia is used in the South African Broadcasting Corporation’s (SABC) television channel, SABC 1 to maintain and create ethnolinguistic dominance. Key arguments this study will make are: (1) polyglossia is a language ideology masquerading as ethnolinguistic pluralism, (2) there is a loss of ethnolinguistic pluralism in SABC 1 because of the polyglot culture and its transmissions, (3) isiZulu is emerging as a language and cultural flare of the channel. This paper concluded that isiZulu’s presence is rising in a soap initially meant to be a Sepedi show. And this has negative consequences for language equality in the SABC.
- Full Text:
- Date Issued: 2022
Ideologies of Colonial-Apartheid Linguistic Order
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455314 , vital:75420 , ISBN 978-3-031-54914-4 , https://doi.org/10.1007/978-3-031-54915-1_5
- Description: 7de Laan uses primarily Afrikaans and English, with indigenous languages used instantly; My Desire is dubbed from Hindi to English only. The chapter aims to demonstrate how using English and Afrikaans in 7de Laan and dubbing Hindi into English in My Desire promote ideologies of Colonial-Apartheid linguistic order. The chapter argues that the use of Afrikaans in 7de Laan and English dubbing in My Desire are primarily homogenous. When indigenous languages are excluded in 7de Laan and dubbing in My Desire, it is not just about 7de Laan being an Afrikaans soap opera or My Desire promoting English over indigenous languages. This is also about creating an environment where the Colonial-Apartheid linguistic order can be established and sold to viewers. It is about rejecting the post-Apartheid notion of the Rainbow Nation.
- Full Text:
- Date Issued: 2024
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455314 , vital:75420 , ISBN 978-3-031-54914-4 , https://doi.org/10.1007/978-3-031-54915-1_5
- Description: 7de Laan uses primarily Afrikaans and English, with indigenous languages used instantly; My Desire is dubbed from Hindi to English only. The chapter aims to demonstrate how using English and Afrikaans in 7de Laan and dubbing Hindi into English in My Desire promote ideologies of Colonial-Apartheid linguistic order. The chapter argues that the use of Afrikaans in 7de Laan and English dubbing in My Desire are primarily homogenous. When indigenous languages are excluded in 7de Laan and dubbing in My Desire, it is not just about 7de Laan being an Afrikaans soap opera or My Desire promoting English over indigenous languages. This is also about creating an environment where the Colonial-Apartheid linguistic order can be established and sold to viewers. It is about rejecting the post-Apartheid notion of the Rainbow Nation.
- Full Text:
- Date Issued: 2024
Language, music, self-representation and claiming the space: artists from Limpopo Province in South Africa
- Authors: Aiseng, Kealeboga
- Date: 2022
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455271 , vital:75417 , https://hdl.handle.net/10520/ejc-imbizo-v13-n2-a3
- Description: It is widely accepted that popular culture is a product of the masses, for the masses. But even then, popular culture is embedded with ideolo-gies of control, manipulation, power dynamics, exclusion and inclusion, empowerment, and disempowerment. For a long time, the South Afri-can mainstream music industry has been dominated by artists and groups from Gauteng and KwaZulu-Natal provinces. These two prov-inces have produced many musical artists, film productions, television shows and many other artistic personnel. Language has always been a key factor in the South African mainstream music industry. IsiZulu, isiXhosa and instances of codeswitching have dominated the songs in the country. This has left other social groups and their languages out-side mainstream music. However, what happens when a culture of selfrepresentation emerges among a social group? What happens when a social group mobilises itself and claims the space? What about the power of languages in achieving self-representation? This study is influenced by these research questions to do qualitative, textual re-search on how a selected group of musical artists from Limpopo, South Africa is using music to achieve selfrepresentation.
- Full Text:
- Date Issued: 2022
- Authors: Aiseng, Kealeboga
- Date: 2022
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455271 , vital:75417 , https://hdl.handle.net/10520/ejc-imbizo-v13-n2-a3
- Description: It is widely accepted that popular culture is a product of the masses, for the masses. But even then, popular culture is embedded with ideolo-gies of control, manipulation, power dynamics, exclusion and inclusion, empowerment, and disempowerment. For a long time, the South Afri-can mainstream music industry has been dominated by artists and groups from Gauteng and KwaZulu-Natal provinces. These two prov-inces have produced many musical artists, film productions, television shows and many other artistic personnel. Language has always been a key factor in the South African mainstream music industry. IsiZulu, isiXhosa and instances of codeswitching have dominated the songs in the country. This has left other social groups and their languages out-side mainstream music. However, what happens when a culture of selfrepresentation emerges among a social group? What happens when a social group mobilises itself and claims the space? What about the power of languages in achieving self-representation? This study is influenced by these research questions to do qualitative, textual re-search on how a selected group of musical artists from Limpopo, South Africa is using music to achieve selfrepresentation.
