Exploring the motivational factors of millennials in the automotive sector in South Africa
- Authors: Walters, Ashraf
- Date: 2020
- Subjects: Automobile industry and trade -- South Africa , Employee motivation
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/50709 , vital:42388
- Description: Motivation in the workplace is the willingness of employees to exert high levels of effort in achieving the organisations goals and objectives. Motivation has been studied by psychologists and organisational experts throughout the ages and was consistently found that motivated employees provide organisations with improved productivity and a competitive edge. Millennials, born between the years of 1980 and 2000, are the biggest cohort since the baby boomer to enter the workplace. A significant amount of research was done on the characteristics of millennials but there is a limited amount of empirical research done on understanding and potentially improving motivation of millennials. The automotive industry is a key player and contributor to South Africa’s gross domestic product and employs a great number of people in direct and indirect jobs throughout the value chain. Against this backdrop, research was conducted within the automotive sector in the Gauteng and Eastern Cape (Nelson Mandela Bay) regions in South Africa aimed at exploring motivation under the context of leadership, communication, social responsibility, rewards and, given the tech savvy nature of millennials, the use of technology. This study was conducted under the positivistic paradigm, which employed a quantitative approach, by means of a questionnaire survey. The study and review of the literature by the researcher found that millennials value leadership which supports, and guides as oppose to enforces. Communication, which is transparent, concise but frequent. They are willing to make personal sacrifices working for an organisation who genuinely cares about Environment.Furthermore, millennials demand using technology to improve efficiency and interestingly, regards career development more than money as the most important and rewarding aspect. By understanding the motivational factors of millennials, Leaders can be equipped to keep them engaged, motivated and highly productive, after all, they are not only the future, but are fast becoming the present.
- Full Text:
- Date Issued: 2020
- Authors: Walters, Ashraf
- Date: 2020
- Subjects: Automobile industry and trade -- South Africa , Employee motivation
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/50709 , vital:42388
- Description: Motivation in the workplace is the willingness of employees to exert high levels of effort in achieving the organisations goals and objectives. Motivation has been studied by psychologists and organisational experts throughout the ages and was consistently found that motivated employees provide organisations with improved productivity and a competitive edge. Millennials, born between the years of 1980 and 2000, are the biggest cohort since the baby boomer to enter the workplace. A significant amount of research was done on the characteristics of millennials but there is a limited amount of empirical research done on understanding and potentially improving motivation of millennials. The automotive industry is a key player and contributor to South Africa’s gross domestic product and employs a great number of people in direct and indirect jobs throughout the value chain. Against this backdrop, research was conducted within the automotive sector in the Gauteng and Eastern Cape (Nelson Mandela Bay) regions in South Africa aimed at exploring motivation under the context of leadership, communication, social responsibility, rewards and, given the tech savvy nature of millennials, the use of technology. This study was conducted under the positivistic paradigm, which employed a quantitative approach, by means of a questionnaire survey. The study and review of the literature by the researcher found that millennials value leadership which supports, and guides as oppose to enforces. Communication, which is transparent, concise but frequent. They are willing to make personal sacrifices working for an organisation who genuinely cares about Environment.Furthermore, millennials demand using technology to improve efficiency and interestingly, regards career development more than money as the most important and rewarding aspect. By understanding the motivational factors of millennials, Leaders can be equipped to keep them engaged, motivated and highly productive, after all, they are not only the future, but are fast becoming the present.
- Full Text:
- Date Issued: 2020
Psychological capital as a moderator of the relationship between intrinsic motivation and employee engagement at public hospital in the Eastern Cape, a South Africa
- Authors: Skoti , Bulumko
- Date: 2020
- Subjects: Employee motivation
- Language: English
- Type: Thesis , Masters , MCom (Industrial Psychology)
- Identifier: http://hdl.handle.net/10353/18996 , vital:43006
- Description: Employee engagement is an important characteristic that all organizations would be happy to have among all their employees. This is because employee engagement is linked with many desirable organisational outcomes such as job satisfaction, productivity, and employee retention. It is therefore extremely important for organisations to know how engagement among employees can be generated or enhanced, especially in the South African public health sector that is characterised by high levels of stress and labour turnover among its employees. The main objective of the present study was accordingly to explore (i) the role of intrinsic motivation and psychological capital as individual and combined predictors of employee engagement, and (ii) the role of psychological capital as a moderator of the relationship between intrinsic motivation and employee engagement. A quantitative approach was adopted and a structured self-administered questionnaire was used in data collection. Simple Linear Regression and Hierarchical Multiple Regression were used in hypothesis testing. The results revealed a significant positive relationship between intrinsic motivation and employee engagement. Psychological capital was also found to be significantly positively related to employee engagement. Intrinsic motivation and psychological capital (combined) were found to account for a significantly higher proportion of variance in employee engagement than intrinsic motivation alone but they did not account for a significantly higher proportion of variance in employee engagement than psychological capital alone. The limitations of the study were highlighted and recommendations were made for future research directions. Recommendations were also made for the managerial and professional application of the results of the present study.
- Full Text:
- Date Issued: 2020
- Authors: Skoti , Bulumko
- Date: 2020
- Subjects: Employee motivation
- Language: English
- Type: Thesis , Masters , MCom (Industrial Psychology)
- Identifier: http://hdl.handle.net/10353/18996 , vital:43006
- Description: Employee engagement is an important characteristic that all organizations would be happy to have among all their employees. This is because employee engagement is linked with many desirable organisational outcomes such as job satisfaction, productivity, and employee retention. It is therefore extremely important for organisations to know how engagement among employees can be generated or enhanced, especially in the South African public health sector that is characterised by high levels of stress and labour turnover among its employees. The main objective of the present study was accordingly to explore (i) the role of intrinsic motivation and psychological capital as individual and combined predictors of employee engagement, and (ii) the role of psychological capital as a moderator of the relationship between intrinsic motivation and employee engagement. A quantitative approach was adopted and a structured self-administered questionnaire was used in data collection. Simple Linear Regression and Hierarchical Multiple Regression were used in hypothesis testing. The results revealed a significant positive relationship between intrinsic motivation and employee engagement. Psychological capital was also found to be significantly positively related to employee engagement. Intrinsic motivation and psychological capital (combined) were found to account for a significantly higher proportion of variance in employee engagement than intrinsic motivation alone but they did not account for a significantly higher proportion of variance in employee engagement than psychological capital alone. The limitations of the study were highlighted and recommendations were made for future research directions. Recommendations were also made for the managerial and professional application of the results of the present study.
- Full Text:
- Date Issued: 2020
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