- Full Text:
- Date Issued: 2022
The centralization and racialization of language policy: implications for the ‘below'
- Khetoa, Soyiso, Aiseng, Kealeboga, Theledi, Kgomotso, Motinyane, Mantoa
- Authors: Khetoa, Soyiso , Aiseng, Kealeboga , Theledi, Kgomotso , Motinyane, Mantoa
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455242 , vital:75415 , https://doi.org/10.3389/fcomm.2024.1472674
- Description: The significance of language policies cannot be overlooked, particularly in countries where political ideologies influence perceptions about the use of various languages in various domains. Due to political influence certain languages are regarded as ‘languages of the state’and others are perceived to be ‘languages in the state’. Language practices during apartheid in South Africa were very influential in deciding the plight of indigenous African languages. During this period, indigenous African languages were subjected to suppression, wherein an exoglossic lan-guage policy remained intact. Mekoa (2020) explicates that language was used as an instrument of domination or subjugation during apart-heid and colonization. Mekoa (2020) further indicates that in South Afri-ca, indigenous African languages were denigrated and marginalized through legislative structures of the apartheid government.
- Full Text:
- Date Issued: 2024
- Authors: Khetoa, Soyiso , Aiseng, Kealeboga , Theledi, Kgomotso , Motinyane, Mantoa
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455242 , vital:75415 , https://doi.org/10.3389/fcomm.2024.1472674
- Description: The significance of language policies cannot be overlooked, particularly in countries where political ideologies influence perceptions about the use of various languages in various domains. Due to political influence certain languages are regarded as ‘languages of the state’and others are perceived to be ‘languages in the state’. Language practices during apartheid in South Africa were very influential in deciding the plight of indigenous African languages. During this period, indigenous African languages were subjected to suppression, wherein an exoglossic lan-guage policy remained intact. Mekoa (2020) explicates that language was used as an instrument of domination or subjugation during apart-heid and colonization. Mekoa (2020) further indicates that in South Afri-ca, indigenous African languages were denigrated and marginalized through legislative structures of the apartheid government.
- Full Text:
- Date Issued: 2024
The emergence of isiZulu in Skeem Saam (2011) sociolinguistics: factors and the politics of the ‘loss of ethnolinguistic pluralism’at the SABC 1
- Authors: Aiseng, Kealeboga
- Date: 2022
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455285 , vital:75418 , https://doi.org/10.1080/13504630.2022.2063115
- Description: This study aims to investigate how an ecological understanding of pol-yglossia is used in the South African Broadcasting Corporation’s (SABC) television channel, SABC 1 to maintain and create ethnolinguis-tic dominance. Key arguments this study will make are: (1) polyglossia is a language ideology masquerading as ethnolinguistic pluralism, (2) there is a loss of ethnolinguistic pluralism in SABC 1 because of the polyglot culture and its transmissions, (3) isiZulu is emerging as a lan-guage and cultural flare of the channel. This paper concluded that isi-Zulu’s presence is rising in a soap initially meant to be a Sepedi show. And this has negative consequences for language equality in the SABC.
- Full Text:
- Date Issued: 2022
- Authors: Aiseng, Kealeboga
- Date: 2022
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455285 , vital:75418 , https://doi.org/10.1080/13504630.2022.2063115
- Description: This study aims to investigate how an ecological understanding of pol-yglossia is used in the South African Broadcasting Corporation’s (SABC) television channel, SABC 1 to maintain and create ethnolinguis-tic dominance. Key arguments this study will make are: (1) polyglossia is a language ideology masquerading as ethnolinguistic pluralism, (2) there is a loss of ethnolinguistic pluralism in SABC 1 because of the polyglot culture and its transmissions, (3) isiZulu is emerging as a lan-guage and cultural flare of the channel. This paper concluded that isi-Zulu’s presence is rising in a soap initially meant to be a Sepedi show. And this has negative consequences for language equality in the SABC.
- Full Text:
- Date Issued: 2022
Indigenous African language media: practices and processes: Phillip Mpofu, Israel Ayinla Fadipe and Thulani Tshabangu (eds). 2023: Book review
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455257 , vital:75416 , https://doi.org/10.1080/02572117.2024.2324032
- Description: Research on indigenous African language media is ongoing (see Chibuwe and Salawu, 2020; Chikaipa and Gunde, 2020; Aiseng, 2022). Scholars constantly embark on this fascinating journey encompassing various topics, including lan-guage preservation, cultural representation, media policy and audience reception. Research has proven that media products in indigenous African languages are growing exponentially, with media creatives continuing to see the need to produce content in these languages. Films, songs, soap operas and digital media tools increasingly endorse African indigenous languages as their primary mode of de-livery, challenging and unsettling the monopoly that Indo-european languages have enjoyed in these spaces.
- Full Text:
- Date Issued: 2024
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455257 , vital:75416 , https://doi.org/10.1080/02572117.2024.2324032
- Description: Research on indigenous African language media is ongoing (see Chibuwe and Salawu, 2020; Chikaipa and Gunde, 2020; Aiseng, 2022). Scholars constantly embark on this fascinating journey encompassing various topics, including lan-guage preservation, cultural representation, media policy and audience reception. Research has proven that media products in indigenous African languages are growing exponentially, with media creatives continuing to see the need to produce content in these languages. Films, songs, soap operas and digital media tools increasingly endorse African indigenous languages as their primary mode of de-livery, challenging and unsettling the monopoly that Indo-european languages have enjoyed in these spaces.
- Full Text:
- Date Issued: 2024
A Quest for Ethnic Media: Form and Content in the Case of Muvhango
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455299 , vital:75419 , ISBN 978-3-031-54914-4 , https://doi.org/10.1007/978-3-031-54915-1_6
- Description: This chapter studies elements of ethnic media in Muvhango against dominant language ideologies in South African television. This chapter aims to show that Muvhango, through form and content, has offered low-status languages linguistic justice using elements of ethnic media. The intersection of form and content within ethnic media productions offers a unique lens to explore the complexities of representation, cultural preservation, and societal transformation.
- Full Text:
- Date Issued: 2024
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455299 , vital:75419 , ISBN 978-3-031-54914-4 , https://doi.org/10.1007/978-3-031-54915-1_6
- Description: This chapter studies elements of ethnic media in Muvhango against dominant language ideologies in South African television. This chapter aims to show that Muvhango, through form and content, has offered low-status languages linguistic justice using elements of ethnic media. The intersection of form and content within ethnic media productions offers a unique lens to explore the complexities of representation, cultural preservation, and societal transformation.
- Full Text:
- Date Issued: 2024
The Economic Freedom Fighters and Politics of Populism: Enhancing Political Participation, or a Threat to Democracy?
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455481 , vital:75433 , ISBN 9798369304778 , DOI: 10.4018/979-8-3693-0477-8.ch02
- Description: This study presents a novel approach to understanding the economic freedom fighters (EFF) role in South African politics. The party has been called populist, fascist, and a threat to South Africa's democracy. This study was conducted through virtual ethnography research on the role of the EFF in South Africa's politics and presents the research findings here to understand if the EFF is merely populist, a threat to democracy, or encouraging citizens' political participation. The study's findings indicate that the EFF uses populist stances to attract supporters and voters to the party. But unlike the views of some commentators and scholars, the study presents different findings regarding the EFF's populist attitudes in the country's democracy. While some see such populist stances as a threat to democracy, the study views it as the party's advantage, among others, to encourage citizen political participation.
- Full Text:
- Date Issued: 2024
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455481 , vital:75433 , ISBN 9798369304778 , DOI: 10.4018/979-8-3693-0477-8.ch02
- Description: This study presents a novel approach to understanding the economic freedom fighters (EFF) role in South African politics. The party has been called populist, fascist, and a threat to South Africa's democracy. This study was conducted through virtual ethnography research on the role of the EFF in South Africa's politics and presents the research findings here to understand if the EFF is merely populist, a threat to democracy, or encouraging citizens' political participation. The study's findings indicate that the EFF uses populist stances to attract supporters and voters to the party. But unlike the views of some commentators and scholars, the study presents different findings regarding the EFF's populist attitudes in the country's democracy. While some see such populist stances as a threat to democracy, the study views it as the party's advantage, among others, to encourage citizen political participation.
- Full Text:
- Date Issued: 2024
Analysis of South African Media Coverage of the 2022 KZN Floods
- Aiseng, Kealeboga, Gamede, S
- Authors: Aiseng, Kealeboga , Gamede, S
- Date: 2023
- Subjects: To be catalogued
- Language: English
- Type: text , conference proceedings
- Identifier: http://hdl.handle.net/10962/455411 , vital:75428 , ISBN , https://tiikmpublishing.com/proceedings/index.php/msdc/article/view/1117
- Description: Literature exists that studies media coverage of natural disasters. The media has the potential to influence how governments react to disasters, how emergency services handle disasters, and how people receive and react to the news of disasters. However, the media sometimes sensationalizes the news about the disasters and focus on other manifestations such as panic, looting, shock, emerging heroes and villains, human conflict, and suffering. This study aims to analyze the media coverage of the 2022 floods in the province of KwaZulu-Natal (KZN) in South Africa. In particular, the study seeks to evaluate if there was media coverage of the floods and what the contents of the coverage were. The study used content analysis to examine the presence of KZN floods from three selected online newspapers, focusing on whether the floods were covered, and which issues or themes dominated the reporting of the floods. The aim here was to examine the role that the media played during this disaster in South Africa. Content analysis was used to note the number of stories covered during the KZN floods in the media, the key themes that dominated the coverage of the floods and factors that influenced the media coverage of the floods. The selected online newspapers are News24, Independent Online (IOL) and TimesLive. These newspapers were purposively selected because of their wider national readership, the ideology of the newspaper, strong online presence, and type/style of reporting. Based on the above-presented data, we argue that there was sufficient coverage of the KZN floods in South African media. The study also discovered that the following issues or stories dominated the reporting/coverage of floods: disaster management, casualties, relief measures, the role of the government, business interests, the role of opposition parties, destruction of infrastructure, and effects on social life.
- Full Text:
- Date Issued: 2023
- Authors: Aiseng, Kealeboga , Gamede, S
- Date: 2023
- Subjects: To be catalogued
- Language: English
- Type: text , conference proceedings
- Identifier: http://hdl.handle.net/10962/455411 , vital:75428 , ISBN , https://tiikmpublishing.com/proceedings/index.php/msdc/article/view/1117
- Description: Literature exists that studies media coverage of natural disasters. The media has the potential to influence how governments react to disasters, how emergency services handle disasters, and how people receive and react to the news of disasters. However, the media sometimes sensationalizes the news about the disasters and focus on other manifestations such as panic, looting, shock, emerging heroes and villains, human conflict, and suffering. This study aims to analyze the media coverage of the 2022 floods in the province of KwaZulu-Natal (KZN) in South Africa. In particular, the study seeks to evaluate if there was media coverage of the floods and what the contents of the coverage were. The study used content analysis to examine the presence of KZN floods from three selected online newspapers, focusing on whether the floods were covered, and which issues or themes dominated the reporting of the floods. The aim here was to examine the role that the media played during this disaster in South Africa. Content analysis was used to note the number of stories covered during the KZN floods in the media, the key themes that dominated the coverage of the floods and factors that influenced the media coverage of the floods. The selected online newspapers are News24, Independent Online (IOL) and TimesLive. These newspapers were purposively selected because of their wider national readership, the ideology of the newspaper, strong online presence, and type/style of reporting. Based on the above-presented data, we argue that there was sufficient coverage of the KZN floods in South African media. The study also discovered that the following issues or stories dominated the reporting/coverage of floods: disaster management, casualties, relief measures, the role of the government, business interests, the role of opposition parties, destruction of infrastructure, and effects on social life.
- Full Text:
- Date Issued: 2023
Public Health Communication and Language Policy at Rhodes University During the COVID-19 Pandemic
- Aiseng, Kealeboga, Mamase, Zikhona
- Authors: Aiseng, Kealeboga , Mamase, Zikhona
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455466 , vital:75432 , ISBN 9798369306246 , DOI: 10.4018/979-8-3693-0624-6.ch009
- Description: The COVID-19 pandemic offered unprecedented obstacles to public health communication worldwide. Pandemic revealed disparities and significant gaps in access to public health information for those not proficient in English, potentially leading to the exclusion of indigenous language speakers and minority communities from issues of national interest, including vital COVID-19 updates. This chapter examines the case study of Rhodes University in the Eastern Cape, South Africa and explores the institution's language policies and practices during the pandemic. The institution grapples with linguistic diversity, where English is the primary language of teaching and administration. The study explores language, public health communication, and inclusion at Rhodes University. It seeks to find linguistic and cultural contestations during this time by evaluating the university's response to the pandemic through language. The study uses document analysis to understand how Rhodes University's language practices impacted public health communication during the pandemic.
- Full Text:
- Date Issued: 2024
- Authors: Aiseng, Kealeboga , Mamase, Zikhona
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455466 , vital:75432 , ISBN 9798369306246 , DOI: 10.4018/979-8-3693-0624-6.ch009
- Description: The COVID-19 pandemic offered unprecedented obstacles to public health communication worldwide. Pandemic revealed disparities and significant gaps in access to public health information for those not proficient in English, potentially leading to the exclusion of indigenous language speakers and minority communities from issues of national interest, including vital COVID-19 updates. This chapter examines the case study of Rhodes University in the Eastern Cape, South Africa and explores the institution's language policies and practices during the pandemic. The institution grapples with linguistic diversity, where English is the primary language of teaching and administration. The study explores language, public health communication, and inclusion at Rhodes University. It seeks to find linguistic and cultural contestations during this time by evaluating the university's response to the pandemic through language. The study uses document analysis to understand how Rhodes University's language practices impacted public health communication during the pandemic.
- Full Text:
- Date Issued: 2024
Zulu Ethnolinguistic Nationalism
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455384 , vital:75426 , ISBN 978-3-031-54914-4 , https://doi.org/10.1007/978-3-031-54915-1
- Description: Language is more than just a communication medium; it exists within interrelated social and political processes. Therefore, language never appears by itself; it always represents a system of social and political interests, reflecting the prevailing discursive and ideological strategies. The current chapter investigates the notion of “Zulu ethnolinguistic nationalism” as a language ideology in South African television. Having watched a series of television programs in South Africa and utilizing the corpus linguistic approach, the author asserts that there is a clear dominance of isiZulu in South African television. Ultimately, this dominance created a language ideology that privileges isiZulu over other indigenous languages on South African television.
- Full Text:
- Date Issued: 2024
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455384 , vital:75426 , ISBN 978-3-031-54914-4 , https://doi.org/10.1007/978-3-031-54915-1
- Description: Language is more than just a communication medium; it exists within interrelated social and political processes. Therefore, language never appears by itself; it always represents a system of social and political interests, reflecting the prevailing discursive and ideological strategies. The current chapter investigates the notion of “Zulu ethnolinguistic nationalism” as a language ideology in South African television. Having watched a series of television programs in South Africa and utilizing the corpus linguistic approach, the author asserts that there is a clear dominance of isiZulu in South African television. Ultimately, this dominance created a language ideology that privileges isiZulu over other indigenous languages on South African television.
- Full Text:
- Date Issued: 2024
The Sociolinguistics of South African Television: Language Ideologies in Selected Case Studies
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book
- Identifier: http://hdl.handle.net/10962/455397 , vital:75427 , ISBN 978-3-031-54914-4 , DOI: 10.4018/979-8-3693-0477-8.ch021
- Description: This book explores the interwoven relationship between language, media, and society in post-Apartheid South Africa. The author examines selected case studies from the sociolinguistic landscape of South African television, analysing dominant language ideologies and illuminating the challenges, opportunities, and potential for transformation. He argues for the power of television in shaping language ideologies, fostering cultural understanding, and advocating for more inclusive and equitable language usage in the media. This book contributes to the field of sociolinguistics by emphasizing the complexity of multilingualism in South Africa and inviting ongoing exploration and dialogue in this landscape. It will be of interest to students and scholars of Sociolinguistics, Media Studies, African Culture and History, and Language Policy and Planning.
- Full Text:
- Date Issued: 2024
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book
- Identifier: http://hdl.handle.net/10962/455397 , vital:75427 , ISBN 978-3-031-54914-4 , DOI: 10.4018/979-8-3693-0477-8.ch021
- Description: This book explores the interwoven relationship between language, media, and society in post-Apartheid South Africa. The author examines selected case studies from the sociolinguistic landscape of South African television, analysing dominant language ideologies and illuminating the challenges, opportunities, and potential for transformation. He argues for the power of television in shaping language ideologies, fostering cultural understanding, and advocating for more inclusive and equitable language usage in the media. This book contributes to the field of sociolinguistics by emphasizing the complexity of multilingualism in South Africa and inviting ongoing exploration and dialogue in this landscape. It will be of interest to students and scholars of Sociolinguistics, Media Studies, African Culture and History, and Language Policy and Planning.
- Full Text:
- Date Issued: 2024
Decolonizing Journalism Education in South Africa
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455437 , vital:75430 , ISBN 9781003352907 , https://www.taylorfrancis.com/chapters/edit/10.4324/9781003352907-6/decolonizing-journalism-education-south-africa-kealeboga-aiseng
- Description: The British, French, and Portuguese regimes colonized most African countries. This colonization took away African languages, cultures, religions, and practices, only to replace them with colonial traditions. Decolonization debates are now rife in South Africa: decolonizing higher education, the economy, the law, and the justice system. All these debates and attempts are made to achieve equity and justice in the country. To contribute to these debates, this chapter examines how journalism education can be decolonized in South Africa from a sociolinguistic perspective. To achieve its aim, the chapter will review course descriptions of journalism curriculums at three universities in South Africa that offer journalism education and possible ways to decolonize the curriculums from the sociolinguistics perspectives. The chapter has concluded that sociolinguistics is critical in decolonizing journalism education. Journalism is a verbal medium; it uses language to communicate. Hence, it is essential for journalism curriculums in South Africa to teach students that language and identity can influence journalism practice to reflect its context and speak to its people in a language and forms that they understand.
- Full Text:
- Date Issued: 2024
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455437 , vital:75430 , ISBN 9781003352907 , https://www.taylorfrancis.com/chapters/edit/10.4324/9781003352907-6/decolonizing-journalism-education-south-africa-kealeboga-aiseng
- Description: The British, French, and Portuguese regimes colonized most African countries. This colonization took away African languages, cultures, religions, and practices, only to replace them with colonial traditions. Decolonization debates are now rife in South Africa: decolonizing higher education, the economy, the law, and the justice system. All these debates and attempts are made to achieve equity and justice in the country. To contribute to these debates, this chapter examines how journalism education can be decolonized in South Africa from a sociolinguistic perspective. To achieve its aim, the chapter will review course descriptions of journalism curriculums at three universities in South Africa that offer journalism education and possible ways to decolonize the curriculums from the sociolinguistics perspectives. The chapter has concluded that sociolinguistics is critical in decolonizing journalism education. Journalism is a verbal medium; it uses language to communicate. Hence, it is essential for journalism curriculums in South Africa to teach students that language and identity can influence journalism practice to reflect its context and speak to its people in a language and forms that they understand.
- Full Text:
- Date Issued: 2024
Language Revitalisation and Community Broadcasting in South Africa: A Case of Vaaltar FM
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455452 , vital:75431 , ISBN 978-3-031-40705-5 , https://doi.org/10.1007/978-3-031-40706-2_3
- Description: This chapter deals with indigenous radio broadcasting by considering a Setswana language community radio station as a case study. The aim is to examine the role these stations have played in South Africa over the decades and their contribution to revitalising indigenous languages. The study draws influence from indigenous radio stations as a catalyst for protecting and preserving languages from total extinction. The station considered is Vaaltar FM. Using the theories of language revitalisation and translanguaging, the chapter will discuss strategies endorsed by indigenous radio stations in South Africa to revitalise indigenous languages. While some radio stations, especially public service broadcasting radio stations, revitalise standard indigenous languages, some community and commercial radio stations, such as Vaaltar FM, do the same by employing complex situated, processual and interactional communicative practices such as translanguaging. These differing approaches expose the long-standing tension faced by radio stations aimed at indigenous-speaking South Africans regarding whether they remain traditional in their approach or adapt with the times and incorporate modernised elements that, to some, are a dilution of their cultural heritage.
- Full Text:
- Date Issued: 2024
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455452 , vital:75431 , ISBN 978-3-031-40705-5 , https://doi.org/10.1007/978-3-031-40706-2_3
- Description: This chapter deals with indigenous radio broadcasting by considering a Setswana language community radio station as a case study. The aim is to examine the role these stations have played in South Africa over the decades and their contribution to revitalising indigenous languages. The study draws influence from indigenous radio stations as a catalyst for protecting and preserving languages from total extinction. The station considered is Vaaltar FM. Using the theories of language revitalisation and translanguaging, the chapter will discuss strategies endorsed by indigenous radio stations in South Africa to revitalise indigenous languages. While some radio stations, especially public service broadcasting radio stations, revitalise standard indigenous languages, some community and commercial radio stations, such as Vaaltar FM, do the same by employing complex situated, processual and interactional communicative practices such as translanguaging. These differing approaches expose the long-standing tension faced by radio stations aimed at indigenous-speaking South Africans regarding whether they remain traditional in their approach or adapt with the times and incorporate modernised elements that, to some, are a dilution of their cultural heritage.
- Full Text:
- Date Issued: 2024
Challenges and Opportunities of Preserving African Indigenous Knowledge Using Digital Technologies: The Case of Bogwera
- Authors: Aiseng, Kealeboga
- Date: 2023
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455424 , vital:75429 , ISBN 9781668470244 , DOI: 10.4018/978-1-6684-7024-4.ch007
- Description: Most indigenous knowledge systems, practices, and values disappear due to the influence of technology, human migrations, climate change, globalization, death, memory loss, and civilization. Therefore, indigenous knowledge systems will disappear if they are no longer used. This is because many traditional practices and activities within indigenous knowledge systems that have been used are essential coping and living strategies and are now in danger of disappearing. The chapter investigates how social web technologies, social media platforms, and online video tools can digitize, share, and preserve indigenous knowledge for the current generations that need to be more knowledgeable about these systems and future generations. With the example of bogwera, the chapter studies the role that digital technologies can play in protecting and preserving indigenous knowledge systems in the Taung community in North West, South Africa.
- Full Text:
- Date Issued: 2023
- Authors: Aiseng, Kealeboga
- Date: 2023
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/455424 , vital:75429 , ISBN 9781668470244 , DOI: 10.4018/978-1-6684-7024-4.ch007
- Description: Most indigenous knowledge systems, practices, and values disappear due to the influence of technology, human migrations, climate change, globalization, death, memory loss, and civilization. Therefore, indigenous knowledge systems will disappear if they are no longer used. This is because many traditional practices and activities within indigenous knowledge systems that have been used are essential coping and living strategies and are now in danger of disappearing. The chapter investigates how social web technologies, social media platforms, and online video tools can digitize, share, and preserve indigenous knowledge for the current generations that need to be more knowledgeable about these systems and future generations. With the example of bogwera, the chapter studies the role that digital technologies can play in protecting and preserving indigenous knowledge systems in the Taung community in North West, South Africa.
- Full Text:
- Date Issued: 2023
Linguistic Dominance and Translanguaging Language: Issues in Generations: The Legacy
- Authors: Aiseng, Kealeboga
- Date: 2022
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455230 , vital:75414 , https://doi.org/10.3389/fcomm.2022.880452
- Description: The use of language(s) in media is very important as it can determine inclusion or exclusion. As such, the use of language in the media is contentious. This paper traces two language issues in one of the SABC's longest-running soap operas, Generations: The Legacy, lan-guage ideology and a tool against that language ideology. The former refers to a linguistic dominance of isiZulu and the latter refers to translanguaging. With the use of transcription data analysis and audio-visual analysis, the current study has concluded that there are issues of linguistic dominance and translanguaging in Generations: The Legacy. These language issues are perpetuated through the narrative and characters of the story. The appropriate theoretical framework for this paper is the use of language in popular culture, with the view that the use of languages in popular culture can exclude and include, can em-power, and disempower. Focusing on the dialogues of the soap using selected episodes as case studies for analysis, the study has also con-cluded that creative decisions made in the soap are ideological. These findings raise questions about the use of media to perpetuate certain language ideologies and raise questions about whose interests are served by these language ideologies and how to fight these language ideologies.
- Full Text:
- Date Issued: 2022
- Authors: Aiseng, Kealeboga
- Date: 2022
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455230 , vital:75414 , https://doi.org/10.3389/fcomm.2022.880452
- Description: The use of language(s) in media is very important as it can determine inclusion or exclusion. As such, the use of language in the media is contentious. This paper traces two language issues in one of the SABC's longest-running soap operas, Generations: The Legacy, lan-guage ideology and a tool against that language ideology. The former refers to a linguistic dominance of isiZulu and the latter refers to translanguaging. With the use of transcription data analysis and audio-visual analysis, the current study has concluded that there are issues of linguistic dominance and translanguaging in Generations: The Legacy. These language issues are perpetuated through the narrative and characters of the story. The appropriate theoretical framework for this paper is the use of language in popular culture, with the view that the use of languages in popular culture can exclude and include, can em-power, and disempower. Focusing on the dialogues of the soap using selected episodes as case studies for analysis, the study has also con-cluded that creative decisions made in the soap are ideological. These findings raise questions about the use of media to perpetuate certain language ideologies and raise questions about whose interests are served by these language ideologies and how to fight these language ideologies.
- Full Text:
- Date Issued: 2022
Black Twitter and Digital Counterpublics in South Africa
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455188 , vital:75411 , https://doi.org/10.11114/smc.v12i2.6540
- Description: The growth of technology has made the Internet an essential tool in so-ciety. Scholars have argued that the Internet supports a more delibera-tive democracy. However, scholars have also raised concerns about the role of the Internet in political matters. While scholars agree that the Internet has facilitated broader public discussion, in many regards, its ‘virtual public sphere’still mirrors existing social structures. Twitter has become a common social media platform for many South Africans. This has led to a virtual community of Twitter users engaged in real-time dis-courses primarily related to Black South Africans. Black Twitter in South Africa is used for social, political, and economic motivations. This study argues for the practice of Black Twitter as a digital counterpublic in South Africa. The aim is to spotlight how black people in South Africa have used Black Twitter as a digital counterpublic for the marginalized groups within South Africa. The research will investigate the potential challenges and opportunities associated with Black Twitter functioning as a digital counterpublic. Utilizing digital ethnography, the study gath-ered a dataset of tweets from Black Twitter in 2022, focusing on those addressing social, political, and economic issues. More than 700,000 tweets were identified under these specific thematic hashtags.
- Full Text:
- Date Issued: 2024
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455188 , vital:75411 , https://doi.org/10.11114/smc.v12i2.6540
- Description: The growth of technology has made the Internet an essential tool in so-ciety. Scholars have argued that the Internet supports a more delibera-tive democracy. However, scholars have also raised concerns about the role of the Internet in political matters. While scholars agree that the Internet has facilitated broader public discussion, in many regards, its ‘virtual public sphere’still mirrors existing social structures. Twitter has become a common social media platform for many South Africans. This has led to a virtual community of Twitter users engaged in real-time dis-courses primarily related to Black South Africans. Black Twitter in South Africa is used for social, political, and economic motivations. This study argues for the practice of Black Twitter as a digital counterpublic in South Africa. The aim is to spotlight how black people in South Africa have used Black Twitter as a digital counterpublic for the marginalized groups within South Africa. The research will investigate the potential challenges and opportunities associated with Black Twitter functioning as a digital counterpublic. Utilizing digital ethnography, the study gath-ered a dataset of tweets from Black Twitter in 2022, focusing on those addressing social, political, and economic issues. More than 700,000 tweets were identified under these specific thematic hashtags.
- Full Text:
- Date Issued: 2024
Challenges and opportunities of Facebook during bereavement
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455200 , vital:75412 , https://doi.org/10.3389/fcomm.2024.1292961
- Description: Bereavement is something that we experience in one way or another. It involves many steps from one culture to the other. Many scholars have documented the role of social media tools in bereavement processes. In this study, I look at the challenges and opportunities offered by Fa-cebook during bereavement, especially in a community that is still tradi-tional and has yet to fully comprehend the importance of social media, particularly in matters considered sacred. The study used interviews with residents from Taung to collect data. Thematic analysis was used to analyze the collected data from the interviews. The study findings indicate some challenges associated with bereavement on Facebook: emotional shock, lack of sensitivity, misinformation, and cultural dilution. There are also opportunities: fast news sharing, ongoing emotional support, and sharing of memories. The study argues that the findings should expand our understanding and knowledge of bereavement in some African cultures and use social media tools to complement and not destroy African beliefs and practices.
- Full Text:
- Date Issued: 2024
- Authors: Aiseng, Kealeboga
- Date: 2024
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455200 , vital:75412 , https://doi.org/10.3389/fcomm.2024.1292961
- Description: Bereavement is something that we experience in one way or another. It involves many steps from one culture to the other. Many scholars have documented the role of social media tools in bereavement processes. In this study, I look at the challenges and opportunities offered by Fa-cebook during bereavement, especially in a community that is still tradi-tional and has yet to fully comprehend the importance of social media, particularly in matters considered sacred. The study used interviews with residents from Taung to collect data. Thematic analysis was used to analyze the collected data from the interviews. The study findings indicate some challenges associated with bereavement on Facebook: emotional shock, lack of sensitivity, misinformation, and cultural dilution. There are also opportunities: fast news sharing, ongoing emotional support, and sharing of memories. The study argues that the findings should expand our understanding and knowledge of bereavement in some African cultures and use social media tools to complement and not destroy African beliefs and practices.
- Full Text:
- Date Issued: 2024
Framing of political leaders during the# BringBackOurGirls campaign by the Nigerian Press: a comparative study of Guardian and Vanguard Newspapers
- Akpojivi, Ufuoma, Aiseng, Kealeboga
- Authors: Akpojivi, Ufuoma , Aiseng, Kealeboga
- Date: 2022
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455214 , vital:75413 , https://doi.org/10.3389/fcomm.2022.853673
- Description: This study examines Nigeria's political leaders' framing during the #BringBackOurGirls movement campaign using two selected national newspapers in Nigeria, i.e., the Guardian and the Vanguard newspa-pers. Using 46 news stories culled during the periods of April 14, 2014, to June 14, 2014, and May 29, 2015, to July 29, 2015, which represent two significant eras, i.e., when the schoolgirls were abducted, and when there was a change in government, the study argued that four frames of government failure, the desperation of citizens, politicization of gov-ernment actions and heroism were dominant in both presses reportage. During the first period of study, both presses were critical of President Goodluck Jonathan and his inability to secure the release of the ab-ducted Chibok schoolgirl as they used frames of “liar”, “clueless”, and “failure” amongst others to characterize his government actions and in-actions. However, during the second study period, both presses were less critical of President Buhari as they ascribed the “hero” frame to him due to his vast military experience. Nevertheless, the ideological posi-tion of both newspapers influenced their reportage as Guardian news stories provided depth analysis, while Vanguard newspaper stories lacked depth.
- Full Text:
- Date Issued: 2022
- Authors: Akpojivi, Ufuoma , Aiseng, Kealeboga
- Date: 2022
- Subjects: To be catalogued
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/455214 , vital:75413 , https://doi.org/10.3389/fcomm.2022.853673
- Description: This study examines Nigeria's political leaders' framing during the #BringBackOurGirls movement campaign using two selected national newspapers in Nigeria, i.e., the Guardian and the Vanguard newspa-pers. Using 46 news stories culled during the periods of April 14, 2014, to June 14, 2014, and May 29, 2015, to July 29, 2015, which represent two significant eras, i.e., when the schoolgirls were abducted, and when there was a change in government, the study argued that four frames of government failure, the desperation of citizens, politicization of gov-ernment actions and heroism were dominant in both presses reportage. During the first period of study, both presses were critical of President Goodluck Jonathan and his inability to secure the release of the ab-ducted Chibok schoolgirl as they used frames of “liar”, “clueless”, and “failure” amongst others to characterize his government actions and in-actions. However, during the second study period, both presses were less critical of President Buhari as they ascribed the “hero” frame to him due to his vast military experience. Nevertheless, the ideological posi-tion of both newspapers influenced their reportage as Guardian news stories provided depth analysis, while Vanguard newspaper stories lacked depth.
- Full Text:
- Date Issued: 2022
Gender and Culture Shock at University: Perspectives of First-Year Male Students From a Public University in South Africa
- Authors: Aiseng, Kealeboga
- Date: 2023
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/453392 , vital:75250 , ISBN 9781668469613 , DOI: 10.4018/978-1-6684-6961-3.ch006
- Description: The chapter seeks to embark on a qualitative study with first-year male students from a public university in South Africa to understand their adjustment and adapting to university life due to challenges with gender and sexuality matters that they face. The authors is mostly interested in male students as they are the usual perpetrators of gender and sexuality offences in universities. With this chapter, the author wants to understand the experiences of these students as they transition from one world (their hometowns) to another (university campuses). Of interest in this study is that some of the students at this university come from previously disadvantaged backgrounds: villages, townships, and farmsteads. Some of them have gone through traditional rites of passage such as initiation schools; others come from patriarchal backgrounds and heteronormative backgrounds.
- Full Text:
- Date Issued: 2023
- Authors: Aiseng, Kealeboga
- Date: 2023
- Subjects: To be catalogued
- Language: English
- Type: text , book chapter
- Identifier: http://hdl.handle.net/10962/453392 , vital:75250 , ISBN 9781668469613 , DOI: 10.4018/978-1-6684-6961-3.ch006
- Description: The chapter seeks to embark on a qualitative study with first-year male students from a public university in South Africa to understand their adjustment and adapting to university life due to challenges with gender and sexuality matters that they face. The authors is mostly interested in male students as they are the usual perpetrators of gender and sexuality offences in universities. With this chapter, the author wants to understand the experiences of these students as they transition from one world (their hometowns) to another (university campuses). Of interest in this study is that some of the students at this university come from previously disadvantaged backgrounds: villages, townships, and farmsteads. Some of them have gone through traditional rites of passage such as initiation schools; others come from patriarchal backgrounds and heteronormative backgrounds.
- Full Text:
- Date Issued: 2023
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